PROPOSED SCHEME & SYLLABI

OF

MASTER OF BUSINESS ADMINISTRATION (MBA)

SESSION 2008-09

YMCA INSTITUTE OF ENGINEERINGFARIDABAD

www.ymcaie.ac.in

Preface

With a view to augment the growth of a mixed blend of technical and managerial manpower as per the current needs of the industry and to provide the opportunity to engineering graduates for acquiring specialized technical and managerial knowledge, the Institute is starting the course of MASTER OF BUSINESS ADMINISTRATION (MBA) from the ensuing session. The MBA programme will deal with the specializations in the area of Operations management, IT – Management and Power Management

The proposed scheme and syllabi of the two year course has been envisaged keeping in view the current market requirements. The syllabi of different courses under various universities in the country were consulted before preparing the final draft. Among others the following syllabi were referred to – IIT Delhi, MDU Rohtak, IGNOU, DBSCRUST Murthal, NIT Kurukshetra, KU, GJU Hisar, TIET Patiala and others

For this purpose an internal workshop was conducted on 31st July 08 in the institute wherein faculty from varied disciplines and background deliberated to give a final shape to this draft. The internal workshop was attended by faculty members as per list attached.

Valuable suggestions and constructive criticism are welcome for improvement and value addition to the proposed programme.

Looking Forward,

Dr Sandeep Grover HeadDepartment of Management Studies

ymcamba@gmail.com

Internal Workshop to finalize ‘Draft Scheme & Syllabi’ of the proposed MBA programe in the institute on 31-07-08

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Attended by

1. Dr Ashok Kumar, Director/ Principal

2. Dr A.K. Sharma, HOD (CE/IT)

3. Dr Sandeep Grover, HOD (Mgmt Studies)

4. Dr P.R. Sharma, HOD (EEE)

5. Dr S.S. Tyagi, HOD (Humanities)

6. Sh Munish Vashshith, Asst Prof (EE)

7. Sh Komal Bhatia, Asst Prof (CE/IT)

8. Ms Anju Gupta, Asst Prof (EE)

9. Sh Manjeet Singh, Asst Prof (CE/IT)

10. Dr Vikas Kumar, Lecturer (ME)

11. Sh Vikram Singh, Lecturer (ME)

12. Ms Jyoti Pandey, Lecturer (CE/IT)

13. Sh Arvind Gupta, Lecturer (ME)

14. Ms Sandhya Dixit, Lecturer (ME)

15. Ms DivyaJyoti, Lecturer (Humanities)

16. Sh Vasdev Malhotra, Lecturer (ME)

17. Ms Shakuntala, Lecturer (EE)

18. Mr Nitin Goel, Lecturer (EE)

19. Ms Shailza, Lecturer (EE)

MASTER OF BUSINESS ADMINISTRATION (MBA)

Preamble:

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The YMCA Institute of Engineering, Faridabad was established in the year 1969, as a joint venture of the National Council of YMCAs of India, Govt. Of Haryana, and the Central Agencies for Development Aid, Bonn, Germany. It started as an Indo-German project with an aim to impart technical education to a developing India on German pattern.

The institute runs six UG programmes and seven PG programmes in addition to full time Ph.D. It is affiliated to M.D.University, Rohtak and it follows its course curriculum duly approved by the industries and the university .The salient features of German education have been retained & as such the institute stands apart from other colleges of Haryana.

The YMCA Institute of Engineering is first Institute to be conferred Autonomous Status by the State Govt of Haryana.

The following degree courses are being run in the institute with an annual intake as mentioned against each discipline.

A. U.G. Degree Courses

1. Computer Engineering 602. Information Technology 603. Electronics & Communication Engineering 604. Electronics Instrumentation & Control 605. Electrical Engineering 606. Mechanical Engineering 120

B. P.G. Degree Courses

1. M.Tech Computer Engineering 182. M.Tech Information Technology* 183. M.Tech Electrical Engineering 184. M.Tech Electronics Engineering* 185. M.Tech Mechanical Enginering 186. MCA. 307. MBA* 60* Starting from current session 2008-09

C. Ph.D. Degree Courses

The facilities are available for Ph.D. Degree Courses in Engg. & Tech., The admission to various UG Courses and MCA are made through Haryana State Counseling Society (HSCS) on the basis of AIEEE ranking (conducted by CBSE) & online test (conducted by DTE) respectively and the details of same are available on www.hscs.org. The admission to various M.Tech programme are made by the institute on the basis of GATE/ Merit of Qualifying examination and the admission process has

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already begun and the details can be had from www.ymcaie.ac.in. The admission to MBA programme is made through HSCS on the basis of MAT score of engineering graduates.

The Institute is also covered under Technical Education Quality Improvement Programme (TEQIP) of Ministry of Human Resource & Development (MHRD) of Government of India being funded by the World Bank.

Right from the very beginning the institute has emphasized greatly on practical work related to industry. As a result our students are well accepted by the industries .The fact that many of them are entrepreneurs with names of the repute at national and international level establishes the same.

The sophisticated equipments/machines in the workshops and laboratories enable the students to work on them and acquire thorough knowledge and develop competence in their respective skills.

With a View to augment the growth of a mixed blend of technical and managerial manpower as per the current need of the industry and to provide the opportunity to Graduates for acquiring specialized technical and managerial knowledge, the Institute is starting the course of MASTER OF BUSINESS ADMINISTRATION (MBA) from the ensuing session. The MBA programme will deal with the following specialization

i) Operations managementii) IT - Managementiii) Power Management

Scope:The programme provides fresh & experienced graduates an advanced theoretical and practical knowledge in the area of basic managerial aspect along with application in specialized fields to meet the global demands of the industries.

Objectives:

I. The programme aims at creating competent managers enriched with appropriate managerial skill and technical skill in the area of their specialization.

II. The two year course familiarizes the participants with basic managerial techniques applicable in industry. It reinforces the technical concepts in specialized area so that future business leaders and decision makers may bloom.

III. The programme aims at enhancing job opportunities for the participants in the diversified field. It also helps to improve their communication and PR Levels through Seminars, Group Discussion, Industrial Training and Academic curriculum.

Number of seats: 60

Eligibility:

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The admission in the M.B.A. course will be made in order of preference for category A and category B as given below.

Category A:

First class Engineering graduates (or equivalent) with Valid MAT score.

Category B:

First class Engineering Graduates (or equivalent).

Note:

1. Valid score is the score of examination conducted after 01-08-2007.2. In case two candidates secure the same score / rank, the following under mentioned

criteria will be followed to break-up the tie:

The candidates who have secured higher marks in the aggregate of qualifying examination shall rank higher in order of merit.

The candidates who have secured higher marks in the aggregate of 10+2 examination shall rank higher in order of merit.

The candidate elder in age shall rank higher in order of merit.

PAYMENT OF FEES:  The selected candidates have to pay the semester / yearly fees (General Category/Industry Nominated Category) Total Fees Rs 45000/- per Annum or as fixed by State Govt. 

AWARD OF DEGREE:

Degree will be awarded by MD University, Rohtak , Haryana. Credit Based system will be followed as prevalent in the Institute

Scheme of Study:

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The course would be of Two year Duration (Full Time) spread over four semesters. The course will be of 68 credits consisting of

10 core courses 6 specialized courses (to be chosen from given list)

2 generalized electives(to be chosen from given list)

8 weeks industrial training

Project work and seminar

Semester - I

SUBJECT CODE

SUBJECT Contact Hours/Week(Credits)

MARKS

Internal External

B 101 Management Concepts & Applications

3 40 60

B 103 Business Communication

3 40 60

B 105 Computer Network Essentials

3 40 60

B 107 Human Resource Management

3 40 60

BIT/BOM/BPM 109

Specialized Course-I 3 40 60

BGE111 Generalized elective -I 3 40 60

BCE113 Computer Lab-I 1 25

Total Credits: 19 Total Marks : 625

Semester - II

SUBJECT CODE

SUBJECT Contact Hours/Week

MARKS

Internal External

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B 102 Managerial Economics 3 40 60

B 104 Quantitative methods in Management

3 40 60

B 106 Marketing Management 3 40 60

B 108 Financial Management 3 40 60

BIT/BOM/BPM 110

Specialized Course-II 3 40 60

BGE112 Generalized elective -II 3 40 60

BCE114 Computer Lab-II 1 25

Total Credits: 19 Total Marks : 625

Semester - III

SUBJECT CODE

SUBJECT Contact Hours/Week

MARKS

Internal External

B 201 Strategic Management 3 40 60

B 203 Research Methodology 3 40 60

BIT/BOM/BPM 205

Specialized Course-III 3 40 60

BIT/BOM/BPM 207

Specialized Course-IV 3 40 60

B 209 Seminar 2 50 --

Total Credits: 14 Total Marks : 450

Semester - IV

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SUBJECT CODE

SUBJECT Contact Hours/Week

MARKS

Internal External

BIT/BOM/BPM 202

Specialized Course-V 3 40 60

BIT/BOM/BPM 204

Specialized Course-VI 3 40 60

B 206 Project Work 8 100 200

Total Credits: 14 Total Marks : 500

Note: Industrial Training (at the end of IInd Semester): 2 Credits (100 Marks)

Total Credits: 68

Total Marks: 2200

The Result will be declared in CGPA as applicable for the Institute.

List of Specialized Course - Six to be chosen in each specializetion (1 in Ist semester, 1 in 2nd semester, 2 in 3rd Semester and 2 in 4th semester)

Specialized Course Operations Management

(BOP)IT Management (BIT) Power Management

(BPM)

IDesign Planning and Control of Production Systems

Data Design and Data Management Energy Resources & Conversations & Power Plant Systems

IIOperations & Manufacturing Management

Management of Information Technology

Electricity Industry Structure and Regulations

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IIIMaterials Management Operating System Power Station Management

IVQuality control techniques Software Quality Management Power Quality Management

using FACTS Technology

VProject Management Internet and Web Technology

Management’Energy Conservation and Energy Audit

VITotal Productivity Management Intelligent Systems Power System Operation and

Control

VIIManagement of Service Operations

Multimedia Technology. Power System- Restructuring and Deregulation

VIIIWorld Class Manufacturing Data Warehousing and Data Mining Information Technology

Applications in Power Systems Management

List of General Electives (BGE)

BGE 1 Knowledge Management

BGE II Computer Network & Management

BGE III Business Legislation BGE IV Entrepreneurial developmentBGE V Management of System Waste

BGE VI Business Ethics BGE VII Organizational BehaviourBGE VIII Consumer BehaviourBGE IX Total Quality ManagementBGE X Accounting for Managers

FACULTY OF MBA

The Institute has already advertised different post for recruiting new faculty for MBA programme. The process of selection is expected to be completed before the start of ensuing academic session.The department presently has the following faculty to teach Management Programme:

Name & Designation Qualification SpecializationDr. Sandeep Grover, M.Tech, MBA, Ph.D. HRD, Total Quality Management,

Systems approach.

