PRINCIPLES OF GLOBAL BUSINESS MANAGEMENT

Course Code: MIBGM 10101Course Objective:The main purpose of this paper is to familiarize the participants with the various aspects of Principles of Global Management, with a view that conducting business is exciting, challenging and globally oriented. This course will provide the students with an integrated and practical approach to understand the concepts of Global Management and also to provoke critical thinking about various principles, guidelines and practices of Global Business Management.

Learning Outcomes:The learning outcomes that students are expected to achieve in this course include: Develop a clear understanding of the conceptual frameworks and definitions of specific terms that are integral

to the international management literature. Attain a clear understanding of the various factors that help determine the appropriateness of different

management strategies for different types of international ventures. Examine ethical issues that are pertinent to international business management practices and to the personal

value system of the student. Explore and evaluate different career opportunities, specific regional locations, and organizations where the

students may seek to pursue an international business management career

Course Contents:

Module I: Globalization and trends in Management System Introduction, definition and explanation of globalizationDrivers of GlobalizationManaging in Global MarketplaceStrategies for going globalDifferent Entry ModesStrategic Alliances

Module II: International Trade Theory Benefits of TradeComparative AdvantageHeckscher-Ohlin TheoryThe Product Life Cycle TheoryCompetitive Advantage Porter’s Diamond Model

Module III: The Cultural, Political, Legal and Economic environment facing Global Business The Cultural EnvironmentThe concept of cultureThe strategy for managing across cultureCross-cultural differences & similaritiesThe Political and Legal Environment The Political system and its functionsImpact of Political system on management decision

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Formulating legal & political strategies in International BusinessThe Economic Environment Facing Global Business Classifying Economic SystemKey Macroeconomic issuesAdapting to Foreign Economic System

Module VI: Control StrategiesPlanning Control strategies in Internationalization ProcessOrganization StructureLocation of Decision making

Module VII: Issues in Functional Areas of Global BusinessMarketing in the global marketplaceGlobal Manufacturing StrategiesGlobal Quality StandardsGlobal SourcingGlobal Purchasing and Supplying StrategiesRole of Human Resource Manager in Global PerspectiveCountry Difference in Accounting Standards

Text & References:

Text:Hodgetts Richard M & Luthans F., 2002, International Management, Tata McGrawHill

References:Robbins Stephen. P. (2004) Management, Prentice Hall, 8th EditionKoontz Harold and Weihrich Heinz, (2001), Management : A Global Perspective, Tata McGraw Hills Publishing

Co. Ltd., 10th Edition, Hill Charles W L (2003) International Business: Competing in Global Marketplace, Tata McGraw Hills Publishing

Co. Ltd.Daniels John D. Radedaugh, (2003), International Business, Pearson Education, 8th EditionHodgetts Richard M. Luthans Fred (2003), International Marketing Cultural Strategy & Behaviour, Tata McGraw

Hills Publishing Co. Ltd.Daniels John D., Radebaugh Lee H., Sullivan Daniel P., (2002), Globalization and Business, Prentice HallDaily Newspaper: Business Standard, Economic Times, Business Line, The Financial ExpressPeriodicals: The Week, Economist, Forbes, Fortune, Business World, Business Week

Helpful Websiteshttp://globaledge.msu.edu/ibrd/ibrd.asphttp://www.economist.comhttp://library.uncc.eduhttp://www.eiu.com/http://www.forbes.com/http://www.fortune.com/fortune/http://www.businessweek.com/globalbiz/index.htmlhttp://www.worldpress.org/

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MARKETING MANAGEMENT

Course Code: MIBMK 10101

Course Objective:The course aims to provide students with an introductory understanding of Marketing, with a special focus on the role of marketing in an international business context. It provides the students with an awareness and consideration of tools available to a marketer. It will enable the students to realize the importance of customers and their behavior in the context of marketing decisions.

Learning Outcomes:At the end of the course students will be able to:Explain key concepts and elements of marketing management and differentiate between marketing and salesExamine the 4Ps of Marketing and discuss different strategiesAnalyse consumer behaviour for various sectors and assess the STP strategies of different multi-national companies.

