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  • 8/14/2019 MBA Question Paper Sem III March-April 2006

    1/58

    Pane University

    [2975]-301 M.B.A. (Sem - III)

    BUSINESS POLICY & STRATEGIC MANAGEMENT Q C

    Unit Course - 301 .

    Time : 3 Hours] , [Max. Marks :60

    Note: ^1) Answer any three questions from section I and any one case from

    Section II.

    2) Figures to the right indicate full marks.

    3) Support you answers with relevant examples.

    SECTION -1

    Ql) What is a mission statement? What are the characteristics of good mission

    statement? Consider a mission statement of your choice and analyze it as per

    the criteria of a good mission statement. State clearly whether the mission

    statement meets the desirable criteria. " [13]

    Q2) What are stakeholders of an organization? What roles do different stakeholders

    play in strategic issue identification and resolution? [13]

    Q3) What are core competencies? Are they the same as strengths? How easily can they

    be identified? Suggest formal ways to identify core competencies. [13]

    Q4) While the past has been about positioning the firm in its external environment,

    today it is more about harnessing internal resources aimed at providing superior

    benefits to customers. Is it that simple? Comment. [13]

    P.T.O.

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    Q5) When it comes down do strategic management, the issues in traditional brick-

    and-mortar businesses and the new economy e-businesses are one and the

    same-same problems, same strategic tools to solve them. Do you agree. Justify

    your answer. [13]

    Q6) Write short notes on any two :

    a) Synergy and Dysergy

    b) Project implementation

    c) Symptoms of malfunctioning of strategy

    d) GE 9 Cell Model

    SECTION II

    Q7) CASE STUDY

    NICHOLAS PIRAMAL

    In 02 when India's homegrown Pharma majors were making steady gains at

    fighting the multinational companies on their own turf, one major domestic

    company stayed away - Nicholas Piramal. But today as many Indian companiesreport a dip in generic revenues, the core team at the Rs. 1,321 crore company is

    convinced that their strategy is beginning to pay off. The company's stockhas

    appreciated 61% to Rs. 255 since January 04. The company says that by'10

    it will earn as much 50% of its estimated $1 Billion revenues from

    international business. So what is the strategy that the company has followed

    for this? Says Ajay Piramal Chairman"we decided to follow a differentiated

    strategy." Over the past few years this phrase become a leitmotif for Mr.

    Piramal. The differentiated strategy according to him that the company went

    into 'custom manufacturing'. This essentially means that the company will

    work with the global Pharma companies and manufacture products spanning

    the entire range-from raw materials to the finished products.

    [29751-301

    113]

    [21

  • 8/14/2019 MBA Question Paper Sem III March-April 2006

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    This strategy says that company does not want to compete with the global companies. Instead they

    would like to co-opera.te with these companies. In the past 15 months the company has announced

    three custom manufacturing deals. These deals are expected to be worth $13 million in FY06.

    Earlier this year the company acquired Rhoda Organique for a consideration of $14 millions. The

    company's strategy in acquisition is to buy generic firms overseas. "The idea is to use thisacquisition to gain entry into the global hospital and critical care business." This business is likely

    to contribute $14 this year.

    The company is quite convinced about its international strategy and has therefore decided that it

    will be on the look out for a larger acquisition target in custom manufacturing business especially in

    Europe.

    The company is also making investments in R&D facilities. Last year it invested Rs. 100

    crores in setting up a research facility in Mumbai. The company's strategy is to minimize risks

    by working on clinically validated targets, in-licence and work with institutions in India and

    abroad. One lead oncology molecule is set to go in clinical trials shortly and 2 m ore in oncology and 1

    in inflammation are in pre-clinical stage. It is therefore clear that the company has a long way to go

    in drug discovery and development.

    The company is also positioning itself as a partner for MNCs that intend to launch their products in

    the domestic markets in 05. Swati Piramal says that the company is uniquely positioned for this as

    it has the largest dedicated field force in the country.

    However some things may not exactly work in the way that the company wishes. It is already

    behind its schedule on its first custom manufacturing shipment. Also in the last five months the

    company has not added any more clients in this space. One industry analyst says that the company's

    ambitions are a bit too aggressive. According to him to scale up to a target of $ 500 million in

    revenues from its international business in five years is not going

    to be a easy task.

    [29751-301 3

  • 8/14/2019 MBA Question Paper Sem III March-April 2006

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    1. What is a differentiated strategy?

    2. Will Nicholas Piramal succeed in its strategy?

    3. What are the risks in this strategy of the company? Suggest what kind

    of mitigation strategy needs to be formed by the Company?

    Q8) The Aditya Birla Group - Social responsibility [21]

    With a vision to be a premium global conglomerate with a clear focus on

    each business & a Mission to deliver superior value to customers,

    shareholders, employees and society at large. The Aditya Birla Group is

    India's first truly multinational corporation.

    The group Values of Integrity, Commitment, Passion, Seamlessness,

    & Speedhave support the Global vision, rooted in Indian values. The

    Group is driven by a performance ethic pegged on value creation for

    its multiple stakeholders. A US$ 6.5 billion conglomerate, with a market

    capitalisation ofUS $ 6.33 billion, it is anchored by an extraordinary force of

    72,000 employees belonging to over 20 different nationalities. Over 30 per

    cent of its revenuesflow from its operations across the world. The Group's

    products and services offer distinctive customer solutions. Its 66 state-of-

    the-art manufacturing units and sectoral services span India, Thailand,

    Indonesia, Malaysia, Philippines, Egypt, Canada, Australia and China.

    A premium conglomerate, the Aditya Birla Group is a dominant player in

    all of the sectors in which it operates. Such as viscose staple fibre, non-

    ferrous metals, cement, viscose filament yarn, branded apparel,

    carbon black, chemicals, fertilisers, sponge iron, insulators and financialservices. It is:

    :: The world no. 1 in viscose staple fibre

    :: The world's largest single location palm oil producer

    :: Asia's largest integrated aluminium producer

    [2975J-301. 4

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    :: A globally competitive, fast-growing copper producer

    :: The world's third largest producer ofinsulators

    :: Globally, the fifth largest producer of carbon black

    :: The world's eight largest producer of cement, and the largest in a

    single geography

    :: India's premier branded garments player

    :: Among India's most energy efficient private sector fertiliser plants

    :: India's second largest producer of viscose filament yam

    :: The no.2 private sector insurance company, and the fourth largest

    asset management company in India.

    The Group has also made successful forays into the IT and BPO sectors.

    Beyond business

    A value-based, caring corporate citizen, the Aditya Birla Group

    inherentlyt

    believes in the trusteeship concept of management. Part of the Group's

    profits are ploughed back into meaningful welfare-driven initiatives

    that make a qualitative difference to the lives of marginalised people.

    Making a difference

    Before Corporate Social Responsibility found a place in corporate lexion,

    it was already textured into the Group's value systems. As early as the

    1940s, the founding father Shri G.D. Birla espoused the trusteeship

    concept ofmanagem ent. Simply stated, this entails that the wealth that

    one generates and holds is to be held as in a trust for our multiple

    stakeholders. With regard*

    to CSR, this means investing part of the profits beyond business, for the larger good of society.

    While carrying forward this philosophy, his grandson, Aditya Birla weaved in the concept of

    ' t i bl li lih d' hi h t d d h b k

  • 8/14/2019 MBA Question Paper Sem III March-April 2006

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    philanthropy. In his view, it was unwise to keep on giving endlessly.

    Instead, he felt that channelising resources to ensure that people have the

    wherewithal to make both ends meet would be more productive. He

    would say, "Give a hungry man fish for a day, he will eat it and the next

    day, he would be hungry again. Instead if you taught him how to fish, he

    would be able to feed himself and his family for a lifetime.".

    Taking these practices forward, the chairman Mr. Kumar Mangalam

    Birla

    institutionalised the concept of triple bottom line accountability

    represented

    by economic success, environmental responsibility and social

    commitment.In a holistic way thus, the interests of all the stakeholders have been

    textured

    into our Group's fabric. *

    The footprint of their social work today straddles over 3,700 villages,

    reaching out to more than 2 million people annually. Their community

    work is a way of telling the people among whom we operate that 'We

    Care'.

    The strategy

    The projects are carried out under the aegis of the "Aditya Birla Centre

    for Community Initiatives and Rural Development", led by Mrs. Rajashree

    Birla. The Centre provides the strategic direction, and the thrust areas for

    the work ensuring performance management as well.

    The focus is on the all-round development of the communities around

    our plants located mostly in distant rural areas and tribal belts. All the

    Group companies- Grasirn, Hindalco, Indian Rayon, Indo Gulf and Ultra

    Tech have Rural Development Cells which are the implementation bodies.