Dr. Vikas Kumar Turk M.Tech, Ph.D. Quality Management Systems

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Sh. Vasdev Malhotra M.Tech, MBA HRM

Ms. Divya Jyoti MA (English), M.Phil.

Business Communication

The services of regular faculty from different departments will also be utilized to fulfill the specialized and interdisciplinary needs of the MBA programme.

CORE COURSES(MBA PROGRAMME)

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With Specilzation In

IT ManagementOperation Management

Power Management

MANAGEMENT CONCEPTS AND APPLICATIONSB-101

L T P3 0 0

Unit-IIntroduction: concept and nature of management; managerial competencies – communication, team work, planning and administrative, strategic and global

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competencies; evolution of management thoughts – traditional, behavioural, system, contingency and quality viewpoints

Unit-IIPlanning, decision making and organizing: nature and elements of planning, planning types and models, planning in learning organizations; strategic planning – an overview; decision making process, models of decision-making, increasing participation in decision-making, decision-making creativity; basic issues in organizing – work specialization, chain of common delegation, decentralization, span of management, bases for departmentation

Unit-IIILeading: recognition of human factor, motivation models/approaches; leadership styles/behaviours, personal characteristics of effective leaders, leadership development; leadership for learning organizations

Unit-IVManagement control, managerial ethics and social responsibility: management control – concept and process, overview of control techniques, effective control system; managerial ethics, factors affecting ethical choices; ethical dilemma; social responsibility; evaluating corporate social performance; managing company ethics and social responsibility

Reference Books:1. Robbins, S.P. and Decenzo, D.A. Fundamentals of Management, Pearson Education

Asia, New Delhi2. Hellreigel, Management, Thomson Learning, Bombay3. Koontz, H and Wechrich, H; Management, Tata McGraw Hill4. Stoner, J et. al, Management, New Delhi, PHI, New Delhi5. Robbins & Coulter, Management, PHI, New Delhi6. Satya Raju, Management – Text & Cases, PHI, New Delhi7. Richard L. Daft, Management, Thomson South-Western

Business CommunicationB-103

L T P3 0 0

Unit I: Communication: process, oral versus written communication; channel richness; common barriers; cross-cultural communication; media sensitive managers

Unit II: Business communication: job applications, resume; circulars, memos; reports, proposals; seminars and conferences; group discussions; minutes of a meeting; performance reviews; intellectual property and trademarks

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Unit III: Organizational Culture: trust; deviant workplace behaviour; groupthink; dissent; grapevine; conflict resolution/negotiation; reforms and stress management

Unit IV: Business/ Managerial Ethics: ethical leadership, power tactics; social responsibility; politically correct language and behaviour; sympathy and empathy

Unit V: a) Group Discussions or Seminarb) Select Case Studies

Reference Books:

1. Ideas that have Worked Compiled by the Department of Administrative Reforms and Public Grievances, Penguin Viking (2004)

2. Robbins, P. Stephen and Seema Sanghi. Organizational Behavior. Pearson Education.2006

3. Kumar, Suresh E., and P Sreehari. Communicative English. Orient Longman (2007)4. Caplan, Suzanne. Small Business Success Kit. Streetwise (2001)5. Sainath, P. Everybody Loves a Good Drought.

COMPUTER NETWORKING ESSENTIALSB-105

L T P3 0 0

Unit 1:What is Computer Networks, Various types of Networks: Local Area Networks, Metropolitan Area Networks, Wide Area Networks, Network Topologies: Bus, Star, Ring, Hybrid, Tree etc. Layering architecture of networks, OSI model, Functions of each layer, Services and Protocols of each layer, TCP/IP reference model, comparison of OSI reference model and TCP/IP reference model.

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Unit 2:History of TCP/IP, Protocols, Internet Protocol, Transmission Control Protocol , User Datagram Protocol, IP Addressing, IP address classes, Subnet Addressing, Internet Control Protocols, ARP, RARP, ICMP.

Unit 3:Introduction to LANs, Features of LANs, , Usage of LANs, LAN Standards, Channel Access Methods, Aloha, CSMA, CSMA/CD, Token Passing, IEEE 802 standards: Ethernet, Token ring, Token bus, LAN interconnecting devices: Hubs, Switches, Bridges, Routers, Gateways.

Unit 4:Introduction of WANs, Datagrams and virtual circuits, Routing, Routing algorithms, Congestion Control, WAN Technologies, Distributed Queue Dual Bus (DQDB), Synchronous Digital Hierarchy (SDH). Unit 5:Introduction to network security, firewalls, introduction to cryptography, encryption, decryption, basic algorithms, RSA algorithm.

Reference Books:

1. Tanenbaum, Computer Networks (3rd edition), PHI, New Delhi.2. Forouzan, Data Communication & Networking, TMH, New Delhi.3. Miller, Data and Network Communication, Vikas Publishing House, New Delhi.4. Comer, E. Douglas, Computer Networks and Internet, Pearson Education, New Delhi.5. Data communications, Computer Networks and Open Systems ( 4th edition), Halsall

Fred.Course Coordinators:-

1. Parul Gupta2. Manjeet Singh

Human Resources ManagementB-107

L T P3 0 0

Unit-I:Management of human resourceshistorical evolution of the field. Influences on the approach of management of human resources. Line and staff components of human resource management. Role of Human Resource management in a competitive business environment. Interpersonal dynamics.

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Unit-II:Building a task-person fit. Determining Human Resource requirements. Recruitment and selection process. Training and Development. Team Building, Leadership. Appraising employee performance.

Unit-II:Wage and Salary Administration. Collective bargaining and industrial relations, Quality of worklife. Cost-Benefit analysis of HR functions. Safety, Health and employee assistance programmes. Global reference points of Human Resources Management.

Suggested Readings1. Aswathappa, K. Human Resource and Personnel Management Tala Mc Graw Hill.

New Delhi, 1997.2. De Cenvo, DA& Robbins S P. Human Resource Management. 5th ed., New York,

JohnWiley, 1994.3. Guy,V&Mattock J. TheNewInternational Manger, London, Kogan Page, 1993.4. Holloway, J. Ed. Performance Measurement and Evaluation. New Delhi, Sage, 1995.5. Monappa,A&Saiyadain M. Personnel Management. 2nd.,NewDelhi,Tata Mc- Graw-

Hill, 1966.6. Stone, Lloyed and LeslieW. Rue, Human Resource and Personnel Management

Richard D. Trwin, Illinosis, 1984.

Managerial EconomicsB-102

L T P3 0 0

Unit-I:Role of Economic Analysis in managerial decisions. Basic concepts; Objectives of Business Firms and profit policies. Theories of Profit; Demand analysis and Demand Management w.r.t. domestic and world markets. Determinants, estimation and managerial uses of elasticities of demand. Demand forecasting. Supply function and market equilibrium analysis. Cost concepts; cost function; Break-Even Analysis; Equilibrium Analysis of firm in an open economy.

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Unit-II:Pricing and output under different market situations. Recent advances in Pricing theory and practices. Production analysis and Input Demand Functions. Project appraisal techniques. Social cost benefit analysis. Investment decisions under risk and uncertainty.

Unit-III:National Income concepts, their interrelationships. Inflation analysis; (Indian) Monetary System and Banking Structure. Monetary policy analysis and its implications to industry. Issues of economic development and planning. Managerial analysis of Indian Five Year Plans. Industrial development planning and strategy. Regulation of industry and business. Industrial sickness. Fiscal policy and its managerial implications. Business cycles and economic stabilisation. Balance of payments, Exchange Rate. Analysis of Economic Survey and Government Budget.

References Books:1. Adhikary,M. Business Economics, New Delhi, Excel Books, 20002. Baumol,W.J. Economics Theory and Operations Analysis, 3rd ed., New Delhi, Prentice

Hall Inc., 1996.3. Chopra, O.P. Managerial Economics, New Delhi Tata McGraw Hill 1985.4. Heat, Paul G. & Philips K.Y., Young, Managerial Economics, Prentice Hall, New

Jersey, 1996.5. Koutosoyiannis, A. Modern Micro Economics, NewYork, Macmillan, 1991.6. Milgrom, P and Roherts J. Economics, Organization and Management Engieweed

Cliffs, New Jersey, Prentice Hall Inc., 1992.

Quantitative Methods in ManagementB-104

L T P3 0 0

Unit-I: INTRODUCTIONRole of quantitative methods and operations research for managerial decision making and support. Role of mathematical models in problem formulation and solving. Decision making in management, Role of Statistics and OR in decision making, Multi-Attribute Decision Making, Industrial Applications, Limitation of Quantitative Techniques.

Unit-II: BASIC STATISTICS

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Role of statistics in management, Measures of central tendency, Data collection and arrangement, Mean, Median, Mode, SD, Problems, Basic Probability, Approaches in Probability, problems.

Unit-III: LINEAR PROGRAMINGLP problems, Definition, Formulation, Solution of LPP by Graphical method, Simplex method, BIG M method, Concept of Primary & Dual Problem, Computations.

Unit-IV: TRANSPORTATION & ASSIGNMENT Problem Definition, Transportation Model, IBFS by NWCR, LCM, VAM. MODI Method, Optimum Solution, Balanced & Unbalanced Problem, Introduction to Degeneracy, Assignment Problem Formulation, Optimal Solution, Balance & Unbalanced problem , Maximization & Minimization Problem.

Unit-V: PROJECT MANGEMENTNetwork Diagram, Terminology, Rules for drawing network, PERT, CPM, Float, Completion Time, Problems, Difference between PERT & CPM.

References Books:

1. Paneerselvam, Operations Research, Prentice Hall of India, N.Delhi.2. Taha, Operations Research: An Introduction, Prentice Hall of India, N.Delhi.3. Vohra, N.D.; Quantitative Techniques in Management; Tata McGraw Hill Publishing

Company Ltd., New Delhi.4. Kapoor, V.K., Operations Research; Sultan Chand & Sons, New Delhi.5. Sharma, J.K., Operations Research: Theory and Applications, Macmillan India Ltd,

New Delhi.6. Kalavathy, Operations Research, Vikas Publishing House, New Delhi.