Course Contents:

Module 1: Marketing - Managing Profitable Customer RelationshipsIntroduction to MarketingDifferentiation between Marketing and Selling.Marketing Management 5 Ps – product, promotion, place, price, placement.Management orientationsCustomer relationship management and strategiesChallengesImportant concepts- BCG matrix, Green marketing , Services marketing, Direct marketing, Rural marketing

(only concepts)

Module 2: Marketing Environment, Marketing Information System and Marketing ResearchFactors affecting marketing Environment- Macro and Micro FactorsMarketing Information System- concept and importanceMarketing Research- introduction and process

Module 3: New-Product Development and Product Life-Cycle StrategiesProduct AttributesNew Product Development strategies- Idea generation to commercialization.Product Life Cycle strategies- different marketing strategies for different stages. Branding, packaging and labeling.

Module 4: Marketing Channels and Supply Management Marketing channels- concept , importanceRetailers Vs. WholesalersIntegrated supply chain management.

Module 5: Integrated Marketing Communication Strategy

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Tools of marketing communication mix.Process of IMCAIDA Model and L and S modelAdvertisementSales Promotion Personnel Selling.

Module 6: Consumer Markets, Consumer Buyer Behavior and Demand ForecastingDefine consumer market.Decision Making Process Types of buying decision behaviorFactors influencing consumer buyer behavior. Adoption and diffusion process for new products.Demand forecasting- conceptMethods of estimating future demand

Module 7: Building the Right Relationships with the Right CustomersMarket Segmenting- Understand the major basis for segmenting consumer and business marketsMarket Targeting. - Identify attractive market segments and device a target marketing strategy.Positioning for competitive advantage

Module 8: Pricing Considerations and ApproachesNew product pricing StrategiesProduct mix pricing strategies.Price – Adjustment Strategies.Price Change

Text & References:

Text: Kotler.P and Keller.K, Marketing Management: Analysis, Planning, Implementation, and Control, 12th edition,

Prentice-Hall, USA, 2005References:Kotler.P, Marketing Management, 11th, Pearson Education, Asia, 2003Hart, Norman A, The CIM Marketing Dictionary, 5th, Butterworth-Heinemann, USA, 1998Johannsen.H and Terry.G, International Dictionary of Management, Kogan Page, India, 2002

Kotler.P, A Framework for Marketing Management, 2nd , Prentice hall, USA,2002Kotler P, Armstrong G, Saunders J and V Wong, Principles of Marketing, 3rd European ed. Pearson Education,

London, 2001Harvard Business Review

Helpful Web Siteshttp://www.marketingterms.com/http://www.knowthis.com/general/terms.htm

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ACCOUNTING AND FINANCE

Course Code: MIBFN 10101

Course Objective:The course aims to develop an understanding of the importance, language and techniques of Financial and Cost accounting along with skills for preparation and analysis of financial statements for better management planning and control. It aims to explain how the costing techniques are useful in the process of managerial decision making.

Learning Outcomes:At the end of this course the students should be able to: Demonstrate an understanding of the double entry accounting system and basic accounting concepts Prepare all major financial statements Develop a skill to analyse the financial statements Understand the basic concepts of company accounts and process of determination of cost, cost-sheets, process

and marginal costing.

Course Contents:

Module 1: IntroductionConcepts of accounting, Users of accounting information, Scope of and inter-relationship between financial, cost and management accounting, Introduction to HR Accounting, Accounting records and books, Trial Balance.

Module 2: Final Accounts Preparation of Profit and Loss account and Balance Sheet, Inventory valuation and the matching of revenue and expenses, Fixed assets and depreciation, Analysis of a Company’ s Balance Sheet.

Module 4: Analyzing of Financial Position Financial ratios analysis: Liquidity, activity, financial structure, profitability and share investment ratios, Analysis of Financial Statements.

Module 5: Company AccountsAccounting for Business Combinations; Introduction to stocks, shares and stock markets.

