mba (full time & part time) 2013 batch onwards

Annexure-II

DEPARTMENT OF MANAGEMENTBIT, MESRA, RANCHI-835215 (JHARKHAND)

MBA SYLLABUS - 2013

MBA SYLLABUS - 2013

SEMESTER-1

MBA 1001 MANAGEMENT PRINCIPLES & PRACTICESCredits: 3L-T-P: 3-0-0Contact Hours 36-40

Course Outline

The need to understand the core management principles which applies to individuals, mediumand large organizations. The students are expected to learn the basics of managementfunctions and realize the ideal characteristics of a manager. The impetus of this subject is tomake the students familiarize with the professional skills required to be an effective manager.

Module 1IntroductionConcepts, Function or Process, Management Discipline, as Arts or Science, UnderstandingManagement and Administration, Managerial Skills, Roles of a Manager, Levels ofManagement.

Module2Development of Management ThoughtEarly Classical Approaches- Scientific Management, Contribution and limitation of ScientificManagement, Administrative Management: Bureaucracy, Neo -Classical Approaches - HumanRelations Movement, Behavioral Approach -Douglas, McGregor, Abraham Maslow, ChesterBarnard, Mary parker Approach, Modern Approaches - Quantitative Approach, Social SystemApproach, Decision Theory Approach, Contingency Approach. Business Ethics and SocialResponsibility

Module 3PlanningDefinition of Planning, Nature of Planning, Importance of Planning ,Types of plans, Types ofPlanning, Process of Planning, Steps in Planning, Decision Making - Concept, Significance andTypes of Decision.

Module 4OrganizingConcept, Process of Organizing, Forms of Organizational Structure, Formal and informalorganization, Line and staff structure Functional structure, Span of Control, Authority,Responsibility, Accountability, Delegation of authority, Departmentation, Decentralization.

Module 5StaffingConcept,Manpower Planning, Job Design, Recruitment & Selection, Training & Development,Performance Appraisal.

Module 6LeadingCore of Leadership: Influence, Functions of Leaders, Leadership Style, Leadership DevelopmentCommunicationProcess, Importance of Communication, Communication Channels, Barriers to Communication

Module 7ControllingDefinition, importance of controlling, Characteristics of control, Control process, Types ofControl System, Essentials of good Control Systems, Techniques of Control, Budgetary andNon-Budgetary Control, Social Responsibility of BusinessChange and DevelopmentModel for Managing Change, Forces for Change, Need for Change, Alternative ChangeTechniques, New Trends in Organisational Change.

Minimum 5 cases to be discussed

Suggested Readings

1. Management, Stoner and Freeman, Prentice Hall of India.2. Essentials of Management, Koontz and Heinz Weihrich, Mc Graw Hill.3. Management, Robbins & Coulter, Prentice Hall of India.4. Principles of Management, Gilbert, Mc Graw Hill.5. Introduction to Management Science: A Modeling and Case Studies Approach with

Spreadsheets, Hillier Frederick S. and Hillier Mark S, Mc Graw Hill6. Management, A Global and Entrepreneur ial Perspective, Weihrich Heinz &Koontz Harold,

Mc Graw Hill7. Principles of Management, P.C.Tripathi and P.N.Reddy, Mc Graw Hill.

MBA 1003 FINANCIAL MANAGEMENT AND ACCOUNTING

Credits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

This course aims at conferring adequate knowledge on all the components of financialpositions for interpretation, analysis and managerial use of financial and financinginformation of any company. By the end of the course, the students are expected to be able toanalyze a company’s financial positions for managerial decision making.

Module 1Introduction to Financial ManagementScope & Functions of Finance, Role of Finance Manager, Goals of Financial Management -Profit Maximization Vs Wealth Maximiz ation, Organization of the Finance Function.

Module 2Introduction to AccountancyAccounting Principles and Conventions, Double Entry system, Journal, Ledger, Trial Balanceand Preparation of Final Account.

Module 3Statement of Changes in Financial Po sitionPreparation of Funds Flow Statement, Preparation of Cash Flow Statement, Analysis ofFinancial Statement– Profitability Ratios, Turnover Ratios, Liquidity Ratios, Leverage andFinancial Ratios, Sensitivity Analysis.