    Projects are planned after a participatory need assessment of the

    communities around the plants. Each project has a one-year and a three-

    year rolling plan, with milestones and measurable targets. The objective

  • 8/14/2019 MBA Question Paper Sem III March-April 2006

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    is to phase out their presence over a period of time and hand over the reins

    of further development to the people. This also enables to widen the

    reach. Along with internal performance assessment mechanisms, the

    projects are audited by reputed

    external agencies, who measure it on qualitative and quantitative

    parameters, helping the company gauge the effectiveness and providing

    excellent inputs.

    The company says that "Our partners in development are government

    bodies, district authorities, village panchayats and the end beneficiaries the

    villagers. The Government has, in their 5-year plans, special funds

    earmarked for human development and we recourse to many of these. At

    the same time, we network and collaborate with Jike-minded bilateraland unilateral agencies to share ideas, draw from each other's

    experiences, and ensure that efforts are not duplicated. At another level,

    this provides a platform for advocacy. Some of the agencies we have

    collaborated with are UNFPA, SIFSA, CARE India, Habitat for

    Humanity International, Unicef and the World Bank".

    Questions:

    Discuss various aspects of Resource Allocation, Leadership style,

    Corporate culture, Values, Social responsibilities & Ethics highlighted in.

    the case.

  • 8/14/2019 MBA Question Paper Sem III March-April 2006

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    Total No. of Questions : 5 + 2 Cases] [Total No. of Pages : 4

    P1015 [2975J-302M.B.A. (Sem. - III)

    MANAGEMENT CONTROL SYSTEM

    (U.C. 302)

    Time: 3 Hours] [Max. Marks : 60

    Instructions :

    i) Answer any THREE questions from Section-I and any one Case from

    Section-11.

    ii) All questions carry equal marks.

    SECTION - I

    Ql) Explain and illustrate the traditional as well as activity based methodof calculating average costs of products. Explain with examples whytraditional method does not adequately serve modern organisations asmanagement control tool.

    Q2) Explain and compare ROI and RI/EVA as method of performance

    measurement of a profit centre. Explain with examples how using ROIcan result in rejecting valuable investments and accepting valuelosing opportunities.

    Q3) A large organization with a well developed cost centre system isconsidering the introduction of Profit Centres throughout theorganisation. As a Controller you are required to prepare a note for theManagement outlining the following.

    a) to describe the main characteristics and objectives of profit centres.

    b) to explain what conditions are necessary for the successfulintroduction of profit centres.

    c) to describe the main behavioural and control consequences whichmay arise if such centres are introduced.

    Q4) Compare the nature of decision making involved in the planning and control

    of

    a) Strategy formulation

    b) Managem ent Controlc) Operations (Task) Control.

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    (75) Compare any Three.

    a) ZBB vs. Traditional Budget

    b) Centralisation vs. Decentralisation

    c) Managem ent Audit vs. Financial Audit

    d) Formal vs. Informal Organisation

    e) Driver measures vs. Outcome measures

    SECTION - II

    Case No. 1

    Division A of a large divisionalized organization manufactures a singlestandardized product. Some of the output is sold externally whilst theremainder is transferred to Division B where it is a subassembly in themanufacture of that division's product. The unit costs of Division A'sproduct are as follows:

    ()Direct material 4

    Direct labour 2

    Direct expense 2

    Variable manufacturing overheads 2

    Fixed manufacturing overheads 4

    Selling and packing expense - variable 1

    11

    Annually 10000 units of the product are sold externally at the standard priceof30.

    In addition to the external sales, 5000 units are transferred annually to

    Division B at an internal transfer charge of 29 per unit. This transfer price isobtained by deducting variable selling and packing expense from the externalprice since this expense is not incurred for internal transfers.

    Division B incorporates the transferred-in goods into a more advanced

    product. The unit costs of this product are as follows.

    ()Transferred-in item (from Division A) 29

    Direct material and components 23

    Direct labour 3

    Variable overheads 12

    Fixed overheads 12

    Selling and packing expense - variable 180~

  • 8/14/2019 MBA Question Paper Sem III March-April 2006

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    This strategy says that company does not want to compete with the

    global companies. Instead they would like to co-opera.te with these

    companies. In the past 15 months the company has announced three

    custom manufacturing deals. These deals are expected to be worth $13

    million in FY06.

    Earlier this year the company acquired Rhoda Organique for a

    consideration of $14 millions. The company's strategy in acquisition is to

    buy generic firms overseas. "The idea is to use this acquisition to gain

    entry into the global hospital and critical care business." This business is

    likely to contribute $14 this year.

    The company is quite convinced about its international strategy and

    has therefore decided that it will be on the look out for a larger

    acquisition target in custom manufacturing business especially in Europe.

    The company is also making investments in R&D facilities. Last year

    it invested Rs. 100 crores in setting up a research facility in Mumbai.

    The company's strategy is to minimize risks by working on clinically

    validated targets, in-licence and work with institutions in India and

    abroad. One lead oncology m olecule is set to go in clinical trials shortly and

    2 more in oncology and 1 in inflammation are in pre-clinical stage. It is

    therefore clear that the company has a long way to go in drug discovery

    and development.

    The company is also positioning itself as a partner for MNCs that intend

    to launch their products in the domestic markets in 05. Swati Piramal

    says that the company is uniquely positioned for this as it has the

    largest dedicated field force in the country.

    However some things may not exactly work in the way that the company wishes. It is

    already behind its schedule on its first custom manufacturing shipment. Also in the last five

    months the company has not added any more clients in this space. One industry analyst says

    that the company's ambitions are a bit too aggressive. According to him to scale up to a

    target of $ 500 million in revenues from its international business in five years is not going

    to be a easy task.

    [29751-301 3

  • 8/14/2019 MBA Question Paper Sem III March-April 2006

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    1. What is a differentiated strategy?

    2. Will Nicholas Piramal succeed in its strategy?

    3. What are the risks in this strategy of the company? Suggest what kind

    of mitigation strategy needs to be formed by the Company?

    Q8) The Aditya Birla Group - Social responsibility [21]

    With a vision to be a premium global conglomerate with a clear focus on

    each business & a Mission to deliver superior value to customers,

    shareholders, employees and society at large. The Aditya Birla Group is

    India's first truly multinational corporation.

    The group Values of Integrity, Commitment, Passion, Seamlessness,

    & Speedhave support the Global vision, rooted in Indian values. The

    Group is driven by a performance ethic pegged on value creation for

    its multiple stakeholders. A US$ 6.5 billion conglomerate, with a market

    capitalisation ofUS $ 6.33 billion, it is anchored by an extraordinary force of

    72,000 employees belonging to over 20 different nationalities. Over 30 per

    cent of its revenuesflow from its operations across the world. The Group's

    products and services offer distinctive customer solutions. Its 66 state-of-

    the-art manufacturing units and sectoral services span India, Thailand,

    Indonesia, Malaysia, Philippines, Egypt, Canada, Australia and China.

    A premium conglomerate, the Aditya Birla Group is a dominant player in

    all of the sectors in which it operates. Such as viscose staple fibre, non-

    ferrous metals, cement, viscose filament yarn, branded apparel,

    carbon black, chemicals, fertilisers, sponge iron, insulators and financialservices. It is:

    :: The world no. 1 in viscose staple fibre

    :: The world's largest single location palm oil producer

    :: Asia's largest integrated aluminium producer

    [2975J-301. 4

  • 8/14/2019 MBA Question Paper Sem III March-April 2006

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    :: A globally competitive, fast-growing copper producer

    :: The world's third largest producer of insulators

    :: Globally, the fifth largest producer of carbon black

    :: The world's eight largest producer of cement, and the largest in a

    single geography

    :: India's premier branded garments player

    :: Among India's most energy efficient private sector fertiliser plants

    :: India's second largest producer of viscose filament yam

    :: The no.2 private sector insurance company, and the fourth largest

    asset management company in India.

    The Group has also made successful forays into the IT and BPO sectors.

    Beyond business

    A value-based, caring corporate citizen, the Aditya Birla Group

    inherentlyt

    believes in the trusteeship concept of management. Part of the Group's

    profits are ploughed back into meaningful welfare-driven initiatives

    that make a qualitative difference to the lives of marginalised people.

    Making a difference

    Before Corporate Social Responsibility found a place in corporate lexion,

    it was already textured into the Group's value systems. As early as the

    1940s, the founding father Shri G.D. Birla espoused the trusteeship

    concept ofmanagem ent. Simply stated, this entails that the wealth that

    one generates and holds is to be held as in a trust for our multiple

    stakeholders. With regard*

    to CSR, this means investing part of the profits beyond business, for the

    larger good of society.