Module 6: Cost and Management AccountingIntroduction to cost and management accounting, Cost sheet, Material Cost, Process Costing, Marginal costing and Cost Volume – Profit

Text & References:Text: Tulsian P C, 2004, Financial Accounting, Tata McGraw Hill

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References: Rustagi R P, 2000, Graded Problems & Solutions in Financial Management, Galgotia Publishing Co Nigam, B N Lall,Cost accounting :principles and practices,P.H.I.,New Delhi,2005 Horngren, Charles T,Introduction to management accounting,13th, Pearson Education,New Delhi,2005 Bhattacharya, Ashish K,Principal and practice of cost accounting,3rd,P.H.I.,New Delhi,2005 Wood's, Frank,Business accounting 1,9th,Pearson Education,New Delhi,2002 Horngren, Charles T,Introduction to management accounting,13th,P.H.I.,New Delhi,2005 Beams, Floyd A,Advanced accounting,8th,Prentice Hall,New Jersey,2003 Pahler, Arnold J,Advanced accounting : concepts & practice,8th ,Thomson South-western,Australia,2003

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LEVERAGING INFORMATION TECHNOLOGY IN GLOBAL BUSINESS

Course Code: MIBIT 10101

Course Objective:The aim of this unit is to introduce the student to the evolution, role, function and impact of Information Technology (IT) and Information Systems (IS) in international business operations. It will develop the students’ ability to identify sources of information and how these can be used in the decision-making process by leveraging IT and networking.

This course requires the students to develop practical applications ability and knowledge as well as the ability to recommend how IS and IT should be used in global business. Students will also demonstrate their understanding of fundamental business issues of the Information Age Enterprise through in-class discussion of real-world business cases.

Learning Outcomes:At the end of the course students will be able to:Explain key concepts and elements of information technology and information systems Examine the evolution, role, function and impact of IT & IS in global business operation.Identify sources of information and assess how they can be used in the decision making process by leveraging

information technology and networks.

Course Contents:

Module I: Information Technology in Management Fundamentals of Information Technology in management Organizations, Environments, IT & IS E-business/E-commerce in global scenario: Role in transforming business and management in organizations

with focus on IB Use of communication systems in information management

Module II: Information Systems within Business Management Introduction to common used system and models Relationship between IS, organizations and business processes Types of IS(TPS, OAS, MIS, DSS, ESS and SIS) Information management and decision making Managing international Information systems

Module III: Knowledge based systems Intelligent support systems & concepts of Artificial Intelligence Data Mining & Data warehousing Emerging trends in Information management systems

Module IV: Managerial implications of IT/IS in Global business Planning, Organizing and controlling Information Security, Tools and techniques Legal and Ethical issues

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Future of Information management

Module V: Practical aspects and applications of IT/IS Introduction to MIS packages and tools Web interface and techniques Introduction to ERP & CRM solutions

Text & References:

Text: Laudon Kennith and Laudon Jane (2005) – Management Information Systems: Managing the Digital Firm, 9th

Edition, Prentice Hall of India.

References:Turban, McLean and Wetherbe (2004) – Information Technology for Management 4th Edition, John Wiley & SonsRober Murdic G. (1998) - Management Information Systems, Prentice Hall of IndiaJawadekar W.S. (1998) - Management Information Systems, Tata McGraw Hill

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QUANTITATIVE APPLICATIONS IN MANAGEMENT

Course Code: MIBOM 10101

Course Objective:The objective of this course is to develop the understanding of the various statistical models, used for decisions making in the functions of the management of any organization with respect to International Business. It also aims to develop the understanding of the various optimization techniques used for decisions making in the functions of the management of any organization.

Learning Outcomes:At the end of the course students will be able to:Use statistical techniques to collect and analyse dataProduce forecasts based on formalised proceduresApply quantitative techniques to business situations.

Course Contents:

Module I: IntroductionQuantitative Decision Making - an overview, Introduction of Statistical Tools, Application in Business & Management. Classification of Data, Diagrammatic & Graphical Presentation of Data, Measures of Central Tendency - Mean, Median, Mode, Geometric Mean & Harmonic Mean, Measures of Dispersion – Range, Quartile Deviation, Average Deviation & Standard Deviation.

Module II: Forecasting TechniquesCorrelation & Regression Analysis, Time Series Analysis – Trend Analysis, Cyclical Analysis, Seasonal Analysis, Irregular Variation

Module III: Probability and SamplingIntroduction of Probability Theories, Concepts, Addition & Multiplication Theorems, Probability Distributions: Binomial, Poisson, Normal, Exponential and uniform, Sampling & Sampling Distribution.

Module IV: Index NumbersIntroduction to Index Numbers, Methods of Constructing Index Numbers, The chain Index Numbers, Base shifting, splicing, deflating the Index Numbers, Consumer Price Index Numbers, Limitations of Index Numbers.