Module 4Capital Budgeting.Time Value of Money-Future value of a single cash flow, Annuity, Present value of a singlecash flow, Annuity, Present value of an Uneven Cash Flow, Multi -Period Compounding. CapitalBudgeting Decision, Methods of Appraisals – Discounting and Non Discounting Techniques –Pay Back, ARR, NPV, IRR, Benefit Cost Ratio

Module5Capital StructureCapital structure- Relevance of Capital Structure, Cost of Capital - Cost of Debt, Cost ofPreference Capital, Cost of Equity Capital, Weighted Average Cost of Capital; Theories ofCapital Structure- EBIT Approach, EBT Approach, MM Approach, Traditional Position, CapitalStructure Decision - EBIT – EPS Analysis., Nature of Risk,. Financial Leverage, OperatingLeverage, Combined Leverage

Module6Working Capital ManagementConcept & Importance, Factors Influencing Working Capital Requirements, Operating Cycle andCash Cycle. Determinants of Working Capital, Working Capital Policy, Working CapitalFinancing Policy.

Module7Dividend policyMeaning & Forms of Dividend, Theory of Relevance- Walter’s Model, Gorden’s Model, Theoryof Irrelevance- Miller-Modigilani Model, Influencing Factors of Dividend Policy.

Minimum 5 cases to be discussed.

Suggested Readings

1. Financial Management, M.Y. Khan, P.K.Jain, Tata Mcgraw Hill Publication2. Financial Management, Prasanna Chandra, Tata Mcgraw Hill Publication3. Financial Management, I.M.Pande, Vikash Publication4. Financial Accounting – A Managerial Perspective, Narayanaswamy, PHI,5. Accounting for Managers, Anthony R.N.and Reice J.S.6. Advance Accountancy, S.N. Maheshwari, Vikas Publication7. Modern Accountancy, Amitabh Mukherjee & Md Hanif ,TMH Publication.8. Financial Management – An Introduction, Jim McMenamin, Taylor and Francis9. Accounting, Robert N Anthony, David F Hawkins and Ken neth A Merchant10. Accounting for Non Specialists, Michael Jones, Person Education

MBA 1005 ORGANIZATIONAL BEHAVIOUR


Course Outline

The objective of the course is to familiarize the students the concept and theories underlyingindividual and group behavior in organizational context. Thi s further helps in understandingthe reciprocal relationship between the organizational characteristics and managerialbehavior.

Module 1Introduction to OrganizationConcept, Structure, Types of Organization. Significance of Organizational Behaviour.

Module 2Determinants of Individual BehaviorPersonality - Concept, Determinants and Theories. Perception - Perceptual Process, Selectivityand Managing Perception. Managerial Implications of Perception. Learning - Concept , Theoriesand Managerial Implications.

Module 3MotivationConcept and Its relevance for Individual and Organization. Theories - Maslow, Herzberg,McClelland, Vroom’s , Equity.

Module 4Group and IndividualGroup and Group Dynamics, Team and Skills required for Team ManagementCommunication- Concept, Process, Barriers, their remedies.Leadership - Concept, Theories and Styles. Implications for different Stakeholders.

Module 5Group ActivitiesConcept, Types and Formation of Groups. Intergroup Behavior. Interpersonal Communicationand Its Impact on Group. Group Problem Solving. Transactional Analysis .

Module 6Stress and BehaviorConcept and Nature of Stress. Sources of Managerial Stress. Stress and Personality. Verbal andNon-Verbal Indicators of Stress - Assessment and Management.

Module 7Impression and BehaviorImpression Formation and its Management. Self Presentation- Physical Appearance, Body andSign Language, Voice Communication Style and their influence upon behaviour.


Suggested Readings

1. Organizational Behavior, S. Robbins, PHI Publication2. Organizational Behavior, F. Luthans, TMH Publication3. Organizational Behavior, Udai Pareek, Himalaya Publication4. Organizational Behavior, Robbins, Judge & Vohra, Pearson

MBA 1007 MARKETING MANAGEMENT


Course Outline

The course introduces the concepts of marketing and focuses on the application of theconceptual marketing frameworks. The conceptual frameworks relate to Understanding themarket forces, Developing Marketing Strategies and taking the marketing mix decisions. Theapplication will be through a team project and a few cases.

Module 1Fundamentals of MarketingCore concepts of marketing and Company orientation towards the market placeMarket Oriented Strategic PlanningDefining the Mission, Defining SBUs, Business Portfolio Evaluation and assigning resources toSBUs, Contents of a Marketing PlanScanning the Marketing EnvironmentAnalyzing trends in the components of the company’s Macro & Micro environment.