    Whil i f d thi hil h hi d Adit Bi l d i

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    philanthropy. In his view, it was unwise to keep on giving endlessly.

    Instead, he felt that channelising resources to ensure that people have the

    wherewithal to make both ends meet would be more productive. He

    would say, "Give a hungry man fish for a day, he will eat it and the next

    day, he would be hungry again. Instead if you taught him how to fish, he

    would be able to feed himself and his family for a lifetime.".

    Taking these practices forward, the chairman Mr. Kumar Mangalam

    Birla

    institutionalised the concept of triple bottom line accountability

    represented

    by economic success, environmental responsibility and social

    commitment.In a holistic way thus, the interests of all the stakeholders have been

    textured

    into our Group's fabric. *

    The footprint of their social work today straddles over 3,700 villages,

    reaching out to more than 2 million people annually. Their community

    work is a way of telling the people among whom we operate that 'We

    Care'.

    The strategy

    The projects are carried out under the aegis of the "Aditya Birla Centre

    for Community Initiatives and Rural Development", led by Mrs. Rajashree

    Birla. The Centre provides the strategic direction, and the thrust areas for

    the work ensuring performance management as well.

    The focus is on the all-round development of the communities around

    our plants located mostly in distant rural areas and tribal belts. All the

    Group companies- Grasirn, Hindalco, Indian Rayon, Indo Gulf and Ultra

    Tech have Rural Development Cells which are the implementation bodies.

    Projects are planned after a participatory need assessment of the

    communities around the plants. Each project has a one-year and a three-

    year rolling plan, with milestones and measurable targets. The objective

  • 8/14/2019 MBA Question Paper Sem III March-April 2006

    14/58

    is to phase out their presence over a period of time and hand over the reins

    of further development to the people. This also enables to widen the

    reach. Along with internal performance assessment mechanisms, the

    projects are audited by reputed

    [2975J-301

  • 8/14/2019 MBA Question Paper Sem III March-April 2006

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    external agencies, who measure it on qualitative and quantitative

    parameters, helping the company gauge the effectiveness and providing

    excellent inputs.

    The company says that "Our partners in development are government

    bodies, district authorities, village panchayats and the end beneficiaries thevillagers. The Government has, in their 5-year plans, special funds

    earmarked for human development and we recourse to many of these. At

    the same time, we network and collaborate with Jike-minded bilateral

    and unilateral agencies to share ideas, draw from each other's

    experiences, and ensure that efforts are not duplicated. At another level,

    this provides a platform for advocacy. Some of the agencies we have

    collaborated with are UNFPA, SIFSA, CARE India, Habitat forHumanity International, Unicef and the World Bank".

    Questions:

    Discuss various aspects of Resource Allocation, Leadership style,

    Corporate culture, Values, Social responsibilities & Ethics highlighted in.

    the case.

  • 8/14/2019 MBA Question Paper Sem III March-April 2006

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    Total No. of Questions : 5 + 2 Cases] [Total No. of Pages : 4

    P1015 [2975J-302M.B.A. (Sem. - III)

    MANAGEMENT CONTROL SYSTEM

    (U.C. 302)

    Time: 3 Hours] [Max. Marks : 60

    Instructions :

    i) Answer any THREE questions from Section-I and any one Case from

    Section-11.

    ii) All questions carry equal marks.

    SECTION - I

    Ql) Explain and illustrate the traditional as well as activity based methodof calculating average costs of products. Explain with examples whytraditional method does not adequately serve modern organisations asmanagement control tool.

    Q2) Explain and compare ROI and RI/EVA as method of performance

    measurement of a profit centre. Explain with examples how using ROIcan result in rejecting valuable investments and accepting valuelosing opportunities.

    Q3) A large organization with a well developed cost centre system isconsidering the introduction of Profit Centres throughout theorganisation. As a Controller you are required to prepare a note for theManagement outlining the following.

    a) to describe the main characteristics and objectives of profit centres.

    b) to explain what conditions are necessary for the successfulintroduction of profit centres.

    c) to describe the main behavioural and control consequences whichmay arise if such centres are introduced.

    Q4) Compare the nature of decision making involved in the planning and control

    of

    a) Strategy formulation

    b) Managem ent Controlc) Operations (Task) Control.

  • 8/14/2019 MBA Question Paper Sem III March-April 2006

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    (75) Compare any Three.

    a) ZBB vs. Traditional Budget

    b) Centralisation vs. Decentralisation

    c) Managem ent Audit vs. Financial Audit

    d) Formal vs. Informal Organisation

    e) Driver measures vs. Outcome measures

    SECTION - II

    Case No. 1

    Division A of a large divisionalized organization manufactures a singlestandardized product. Some of the output is sold externally whilst theremainder is transferred to Division B where it is a subassembly in themanufacture of that division's product. The unit costs of Division A'sproduct are as follows:

    ()Direct material 4

    Direct labour 2

    Direct expense 2

    Variable manufacturing overheads 2

    Fixed manufacturing overheads 4

    Selling and packing expense - variable 1

    11

    Annually 10000 units of the product are sold externally at the standard priceof30.

    In addition to the external sales, 5000 units are transferred annually to

    Division B at an internal transfer charge of 29 per unit. This transfer price isobtained by deducting variable selling and packing expense from the externalprice since this expense is not incurred for internal transfers.

    Division B incorporates the transferred-in goods into a more advanced

    product. The unit costs of this product are as follows.

    ()Transferred-in item (from Division A) 29

    Direct material and components 23

    Direct labour 3

    Variable overheads 12

    Fixed overheads 12

    Selling and packing expense - variable 180~

  • 8/14/2019 MBA Question Paper Sem III March-April 2006

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    This strategy says that company does not want to compete with the

    global companies. Instead they would like to co-opera.te with these

    companies. In the past 15 months the company has announced three

    custom manufacturing deals. These deals are expected to be worth $13

    million in FY06.

    Earlier this year the company acquired Rhoda Organique for a

    consideration of $14 millions. The company's strategy in acquisition is to

    buy generic firms overseas. "The idea is to use this acquisition to gain

    entry into the global hospital and critical care business." This business is

    likely to contribute $14 this year.

    The company is quite convinced about its international strategy and

    has therefore decided that it will be on the look out for a larger

    acquisition target in custom manufacturing business especially in Europe.

    The company is also making investments in R&D facilities. Last year

    it invested Rs. 100 crores in setting up a research facility in Mumbai.

    The company's strategy is to minimize risks by working on clinically

    validated targets, in-licence and work with institutions in India and

    abroad. One lead oncology m olecule is set to go in clinical trials shortly and

    2 more in oncology and 1 in inflammation are in pre-clinical stage. It is

    therefore clear that the company has a long way to go in drug discovery

    and development.

    The company is also positioning itself as a partner for MNCs that intend

    to launch their products in the domestic markets in 05. Swati Piramal

    says that the company is uniquely positioned for this as it has the

    largest dedicated field force in the country.However some things may not exactly work in the way that the

    comp any wishes. It is already behind its schedule on its first custommanufacturing shipment. Also in the last five months the company hasnot added any more clients in this space. One industry analyst says thatthe company's ambitions are a bit too aggressive. According to him toscale up to a target of $ 500 million in revenues from its internationalbusiness in five years is not goingto be a easy task.

    [29751-301 3

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    1. What is a differentiated strategy?

    2. Will Nicholas Piramal succeed in its strategy?

    3. What are the risks in this strategy of the company? Suggest what kind

    ofmitigation strategy needs to be formed by the Company?

    Q8) The Aditya Birla Group - Social responsibility [21]

    With a vision to be a premium global conglomerate with a clear focus on

    each business & a Mission to deliver superior value to customers,

    shareholders, employees and society at large. The Aditya Birla Group is

    India's first truly multinational corporation.

    The group Values of Integrity, Commitment, Passion, Seamlessness,

    & Speedhave support the Global vision, rooted in Indian values. The

    Group is driven by a performance ethic pegged on value creation for

    its multiple stakeholders. A US$ 6.5 billion conglomerate, with a market

    capitalisation ofUS $ 6.33 billion, it is anchored by an extraordinary force of

    72,000 employees belonging to over 20 different nationalities. Over 30 per

    cent of its revenuesflow from its operations across the world. The Group's

    products and services offer distinctive customer solutions. Its 66 state-of-

    the-art manufacturing units and sectoral services span India, Thailand,

    Indonesia, Malaysia, Philippines, Egypt, Canada, Australia and China.