Marketing ManagementB-106

L T P3 0 0

Unit-I:Introduction to Marketing function; genesis, the marketing concept. MarketingManagement System: objectives, its interfaces with other functions in the organisation. Environment of Marketing- Economic Environment, Market: market segmentation. Consumer-buyer behaviour models. Socio- cultural environment. Legal Environment. Ethical issues in marketing.

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Unit-II: Marketing Strategy- Marketing planning and Marketing programming. The concept of marketing mix, Product policy; the concept of product life cycle. New product decisions. Test marketing- Pricing Management of distribution: channels of distribution. Advertising and production. The concept of Unique Selling Proposition.

Unit-III:Implementation and Control. The marketing organization- alternative organization structures; the concept of product management. Administration of the marketing programme: sales forecasting; marketing and sales budgeting; sales management; management of sales force. Evaluation of marketing performance; sales analysis; control of marketing effort; marketing audit.

References Books:

1. Enis, B.M. Marketing Classics:ASelection of Influential Articles, NewYork, McGraw Hill, 1991.

2. Kotler, Philip and Armstrong,G. Principles of Marketing. New Delhi, Prentice Hall of India, 1997.

3. Kotler, Philip. Marketing Management:Analysis, Planning, Implementation and Control, New Delhi, Prentice Hall of India, 1994.

4. Ramaswamy,VSand Namakumari, S. Marketing Management: Planning, Control, New Delhi, MacMilian, 1990.

5. Stanton,William, J. Fundamentals of Marketing.NewYork, McGraw Hill, 1994.6. Neelamegham, S. Marketing in India: Cases and Readings. New Delhi, Vikas 1988.

Financial ManagementB-108

L T P3 0 0

Unit-IFinancial management-scope finance functions and its organisation, objectives of financial management; time value of money; sources of long term finance.

Unit-II

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Investment decisions importance, difficulties, determining cash flows, methods of capital budgeting; risk analysis (risk adjusted discount rate method and certainty equivalent method); cost of different sources of raising capital; weighted average cost of capital.

Unit-IIICapital structure decisions-financial and operating leverage; capital structure theories- NI, NOI, traditional and M-M theories; determinants of dividend policy and dividend models -Walter, Gordon & M.M. models.

Unit-IVWorking Capital- meaning, need, determinants; estimation of working capital need; management of cash, inventory and receivables.

References Books:1. Pandy, I.M., Financial Management, Vikas Publishing House, New Delhi2. Khan M.Y, and Jain P.K., Financial Management, Tata McGraw Hill, New Delhi3. Keown, Arthur J., Martin, John D., Petty, J. William and Scott, David F, Financial

Management, Pearson Education4. Chandra, Prasanna, Financial Management, TMH, New Delhi5. Van Horne, James C., Financial Management and Policy, Prentice Hall of India6. Brigham & Houston, Fundamentals of Financial Management, Thomson Learning,

Bombay.7. Kishore, R., Financial Management, Taxman’s Publishing House, New Delhi

Strategic ManagementB-201

L T P3 0 0

Unit-I:Strategic Management Process The Strategic Management Process, Flexible system view of Strategic Management, Strategic Situation Analysis, PEST analysis, The use of scenario, Structural analysis of the competitive environment, Competitive Advantage Profile, Industry foresight. Strategic Capability Analysis- Resource audit, value chain

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analysis, comparative analysis, financial analysis, SWOT analysis, core competencies, culture and stakeholder expectations.

Unit-II:Strategy Formulation Strategic Intent, Vision, Mission and objectives. Strategic architecture, crafting a strategy. Alternate directions for strategy development. Alternate methods for strategy development: Portfolio analysis, life cycle analysis, value chain analysis, culture fit, screening strategic option, Analysing return risk and feasibility, selection of strategies.

Unit-III: Strategy Implementation Implementing strategy: Core competencies, Budgets, Policies, Best practices, Support Systems, Rewards. Culture and Leadership, Functional strategies.

Reference Books:1. Kazmi, Azhar, Business Policy and Strategic Management, Tata McGraw Hill

Publishing Company Ltd., New Delhi2. David, Fred R. Strategic Management – Concept and Cases, Pearson Education,

Delhi3. Hitt, M.A., Ireland R.D. and Hos Kisson R.D., Strategic Management

Competitiveness and Globalisation; Thomson Asia Pvt. Ltd.4. Pearce II J A and Robinson Jr., R.B., Strategic Management – Strategy Formulation

and Implementation, AITBS Publishers and Distributors, Delhi

Research MethodologyB-203

L T P3 0 0

Nature and Scope of Research Methodology; Problem Formulation and statement of research objectives; Value and Cost of Information - Bayesian Decision Theory; Organization Structure of Research Process; Research Designs - Exploratory, Descriptive and Experimental Research Designs; Methods of Data Collection Observational and survey Methods; Questionnaire Design. Attitude

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Measurement Techniques; Motivational Research Techniques; Administration of Surveys; Sample Design an Appropriate Statistical Technique; Field Work and Tabulation of Data; Analysis of Data; Use of SPSS and other Statistical Software Packages; Advanced Techniques for Data Analysis - ANOVA, Discriminate Analysis, Factor Analysis, Conjoint Analysis, Multidimensional Scaling and Clustering Methods Applications.

References Books:

1. Andrews, FM., and S.B.Withey Social Indicators of Well Being. Plenum Press, NY, 1976.

2. Bennet, Roger; Management Research, ILO, 1983.3. Fowler, Floyd J. Jr., Survey Methods. 2nd ed., Sage Pub., 1993.4. Fox, JAand P.E.Tracy: Randomized response: A Method of Sensitive surveys. State

Pub., 1986.5. Gupta, S.P. Statistical Methods, 30th ed., Sultan Chand, New Delhi, 2001.6. Golden, Biddle, Koren and Maren D.Locke: Composing Qualitative Research. Sage

Pub., 1997.7. Salkind, Neil., Exploring Research. 3rd ed., Prentice Hall, NJ, 1997

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SPECILIZED COURSESIT MANAGEMENT

Data Design and Data ManagementBIT-I

L T P3 0 0

Unit–1:Introduction: Overview of database Management System; Advantages of DBMS over file

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processing systems, Various users of DBMS, Introduction to Database Languages, Responsibility of Database Administrator, Introduction to Client/Server architecture, three level architecture of Database Systems.

Unit-2:Database design process, E-R (Entity Relationship) Model, Reduction of E-R diagram into tables; Relational Model, Hierarchical model, network model and their management.

Unit-3: File Organization: Sequential Files, index sequential files, direct files, Hashing, B-trees Index files.

Unit-4:Introduction to Query Languages: Relational Algebra & various operations, Tuple calculus, QBE, Structured query language – with special reference of (SQL of ORACLE), integrity constraints, functional dependencies, Normalization and denormalization, query optimization techniques.

Unit-5: Introduction to Distributed and parallel Data processing, Introduction to transaction processing, Concurrency control and Recovery schemes, recovery in centralized DBMS.

Unit-6:

Introduction of Object Oriented Data base Development, object relational DBMS, Multimedia databases, spatial databases, time series and temporal databases.

Text Books:1. Introduction to Database Management system by Bipin Desai, 1991, Galgotia Pub.2. Fundamentals of Database Systems by R. Elmasri and S.B. Navathe, 3rd edition, 2000,

Addision-Wesley, Low Priced Edition.

Reference Books:1. Database System Concepts by A. Silberschatz, H.F. Korth and S. Sudarshan, 3rd

edition, 1997, McGraw-Hill, International Edition. 2. An Introduction to Database Systems by C.J. Date, 7th edition, Addison-Wesley, Low

Priced Edition, 2000. 3. Database Management and Design by G.W. Hansen and J.V. Hansen, 2nd edition.4. Modern Database Management by Feffray A. lioffcr, Mary B. Prcscotl, Fred R

Mcfaddcn, 6th edition. Pcarson Education.5. Principles of distributed database systems, by M. Tamer & Valduricz, 2” edition, LPE

Pearson education.

Course Coordinators:-Neelam DuhanParul Gupta

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Management of Information TechnologyBIT-II

L T P3 0 0

Unit-I: The Strategic Framework for IT Management, Strategic use of IT in digital economy, Information technologies: Concepts and Management, Emerging information technologies:

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IT for competitive advantage; IT for internal effectiveness; IT for inter-organizational linkage.

Unit -II: IT in management functions; planning, organizing, staffing, directing, control, leadership communication; interaction between R & D and Engineering activities, transfer of new products developments into manufacturing Technology planning and approaches, Efficient linking of user and developer, Approaches for technological up gradation and change.

Unit-III IT concepts and management; Network computing, E-business, E-commerce, Enterprise systems; from supply chain to ERP to CRM, Managing legacy systems, evaluating centralization-issues; IT forecasting

Unit-IV: Special issues of IT Management; Knowledge management, Data Management: warehousing, analyzing, mining, and visualization, Management decision support and intelligent systems, using information technology for strategic advantage, The impact of information technology on individuals, organizations, and society.

Text Books:1. Information Technology for Management by Effraim Turban, James Wetherbe, Willey,

John&Sons publication.2. IT for Management, Lucas, latest edition, Tata McGraw Hill.3. Information Systems for modern management,Murdick,Ross and clagget,3rd

edition,Prentice Hall

Reference Books:1. Management theory and practices, C.B. Gupta, Sultanchand publications.2. Management information systems, EFFY OZ, vikas publishing house.3. Management information systems, James A. O’Brien Galgotia publication pvt ltd.

Course Coordinators:-Harish KumarVishnu Shankar

OPERATING SYSTEMBIT-III

L T P3 0 0

Unit-1:Introduction: Introduction to Operating System Concepts (including Multitasking, multiprogramming, multi user, Multithreading etc)., Types of Operating Systems: Batch

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operating system, Time-sharing systems, Distributed OS, Network OS, Real Time OS; Various Operating system services, architecture, System programs and calls.

Unit–2:Process Management: Process concept, process scheduling, operation on processes; CPU scheduling, scheduling criteria, scheduling algorithms -First Come First Serve (FCFS), Shortest-Job-First (SJF), Priority Scheduling, Round Robin(RR), Multilevel Queue Scheduling.