Module 2Market segmentation, targeting and positioningPurpose of Segmentation, Bases of segmenting Consumer Markets - Demographic, Geographic,Psychographic & Behavioural, Evaluating & Selecting Market Segments.Dealing with competitionIdentifying and analysing competitors, Strategies for the Market leader, Follower, Challenger &Nicher.PositioningChoosing & Creating Points of Parity & Points of Difference, Writing the Positionin g Statement.

Module 3Analyzing Consumer MarketsConsumer behavior- Factors affecting consumer behavior & consumer decision making processCreating customer value , satisfaction & loyaltyCustomer perceived value, customer satisfaction, measuring satisfaction, measuring customerlife time value, CRM & building loyalty

Module 4Product StrategyClassification of products, product levels, Analysis of product line & product mix.Product Life CycleConcept, Strategies for Introduction, Growth, M aturity & Decline Phase. Criticism of theProduct Life Cycle.

Module 5Pricing StrategiesSelecting the pricing Objective, Determining demand, estimating costs, analyzing competitors,selecting a pricing method , initiating & responding to price changes.Integrated Marketing CommunicationMeaning and Role of IMC, designing effective communication programme, Meaning and role ofthe elements of communication mix, Leveraging Social Media for effective communication.

Module 6Distribution StrategiesConcept of Value Networks, Role of marketing channels. Channel design decisions, channelmanagement decisions. Channel Integration through Vertical Marketing systems & HorizontalMarketing Systems.RetailingClassification of Store Formats, Types of Retail Formats, Retail positioning, Store Location,Product assortment & Services, Price, promotion, Store Atmosphere

Module 7Managing servicesImportance, Distinctive Characteristics.Green Marketing, Rural Marketing and Consumer Protection - Introduction and significance

Minimum5 cases to be discussed

Suggested Readings

1. Marketing Management A South Asian Perspective, Kotler, Keller, Koshy & Jha, PrenticeHall/Pearson

2. Marketing Management , Rajan Saxena, TMH3. Marketing Management , Arun Kumar, N Meenakshi, Vik as Publishing4. Fundamentals of Marketing, Bruce Walker & Stanton, McGraw Hill5. W.D. Perraut & E.J. Mc Carthy, Basic Marketing, TMH6. Russel S. Winner, Marketing Management , Pearson7. Marketing Managemnent, Ramaswami & Namakumari,

MBA 1009 QUANTITATIVE TECHNIQUES FOR MANAGEMENTCredits: 4L-T-P: 3-1-0Contact Hours: 46-50

Course Outline

The objective of the course is to enable students to un derstand the role and importance ofStatistics in improving managerial decisions when faced with uncertainty. Statistical methodsare applied in all functional areas of business: accounting, finance, management, andmarketing. The issue facing managers is not a shortage of information but how to use theavailable information to make better decisions. Statistical thinking includes the recognitionthat data are inherently variable and that the identification measurement, control, andreduction of variation provide opportunities for quality improvement.

Module 1IntroductionStatistics – Definition, Importance and Scope in Managerial Decision Making , Collection ofData - Primary Data and Secondary Data, Presentation of Data - Classification and Tabulation ofData, Pie Diagrams, Histograms, Frequency Polygons, Ogives, Application of Diagrams andGraphs.

Module 2Measures of Central TendencyArithmetic Mean, Geometric Mean and Harmonic Mean, Median and Mode, Quartiles andPercentiles.Measures of VariationConcepts, Range, Mean Deviation, Standard Deviation, Coefficient of Variation.

Module 3Correlation and RegressionConcepts, Scatter Diagram, Coefficient of Correlation - Karl Pearson’s and Spearman’s RankCorrelation, Regression Analysis - Regression Lines and Regression Coefficient.Business ForecastingMethods of Forecasting, Time Series Analysis: Components of Time Series,

Module 4Index NumbersConcepts and Applications, Unweighted Index Numbers, Weighted Index Numbers, ConsumerPrice Index Numbers.

Module 5ProbabilityConcepts, Addition Law, Multiplication Law, Conditional Probability and Bayes’ Theorem,Normal Distribution.

Estimation of ParametersPoint and Interval Estimation, Confidence Limits for Population Mean, Proportion, Difference ofMeans and Proportions.

Module 6Sampling and Sampling DistributionConcepts, Random Sampling and Non Random Sampling, Sampling Distribution – CentralLimit Theorem, Sampling Distribution of the Mean, Proportions, Difference of Means andProportions.