    A premium conglomerate, the Aditya Birla Group is a dominant player in

    all of the sectors in which it operates. Such as viscose staple fibre, non-

    ferrous metals, cement, viscose filament yarn, branded apparel,

    carbon black, chemicals, fertilisers, sponge iron, insulators and financialservices. It is:

    :: The world no. 1 in viscose staple fibre

    :: The world's largest single location palm oil producer

    :: Asia's largest integrated aluminium producer

    [2975J-301. 4

  • 8/14/2019 MBA Question Paper Sem III March-April 2006

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    :: A globally competitive, fast-growing copper producer

    :: The world's third largest producer of insulators

    :: Globally, the fifth largest producer of carbon black

    :: The world's eight largest producer of cement, and the largest in a

    single geography

    :: India's premier branded garments player

    :: Among India's most energy efficient private sector fertiliser plants

    :: India's second largest producer of viscose filament yam

    :: The no.2 private sector insurance company, and the fourth largest

    asset management company in India.

    The Group has also made successful forays into the IT and BPO sectors.

    Beyond business

    A value-based, caring corporate citizen, the Aditya Birla Group inherentlyt

    believes in the trusteeship concept of management. Part of the Group's

    profits are ploughed back into meaningful welfare-driven initiatives

    that make a qualitative difference to the lives of marginalised people.

    Making a difference

    Before Corporate Social Responsibility found a place in corporate lexion,

    it was already textured into the Group's value systems. As early as the1940s, the founding father Shri G.D. Birla espoused the trusteeship

    concept ofmanagem ent. Simply stated, this entails that the wealth that

    one generates and holds is to be held as in a trust for our multiple

    stakeholders. With regard*

    to CSR, this means investing part of the profits beyond business, for the

    larger good of society.

    While carrying forward this philosophy, his grandson, Aditya Birla

    weaved in the concept of 'sustainable livelihood', which transcended

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    philanthropy. In his view, it was unwise to keep on giving endlessly.

    Instead, he felt that channelising resources to ensure that people have the

    wherewithal to make both ends meet would be more productive. He

    would say, "Give a hungry man fish for a day, he will eat it and the next

    day, he would be hungry again. Instead if you taught him how to fish, he

    would be able to feed himself and his family for a lifetime.".

    Taking these practices forward, the chairman Mr. Kumar Mangalam

    Birla

    institutionalised the concept of triple bottom line accountability

    represented

    by economic success, environmental responsibility and social

    commitment.In a holistic way thus, the interests of all the stakeholders have been

    textured

    into our Group's fabric. *

    The footprint of their social work today straddles over 3,700 villages,

    reaching out to more than 2 million people annually. Their community

    work is a way of telling the people among whom we operate that 'We

    Care'.

    The strategy

    The projects are carried out under the aegis of the "Aditya Birla Centre

    for Community Initiatives and Rural Development", led by Mrs. Rajashree

    Birla. The Centre provides the strategic direction, and the thrust areas for

    the work ensuring performance management as well.

    The focus is on the all-round development of the communities around

    our plants located mostly in distant rural areas and tribal belts. All the

    Group companies- Grasirn, Hindalco, Indian Rayon, Indo Gulf and Ultra

    Tech have Rural Development Cells which are the implementation bodies.

    Projects are planned after a participatory need assessment of the

    communities around the plants. Each project has a one-year and a three-

    year rolling plan, with milestones and measurable targets. The objective

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    is to phase out their presence over a period of time and hand over the reins

    of further development to the people. This also enables to widen the

    reach. Along with internal performance assessment mechanisms, the

    projects are audited by reputed

    external agencies, who measure it on qualitative and quantitative

    parameters, helping the company gauge the effectiveness and providing

    excellent inputs.

    The company says that "Our partners in development are government

    bodies, district authorities, village panchayats and the end beneficiaries the

    villagers. The Government has, in their 5-year plans, special funds

    earmarked for human development and we recourse to many of these. At

    the same time, we network and collaborate with Jike-minded bilateraland unilateral agencies to share ideas, draw from each other's

    experiences, and ensure that efforts are not duplicated. At another level,

    this provides a platform for advocacy. Some of the agencies we have

    collaborated with are UNFPA, SIFSA, CARE India, Habitat for

    Humanity International, Unicef and the World Bank".

    Questions:

    Discuss various aspects of Resource Allocation, Leadership style,

    Corporate culture, Values, Social responsibilities & Ethics highlighted in.

    the case.

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    Total No. of Questions : 5 + 2 Cases] [Total No. of Pages : 4

    P1015 [2975J-302M.B.A. (Sem. - III)

    MANAGEMENT CONTROL SYSTEM

    (U.C. 302)

    Time: 3 Hours] [Max. Marks : 60

    Instructions :

    i) Answer any THREE questions from Section-I and any one Case from

    Section-11.

    ii) All questions carry equal marks.

    SECTION - I

    Ql) Explain and illustrate the traditional as well as activity based methodof calculating average costs of products. Explain with examples whytraditional method does not adequately serve modern organisations asmanagement control tool.

    Q2) Explain and compare ROI and RI/EVA as method of performance

    measurement of a profit centre. Explain with examples how using ROIcan result in rejecting valuable investments and accepting valuelosing opportunities.

    Q3) A large organization with a well developed cost centre system isconsidering the introduction of Profit Centres throughout theorganisation. As a Controller you are required to prepare a note for theManagement outlining the following.

    a) to describe the main characteristics and objectives of profit centres.

    b) to explain what conditions are necessary for the successfulintroduction of profit centres.

    c) to describe the main behavioural and control consequences whichmay arise if such centres are introduced.

    Q4) Compare the nature of decision making involved in the planning and control

    of

    a) Strategy formulation

    b) Managem ent Controlc) Operations (Task) Control.

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    (75) Compare any Three.

    a) ZBB vs. Traditional Budget

    b) Centralisation vs. Decentralisation

    c) Managem ent Audit vs. Financial Audit

    d) Formal vs. Informal Organisation

    e) Driver measures vs. Outcome measures

    SECTION - II

    Case No. 1

    Division A of a large divisionalized organization manufactures a singlestandardized product. Some of the output is sold externally whilst theremainder is transferred to Division B where it is a subassembly in themanufacture of that division's product. The unit costs of Division A'sproduct are as follows:

    ()Direct material 4

    Direct labour 2

    Direct expense 2

    Variable manufacturing overheads 2

    Fixed manufacturing overheads 4

    Selling and packing expense - variable 1

    11

    Annually 10000 units of the product are sold externally at the standard price

    of30.

    In addition to the external sales, 5000 units are transferred annually to

    Division B at an internal transfer charge of 29 per unit. This transfer price isobtained by deducting variable selling and packing expense from the externalprice since this expense is not incurred for internal transfers.

    Division B incorporates the transferred-in goods into a more advanced

    product. The unit costs of this product are as follows.

    ()

    Transferred-in item (from Division A) 29

    Direct material and components 23

    Direct labour 3

    Variable overheads 12

    Fixed overheads 12

    Selling and packing expense - variable 180~

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    Division B's manager disagrees with the basis used to set the transfer price.He argues that the transfers should be made at variable cost plus an agreed(minimal) mark-up since he claimed that his division is taking output thatDivision A would be unable to sell at the price of 30.

    Partly because of this disagreement, a study of the relationship between

    selling price and demand has recently been made for each division by thecompany's sales director. The resulting report contains the following table:

    Customer demand at various selling prices:

    Division A

    Selling price 20 30 40

    Demand 15000 10000 5000

    Division B

    Selling price 80 90* 100

    Demand 7200 5000 2800

    The manager of Division B claims that this study supports his case. Hesuggests that a transfer price of 12 would give Division A a reasonablecontribution to its fixed overheads while allowing Division B to earn areasonable profit. He also believed that it would lead to an increase ofoutput and an improvement in the overall level of company profits.

    You are required:

    a) to calculate the effect that the transfer pricing system has had on thecompany's profits, and

    b) to establish the likely effect on profits of adopting the suggestion bythe manager of Division B of a transfer price of 12.

    Case No. 2

    Fastners International Ltd. is having production shops reckoned as ProfitCentres. Each shop is allowed to charge other shops for the materials suppliedand services rendered. The shops are motivated through goal congruence,autonomy and management efforts.

    The company is having a welding shop as well as a painting shop.

    [2975] - 302 - 3 -

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    The welding shop welds annually 72,000 purchased items with other

    1,56,000 shop made parts in to 12,000 assemblies. Total cost of thisassembly for the welding shop works out to Rs. 9.50 each and it is sold in

    the market at Rs. 12 each. In addition welding shop incurs a fixed cost of

    Rs. 24,000 p .a. for this level of operations.