Unit–3: Memory Management: Logical & Physical Address Space, swapping, contiguous memory allocation, non-contiguous memory allocation paging and segmentation techniques, segmentation with paging; virtual memory management - Demand Paging & Page-Replacement Algorithms; Demand Segmentation.

Unit–4:File System: Different types of files and their access methods, directory structures, various allocation methods, disk scheduling and management and its associated algorithms, Introduction to distributed file system.

Unit–5:Process-Synchronization & Deadlocks: Critical Section Problems, semaphores; methods for handling deadlocks-deadlock prevention, avoidance & detection; deadlock recovery.

Unit-6:I/O Systems: I/O Hardware, Application I/O Interface, Kernel and Transforming I/O requests, Performance Issues.

Text Books:

1. Operating System Concepts by Silberchatz et al, 5th edition, 1998, Addison-Wesley.2. Modern Operating Systems by A. Tanenbaum, 1992, Prentice-Hall.

3. Operating Systems Internals and Design Principles by William Stallings,4th edition, 2001, Prentice-Hall

Reference Books:

1. Operating System By Peterson , 1985, AW.2. Operating System By Milankovic, 1990, TMH.3. Operating System Incorporating With Unix & Windows By Colin Ritche, 1974, TMH.

Course Coordinators:-Jyoti PandeyNaresh Chauhan

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Software Quality ManagementBIT-IV

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Concepts and Overview: The Nature of Software Production, Key Objectives of Effective Management, Quality, Productivity, Risk Reduction, The Role of the Software Project Manager

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Planning the Project: Business Planning, Determining Objectives, Forecasting demand for the Product, Proposal Writing, Requirements analysis, Legal issues (patent, copyright, liability, warranty).

Technical Planning: Life-cycle models, Types of Plans, Plan documentation methods, Work breakdown structures, PERT and CPM, Gantt Charts, Standards, Planning for Risk Management and Control, Entry and Exit criteria, Intermediate checkpoints, Performance prediction and analysis People, Prototyping and modeling, Inspections and reviews,

Managing the Project: Managing the Task, Project Control, Managing to the Plan, Reviews, Feedback and Reporting Mechanisms, Configuration Management, Quality Control and Quality Assurance

Concepts of Software Quality, Quality Attributes, Software Quality Control and Software Quality Assurance, Evolution of SQA, Major SQA activities, Major SQA issues, Zero defect Software.

Software Quality Assurance: The Philosophy of Assurance, The Meaning of Quality, The Relationship of Assurance to the Software Life-Cycle, SQA Techniques.

Configuration Management: Maintaining Product Integrity, Change Management, Version Control, Metrics, Configuration Management Planning.

Error Reporting: Identification of Defect, Analysis of Defect, Correction of Defect, Implementation of Correction, Regression Testing, Categorization of Defect, Relationship of Development Phases.

Text books:

1. Robert Dunn, “Software Quality Concepts and Plans”, Prentice-Hall, 1990. 2. Alan Gillies, “Software Quality, Theory and Management”, Chapman and Hall,

1992. 3. Tom Gilb, Finzi Susannah, “Principles of Software Engineering Management”,

Addison-Wesley, England, 1988. 4. Philip Metzger, “Managing A Programming Project”, Prentice Hall, New Jersey,

1981.

Reference Books :

1. Michael Dyer, “The Cleanroom approach to Quality Software Engineering”, Wiley & Sons, 1992.

2. Daniel Freedman, Gerald Weinberg, “Handbook of Walkthroughts, Inspections and Technical Reviews”, Dorset House Publishing, 1990.

3. Tom Gilb, Dorothy Graham, “Software Inspection” Addison-Wesley, 1993. 4. Watts Humphrey, “Managing the Software Process”, Addison-Wesley, 1990. 5. Watts Humphrey, “A Discipline for Software Engineering”, Addison-Wesley, 1995.

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6. Arthur Lowell, “Improving Software Quality An Insiders guide to TQM”, 1993, Wiley & Sons.

7. Tom Demarco, “Controlling Software Project Management, Measurement” , Prentice Hall, New Jersey, 1986.

8. Barbee Mynatt, “Software Engineering with Student Project Guidance”, Prentice Hall, New Jersey, 1990.

9. Richard Thayer, “Tutorial: Software Engineering Project Management”, IEEE Inc, CA, 1987.

10. Mark Norris, Peter Rigby, Malcolm Payne, “The Healthy Software Project – A Guide to Successful Development & Management”, John Wiley & Sons, 1993

11. Dennis Lock, “Handbook of Project Management”, Jaico Publishing House, 1994. 12. Neal Whitten, “Managing Software Development Projects”, John Wiley, 1995. 13. Sanjiv Purba, David Sawh & Bharat Shah, “How to Management a Successful

Software Project – Methodologies, Techniques, Tools”, John Wiley, 1995

Course Coordinators:-Naresh ChauhanSapna Gambhir

Internet & Web Technology ManagementBIT-V

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Unit 1 IntroductionInternet Protocol model, Internet Addresses, IP routing concepts, Table Driven and next hop routing, other routing related protocols, Internet Access through PPP, SLIP, WWW, Web

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servers, Browser, Hubs, Bridges, Routers.

Unit 2 Web Server TechnologyWeb’s Robot global access to information, HTML, HTTP, Accessing a web server, publishing on web server, secure HTTP, Secure Sockets Layer, WWW Proxies, IIS, Case study of apache web server.

Unit 3 Browsing SystemsSearching and web casting Technique, Popular web servers, basic features, Booksmarks, cookies, progress indicators, customization of browsers, browsing tricks, next generation web browsing, search engines, architecture of search engines, search tools, web crawlers.

Unit 4 Web site DevelopmentHTML, XHTML, DHTML, XML, Structuring data, namespaces, XML schema Documents, Document Object Model, DOM methods, Simple API for XML, XSL, SOAP, ASP.Net. Javascript

Security and management issues for creating a web site

TextBooks:Computer Networks and Internets with Internet Applications (Third Edition) Author: Douglas E.Comer Publisher: Prentice Hall, 2001 ISBN: 0-13-091449-5

Reference Books:

HTML for the World Wide Web with XHTML and CSS: Visual Quick Start Guide, Fifth Edition Author: Elizabeth Castro Publisher: Peachpit Press ISBN: 0321130073

Programming the World Wide Web, 2/e Author: Robert W. Sebesta Publisher: Addison-Wesley ISBN: 0-321-14945-9

Course Coordinators:-Naresh ChauhanKomal Kr. Bhatia

Intelligent SystemsBIT-VI

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Unit-1 Foundational issues in intelligent systems: Foundation and history of AI, AI problems and techniques – AI Programming languages, Introduction to LISP and PROLOG- problem spaces and searches, blind search strategies, Breadth first –

31

Depth -first , heuristic search techniques, Hill- climbing: best-first-A* algorithm AO* algorithm- game tree, Min max algorithms, game playing – alpha beta pruning.

Unit-2: Knowledge representation issues, predicate logic- logic programming, semantic nets – frames and inheritance, constraint propogation, representing knowledge using rules, rules based deduction systems.

Unit-3 Reasoning under uncertainty, review of probability, Baye’s probabilistic interferences and Dempster shafer theory , Heuristic methods , symbolic reasoning under uncertainty, Statistical reasoning , fuzzy reasoning, temporal reasoning, Non monotonic reasoning.

Unit-4: Planning, planning in situational calculus, representation for planning, partial order planning algorithm, learning from examples, discovery as learning , Learning by analogy, explanation based learning, neural nets, genetic algorithms.

Unit-5: Principles of Natural Language processing, rule based system architecture, Expert systems, Knowledge acquisition concepts, AI application to robotics, and current trends in intelligent systems.

Text Books:1. Artificial Intelligence: A Modern Approach, Russell & Norvig. 1995, Prentice Hall.

Reference Books:

1. Artificial Intelligence, Elian Rich and Kevin Knight, 1991, TMH2. Artificial Intelligence- A Modern Approach, Stuart Russal and Peter norvig,

1998,PHI3. Artificial Intelligence, Patrick henry Winston, 1992, Addition Wesley 3rd Ed.

Course Coordinators:-Nisha PahalManjeet Singh

Multimedia TechnologyBIT-VII

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Concept of Multimedia ,Media & data stream, main properties of multimedia system , Data stream characteristics &for continuous media Multimedia Applications, Hardware

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Software requirements, Storage Technologies: RAID, Optical Media.Components of multimedia and file formats:Text, Basic sound concepts , MIDI , Speech ,Basic concept of Images, Graphics format,Basic concepts of Video & animation, Conventional system,Computer based animation,

Authoring Tools, Categories of Authoring Tools.Compression TechniquesLossless and Lossy compression, Run length coding, Statistical Coding, TransformCoding, JPEG, MPEG, Text compression using static Huffmann technique, DynamicHuffmann Technique, Arithmetic Technique.

Animation:Introduction, Basic Terminology techniques, tweaning & morphing, Motion Graphics 2D& 3D animation.Introduction to MAYA(Animating Tool):

Text Book:1. David Hillman, “Multimedia Technology & Applications”, Galgotia Publications,2000

Reference Books:1. Nigel Chapman & Jenny Chapman, “Digital Multimedia”, Wiley Publications, 20002. D.P. Mukherjee, “Fundamentals of Computer Graphics and Multimedia”, PHI, 20013. Maya manuals.

Course Coordinators:-Nisha PahalSapna Gambhir

Data Warehousing and Data MiningBIT-VIII

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Unit 1: Data warehousing: definition, usage and trends. DBMS Vs Data warehouse, Data marts, Metadata repository, Multidimensional Data Model, Data cubes, Schemas for

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Multidimensional database: stars, snowflakes and constellations, OLAP operations, Data Warehouse Architecture, Types of OLAP servers: ROLAP Vs MOLAP Vs HOLAP.

Unit 2: Data Warehousing process and implementation, Development of Data Cube Technology, distributed and virtual data warehouses, Data warehouse manager and query manager, data warehouse back end tools and utilities, complex aggregation at multiple granularities, tuning and testing of data warehouse, Data Warehousing to Data Mining.

Unit 3: Data mining: Motivation and importance, definitions & task, KDD Vs Data mining, applications, Data Mining Functionalities, Interestingness of a pattern, Classification of Data Mining Systems, Major issues in Data Mining.