Module 7Test of HypothesisType I and Type II Errors, One Tailed and Two Tailed Test, Ch i Square Test, Analysis ofVariances - ANOVA tables, One-Way Classification, Statistical Quality Control Charts


Suggested Readings

1. Business Statistics, J.K. Sharma, Pearsons Education.2. Statistics for Management, Richard I. Levin & Rubin, Pearson Education3. Quantitative Analysis for Management , Render and Stair, TMH4. Quantitative Business Analysis - Text & Cases, Samul Bodiley5. Quantitative Methods in Business, Anderson , Thomson Learning.6. Business Statistics, S.P. Gupta & M.P. Gupta, Sultan Chand and Sons.

MBA 1011 E-BusinessCredits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

This course will provide an analytical and technical framework to understand the emergingworld of e-Business. E-Business poses both a challenge and an opportunity for managers. Asa matter of competitive necessity, savvy managers must gain an understandin g of the rapidlychanging technology and business models. They need to develop a basic understanding of howelectronic business differs from “real” business settings. They also need to acquire a hands -onknowledge of the underlying technological infrastruc ture in order to have a clear idea of thebusiness and organizational possibilities inherent in these developments.

Module1IntroductionE-Business - Origin and Need of E-Commerce, Factors affecting E-Commerce, Businessdimension and technological dimen sion of E-Commerce, E-Commerce frame work ElectronicCommerce Models, Types of Electronic Commerce, Value Chains in Electronic Commerce.

Module 2Internet and E-BusinessIntroduction to internet and its application, Intranet and Extranets. World Wide Web, InternetArchitectures, Internet Applications, Business Applications on Internet, E - Shopping, ElectronicData Interchange, Components of Electronic Data Interchange, Creating Web Pages using HTML.

Module 3Electronic Payment SystemConcept of Money, Electronic Payment System, Types of Electronic Payment Systems, SmartCards and Electronic Payment Systems, Infrastructure Issues in EPS, Electronic Fund Transfer.

Module 4Security Issues in E-businessSecurity Overview, Electronic Commerce Threats, Encr yption, Cryptography, Public Key andPrivate Key Cryptography, Digital Signatures, Digital Certificates, Security Protocols overPublic Networks-HTTP, SSL, Firewall as Security Control, Public Key Infrastructure (PKI) forSecurity, Prominent Cryptographic Applications.

Module 5E-Business Applications & StrategiesBusiness Models & Revenue, Models over Internet, Emerging Trends in e -Business, e-Governance, Digital Commerce, Mobile Commerce, Strategies for Business over Web, Internetbased Business Models.

Module 6E-Commerce and retailingOn-line retail industry dynamics, On-line mercantile models from customer perspective,Management challenges in on-line retailing. E-Commerce and on-line publishing,

Module 7Emerging trends and technologies in E-BusinessE-Business and MIS, E-Business and ERP, E-Business and CRM, E-Business and Supply chainmanagement, Benefits of E-Commerce; Drawbacks and limitations of E -Commerce.


Suggested Readings

1. E-Commerce Strategy, Technologies and Applications, Whitley, David, Tata McGraw Hill.2. Electronic Commerce. , Schneider Gary P. and Perry, James T ,Thomson Learning.3. E-Commerce: The Cutting Edge of Business, Bajaj, Kamlesh K & Nag, Debjani , McGraw Hill4. E-Commerce: Business, Technology, Society, Laudon and Traver, Pearson Education5. Designing Systems for Internet Commerce, Treese G. Winfield & Stewart C. Lawrance,

Addison Wesley.6. E-Commerce Strategies, Trepper Charles , Prentice Hall of India.7. Electronic Commerce Opportunity & Challenges, Rehman S.M. & Raisinghania, Idea Group

Publishing, USA.8. E-commerce Real Issues & Cases, Knapp C. Michel, Thomson Learning

MBA 1013 MANAGEMENT OF MANUFACTURING SYSTEMSCredits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

To understand the concepts of Production Plannin g and Management / OperationManagement and its applications to industrial problems . The course also cover concepts ofMaterials Management as well as Logistics Management and its applications to industrialproblems with special reference to Quality.

Module 1IntroductionNature, Scope, and Importance of Manufacturing Management, Manufacturing Systems andDecisions, Transformation Approach and Value Driven Approach, Interface with otherFunctions, The Role of Production Manager.