Module V: Statistical Decision TheoryIntroduction of Decision Theory, Decision Environments, Decision Making under Uncertainty Maximax, Maximin, Minimax, Regret & Laplace Criterion, Decision Making under Risk – EMV & EOL, Decision Tree Analysis

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Text & References:

Text: Rao AB, 2004, Quantitative Techniques in Business, Jaico Publishing House, Ist Edition

References: Levin R.I. & Rubin S. R. 2002, Statistics for Management, 9th Ed. Prentice Hall of India Gupta S P & Gupta M P, 2000, Business Statistics, 12th Ed. Sultan Chand & Sons Sharma J K, 1997, Operations Research: Theory & Application, Mac Millan India. Ltd. Hooda, R P,(2003),Statistics for business and economics,3rd,Macmillan Publication,New Delhi Richard C. Grinold And Ronald N. Kahn, Active Portfolio Management: Quantitative Theory And

Applications, 1995 Edward E. Qian, Ronald H. Hua, And Eric H. Sorensen, Quantitative Equity Portfolio Management: Modern

Techniques And Applications Chapman & Hall/Crc Financial Mathematics Series, 2007

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MANAGERIAL ECONOMICS

OBJECTIVES

TO FAMILIARIZE THE STUDENTS WITH THEORETICAL CONCEPTS OF THE ECONOMIC ANALYSIS SO THAT THEY CAN USE THESE AS INPUTS IN MANAGERIAL DECISION MAKING PROCESS. EMPHASIS WOULD BE LAID ON THE UNDERSTANDING OF KEY ECONOMIC VARIABLES BOTH AT MICRO AND MACRO LEVEL, WHICH INFLUENCE THE BUSINESS OPERATIONS, AND STRATEGIES OF THE FIRM AND THE BUSINESS ENVIRONMENT UNDER WHICH THEY OPERATE BOTH IN NATIONAL AND GLOBAL PERSPECT.

DETAILED COURSE CONTENTS :

NATURE & SCOPE OF MANAGERIAL ECONOMICS

AN ANALYSIS OF THE OBJECTIVES OF BUSINESS FIRMS AND BASIC PRINCIPLES

PROFIT MAXIMISATION MODEL SALES MAXIMISATION MODELS, MARNS MODEL OF MANAGERIAL ENTERPRISE

WILLIAMSON'S MODEL OF MANAGERIAL DISCRETION

DEMAND ANALYSIS NATURE & DETERMINANTS OF DEMAND

CONCEPT OF THE ELASTICITY OF DEMAND AND ITS APPLICATION

DEMAND FORECASTING - NEED & TECHNIQUES OF FORECASTING

PRODUCTION ANALYSIS

COST CONCEPTS

COST AND OUTPUT RELATIONSHIP, LONG RUN, SHORT RUN

SUPPLY FUNCTION, ELASTICITY OF SUPPLY

PRICING AND OUTPUT DECISIONS

MODELS OF OUGOPOUSTICS MARKET

SPECIFIC PRICING PROBLEMS - FUNDAMENTAL AFFECTING PRICING DECISION

INVESTMENT ANALYSIS TECHNIQUES

LINEAR PROGRAMMING

GAMES THEORY & STRATEGIC BEHAVIOUR

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Text & References:

Text: Cris Lewis & Peterson, 2002, Managerial Economics, Tata McGraw HillDwivedi,D.N.(2006), “Managerial Economics”, Vikas Publishing House.