Unit 4: Data Preprocessing in data mining; Concept Hierarchy Generation; Data mining query languages: data specifications, specifying knowledge, hierarchy specification, pattern presentation & visualization specification; Designing Graphical Use Interfaces Based on a Data Mining Query language and standardization of data mining.

Unit 5: Data mining techniques: Association rules: Frequent item set generation, Mining association rules in large Databases, Mining Single-Dimensional Boolean Association Rules from Transactional Databases; Cluster Analysis: Types of Data in Cluster Analysis, A Categorization of Major Clustering Methods; Classification and prediction: classification by Decision Tree Induction, Bayesian Classification, Classification by Back-propagation, Decision tree knowledge discovery through neural networks & genetic algorithm, Rough Sets, Support victor machines and fuzzy techniques.

Unit 6: Mining complex data objects, Spatial databases, Multimedia databases, Time series and sequence data: mining text databases and mining World Wide Web.

Overview of data warehousing and data mining tools available in oracle/or DB2.

Text Books:1. Data warehousing in the real world; Sam anahory & dennis Murray; 1997 Pearson.2. Data mining- Concepts & techniques; Jiawei Han & micheline Kamber-2001, Morgan

KaufMann.3. Data mining Techniques, Arun pujar; 2001,university press; Hyderbad.

Reference Books:1. Data mining; Pieter Adriaans & Dolf Zantinge; 1997, Pearson,2. Data warehousing, Data Mining and OLTP; Alex Berson, 1997, Mc Graw Hill.3. Data warehousing System, Mallach; 2000, Mc Graw Hill.4. Building the Data warehouse; W.H. Inman, 1996, John Wiley & sons.5. Devloping the Data warehouse; W.H. Inman, C.Klelly , John Wiley & sons.6. Managing the data warehouses; W.H. Inman, C.L. Gassey, John Wiley & Sons.

Course Coordinators:-Neelam Duhan

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Jyoti Pandey

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SPECIALIZED COURSESOPERATIONS MANAGEMENT

Design, Planning and Control of Production SystemsBOM- I

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Introduction to production systems: Aim of production system, generalized model and types of Production systems Features compiling service organization, Life cycle approach to production management.

Product development and design: New product development and process selection, stages in new product development, use of decision tree, Breakeven Analysis, Make/buy decision, Problems for Break even Analysis Non-linearity in B.E. Analysis, selection of location among alternatives –A care study, systematic layout planning, objectives, types, comparison and application of different types of layouts. Assembly line balancing concept and problems for maximum line efficiency.

Planning for Production: Importance, objectives and types of forecasting methods, Analysis and comparison standard error of estimate, Material Requirement Planning (MRP) objective, dependent demand, inputs to MRP, MRP model, Production schedule, MRP logic comparison.

Sequencing and scheduling: Criteria for sequencing, priority sequencing and rules, n job 2 machine, n job 3 machine, n job m machine problems.

Element of monitoring and follow up.

Reference Books:

1. Production operations management - Buffa, Edwood2. Elements of Production, planning and control - Eilon Samuel A3. Production control: A quantitative approach -Biegel. J4. Industrial Engineering and production management – Martand Telsang5. Operations Management – Theory and Problems – Joseph Monks

Operations and Manufacturing ManagementBOM -II

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Unit-IManaging operations; planning and design of production and operating systems. Facilities planning – product selection, process selection, facilities location and movement of materials. Analytical tools and techniques for facilities planning and design.

Unit-IIWork study and productivity- objective, method study, principles of motion economy, techniques of method study- various charts, THERBLIGS, work measurement- various methods, time study PMTS, determining time, work sampling.

Unit-IIIPPC – its components and variables, Planning and control for mass production, batch production and job production. Aggregate planning- basic concept, its relations with other decision areas. Capacity planning, Decision options- basic & mixed strategies, Master productions schedule (MPS), Scheduling operations. Various Methods for line and intermittent production systems, Gantt chart. Various means of measuring effectiveness of PPC, MRP, MRP-II, ERP.

Unit-IVMaintenance management and equipment replacement policies, system reliability, maintainability, availability, spare parts inventory management.

Text Books: 1. Production & Operations Management – Hary, TMH, New Delhi.2. Modern Production management- S.S Buffa, Pub-John Willey.

Reference Books: 1. Operations Management- Schroeder, McGraw Hill ISE.2. Operation Management- Monks, McGraw Hill ISE.3. Production & Operations Management- Martinich, John Wiely SE.4. Industrial & Systems Engineering- Turner, MIZE, CHASE, Prentice Hall Pub.5. Production & Operations Management – Bedi, Oxford university press

Material ManagementBOM -III

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Unit-I

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Introduction: introduction to material management and productivity, functions of material management, organization structures in material management, role of material management techniques in improved material productivity.

Unit-IIMaterial planning: objectives, material requirement planning, manufacturing resource planning, JIT production planning, strategic material planning, material control: acceptance, sampling, inspection, make or buy decision, simple cost analysis, economic analysis, break even analysis, break even point theory, whether to add or drop a product line store management and warehousing, product explosion.

Unit-IIIPurchasing: importance of good purchasing system, organization of purchasing functions, purchase policy and procedures, responsibility and limitations, purchasing decisions, purchasing role in new product development, role of purchasing in cost reduction, negotiations and purchase, purchasing research: identification of right sources of supply, vendor rating, standardization, vendor certification plans, vendor and supply reliability, developing new source of supply.

Unit-IVCost reduction: cost control v/s cost reduction, price analysis, material cost reduction techniques, variety reduction, cost reduction and value improvement, techniques of cost control, standard costing, cost effectiveness, cost analysis for material management, material flow cost control.

Unit-VInventory management: inventory v/s stores, types of inventory, inventory control, inventory build –up, EOQ, various inventory models, inventory models with quantity discount, coverage analysis, optimal stocking and issuing policies, inventory management of perishable commodities, ABC – VED analysis, design of inventory distribution systems, surplus management, information system for inventory management, case studies.

Reference books:

1. Material management :- W. R. Stelzer Jr. (PHI)2. Material management :- D. S. Ammer & Richard Erwin Inc.3. Material management :- A. K. Dutta (PHI)4. Material management- An integrated approach- P. Gopal;akrishnan,& M.

Sundersen (PHI)

Quality Control TechniquesBOM -IV

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Unit-I: IntroductionIntroduction to quality control, Objectives of Quality control, Difference between Quality control and Inspection, Statistical quality control, Need for understanding statistical principles, Quality assurance, Types of variations, Distinction between variables and attribute data, Normal Distribution, Binomial Distribution, Poisson distribution.

Unit-II: Control Charts for VariablesTheory of control charts, Objectives of control charts, Chance and assignable causes of quality variables, Process control charts for variables, X, R and σ control charts, The operating characteristics for X and R charts, The average run length for X charts, Size and frequency of subgroup, control limits, Control charts patterns, Revising control limits.

Unit-III: Control Charts for AttributesPractical limitations of the control charts for variables, The control charts for fraction rejected, Control limits for p-charts, Problems introduced by variable subgroup size, choice between chart for p and chart for np, Essential steps in starting the control chart, Sensitivity of p-chart, Comparison of X and R chart with p chart, c- charts in SPC, Applications of c-chart, Calculation of limits for c-chart, Adaptation of the c chart to variations in the area of opportunity for a nonconformity, The u-chart for nonconformities per multiple units, Classification of Nonconformities and their weighting.

Unit-IV: Acceptance Sampling Concepts of scientific Acceptance sampling, Need of Sampling plans, Economics of sampling versus 100 percent inspection, Lot by Lot acceptance using single sampling by attributes, Operating characteristics curve of an acceptance sampling plan, Construction of Operating characteristics curve, OC curve of an ideal sampling plan, Type A and Type B OC curves, Average outgoing quality and AOQL, Producer risk and consumer risk, Double sampling, Analysis of double sampling plan, Multiple and sequential sampling, Sampling plans vs. control charts.

Reference Books:1. Statistical Quality control by E.L. Grant2. Quality control and Industrial Statistics by A.J. Duncan3. Quality control by Dale H. Bestefield

Project ManagementBOM -V

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1. Introduction & Overview: Definitions, Types of projects, Project life cycle (Project

phases) and decisions.

2. Go/ No go decisions based on: a) Project Identification and Screening, b) Project

Appraisal: Market, Technical, social, Ecological & Financial, c) Project Selection:

Pragmatic, pair wise, MADM approach.

3. Development of Project Network: Project description, Work break down structure,

Nomenclature, Rules for drawing and representation, consistency and Redundancy

in Project Networks, Matrix representation.

4. Basic Scheduling with Networks (Forward & Backward Pass)

5. CPM & PERT: Activity times, Completion, Floats, Probability (ND usage),

Examples, and Problems.

6. Project Monitoring & Control: Project adjustments, Crashing: Direct & Indirect

cost, Normal & Crash: duration & cost, Resource leveling: Types, usage, leveling,

Problems, Managing Risk.

7. Role of Human Factors: Dealing with people Team Building and Leadership in

Projects, commitment, work culture, motivation, coordination, attitude, innovation.

8. Project Completion, Review and Future Directions

Reference Books:

1. Project Management by Clifford Gray and Erik Larson. (Tata McGraw Hill

Edition)

2. Management Guide to PERT/ CPM by Wiest, JD and Levy F.K. (PHI) Industrial

Engg. & Mgmt. by Dr Ravi Shankar. Galgotia Publications.

Total Productivity ManagementBOM -VI

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Unit-I

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Total Productivity overview; meaning, relevance and scope for productivity and effectiveness. Productivity conceptua-lisation. Productivity mission, objectives, policies and strategies. Productivity environment. Corporate culture, management styles, employees participation, trade unions and role of governmental agencies. Productivity measurement, monitoring and management both at micro and macro levels. Corporate and annual productivity plans.

Unit-IIBenchmarking, Management issues, modelling, tools and techniques; indicators for evaluation of manufacturing, business or services organizational performance and its measurement.

Unit-IIIProductivity Improvement Techniques: modifying organizational characteristics and work characteristics. Work study, Value Engineering, Waste Management. Human resource development strategies to increase productivity. Managing technological change. Interfaces of Productivity with Quality, Reliability and Safety. Management commitment and involvement for higher productivity. Case Studies.

Management of Service OperationsBOM -VII

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Unit-I : Understanding Service SystemIntroduction, Defining Quality, Difference between Traditional Management & TQM, Constitution of Service system, Differences between Service and Manufacturing, Trends in Service Sector, Problems in Defining quality of Service, Relationship between Quality & Productivity, The Role of Services in an Economy , The Nature of Services, Service Strategy.