Module 2Plant Location & LayoutPlant Location, Levels of Location Problems, Factors Affecting Location Decisions, PlantLayout Decisions, Types of Plant Layout - Fixed Position, Process and Product Layout, LineBalancing.

Module 3Planning, Scheduling & ControlConcepts and Importance, Forecasting, Types of Manufacturing Plans, Capacity Planning,Measures of Capacity and Capacity Planning Decisions.

Module 4Plant MaintenanceConcepts & Types, Maintenance Practices in Industry,Work Study & Method StudyConcepts & Applications.Materials HandlingConcepts, Selection & Methods

Module 5Materials ManagementConcepts & Importance, Integrated System of Materials Man agement, Materials RequirementPlanning, Purchasing Systems , Insourcing vs Outsourcing Decisions, Vendor Analysis &Control.Inventory Planning and ControlConcepts, Lead Time, Reorder Point, Safety Stock, EOQ Models, Inventory Control - ABCClassification, JIT Manufacturing.

Module 6Inspection and Quality ControlTypes of Inspection, Control Charts, Total Quality Management - Concept, Features & NeedCost of Quality, Kaizen, 7 QC Tools, 5s Concept,Value EngineeringTypes of Value, Methodology and Applications..Module 7Logistics ManagementConcepts, Supply Chain, Logistics Strategy and Planning, Transport Decisions, Logistics Control


Suggested Readings

1. Materials Management: An Integrated Approach, Gopalakrishnan and Sundaresan, TMH2. Production and Operations Management by Upendra Kachru, Excel Books.3. Production and Operations Management, Bedi K. , Oxford University Press.4. Modern Productions / Operations Management, Buffa, E. S. and Sarin, R. K., John Wiley5. Operations Management for Competitive Advantage, Chase, Jacobs, Aquilano and

Agarwal, Tata Mac Graw Hill6. The Management and Control of Quality, Evans and Lindsay, Cengage Learning7. Operations Management, Gaither and Frazier, Thomson Learning8. Operations Management, Mahadevan B., Pearson Education9. Business Logistics / Supply Chain Management - R. H. Ballou & S. K. Srivastava,

Pearson.

MBA 1016 MANAGER LIKE QUALITIES (MLQ)

Credits: Non CreditL-T-P: 0-0-3Contact Hours: 36-40

Course Outline

The objective of this course is to develop communication skills, discover what businesscommunication is all about and learn how to adapt your communication experiences in lifeand college to the business world.

Module 1Managing Language

Module 2Verbal Communication

Module3Non-Verbal communication

Module 4Phonetics

Module 5Group Discussion

Module 6Presentation

Module7Business Etiquettes

Suggested Readings

1. Developing Communication Skills , Krishmohan and Meera Banerjee ,Macmilan India Ltd,2. Communication Skills- Sanjay Kumar &PushpLata, Oxford University Press3. The Most Comman Mistakes in English Usage ,Thomas Elliott Berry- TMH Publication

Effective Business CommunicationAshaKaul -prientice, Hall of India Pvt Ltd4. Effective technical Communication-M.AshrafRizvi ,TMH Publication5. Business Communication- HorySankar Mukherjee, Oxford University Press

MBA SYLLABUS - 2013

SEMESTER-II

MBA 2003 HUMAN RESOURCE MANAGEMENT


Course Outline

The objective of the course is to understand the basics of human resource management, toequip students with knowledge, skill and competencies to manage people along with material,information, capital and knowledge asset in the organization, to help the students informulating their own managerial style, their assumptions and b elief about ‘people’, to studyglobalization and its impact on International Human Resource Management .

Module 1IntroductionEvolution & Growth - Personnel Management, Human Resource Management, Concepts &Significance of HRM, Principles and Objecti ves, Policies and Practices.

Module 2Designing and Developing HR SystemHuman Resources Planning, Job Analysis, Job Evaluation, Job Design, Job Enlargement, JobRotation, Job Enrichment, Recruitment, Selection, Placement, Induction, Transfer & Promotion,Separation.

Module 3Compensation ManagementIntroduction, Objectives, Influencing Factors, Different forms of employee compensation forExecutives & Non- Executives.

Module 4Human Resource DevelopmentConcepts, Different Techniques, Development function, Training and Development,Performance Appraisal & Career Development .

Module 5

Quality of Work Life

Introduction and Essentials of Quality of work life, Productivity Concepts in context toHRM - Total Quality Management, Kaizen, Quality Circle.