References:Samulson, Paul A, Economics, 18th edition, Tata McGraw Hill, 2005Economics, 3rd edition, Sloman, Prentice hall of India, 2004Mote, V L, Managerial Economics: Concepts and Cases, Tata McGraw Hill, 2005Chaturvedi, D D , Managerial Economics: Text and Cases, Brijwasi Book, 2003Gupta, A C, Business Economics, Rawat Publication, 2003Branscon William H, Macroeconomic theory and Policy, 3rd edition, Harper and Row, 1989Sharma, Soumitra, Macroeconomic Management, Macmillan Publication, 1995Mathews, Kent, Economics and Politics of money- the selected essays of Alan Walters, Edward Elgar, 1998Dornbush, Rudiger, Macroeconomics, 9th edition, Tata McGraw Hill, 2004Mansfield,E.(1996), “Managerial Economics- Theory Application, and Cases”, W.W. Norton and Co., New York.Koutsoyiannis,A.(1979), “Modern Microeconomics”, Macmillan, London.Ivan Png(2004), “Managerial Economics”, 2nd Edition, Blackwell Publishers. RH Dholakia and A.N Oza(1997), “Microeconomics for Management Studies”, Oxford University Press.Brownong, E.K. and Brownong, J.M., “Microeconomic Theory and Application”, Scott Foresman and Co., London.Allen, R.G.D.(1956), “ Mathematical Analysis for Economists”, Macmillan, London.Salvatore,D.(1989), “Managerial Economics”, McGraw Hill, New York.Parl R Ferguson,Glenys J Ferguson(2000), “ Business Economics”, Macmillan, London. K. E. Boulding(1948), “ Economic Analysis” Harper and Bros., New York.Pindyek & Rubinfield(2004), “ Microeconomics”, Prentice Hall of India, New Delhi.Shapiro, Edward, “ Macroeconomic Analysis”, Harcourt Brace Jovanovich, New York.Prabhat Patnaik(1997), “Macroeconomics”, Oxford University Press.Bhole, L.M.(2004),“Financial Institutions and Markets: Structure, Growth and Innovations”, Fourth Edition, Tata McGraw-Hill Publishing Co., New Delhi.Gupta, Suraj B. (1999), “Monetary planning for India”, Oxford University Press. New Delhi.Economic Survey (2007-08)Bhatia, H.L., “Public Finance”, Vikas Publishing House.H.G. Mannur(1999), “ International Economics”, Oscar Publications.Sawyer & Sprinkle (2004), “International Economics”, Prentice Hall of India.

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RESEARCH METHODS AND REPORT PREPARATION

Course Code: MIBRM 10101

Course Objective:The course aims to provide a thorough understanding of the essential characteristics and the basic tenets of research methodology and report preparation. The course will focus on quantitative and descriptive research methods and techniques that are essential for the validity and reliability of the research process. The course will identify and review the components essential for preparation of research proposals, research reports, business proposals and feasibility studies in order to develop report writing and formal presentation skills of the research projects undertaken.

Learning Outcomes:On completion of this module students will have: Considered the nature of research methods and research methodologies Evaluated and justified the research methodologies to be employed Identified the components and problems/constraints underlying a research project and report proposal Developed the ability to analyze, interpret and conclude research findings and provide relevant

recommendations Carried out a formal presentation on how to write a project report.

Course Contents:

Module 1: Research Methodology and Research Methods Objective, significance and types of research Research Methods vis-à-vis Methodology Research Process and criterion for good research Ethics in Business Research

Module 2: Research Problem and Research Design Defining and Identifying the Problem Formulation of Hypothesis Techniques involved in defining the Problem Meaning and features of Research Design Types of Research: Qualitative and Quantitative Research Developing a Research Plan: Industry Specific Research Proposals

Module 3: Sampling Design and Scaling TechniquesCensus and sample surveyCriteria for selecting a sampling procedureMeasurement and Scaling techniquesClassification and importance of Scaling techniquesMarket Specific Sample survey

Module 4: Interpretation and Analysis of DataMethods of Data collection: Primary and Secondary Data

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Constructing Questionnaires: GuidelinesElements / Type of Analysis of DataProcessing OperationsUsage of Statistical Software such as SPSSProblems of accuracy in interpretation of data

Module 5: Testing of Hypothesis Z-test F-test T-test Chi-Square Test

Module 5: Design and Analysis of Experiments Analysis of Variance Completely Randomized Design Factorial Design ( 22 Factorial Experiment , 23 Design)

Module 6: Report Writing Significance of Report Writing: Market Research and Experience Based Reports Mechanics and Steps in writing a Research Report Techniques and Interpretation of Research Process Salient aspects of Oral Presentation

Text & References:

Text: Dr .S. Shajahan ( 2004) , Research Methods for Management 2nd Edition, Jaico Publishers

References:Kothari C R, (1990) Research Methodology: Methods & Techniques , Wishwa Prakashan PublisherCooper, Donald R and Schindler, Ramela (2000) Business Research Methods, Tata Mc Graw Hill Levin & Rubin (2004), Statistics for Management, 8th Ed, Prentice Hall of IndiaSrivastava, Shenoy and Sharma (2002)., Quantitative Techniques for Business Decisions, 4th Ed , Allied Publishers

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