Unit-II: Service Quality Models & ConceptIntroduction, Characteristics of the Service sector. Measurable Quality characteristics, Customer Service, Customer feedback, Value based Model, An application of AHP Model in service sector, SERVQUAL Model, Customer Satisfaction Models, Approaches and tools; Tools and techniques for improving service quality; Concepts and other models of service quality; Service guarantees and customer loyalty management.

Unit-III: Implementation of TQM in Service SectorIntroduction, TQM implementation in service system, TQM in Financial sector, Education, Public sector, Telecommunication services, Tourism services, ISO Application in service sector, Case Studies.

Unit-IV: Services Marketing Introduction to services marketing; Trends and development; Consumer behavior in service encounters & positioning services; Service product; Pricing services and revenue management; Customer service processes & demand management; Planning the service environment; Managing people for service advantage; Managing customer loyalty; Customer feedback and service recovery; Improving service quality and productivity and organizing for service leadership.

Unit-V: Managing Service OperationsAn overview of Service Operations Management System; Forecasting customer demand for services; Manpower planning and labour scheduling; Managing facilitating goods in services; Managing service supply relationships, growth and expansion in services.References Books:1. Managing Quality in the Service Sector, Asher Mike, Kogan Page, London. 2. The Essence of Services Marketing, Prentice Hall of India Pvt Ltd, New Delhi.3. Services Marketing, Zeithaml V.A, & Bitner M.J., McGraw Hill International,

Singapore4. Marketing of Services, Verma Harsh V., Global Business Press, New Delhi5. TQM in Service Sector, Mohanty R.P & Lakhe R.R., JAICO Publishing House,

MumbaiWorld Class Manufacturing

BOM -VIII

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Conventional Manufacturing methodsFactory organization, Plant layout strategies, simplification and standardization,

inventory and quality control, Method study, work measurement, value analysis, corrective maintenance, Preventive management, Total productive management.

Advanced manufacturing strategiesIntroduction to advanced manufacturing strategies, Just in time philosophy and its

basic principles, Significance of Japanese manufacturing methods and related benefits, Principles of inventory control under just-in time environment, Comparison of Japanese and large lot EOQ operations, purchasing and supplier relations, New technologies supports advanced manufacturing strategies, Just in time /Economic order quantity models. Methodology for vendor evaluation, Performance measurement of inventory control system, Implementing strategy for Just-in-time purchasing.

Principles of cellular manufacturing systems, Comparison of large lot and cellular layout design, Group technology, Kanban card systems, Determination the number of Kanban cards, New technology supports Kanban systems, Performance measurement of cellular manufacturing system, Implementation strategy for cellular manufacturing system.5s, Kaizen, Principles of quality control under just in time environment, Process control charts, Quality control circles, Performance measurement of quality control system.

Integrating JIT and TQM, Common benefits of JIT/TQM, Integration of JIT with CIM, Benefits of CIM and their relationship with JIT, JIT production system into MRP II production environment, Benefits of combined MRPII/JIT system, Integrating JIT in service and administrative systems

Enterprise Resource planning (ERP), Implementation strategies for ERP, Advantages and disadvantages of ERP, Business process reengineering (BPR), History of BPR, Methodology, Role of information technology in reengineering concepts.

Surveys and case studies

Reference Books:

1. Automation, Production systems and Computer Integrated Manufacturing, by M. Groover, PHI publications

2. Japanese Manufacturing Techniques: Nine Hidden Lessons in Simplicity by R.J. Schonberger, The Free Press, New York

3. Just-in-Time Manufacturing by C.A. Voss, IFS Publication Limited, Springer- Verlag, UK.

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SPECILIZED COURSESPOWER MANAGEMENT

Energy Resources & Conversations & Power Plant Systems(BPM-01)

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L T P3 0 0

Unit-1Source of energy, Classification Of energy Sources, Fossil Fuels, Coal, Oil, Gas

Unit-2Alternative Source of Energy, Geothermal, Tidal & Nuclear Energy, Solar, Wind, Hydro Power, Biomass, Fuel Cell, MHD, Resources of Energy use Pattern in Different region of the world

Unit-3Types of Power Stations, Steam Power Stations Based on Fossil Fuel, Thermal power plant equipments:Boilers,turbines,generators etc,Gas turbine power stations,Combined cycle power plants,Cogeneration concept, cogeneration alternatives.

Unit-4Fluidised bed Technology, Recent advances in power plants,IGCC, Hydro power generation,Nuclear power plants,Nuclear reactors, Diesel engines, Study visits to power plants.

Unit-5Economic Aspects of power generation, Tariffs

Note: Every student has to submit a case study on any topic of any unit.

Reference Books

1. CEGB Modern Power Station Practice2. Aschner(F.S.) Planning Fundamentals of Thermal Power Plants 1978 Wiley Eastern Ltd3. BLACK and VEATCH .Power Plant Engineering 20004. Power Plant Engg. By P.C. Sharma

Electricity Industry Structure and Regulations(BPM-02)

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L T P 3 - -

Unit-1Introduction to power Scenario, Overview of the Indian Electricity Act 1910, Electricity Supply Act 1948, Electricity Regulatory Commission Act 1998, Energy Conservation act 2001, The Electricity Act 2003 and amendment in the pipeline. CERC, Tribunal Electricity Regulatory and industry structure in India.

Unit-2National Electricity policy, National Tariff Policy, Rural Electricity Policy, Captive Power Policy, Renewable energy policy, Policy on Small Hydro

Unit-3Restructuring and Reforms of Power Sector, Privatization and Implication,, National and International Experience in Regulation, Multi year Tariff Regulation, Ability Based Tariff

Unit-4Tariff Regulations, Open Access Regulations, Trading regulations and performance standards for Distribution Utilities, Guidelines for rural Franchise, Entrepreneurship Emerging Trends

Note: Every student has to submit a case study on any topic of any unit.

Reference Books:-

1) Indian Electricity Act 19102) Indian Electricity Supply Act 1948, 3) Indian Electricity Act 20034) Electricity Regulatory Commission Act 1998, 5) Energy Conservation act 20016) Electricity law Raj Singh Niranjan Universal Publication7) Governing Power by SI Rao TERI Publication8) Commentary on Electricity law by SK Chatterjee, Delhi Law House9) R V Shahi,” Indian power Sector Challenges and Response” EXCEL Books10) Law of Electricity in India by sarker and Bhatnagar Revised by justice L.P. Singh

Orient Publishing Company11) Silvagopal’s Guide to Electricity by V.K. Mehrotra12) Guide to Electricity Law Bharucha, Wadhwa, Nagpur13) Law Relating to Electricity with Special Reference to consumer protection Law,

R.M. vats. Universal Law Publication Cimpany.

Power Station Management(BPM-03)

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Unit-1Management of fuel, water resources Electricity demand scenario, vis-a vis fuel supply, storage and handling of coal/ gas/ oil, coal/ gas linkages, pricing contracts, inventory control.

Unit-2Performance Management, boiler efficiency, turbine efficiency, cycle efficiency, monitoring and control of heat rate, other performance parameters, efficiency of hydro plants, energy conservation and efficiency measures, maintenance planning

Unit-3Statutory requirements, trained men power as per Indian electricity rules, apprising of act factories Act, Contract Labor Act, Environmental regulations etc

Unit-4Working capital Management, cost management Strategies, Human Resources Management Information System

Note: Every student has to submit a case study on any topic of any unit.

Reference Books

1) Power Plant Performance Management, Butter Worth A.B. Gill-19842) Modern power Station Practices, Publisher British Electricity Authority3) Power Station Engg. & Economics by- BGA Skrotzki & WA Vopat, Tata McGraw

Hill4) Standard Plant Operators Manual- Third Edition Stephen Michael Elanka, McGraw

Hill

Power Quality Management using FACTS Technology(BPM-04)

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3 0 0Unit-1 Flexible AC Transmission System, Benefits of FACTS technologies, Transmission System Limitations, FACTS Technologies, Solution Options with FACTS, FACTS Applications

Unit-2Power Quality, Power Quality Issues, Disturbance Assessment, Waveform Distortion, Need for Adequate PQ indices and Standards , Need for Adequate PQ Monitoring

Unit-3Custom Power Technology, Custom Power Devices, Mitigation Using Custom Power Devices Classification, DSTATCOM, DVER

Note: Every student has to submit a case study on any topic of any unit.

Reference Books

1) Power System Restructuring And Deregulation by:- Loi Lei Lai, John Wiley & Sons, Ltd2) Thyristor Based FACTS Controllers for Electrical Transmission System By Mohan & Mathur, IEEE Press.3) Understanding FATCS by N.G. Hingorani, IEEE Press New York4) Power Quality by Arindam Ghosh

Energy Conservation and Energy Audit(BPM-05)

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Unit-1- Energy Conservation Act 2001,Objectives and Implementation strategy, Study of Energy Consumption Patterns in various sectors, Comparison of Consumption Patterns with developed and other developing countries and identifying basic potential of conservation

Unit-2- Thermal Energy Systems, Electrical Energy System, Energy Balancing. Maintenance Standards, Demand side Management.

Unit-3- Energy Management, Scope, Energy Audit, Energy Accounting, Audit for building and Commercial Complexes, Industrial Energy Audit, Tools and methodologies for Energy Audit, Analysis and Decision making on the basis of Energy Audit Report, Energy Audit Case Studies in various sectors of Economy, Energy Audit for Generation, Transmission and Distribution Utilities

Unit-4- Incentives for Energy Conservation, Energy Efficient equipment and technologies, Stakeholders Awareness Programme, Development of Energy Audit Personnel, Target setting and implementation strategy, Managerial aspects of Energy conservation.

Note: Every student has to submit a case study on any topic of any unit.

Reference Books: 1. S.David, Handbook of Industrial Energy Conservation Van ostrand, Reind Company2. Course Material of Bureau of Energy Efficiency for National Energy Auditor/Manager

Exam3. Energy Conservation Handbook by McGraw Hill4. Energy Conservation Act-2001

Power System Operation and Control(BPM-06)

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Unit-1- Load flow StudiesThe Power Flow Problems and its solutions, Transmission losses

Unit-2- Economic Dispatch of Thermal unitsThe Economic Dispatch Problem, Lambda iteration method, Gradient method, Newton method, Economic dispatch using dynamic programming, Base point and participation factor. Unit-3- Unit Commitment Introduction, Unit commitment solution Methods.