Module 6Behavioral Dimensions of HRMUnderstanding Human Behavior, Identifying employee Needs and their Satisfaction,Employee Grievances and its Redressal, Discipline - Concepts, Relevance, Approaches andDisciplinary Actions.

Module 7International Human Resource ManagementConcept, Relevance, Types of International organization, International Human ResourceManagement Practices.


Suggested Readings

1. Human Resource Management, Ian Beardwell & Len Holden-Macmillan India Ltd2. Human Resource Management : gaining Competitive Advantage, Noe, Hollenbeck, Gerhert &Wright, Irwin McGraw Hill.3. Human Resource Management , V.S.P Rao- Excel books.4. Managing Human Resources: Productivity, quality of work life, profits , Wayne F. Cascio-TMH5. HRM and Personnel Management , Ashwathappa, TMH6. Strategic HRM by Rajeev Lochan Dhar, Excel Books7. Human Resource Management, T.N Chhabra, Dhanpat Rai & Sons Pvt Ltd.

MBA 2005 BUSINESS RESEARCHCredits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

To equip the students with the basic understanding of the research methodology and toprovide an insight into the application of modern analytical tools and techniques for thepurpose of management decision‐making

Module 1IntroductionObjective, Types, Methods & Process. Research Problem - Selection , Need & Techniques fordefining a Problem, Concepts of Inductive & Deductive Logic, Development of Hypothesis.

Module 2Qualitative and Quantitative ResearchConcept & Measurement, Causality, Generalization, Replication, Merging Qualitative andQuantitative Research Methods.

Module 3Research DesignFeatures of a good Research Design, Exploratory & Descriptive Research Design - Concept,Types, Usage, Experimental Design - Causal relationships, Concept of Independent &Dependent variables, Concomitant variable, Extraneous variable, Treatment, Control group.

Module 4Sampling DesignCensus and Sample survey, Implication of Sample design, Sample size determination,Characteristics of a good Sample design, Types of Sample design.

Module 5Attitude Measurement and Scaling TechniquesMeasurement in Research, Types of Measurement Scales, Scaling Techniques - Likert,Thurstone, Semantic Differential.

Module 6Collection, Processing and Analysis of DataPrimary and Secondary data, Tools of data collection, Questionnaire and Schedule distinc tion ,Selection of appropriate method of Data Collection , Processing Operations, Problem inProcessing, Types of Analysis.

Module 7Multivariate Data AnalysisIntroduction to ANOVA, Discriminant Analysis, Factor Analysis, Conjoint Analysis andClustering Methods, Significance of these tools for Managerial Decision Making.Report Writing

Minimum 5 Cases to be discussed

Suggested Readings

1. Business Research Methods, Cooper & Schindler, Tata McGraw Hill.2. Research Methods for Business Students, Saunders, Pearson Education3. Business Research, Collis J and Hussey R, Palgrave publication4. Research Methods in Business & Social Sciences, Kothari C.R., Macmillan.5. Business Research Methods, Bryman, Al an & Emma Bell, Oxford University Press.6. Social research methods, Walliman, Nicholas Sage Publications.7. Statistical Methods in Business & Social Sciences, Shenray & Pant., Macmillan8. Research Methods in Behavioural Sciences, Dwivedi R.S, Macmillan.9. Research Methods for Business, Uma Sekaran, Wiley Publications

MBA 2007 MANAGERIAL ECONOMICS


Course Outline

The objective of the course is to familiarize the students with economic principles used formanagerial decision making. After completing the course the students are expected to analyzemicro economic corporate environment for problem solving in decision s ituation.

Module 1IntroductionNature & Scope, Definitions, Importance, Forward Planning, Managerial Decision MakingProcess- Establishing the Objectives, Defining the Problem, Alternative Courses of Action andIts Evaluation, Implementation.

Module 2Demand and SupplyIntroduction, Determinants of Demand& Supply, Demand Function, Demand and Supply Curve,Law of Demand, Elasticity of Demand, Demand Forecasting .

Module 3Cost ConceptsDefinition, Classification of Cost for Managerial Decision Making, Behaviour of CostEconomies of scale, Break-Even Analysis.

Module 4Production AnalysisIntroduction , Production Process & Function - One Variable and Two Variable Inputs, Iso -quant and Iso-cost, Optimal Factor Combination.