    Out of the total production, 80% is diverted to painting shop at the same

    price i.e. Rs. 12 per assembly and remaining sold in the market.

    The painting shop's cost of painting including transfer price from weldingshop comes to Rs. 20 each. Painting shop sells all the assemblies dulypainted at a price of Rs. 25 each. Painting shop's fixed costs are Rs. 30,000

    p.a.

    The manager of the welding shop has ascertained from the market that of

    late demand for the welded (unpainted) assembly has increased substantiallyand this situation is expected to continue for another 6 to 8 months. This hasresulted in an increase in the market price from present Rs. 12 each to

    Rs. 14 each. He, therefore, proposes to increase the transfer price for

    supplies to painting shop.

    Manager of the painting shop refuses to accept the new transfer price of Rs.14 each on the ground that his profitability will be adversely affected.

    Welding shop manager, therefore, proposes that, since supplying assemblies

    to painting shop at the existing transfer price he is loosing Rs. 2 perassembly he should at least be allowed to sell in the external market extra

    quantity of 20% of his total present production in order to partially

    compensate him for the loss. He is then prepared to continue with the present

    transfer price for the balance quantity to be supplied to painting shop. In anycase painting shop can sell the quantity of painted assemblies to the extent ofonly the quantities received from welding shop.

    Will this proposal benefit him? What will be the effect of it on the profitabilityof the painting shop as well as the total company?

    Justify your answer with appropriate and detailed calculations.

    C)

    [2975] - 302 - 4 -

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    Total No. of Questions : 6] [Total No. of Pages :I

    P967 [2975]-303

    M.B.A. - III

    ADVERTISING & SALES PROMOTION (303(A))

    Time : 3 Hours] [Max. Marks : 60

    Note:

    1) All questions carry equal marks.

    2) Solve any four questions.

    Ql) a) Describe social effects of advertising.

    b) Write the role of advertising in marking mix. [15

    Q2) Describe media planning & its growing importance. [15

    Q3) What is advertising appropriation at length.

    [15]

    Q4) a) Describe push & pull theory.

    b) Write the role of retailer in sales promotion. [15

    Q5) Describe full time advertising agency at length. [15

    Q6) Write short notes on (any Three): [15

    a) Audio Visual media.

    b) Global advertising.

    c) Role of packaging.

    d) Hoarding.

    e) Frequency.

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    Total No. of Q uestions : 7] [TotayVo. of Pages: 4

    P1016 [2975] - 304

    M.B.A. 303B: DIRECT

    TAXATION

    Time: 3 Hours] [Max. Marks :60

    Instructions to the candidates:

    1) Question No. Us compulsory. Attempt any Three from the remaining.2) All the questions carry equal marks.

    Ql) Write short notes on any Three of the following - [3x5 = 15]

    a) Agricultural Income

    b) Taxability of Gratuity

    c) Minimum Alternative Tax

    d) Deductions from Income from House Propertye) Compulsory filing of returns based upon economic criterions

    Q2) Explain in details any Ten incomes which are exempt from tax. [15]

    Q3) Mr. Ashok is working as the General Manager of a manufacturingcompany. Details of his salary for the Assessment Year 2005-2006 are asbelow -

    a) Basic Salary Rs. 90,000 per annumb) Dearness Allowance - Rs. 2,000 per monthc) Education allowance for two children - Rs. 150 per month per child

    d) Traveling allowance for his official traveling Rs. 40,000. However,he has actually spent only Rs. 30,000

    e) He stays in the furnished flat provided by the company. Cost ofthe furniture is Rs. 1,50,000. He pays Rs. 2,000 per month from hissalary towards the rent. He is also provided with a watchman anda servant whose salary is Rs. 400 per month and Rs. 300 per month

    respectively and is paid by the company.f) He has been provided with a motor car of 1.8 Liter engine capacityfor his official as well as personal use/Repairs and maintenanceexpenses are borne by the company.

    g) The company has contributed Rs. 18,000 to his RPF. Interestcredited

    to his account @ 14% per annum amounted to Rs. 14,000.Calculate the Income from Salaries for Mr. Ashok for the AssessmentYear

    2005-2006. [15]

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    Q4) a) Exgjain in details various deductions available while calculatingtheIncome from House Property. [7 ]

    b) Mr. Ashok owns a building which consists of three identical units.Mr. Ashok uses unit 1 for his own residence. Mr. Ashok uses unit 2for his business. Unit 3 is let out for residential purposes. Mr. Ashok

    provides the following particulars in respect of the house for theAssessment Year 2005-2006.

    Fair rent for each unit is Rs. 60,000.

    Actual rent received for Unit 3 is Rs. 72,000 per annum .

    Municipal taxes levied for the entire house were Rs. 18,000 outofwhich an amount of Rs. 15,000 has actually been paid.

    On 1 st April 2002, Mr. Ashok borrowed an amount of Rs.5,00,000 for the construction of the house at the rate of interest

    of 12% per annum.

    The construction of the property was com pleted on 21st April 2004.

    Calculate the Income from House Property of Mr. Ashok for theAY 2005-2006. [8]

    Q5) Mr. Ashok purchased his residential house in 1972.for an amount ofRs. 1,00,000. He spent the following amounts for the improvement ofthe house-May 1980- Rs. 50,000 January 92 - Rs. 60,000

    On the death of Mr. Ashok in the month of July 94, the house gottransferred to the son of Mr. Ashok, Mr. Anil. Mr. Anil spent thefollowing amounts for the improvement of the house -

    September 95 - Rs. 75;000

    February 2000 - Rs. 30,000

    Mr. Anil sold the house in the month of July 2004 for an amount of Rs.25 Lakhs and paid the brokerage of 1% on the gross am ount of sale.

    Mr. Anil made the following investments -

    a) In the month of September 2004, he purchased the tax-saving bondsof ICICI amounting to Rs. 1,00,000. Similarly, in the month of May2005, he purchased the capital gains bonds of NAB ARE)amounting to Rs. 1,50,000.

    b) In March 2005, he invested Rs. 10 Lakhs for purchasing a flat athis native place.

    [2975J-304 -2-

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    c) In January 2005, he purchased a Honda City for an amount ofRs. 6 Lakhs.

    Calculate the amount of capital gains for the AY 2005-2006 assumingthe FMV of the house as on 1st April 1981 to be Rs. 2 Lakhs and duedate for filing re turns for AY 2005-2006 to be 31 st July 2005.

    Following CII can be assumed -

    FY81-82 100FY91-92 199

    FY94-95 259"FY95-96 281

    F'Y 99 - 00 389FY 0 4-0 5 480 [15]

    Q6) Write a detailed essay on "Rebates as per the provisions of Income Tax

    Act,1961". [15]

    Q7) Discuss the tax treatment of the following items which have been debitedor credited while preparing the Profit and Loss Account of A Limitedfor the year end ing 31 st March 2005.

    a) An amount of Rs. 30,000 is debited to Profit and Loss Accounttowards the excise duty payable for the previous year ending on31st March 2004. The said amount is not paid till the date of filing

    the income tax return.b) An amount of Rs. 5 Lakhs was paid as lump sum for the acquisition

    oftechnical know how.

    c) A technical consultant was paid the consultancy charges of Rs.25,000 in cash and the deduction was claimed for the expenditure.

    d) An amount of Rs. 3 Lakhs was paid to the employees as bonus andthe same was debited to Profit and Loss Account. Amount payableas per the provisions of Payment of Bonus Act, 1965 worked out to

    Rs. 2.5 Lakhs.e) An amount of Rs. 3 Lakhs has been debited to Profit and LossAccount being the cost of one van which was purchased by theassessee for promoting family welfare among the employees.

    f) A trust has been formed for the welfare of the employees working forth e assessee. The assessee has paid an amount of Rs. 2 Lakhs as theinitial contribution for the formation of the trust and debited thesame to StaffWelfare Expenses Account.

    129751-304 -3-

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    g) During the year, the company declared VRS. 50 employees ofthe company opted for the same. The company debited thecompensation amounting to Rs. 200 Lakhs to Profit and LossAccount claiming the same to be revenue expenditure.

    h) The company has borrowed an overdraft from its bank for thepurpose of paying the dividend to the shareholders. Interest on the

    same amounting to Rs. 3,50,000 has been debited to InterestAccount.

    i) There has been delay in paying the sales tax amount to therespective authorities in time. The sales tax officer has charged aninterest for the delayed payment amounting to Rs. 12,000 whichhas been debited to Profit and Loss Account.

    j) During the Assessment Year 2002-2003, the company had written offan amount of Rs. 45,000 as bad debts being the amount due from one

    ofthe customers. In that year, the amount was allowed asexpenditure.During the current previous year, the company recovered the samefromthe customer but the said amount has not been credited to ProfitandLoss Account treating the same to be capital receipt. [15]

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    Total No. of Questions : 6] [Total No. of Pages : 2

    P968 [2975]-305

    M.B.A.