Unit-4- Generation with Limited Energy SupplyIntroduction, Take to pay fuel supply contract, Composite generation production cost function, Solution by Gradient Search Techniques, Fuel scheduling by linear programming.

Unit-5- Hydrothermal CoordinationIntroduction, Hydroelectric Plant Models, Scheduling Problems, Pumped Storage Hydro plants, Dynamic Programming Solution to the Hydrothermal Scheduling Problem.

Unit-6- Control of GenerationIntroduction, Generator Model, Load Model, Prime mover Model, Governor Model, Tie line Model, Generation Control, Supplementary control action, Tie-Line Control, Generation Allocation, Automatic generation control Implementation, AGC Features.

Unit-7- Interchange Evaluation and Power PoolsIntroduction, Economy Interchange between Interconnected Utilities, Interchange Evaluation with Unit Commitment, Multiple-Utility Interchange Transactions, Transmission losses in Transaction Evaluation, Other types of interchange, Power Pools. Unit-8- Power System SecurityFactors Affecting Power System Security, Contingency Analysis: Detection of Network Problems.

Note: Every student has to submit a case study on any topic of any unit.

Reference Books:1) Power Generation & Control by A.J.Wood2) Power System Optimization by Dhillon & Kothari3) Modern Power System Analysis by Nagrath & Kothari

Power System- Restructuring and Deregulation(BPM-07)

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Unit-1- Deregulation of Electric UtilitiesIntroduction, Traditional Central Utility Model, Reform Motivations, Separation of Ownership and Operation, Competition and Direct Access in the Electricity Market, Independent System Operator, Retail Electric Providers.

Unit-2- Competitive Wholesale Electricity MarketsIntroduction, The Independent System Operator, Wholesale Electricity Market characteristics, Market Models, Challenges.

Unit-3- Distribution in Deregulated MarketIntroduction, The Development of competition. Maintaining Distribution Planning, Future Development.

Unit-4- Distribution Automation in a Deregulated EnvironmentIntroduction, Remote Terminal Units, SCADA Master Station, Software Functionality, Operation and Maintenance, System Integration Design and Management, Communication systems.

Unit-5- Transmission Expansion in a New EnvironmentIntroduction, Role of the TP, New Market Organization, Conclusions.

Unit-6- Transmission Open AccessIntroduction, Components of Restructured Systems, PX and ISO: Functions and Responsibilities, Trading Arrangements, Transmission Pricing in Open Access System, Congestion Management, Open Access Coordination Strategies, Conclusions

Note: Every student has to submit a case study on any topic of any unit.

Reference Books:1) Power System Restructuring and Deregulation by Loi Lei Lai, John Willey and Sons, Ltd.

Information Technology Applications in Power Systems Management (BPM-08) L T P

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Unit-1Basics of Information Technology: Software Agents, Artificial Neural Networks, Internet, Usability, Technologies, Programming Languages, Web pages, XML, Object Oriented Design concepts.

Unit-2Information technology application: Electricity options Markets with Agents, Complex Artificial Neural Networks for Load Flow Analysis, Virtual Reality, and 3-D Thermal Imaging for Power Equipment Monitoring.

Unit-3Application of the Internet to power system monitoring and trading: Power Trading Applications, Power System Conditions Analysis and Classification using Neural Networks Object Modeling techniques for Power System Simulators.

Note: Every student has to submit a case study on any topic of any unit.

Reference Books1. Loi Lei Lai Power system restructuring and Deregulation, City university, London,

UK.2. Neural Networks by Satish Kumar, Tata McGraw Hill.3. Recent Trends in Power Management by Ibraheem & V.K. Sharma.Anamaya

publishers New Delhi.

Soft Computing(BPM-09)

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3 0 0

Unit-1Neural Networks: History, Overview of Biological Neuro-system, Mathematical Models of Neurons, ANN architecture, Learning Rules, Learning Paradigms-Supervised, Unsupervised and reinforcement Learning, ANN training algorithms Perception, training rules, Delta, Back propagation Algorithm, Multilayer Perception model, Hopfield Networks, Associative Memories, Application of artificial Neural Networks.

Unit-2Fuzzy Theory: Introduction of Fuzzy Logic, Classical Sets, Membership Function, Fuzzy Rule generation.

Unit-3Operation on Fuzzy Sets: Compliments, Intersection, Union, Combination of operations, Aggregation Operations.

Unit-4Fuzzy Arithmetic: Fuzzy numbers, Linguistic Variables, Arithmetic operation on interval and numbers, Lattice of Fuzzy Numbers, Fuzzy Equation.

Unit-5Fuzzy Logic: Classical Logic, Multivalued logic, Fuzzy Propagation, Fuzzy Classifiers Linguistic Hedges.

Unit-6Uncertainty Based Information: Information and uncertainty, Non-specificity of Fuzzy and Crisp Sets, And Fuzziness of Fuzzy Sets.

Note: Every student has to submit a case study on any topic of any unit.

Suggested Readings1. Neural Networks by Satish Kumar, Tata McGraw Hill2. Fuzzy logic by Klir And Yuan third edition, prentice Hall3. Fuzzy logic, Neural Networks and Genetic Algorithm by Rajesh Khar and

Vijayalaxmi, PHI

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GENERAL ELECTIVE COURSES(MBA PROGRAMME)

With Specilzation In

IT ManagementOperation Management

Power Management

Knowledge ManagementBGE-I

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Unit-I

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Knowledge management (KM) definition, evolution, types of knowledge, classification,

wisdom, knowledge life cycle, emerging business environment, organizational knowledge

sources and processes , process of managing knowledge, knowledge management

infrastructure,.

Unit-II

Knowledge management strategies, purpose, vision, analyzing the industry structural

economic environment, organizational environment, relationship between business and

knowledge management, sources of competitive advantages, process of KM strategies,

knowledge architecture, knowledge system and technology, knowledge transfer, KM

security, systems thinking , social issues.

Unit-III

Developing organizational knowledge, knowledge-based development of networks,

knowledge networks dynamism, knowledge mapping, knowledge mapping technique,

issues of KM implementation, knowledge acquisition tools, knowledge analysis,

information, data, role of data warehouse & mining in KM, organizational knowledge

dissemination.

Unit-IV

KM implementation, Implementation KM for development management program,

organizational knowledge measurement, five stage - awakening, actionable,

implementation, support & organizational development phase, organizational knowledge

measurement techniques, organizational KM-role classification.

Suggested Readings:

1.Designing Knowledge Management Architecture-shukla & srinivasan ( Sage, N Delhi) .

2. Knowledge Management – WARIER (Vikas, New Delhi)

3. Handbook on Knowledge Management, Vol. 1, Springer-Verlag, Berlin,Note: Each student will review a research paper on KM as a part of assignment which will carry due weightage.

Computer Network and ManagementBGE-II

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Unit 1:

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Review of Computer Networks, properties of media and digital transmission systems, error detection and correction.

Unit 2:Multiplexing, SONET, Wavelength division multiplexing, circuit switches, cellular telephone networks, satellite cellular networks. Unit 3:Packet switching networks, packet network topology, routing in packet networks, ATM networks, traffic management and QoS, Congestion control, BISDN reference model, ATM signaling, PNNI routing.

Unit 4:The internet protocols, IP packet, IP addressing, Subnet and Supernet addressing, Address resolution, Reverse address resolution, IPv6, DHCP and mobile IP, Internet routing protocols, IP forwarding architectures, Overlay model, Integrated services in the internet, RSVP, Differentiated services.

Unit 5: Introduction to network management, Remote Monitoring Techniques: Polling, Traps, Performance Management, Class of Service, Quality of Service, Security management, Firewalls, VLANs, Proxy Servers, Introduction to Network Operating Systems: Client-Server infrastructure, Windows NT/2000.

Text Book:Communication Networks by Leon Garcia and Widjaja.

Reference Books:1. Computer Networks (3rd edition), Tanenbaum Andrew S., International edition,

1996. 2. Data Communications, Computer Networks and Open Systems (4th edition),

Halsall Fred,2000, Addison Wesley, Low Price Edition.3. Computer Networks – A System Approach, Larry L. Peterson & Bruce S. Davie,

2nd Edition.4. Computer Networking – ED Tittel , 2002, T.M.H.

Course Coordinators:- Manjeet Singh Parul Gupta

BUSINESS LEGISLATIONBGE-III

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Unit-IThe Indian Contract Act: Essentials of a valid contract, void agreements, performance of contracts, breach of contract and its remedies, Quasi-Contracts

Unit-IIThe Sale of Goods Act: Contract of sale of goods, conditions and warranties, transfer of property, rights of an unpaid seller; the negotiable instruments act: nature and types; negotiation and assignment; holder-indue course, dishonour and discharge of a negotiable instrument, arbitration

Unit-IIIThe Companies Act, 1956: Nature and types of companies; formation; memorandum and articles of association; prospectus, shares and share capital, allotment of shares

Unit-IVMembership; borrowing powers; management and meetings; accounts and audit; compromise arrangements and reconstruction; prevention of oppression and mismanagement; winding up; Consumer Protection Act and Cyber Law

Reference Books:1. Kuchhal, M.C. and Deepa Parkash, Business Legislation Management, Vikas

Publishing House Pvt. Ltd.2. Khergamwala, J.S., The Negotiable Instrument Acts, N.M. Tripathi, Bombay, 19803. Ramaiyam, A., Guide to the Companies Act, Wadhwa, Nagpur, 19924. Shah, S.M., Business Law for Managers, Sultan Chand, New Delhi, 19985. Tulisian P.C., Busienss Law, TMH, New Delhi

ENTREPRENEURIAL DEVELOPMENTBGE-IV

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Entrepreneurial traits, types and significance; Definitions, characteristics of

Entrepreneurial types, Qualities and functions of entrepreneurs, Role and importance of

entrepreneur in economic growth. Competing theories of entrepreneurship; Entrepreneurial

Development Programme in India- History, Support, Objectives, stages of performances;

Planning and EDP- objectives. Target group, selection of centre, pre-training work; Govt.

Policy towards SSI’s; Entrepreneurial Input; Entrepreneurial Behaviours and

entrepreneurial motivation. N-Achievement and management success in rural area.