Module 5Market AnalysisIntroduction, Markets Types– Perfect Competition, Imperfect Competition, Monopoly andOligopoly- Price Leadership, Collusive Oligopoly and Kinked Demand Curve Model,Equilibrium of a Firm under Perfect Competition, Price Determination under Different Markets.

Module 6Capital Budgeting & Investment Dec isionsIntroduction, Meaning and Significance of Capital Budgeting, Methods of InvestmentAppraisal.

Module 7National IncomeConcepts of National Income, Measurement of National Income- Methods and Problems, PriceIndexes.


Suggested Readings

1. Managerial Economics, Atmanand, Excel Books2.Managerial Economics,H. Craig Petersen &W. Cris Lewis, Pearson Education. 3.ManagerialEconomics, Suma Damodaran, Oxford.4. Managerial Economics, D.N.Dwivedi, Vikash Publication5. Managerial Economics, H.L. Ahuja, S. Chand and Co. Ltd.

MBA 2009 OPERATIONS RESEARCHCredits: 4L-T-P: 3-1-0Contact Hours: 46 - 50

Course Outline

This subject will provide students with the knowledge of formulating mathematical models forquantitative analysis of managerial problems in industry so that they are able to use resources(capitals, materials, staffing, and machines ) more effectively. The subject imparts skills in theuse of various mathematical models with Operations Research approach in solving realproblems in industry and thereby facilitates the managerial decision making process.

Module 1IntroductionDecision Making, Quantitative Approach to Decision Making, Nature and Significance of OR inDecision Making, Scientific Methods in Operations Research, Models in Operations Research,Application Areas of OR in Management.

Module 2Linear Programming:Model Formulation, Graphical Methods, Simplex Method, Big M Method, Two PhaseTechnique, Maximization and Minimization of L.P.P, Degeneracy in L.P.P.

Module 3Sensitivity Analysis Applied to Linear Programming Problems.Duality in Linear Programming .Dual Simplex Method.

Module 4Transportation ProblemsConcepts, Formulation of Transportation Problem, Balanced and Unbalanced Problems,Minimization and Maximization Problems, North -West Corner Rule, Vogel’s ApproximationMethod, MODI Method, Degeneracy.

Module 5Assignment Problems:Concepts, Mathematical Formulation of an Assignment Problem, The Assignment Algorithm

(Hungarian Assignment method), Balanced and Unbalanced Assignment Problems, TravellingSalesman Problem as an Assignment Problem .

Module 6Game TheoryConcepts, Definitions and Terminology, Two Person Zero Sum Games, Pure Strategy Games(with Saddle Point), Principal of Dominance, Mixed Strategy Games (Game without SaddlePoint), Significance of Game Theory in Managerial Application .

Module 7Replacement ModelsTypes of Failure, Replacement of Items whose Efficiency Deteriorates with Time, Replacementof Items that Fail Completely.Queuing TheoryConcepts, Managerial Implications in Decision making


Suggested Readings

1. Operations Research - J.K. Sharma, Macmillan India Ltd.2. Introduction to Management Science - Fredrick S. Hillier and Mark S. Hillier, TMH3. Principals of Operation Research - Wagner, H.M, Prentice Hall4. Operations Research - Principles and Practice - Ravindran, Phillips and Solberg,Wiley5. Operational Research - An Introduction, Taha, H.A - Macmillan6. Operations Research - Kanti Swarup, P.K. Gupta, Man Mohan, S. Chand and Company

MBA 2010 IT FOR MANAGERSCredits: 2L-T-P: 0-0-3Contact Hours: 35-40

Course Outline

The course provides students a fundamental understanding of information systems concepts andtheir role in contemporary business. At the end of this course students should be able to participatein information systems development as an informed person.

Module 1Introduction to ComputersHardware - Software - Systems Software, Application Software and Packages. Introduction toEmbedded Software. Fundamentals of operating system - windows, Unix/Linux. Introduction toWorld Wide-Internet operations. Data and Information-meaning & concept levels of dataprocessing, Basics of Logic Gates, Computer Hierarchy, Input Technologies, Output Technologies.Number System .

Module 2Introduction to Memory OrganizationCharacteristic terms for various memory devices, main/primary memory, external/auxiliarymemory, high speed memory, Introduction to I/O organization, CPU organization, ALU, controllogics.

Module 3Telecommunication and NetworksFundamental of Data Communication - Network Concepts and Classification ,Telecommunications Media, Network Topologies, Network Architectures -TCP/IP.