    DBMS WITH ORACLE (303(C))

    (Semester - III)Time : 3 Hours] [Max. Marks : 60

    Instructions:

    1) Q.No.l is compulsory.

    2) Solve any four questions from the remaining.

    3) All questions from Q.No.2 to Q.No.6 carry equal marks.

    4) Give appropriate syntax and examples wherever necessary.

    Ql) Create the following table structure with appropriate data type andconstraints

    and solve any Ten queries. [20]STUD : seat-no, name, class,

    dept. PROJECT:

    seat-no, Project-Title, Guide-name, subm ission-date,Project-specialization, completion-tag.

    Queries :

    1. Display student details those completed project in 'marketing'.

    2. Display student details having character 'D' in their names.3. Display total project done in each department.

    4. Display students details those have submitted their project before31st March 2006.

    5. Display students details according to project-guidewise.

    6. Display completed project by class'MBA'. . .

    7. Print the names of students in Ascending order.

    8. Find day of w eek on which 'Deepak' submitted his project.

    9. Display details of students submitted project after 10th April 2006.

    10. Display 'Jeevan' fine as he submitted project on 15th April 2006(Last date 30/3/2006. Rs. 207-per day fine).

    11. Display students details those are under guidance of 'Prof. RamJoshi'.

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    Q2) What are views? Explain updateable and non-updateable views indetails.Stating syntax and appropriate examples. [10

    Q3) Explain various Background Process for Oracle. [10

    Q4) What are subqueries? Explain different types of subqueries in Oracle.

    [10]

    Q5) Explain concept of Join. Explain various types of Join in SQL with

    example.[10]

    Q6) Write short notes on (any 2): [10a) Data types in Oracle.

    b) Group by - having clause.

    c) Grant, Revoke, Save Point - comment with example.

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    Total No. of Questions : 8] [Total No. of Pages : 1

    P969 [2975]-306

    M.B.A. (Sem. - III)

    PRODUCTION AND MATERIALS SPECIALISATION 303(D) : Logistics and Supply Chain Management

    Time : 3 Hours] [Max. Marks :60

    Instructions:

    1) Attempt any four questions.

    2) All questions carry equal marks.

    Ql) Define logistics. What is the operating philosophy of the logistics? How do

    distribution strategies affect inventory & transportation logistics.

    Q2) What are different modes of transportation? What is the basis on whichare these selected?

    Q3) What are different types of material handling? Explain the five principlesofmaterial handling?

    Q4) What is the importance of packaging? Explain the types of packagingand concept of containerisation.

    Q5) State and explain the issues which a distribution planner comes across.

    Q6) State the importance of "Information" in LIS. Explain principles oflogistics information.

    Q7) Discuss the role of computers in logistics management.

    Q8) What are different insurance policies? State their importance withrespect to logistics management.

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    Total No. of Questions : 6] [Total No. of Pages : 1

    P970 [2975]-307

    M.B.A. (Sem. - III)

    HUMAN RESOURCE MANAGEMENT SPECIALIZATION303 (E) : Labour Laws

    Time : 3 Hours] [Max. Marks :60

    Instructions :

    1) Answer any Four questions.

    2) All questions carry equal marks.

    Ql) Define 'factory' under Factories Act & explain any five provisions of

    safety.[15]

    Q2) a) Define "Industrial Dispute" under I.D. Act. [5

    b) Discuss the process of "Adjudication" under I.D. Act, 1947.

    [10]

    Q3) a) Define'Wages'under Payment of Wages Act. [5]

    b) Discuss "authorized deductions" under Payment of Wages Act.

    [10]

    Q4) a) Discuss the concept "Allocable Surplus" & Available Surplus underPayment of Bonus Act. [10]

    b) Define the concept of 'Bonus' under Bonus Act. [5]

    Q5) Discuss various types of Benefits available under ESI Act. [15]

    Q6) Short notes - any three: [15]

    a) Set-on & Set-off.b) Disablement.c) Conciliation.d) Welfare Officer.e) Safety Officer.

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    Total No. of Questions ; 6] [Total No. of Pages :2

    P971 [2975]-308

    M.B.A. (Sem - III)

    INTERNATIONAL MARKETING (304 A)

    Time : 3 Hours] [Max. Marks :60

    Instructions:

    1) Answer any Four questions.

    2) All questions carry equal marks.

    Ql) Explain the differences between domestic marketing andinternational marketing. What are the objectives of InternationalMarketing?

    Q2 ) Explain Vernon's International Product Life Cycle? Illustrate youranswer graphically and with suitable examples.

    Q3) Explain following entry strategies in International Marketing. Givemerits and demerits of each.

    a) Licensing and Franchising.

    b) Manufacturing Subsidiary in the host country through JV.

    c) Strategic Marketing Alliance.

    d) Acquisition of a company overseas.

    e) Exports - direct and indirect.

    Q4) Debate the issue of Global Versus Adapted Product in InternationalProduct Strategy. Give suitable examples.

    Q5) Explain following Export Incentives / Promotion Schemes.

    a) DEPB.

    b) Agri Export Zones.

    c) EOUs.

    d) Marketing Development Assistance.

    e) EPCG.

    P.T.O.

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    Q6) Write short notes on any Three:

    a) Procedure and clauses of establishing a Letter of Credit.

    b) Sight and Usance Bills.

    c) Spot and Forward rates of Foreign Exchange.

    d) Exporter's Registration Process.

    e) Factoring Vs. Forfaiting.

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    Total No. of Questions : 8] [Total No. of Pages : 3

    P972 [29751-309

    M.B.A.

    FINANCE SPECIALISATION 304 - B :

    ADVANCED FINANCIAL MANAGEMENT

    (Semester - III)

    Time : 3.Hours] [Max. Marks :60

    Instructions:

    1) Attempt any two questions from each section.

    2) All questions carry equal marks.

    SECTION -1

    Ql) Explain the accounting standards regarding Depreciation Policy and

    Inventory Valuation.

    Q2) Explain in brief the various theories of 'Capital Structure'.

    Q3) Explain in brief the recommendation of various Committees on

    Working Capital Finance.

    Q4) Write short notes on (any three):

    a) Human Resource Accounting.

    b) Fund Flow Analysis.

    c) Buy-back of Shares.

    d) Net Present Value.

    SECTION - II

    Q5) A company has made the following estimates of the cash inflows (after

    tax) for an investment proposal. The company intends to use a decision

    tree to get a clear picture of the project's cash inflows:

    P.T.O.

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    The project has an expected life of 2 years.

    Cash Inflows Rs. Probability

    1st Year: 25,000 30,000 0.4 0.6

    2nd Year :

    If Cash inflow is Rs. 25,000 . 12,000 16,00022,000

    0.2 0.3 6.5

    If Cash Inflow = Rs. 30,000 20,000 25,000 30,000 0.4 0.5 0.1

    The equipment costs Rs. 40,000 and the company uses 10% discount ratefor

    the type of investment.

    Construct a decision tree for the proposed investment project.

    (P. V. of Re. 1 (10% D.F) at the end of 1st year : 0.909, 2nd year : 0.826)

    Q6) From the following summarised Balance Sheet of a Company, as on31st March, 2004 and 31st March, 2005 respectively, you are required toprepare:

    i) A statement of changes in working capital: and ii) Statement of

    sources and application of funds for the year 31.3.2005. All workingshould form part of your answer.

    0

    2004" Rs. 2005 Rs. 2004 Rs. 2005 Rs.

    Equity Share Capital 75,000 1,20,000 Fixed Assets at Cost 2,40,070 2,53,730

    10% Redeemable Less : Depreciation 90,020 98,480

    Preference Share Capital 1,00,000 80,000 1,50,050 1,55,250

    Reserves for replacement

    of Machinery

    15,000 10,000 Investment at cost 61,000 76,000

    Long-term loans 40,000 Stock 98,000 1,04,000

    Bank Overdraft 22,000 Trade Debtors 88,000 85,000

    Trade creditors 84,450 75,550 Bank 11,750 32,000

    Proposed dividends on :

    Equity shares 12,000 24,000

    Profit and Loss A/c. 1,00,350 1,02,700

    4,08,800 4,52,250 4,08,800 4,52,250

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    a) During the year, additional equity capital was issued to the extentofRs. 25,000 by way of bonus shares fully paid up. .

    b) Final dividend on preference shares and an interim dividend of Rs.4,000 on equity shares were paid on 31st March, 2005.

    c) Proposed dividend for the year ended 31 st March, 2004 were paidin October, 2004.

    d) Movement in Reserve for replacement of machinery accountrepresents transfer to Profit and Loss Account.

    e) During the year, one item of plant was up valued by Rs. 3,000 andcredit for this was taken in the Profit and Loss Account.

    f) Rs. 1,700 being expenditure on fixed assets for the year ended 31 stMarch, 2004 wrongly debited to Sundry Debtors then, was correctedin the next year.

    g) Fixed assets costing Rs. 6,000 (accumulated depreciation Rs. 4,800)were sold for Rs. 250. Loss arising therefrom was written off.

    h) Preference shares redeemed in the year (June, 2004) were out of afresh issue of equity shares. Premium paid on redemption was 10%.