Innovation end entreprencur; Establishing Entrepreneurs System. Search for business idea,

sources of ideas, idea processing, input requirements; Sources and criteria of financing,

fixed and working capital assessment; Technical assistance, marketing assistance, sickness

of units and remedial assistance; Preparation of feasibility reports and legal formalities and

documentation.

Reference Books:1. Cliffton, Davis S and Fyfie, David E. “Project Feasibility Analysis”. 1977 John Wiley,

NewYork.2. Desai,AN. “Entrepreneur & Environment” . 1990. Ashish, New Delhi.3. Drucker, Peter. “Innovation and Entrepreneurship”. 1985. Heinemann, London.4. Jain Rajiv. “Planning a Small Scale Industry: A Guide to Entrepreneurs”. 1984. S.S.

Books, Delhi.5. Kumar, SA. “Entrepreneurship in Small Industry”. 1990, Discovery, New Delhi.6. McClell ,DC and Winter,WG. “Motivating Economic Achievement”. 1969. Free Press,

NewYork.7. Pareek, Udai and Venkateswara Rao,T. “Developing Entrepreneurship –A handbook

on Learning Systems”. 1978, Learning Systems, Delhi.

Management of System WasteBGE- V

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UNIT I:

Introduction to waste and waste management. The concept of wastivity and its inter-

relationship with Productivity Quality and Flexibility. Systems concept of waste,

complementarily of waste and resource management. Functional elements of waste

management. Waste management and cost reduction. Taxonomy of wastes, JIT, TQM and

waste.

UNIT II:

Management of waste in industrial and service sectors. Management of manpower waste

and unemployment. Management of energy waste in the national economy. Energy

recycling, Waste management and energy conservation. Total energy concept, overall

energy wastivity.

UNIT III:

Interfaces of waste management: environment control, nature conservation, resource

development, Quality and Productivity Management, Business Process Reengineering.

Role of legislation and government. Waste management and national planning.

BUSINESS ETHICSBGE-VI

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UNIT I

Ethics in Business Historical perspective, culture and ethics in India, codes and culture.

Economics and the Environment: green business, Ethics and Competition. The ethical

code, social audit. A framework for analysis and action. The sphere of personal ethics:

consequences, rights and duties, virtue and character. Role of objectivity, practicability,

judgment and balancing acts. The individual and the corporation.

UNIT II

Ethical Responsibilities Ethical responsibilities of economic agents: role obligations,

obligation to shareholder, rights and, obligations to customers, obligations to pay taxes.

Environmental protection. Corporate accountability, Ethical conflicts, Concern for the

locality, Attitude to labour. Ethics and Government policies and laws.

UNIT III

Ethics in Functions Ethical responsibilities of organizations leader: power, leadership.

Obstacles to ethical conduct. Pressures for conformity. Evaluation and rewards. Job

pressures and issues. Organizational change. Ethics in use of Informatrion technology.

Intellectual Property Rights. Ethics in Marketing. Ethics of advertising and sponsorship.

Freedom Vs State Control. Acquisitions and Mergers, Multinational decision making:

Reconciling International norms.

ORGANISATIONAL BEHAVIOURBGE-VII

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Unit-IFoundation and background of OB, contemporary challenges-workforce diversity, cross-cultural dynamics, changing nature of managerial work, ethical issues at work, emotional intelligence in contemporary business

Unit-IIIndividual behaviour and processes: individual differences – values and attitudes; Perception- concept, process and applications; Personality- concept, determinants and theories applications; Learning and Reinforcement, Stress – symptoms, causes, consequences and management

Unit-IIIInterpersonal and team processes: group behaviour, group development, group dynamics, social loafing; developing teams – self directed work teams, virtual teams; team building; Empowerment - concept, significance, process, prerequisites, Conflict – concept, sources, types, management of conflict, Power – concept, sources, approaches; organizational politics

Unit-IVOrganizational processes and structure: organizational structure and design, Work and job design; organizational learning; organizational culture; organizational change and development.

Reference Books:

1. Nelson, Debra L and James C Quick, Organisational Behaviour, Thomson Learning2. Pareek, Udai, Understanding Organisational Behaviour, Oxford University Press,

New Delhi3. Robbins, S.P., Organisational Behaviour, Prentice Hall of India, New Delhi4. Hellgiegel, D & J.W. Slocum, Organisational Behaviour, Thomson Learning5. McSchane, Organisation Behaviour, TMH, New Delhi6. Luthans, Fred, Organisational Behaviour, McGraw Hill, New York7. New Storm and Keith Davis, Organisation Behaviour, TMH, New Delhi

CONSUMER BEHAVIOURBGE-VIII

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Unit-IConsumer behaviour and consumer research; importance of consumer behaviour; evolution of consumer behaviour; methods of studying consumer behaviour; customer centric organizations; market analysis; market segmentation, marketing mix strategies; value of brands in marketing strategy; customer loyalty and retention strategy; global marketing strategy; global marketing strategy; global advertising effectiveness; consumer decision process model; variables affecting the decision process; types of decision process; factors influencing the extent of problem solving; pe purchase processes; need recognition; internal and external search; pre-purchase evaluation

Unit-IIDifferent types of purchase situations; retailing and the purchase process; determinants of retail success or failure; point-of-purchase materials; consumer logistics; location based retailing; direct marketing consumption behaviours; consumption experiences; importance of customer satisfaction; factors affecting satisfaction level; demographics and consumer behaviour; economic resources and consumer behaviour; personality and consumer behaviour; personal values; lifestyle motivational conflict and need priorities; motivational intensity; motivating consumer

Unit-IIIImportance of consumer knowledge; types of consumer knowledge; sources of consumer knowledge; benefits of understanding consumer knowledge; consumer beliefs; consumer feelings; consumer attitudes; consumer intentions; culture and its effect on consumer behaviour; changing values and its effect on consumer behaviour; changing values and its effect on marketing; determinants of social class; social class and consumer behaviour; importance of families and households on consumer behaviour; role behaviour and its influence on the decision process; family life cycles; changing roles of women; children and household consumer behaviour

Unit-IVGroup and personal influences on individuals; reference group and its influence on individuals; transmission of influence through dyadic exchanges; word of mouth and opinion leaders in advertising and marketing strategy; diffusion of innovations; diffusion process; reaching the consumer; gaining consumer’s attention; shaping consumer’s opinion; opinions change; product’s and advertising’s role in shaping consumer opinion; cognitive learning; retrieval of information; company’s role in helping consumers to remember

Reference Books:1. Blackwell, Roger, Miniard, Paul & Engel, James; Consumer Behaviour; Thomson

Learning; New Delhi2. Loudon, David J. & Dellabitta, Albert; Consumer Behaviour; Tata McGraw Hill;

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3. Schiffman, Leon G. & Kanuk, Leslie Lazar; Consumer Beaviour; Pearson Education; New Delhi

4. Soloman, Michael R.; Consumer Behaviour – Buying, Having and Being; Pearson Education; New Delhi

5. Nair, Suja R.; Consumer Behaviour in Indian Perspective ; Himalaya Publishing House; New Delhi

TOTAL QUALITY MANAGEMENT BGE- IX

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3 0 0 IntroductionQuality – Basic concepts, dimensions, economics of quality, quality Gurus.TQM: Definition, evolution, journey from inspection to TQM, comparison at different stages, dimensions of TQM, TQM viewpoints, reasons for adopting TQM.

Introspection to TQM environmentSphere of TQM, components of TQM, TQM – Managing Total Quality, Factors affecting TQM environment, Classification and interaction among factors, Researchers’ viewpoint, TQM as a system, steps in TQM implementation, Roadblocks in TQM implementation, Reasons for TQM failure.

Role of soft options in TQMHard vs. Soft factors, Role and expectation of employer, employee, customer and supplier from organization and vice versa. Human factors in TQM, Role of top management commitment, work culture, motivation, coordination, attitude, innovation.

Quality initiatives in organizationsRole of tools and techniques in TQM, Classification of tools and techniques – Problem identification, Data analysis, Graphical, Creativity, Company wide.Brief description of Quality awards – MBNQA, Deming award, European quality award, Australian quality award.

TQM EffectivenessImpact of TQM, Need and difficulty in measuring TQM effect, Parameters governing effect of TQM and the attributes thereof.

Reference books:1) “Total Quality Management” by Oakland (Butterworth – Heinamann Ltd.)2) “Managing for total quality from Deming to Taguchi and SPC” by Logothetis N.

(PHI)3) “Total Quality Control” by Feigenbaum A.V. (MGH)4) “Total Quality Management” by Besterfield Dale H (Pearson Education)5) “A slice by slice guide to TQM” by John Gilbert (Affiliated East West Press)6) “The TQM toolkit – a guide to practical techniques for TQM” by Waller Jenny,

Allen Derek and Burna Andrew (Kogan Page)

Note: Each student will review a research paper on TQM as a part of assignment which will carry due weightage.

ACCOUNTING FOR MANAGERSBGE - X

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Unit-IFinancial Accounting-concept, importance and scope, accounting principles, journal, ledger, trial balance, depreciation (straight line and diminishing balance methods), preparation of final accounts with adjustments.

Unit-IIAnalysis and interpretation of financial statements – meaning, importance and techniques, ratio analysis; fund flow analysis; cash flow analysis (AS-3)

Unit-IIICost accounting-meaning, importance, methods, techniques; classification of costs and cost sheet; inventory valuation; an elementary knowledge of activity based costing

Unit-IVManagement accounting- concept, need, importance and scope; Budgetary control- meaning, need, objectives, essentials of budgeting, different types of budgets; standard costing and variance analysis (materials, labour); marginal costing and its application in managerial decision making.

Suggested Readings:

1. Singhal, A.K. and Ghosh Roy, H.J., Accounting for Managers, JBC Publishers and Distributors, Ne w Delhi2. Pandey, I.M., Management Accounting, Vikas Publishing House, NewDelhi3. Horngren, Sundem and Stratton, Introduction to Management Accounting, Pearson Education, New.Delhi.4. Anthony R.N. and Reece J.S., Management Accounting Principles, Homewood, Illinois, Richard D.Irwin, 1995.5. Hansen & Mowen, Cost Management, Thomson Learning6. Mittal, S.N., Management Accounting and Financial Management, Shree Mahavir Book Depot, NewDelhi.7. Jain, S.P and Narang, K.L., Advanced Cost Accounting, Kalyani Publishers, Ludhiana.8. Khan, M.Y. and Jain, P.K., Management Accounting, TMH, NewDelhi.

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