    Q7) From the following information, you are required to prepare BalanceSheet of A Ltd. as on 30th September 2004.

    Current Ratio 1.8:1

    Working Capital Rs. 40,000

    Liquid Ratio 1.5 : 1

    Fixed Asset to Shareholders Equity 90% Gross Profit % 25%

    - Net Profit to Share Capital 10%

    Share Capital Rs. 4,00,000

    Stock Turnover Ratio (on Cost of Goods sold) 10 times

    Average rate of Outstanding for the year 54 days

    On 30th September 2004, Current assets include Stock, Debtors andbank balance, Liabilities include Share Capital and Current Liabilities

    and Assets include Fixed Asset Current Assets and DevelopmentExpenditure (not written off so far).

    Q8) Explain the following (any three):

    a) Risjc Analysis b) Dividend Policies

    c) Liquidity Ratios d) Time Value of money.

    [29751-309

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    Total No. of Questions : 6] [Total No. of Pages: 2

    P1006 [2975J-310M.B.A. (Semester - III) 304 (c):

    SOFTWARE ENGINEERING

    Time: 3 Hours] [Max. Marks :60

    Instructions to the candidates:

    1) Question No. 1 is compulsory.2) Attempt any four from the remaining.3) State assumptions clearly, if any.

    4) Draw neat diagram whenever necessary.

    Ql) M/s. Creative Fabricators engaged in fabricating window grills,collapsible doors & gates. The design of these product is prepared as perthe customer requirement & measurements. Mr. Atharva, owner of thefirm, first prepares the list of material (BOM) & then prepare estimate forthe customer. If customer agrees to estimate, the order is recorded &product is prepared as per the design. 25% of the order value is takenas an advance. After the product is fabricated & installed at customer sitethe remaining amount is collected from customer.

    As a consultant you are required to

    a) Prepare E-R Diagram

    b) Normalized file layout

    c) '0'level DFD

    d) Report layouts. [20]

    Q2 ) What do you know about OOD methodology of developing thesystem?

    Define & illustrate Class, Object, Methods. Also explain in briefDataInheritance & Polymorphism. [10]

    Q3) What do you mean by 'System' ? Explain various types of system.ExplainRole of system analysis in system development. [10]

    Q4) What is the difference between offline & online output presentation? List

    the important points to keep in mind while designing the format of areport. [10]

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    Q5) A magazine is published monthly & is sent by post to the subscribers.Twomonths before the expiry of subscription, a reminder is send to thesubscriber.If subscription is not received within a month, another reminder issent. If

    renewal subscription is not received upto two weeks before the expiry ofthesubscription, the subscribers name is removed from the mailing list &thesubscriber is informed. Draw the '0' & first level DFD. [10]

    Q6) Write short notes on (Any Two): [10]

    a) System Requirements Specifications (SRS).

    b) Various Fact Finding Techniques.c) System docum entation.

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    Total No. of Questions: 8] [Total No. of Pages: 1

    P973 [2975J-311

    M.B.A.

    PRODUCTION AND MATERIALS SPECIALIZATION304 (D): QUALITY MANAGEMENT

    (Semester - III)Time : 3 Hours] [Max. Marks : 60

    Instructions to the candidates:-1) Answer any Four questions. -2) All questions carry equal marks.

    Ql) Narrate Quality Principles and explain what do you understand by 'Quality

    of Product', Quality of process and 'Quality of service'.

    Q2) Explain the concept of 'TQM', how every department of amanufacturing organization can contribute to Total Qualitymanagement? (give examples)

    Q3) State the 14 principles of Quality management given by W.E. Derriing &discuss their strengths '& weaknesses.

    Q4) Bring out the differences between traditional methods of QualityControl/ Inspection and modern 'system concept' of Qualitymanagement.

    Q5) What are uses of Control charts? Can they be employed for controllingdefects in Products?

    Q6) Explain the concept of 'Reliability' and various methods of achievinghigher reliability in a ' System'(or Product).

    Q7) In the context of ISO-9000(2000) Quality Management System standard-explain the terms, Quality Policy, Quality Manual, Quality Audit,Corrective & Preventive action,Control on Non-Conformities.

    Q8) Write short notes on Any three:

    a) Statistical Q.C.methods b) PokaYokec) Nominal Group Technique d) Acceptance Samplinge) Ishikawa Diagram.

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    Total No. of Questions: 6] [Total No. of Pages: 1

    P974

    [2975J-312

    M.B.A. - II304 (E) HUMAN RESOURCE MANAGEMENT Spl.

    Industrial Relations

    Time: 3 Hours] [Max. Marks: 60

    Instructions to the candidates:-

    1) Answer any Four questions.2) All questions carry equal marks.

    Ql) Discuss different approaches to the study of Industrial Relations & it'simpacton Management. [15]

    Q2) a) Discuss Principles & concepts of welfare officer. [7

    b) Discuss duties & responsibilities of welfare officer. [8]

    Q3) a) What is Adjudication? [5

    b) How the process of Adjudication works? [10]

    Q4) a) What are the characteristics of Trade Union. [7

    b) What are types & structures of Trade Union.

    [8]

    Q5) Discuss the impact of Globalization & Liberalization on TradeUnion

    Movement in India. [15]

    Q6) Write notes - any three [15

    i) Workers Participation in Management,

    ii) * Problems of working woman,

    iii) Negotiations -

    iv) Arbitration

    v) I.L.O.

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    Total No. of Questions : 6] [Total No. of Pages : 1

    P975 [2975]-313M.B.A. - (Sem - III)

    MARKETING MANAGEMENT SPECIALIZATION 305

    (A) - Services Marketing & Brand Management

    Time : 3 Hours] [Max. Marks : 60

    Instructions:

    1) Attempt any three questions from question No. 1 to question No. 4.

    2) Attempt any one question from question No. 5 & 6.3) All questions carry equal marks.

    Ql) What is intangibility? Explain challenges faced by service providers due

    to intangible nature of services?

    Q2) Why even non-profit organizations require marketing of their services?Discuss giving real-life example.

    Q3) What is the significance of physical evidence in marketing of services?Explain taking case of cellular phone industry.

    Q4) Write short notes on (Any 3):a) Inconsistancy in Hotel Industry.b) Customer Relationship Management.c) Four I's of Services Marketing.d) Impact of liberalization, globalization & privatization on servicessector.e) Retailing of services,

    Q5) 'Services' customer do not change brands frequently as compared to

    the customers' of product'. Do you agree with statement? Justify youranswer giving examples.

    Q6) Write short notes on (Any 3):a) Brand Ambassador.b) ' Amul'as a brand.c) Brand positioning.d) Brand life-cycle.e) Co-branding.

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    Total No. of Q uestions:?} [Total No. of Pages : 1

    P1024

    [2975]-314

    M.B.A. (Sem-III)305 B : FINANCIAL MANAGEMENT

    MERCHANT BANKING AND FINANCIAL SERVICES

    Time: 3 Hours] [Max. Marks : 60

    Note:

    1) Attempt any four questions.

    2) All questions carry equal marks.

    Ql) What is the importance of stock markets? Explain the boom in thestock markets since last two years.

    Q2) Review the performance of Mutual Funds in India during the last twodecades.

    Q3) Explain the concept of merchant banking. What services are renderedby merchant bankers?

    Q4) Explain in detail the SEBI guidelines for primary market.

    Q5) Write a detailed note on Housing Finance.

    Q6) Discuss the present status of NBFC s in India and their strengths andweaknesses.

    Q7) Write short notes on (any three):

    a) Scripless Trading.

    b) Securitisation of Debt.

    c) Factoring.

    d) Money market instruments.

    ****

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    Total No. of Questions :6] [Total No. of Pages : 2

    P1017[2975]-315

    M.B.A. (Sem - III)

    305(C): VISUAL BASIC

    Time: 3 Hours] [Max. Marks : 60

    Note:

    Question 1 is compulsory solve any 4 out of remaining.

    Ql) Mr. Veerubhai owns a handsets selling shop. He wants to computerizethe order processing system. As a programmer design as interface to accept

    orders for customers. Given the structures of tables.Item : fields (Itemcode, Description, ModelNo, Company, Price,

    AvailableQty)

    Customer : fields (Custno, Customer-name, addl, add2, city, pin, phone)

    Order : fields (orderno, orderdate, custno,)

    OrderDetail: fields (orderno, Itemcode, modelno, qty, rate, amount)

    At the time of accepting the orders, provide popup for customers

    names,

    items. When user presses OK button for order, update available

    quantity.

    Use ADO code. [20]

    Q2) Given the structure Student (rollno, name, class, dateofbirth). Using userdefined datatype, accept students information and display in messagebox.[10]

    Q3) a) Take a text box to accept marks of subject "vb". Represent the markson .scrollbar. (Indicator of scroll bar should show appropriatevalue).

    b) Accept details of fixed deposit principle amount, rate of interest,period in terms of years. Display simple interest for the same.

    [10]

    Q4) Take a list box and two buttons showing "up" and "Down". User willselect

    item from list box and will press either up or down button. The selecteditem

    r

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    Q5) Write an application to display bouncing ball. (Hint : Use timer) [10

    Q6) Write notes on (any two). [10

    a) String functions (any 5).

    b) Differentiate between msgbox and input box.

    c) Data grid control.

    [2975]-315 -2-

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    Total No. of Questions : 8] [Total No. of Pages : 1

    P976 [2975J-316M.B.A. - (Sem - III)

    PRODUCTION AND MATERIALS SPECIALISATION 305(D) - PRODUCTION PLANNING AND CON TROL

    Time : 3 Hours] [Max. Marks : 60

    Instructions:

    1) Attempt any four questions.

    2) All questions carry equal marks.

    Ql) How does PPC function change in various types of Production functions?

    Q2) Define and explain the function of Production Planning. Draw neatsketches as required.

    Q3) Explain in detail terms Process Planning. Production Planning &Capacity Planning.

    Q4) Explain as to how computer can be used in PPC functions.

    Q5) What is despatching? What are the different types of documents used inthis function? Explain with neat sketches.

    Q6) Describe different methods of scheduling and loading.

    Q7) Explain the concept of flexible manufacturing system. Where can this beused.

    Q8) Write short notes on any THREE:a) CAD/CAM.

    b) Robotics.

    c) Rough and planning.

    d) Group Technology.

    e) GANTT Chart.

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    Total No. of Questions : 8] [Total No. of Pages : 2

    P 978 [2975] - 318M.B.A. (Sem - III)

    306 (A) : Marketing Management (Specialisation) Retail

    and Distribution Management

    Time : '3 Hours] [Max. Marks : 60

    Instructions:

    1) Attempt two questions from Section I and two questions from Section II.

    2) All questions carry equal marks.

    3) Answers to both the sections should be written in the same answerbook.

    SECTION -1

    Ql) Critically examine the role and functions of each of the channelparticipants.

    Q2) Explain the importance of a) Materials Handling b) Transportationand c) Warehousing as the operational dimensions of PhysicalDistribution.

    Q3) From the consumer's point of view, how 'The Malls' are beneficial tohim. Mention the weaknesses of these outlets.

    Q4) Write short notes on any three:

    a) Retail Location decision.

    b) Shelf Management.

    c) Point of Purchase Promotion.

    d) Types of wholesalers.

    SECTION - II

    Q5) State the necessity of 'Assessing the channel' performance. How isit done?

    Q6) Differentiate between the channels for consumer goods andIndustrial goods.

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    Q7) What are the causes of channel conflicts? How these conflicts can beresolved?

    Q8) Write short notes on any three: ;

    a) Process of appointment of franchisee.

    b) Channels for services.

    c) Multi-level marketing.

    d) Channel policies.

    [2975] - 318 -2-

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    Total No. of Questions : 6] [Total No. of Pages : 1

    P1250 [29751-319

    M.B.A. (Semester - III) (306 - B)

    INTERNATIONAL FINANCETime: 3 Hours} , [Max. Marks: 60

    Instructions: ,

    i) Attempt any FO UR questions, ii) All

    questions carry equal marks.

    Ql) What js Spot and Forward Exchange Contracts? Explain in details.

    Q2)How the financing mechanism works for Exports & Imports?

    Q3)What is foreign direct investment (FDI) & what are the guidelines of FDI?

    Q4)What is FII & FDI flows in Indian Capital Market?

    Q5) "Launching of Global Depository Receipts/American Depository

    Receipts by Indian Corporate? have done wonders" Do you agree?Discuss in details.

    Q6) Write short notes (Any three):.- f

    i) Double Taxation Avoidance Agreements.

    ii) Buyers'Credit & Suppliers'credit.

    iii) Exchange Control Regulations.

    iv) Bretton Woods.

    v) International Financial Institutions.

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    Total No. of Questions : 6] [Total No. of Pages : 1

    P979 [2975J-320

    M.B.A. - (Sem - III)COMPUTER SPECIALIZATION

    306 (C) : Business Applications

    Time : 3 Hours] [Max. Marks : 60

    Instructions:

    1) Question No. 1 must be answered.

    2) Attempt any 4 from remaining questions.

    3) Draw neat diagrams, wherever necessary.

    Ql) a) Explain the need of sales analysis in manufacturing company. [5]

    b) Explain the process of preparing the sales invoice against order

    acceptance with the help of Data Flow Diagram. Also draw the layout

    of

    the invoice showing all the necessary details. Give the list of files

    required

    to process the invoice. [15]

    Q2) Describe the steps to prepare the BOM, against the work order receivedby production department. Draw the layout of BOM (Bill of Mater ial).[10]

    Q3) Explain how savings bank account in maintained, in a bank. [10]

    Q4) Explain the services offered by the reception counter in 3 star hotel.[10]

    Q5) Explain Fixed Deposit maturity and renewal procedure in a co-operativebank.

    [10]

    Q6) Write short notes (any 2): [10]

    - Assets.

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    - Labour Welfare Fund.

    - Surgical room in a hospital.

    - Bin card.

    **'**

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    Total No. of Questions: 8] [Total No. ofPages : 2

    P980 [2975]-321

    M.B.A. (Semester.- Ill)

    PRODUCTION AND MATERIALS SPL.

    (306D) Manufacturing Strategy

    Time : 3 Hours] [Max. Marks : 60

    N.B.:

    1) So lve any 4 questions.

    2) All question s carry equal marks.

    3) Draw neat sketches wherever nec essary.

    Ql) What are order qualifiers & order winners? Explain their role inzenerie & hybrid manufacturing process.

    Q2) What objections might a marketing manager have to uniform plantloading?

    Q3) State & explain manufacturing strategies for a FMCG productmanufacturing unit.

    Q4) Explain with suitable example "Focussed M anufacturing". Is it longterm manufacturing strategy? Explain.

    Q5) Write short notes on Any Three :

    a) KANBAN.

    b) Wastage Control.

    c) Investment Risk.

    d) Make or buy.e) JIT in India.

    Q6) The INHOUSE production of each & every item may result intotypical problems for manufacturing organisation. Discuss there problems& suggest suitable remedy.

    P.T.O.

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    Q7) Explain why & when product profiting because necessary? How arethe conclusion drawn?

    Q8) "Integrated manufacturing & marketing is the success key". Do youagree? Explain your answer.

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    [2975J-321 -2-

    Total No. of Questions : 6] [Total No. of Pages : 1

    P981 [29751-322M.B.A.-II

    (306 E) HUMAN RESOURCE MANAGEMENT Spl.

    Organizational Development

    Time : 3 Hours] [Max. Marks : 60

    Instructions :

    1) Attempt any four questions.

    2) All questions carry equal marks.

    Ql) Define Org. Development & discuss importance of values, beliefs,assumptions in OD. [15]

    Q2) Elaborate the importance of

    a) Systems Theory in OD.

    b) Parallel Learning Structure in OD. [15]

    Q3) Define term "interventions" & elaborate on "Third party" &"Structural"interventions. [15]

    Q4) What is the role of OD consultant in Org. development & how does ithelpthe OD process? [15]

    Q5) a) What are the stages of Team development? [7]

    b) What is socio-technical systems in OD.? [8]

    Q6) Short notes - any three [15]a) Visioning.

    b) Gestalt Approach.

    c) Quality of Work Life.

    d) Re-engineering.

    e) Six Box model.

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