Module 4Overview of Computer Applications in Public Services and BusinessOffice Automation applications – Word Processor (MS -Word), Spreadsheet (MS-Excel),Graphics & Presentation (MS-PowerPoint), Microsoft Access - Introduction to DBMS concepts,Creating a database, Basic queries, Computerized Accounting -Basics of Tally

Module 5Functional and Enterprise Management SystemsIntroduction to Management Information System - Transaction Processing Information Systems,Accounting and Finance Systems , Marketing and Sales Systems, Production and OperationManagement Systems, Human Resources Management Systems.

Module 6Introduction to Programming Concepts & flow chartingModels of computer data processing, flow charting technique -principles of flow charting, symbolsused in flow charts, Benefits & limitations of flow chart ,examples. Elements of C Programming:Constants, variables, data types, operators, Decision -making and branching- goto, if-else, switchstatements. Decision Making and Looping - while, do - while and for loop.

Module 7Lab AssignmentsIt will be based on Operating System Commands, Ms -office, Basic HTML Tags & Tally .


Suggested Readings

1. Foundation of computing, Sinha, P.K., Priti Sinha, BPB Publications.2. Introduction to information technology, Turban, Rainer and Potter, John Wiley and sons.3. Introduction to Information Systems, James, A. O’Brien, McGraw Hill.4. Programming in ‘C’, E.Balaguruswamy, Tata McGraw Hill.5. Let us C Solutions: Y.P. Kanetkar, BPB Publication.6. Introduction to computers, Norton, P, McGraw Hill.7. Introduction to Information Technology, Rajaraman, V, PHI.8. Computer Fundamentals, Ram, B, New Age Publications.

MBA 2011 STRATEGIC MANAGEMENTCredits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

The Course structure gives an insight into the strategic planning process done byorganizations. The student is required to learn basics of that how a strategy is formed andfinally implemented by organization .

Module 1An overview of Strategic ManagementConcept, evolution of strategic management as a discipline, characteristics of strategicmanagement, defining strategy The objectives of strategic management, strategic decision -making, School of thought on strategy formation, strategy formulation, stakeholders in business,vision, mission and purpose, goals and objectives of business organization

Module 2Environmental AppraisalConcept, environment appraisal, importance of environmental appraisal, Strategic analysis andchoice, environmental threat and opportunity profile (ETOP), organization al capability profile,strategic advantage profile, corporate portfolio analysis, SWOT analysis, porter's five forcesmodel of competition, mc kinsey's 7s framework, GE nine cell model, distinctivecompetitiveness, selection of matrix,

Module 3Corporate level strategiesGrand strategies, stability strategies, expansion strategies, retrenchment strategies, combinationstrategies, restructuring of business, issues related with all these strategies,

Module 4Strategic implementationIssues in implementation, project implementation, procedural implementation, resourceallocation, budgets, organization structure, matching structure and strategy, behavioural issues,leadership style, corporate culture, values, power, social responsibilities, ethics, bu ilding acapable organization, functional issues, functional plans and policies, financial, marketing,operations and personnel plans and policies

Module 5Strategy EvaluationImportance, symptoms of malfunctioning of strategy, organization anarchies, operations controland strategic control, measurement of performance, analyzing variances, role of organizationalsystems in evaluation

Module 6Strategic Analysis and ChoiceProcess of strategic choice, corporate -level strategic analysis, business -level strategic analyses,subjective factors in strategic choice, contingency strategies, strategic plan

Module 7New Business Modelsstrategies for Internet Economy, shaping characteristics of E -commerce environment, E-commerce business model and strategies, internet strategies for traditional business, key successfactors in E-commerce


Suggested Readings

1. Business policy and strategic Management, Azhar Kazmi, Tata McGraw -Hill2. Strategic management and business policy, William F. Glueck, Tata McGraw -Hill3. Strategic Management, Michael Porter, Prentice hall of India4. Cases in Strategic Management, S.B . Budhiraja & Atheya, Excel Books

MBA 2013 COST MANAGEMENT

Credits : 3L-T-P : 3-0-0Contact Hours : 36-40

Course Outline

This course aims to confer comprehensive knowledge in the field of cost management ingradual systematic steps. At the end of the course the students will be able to understand therole of a corporate manager in applying the concept of cost for varying purpose of cost controland cost reduction to achieve the leadership role of any company in the field of CostManagement.

Module 1IntroductionCost – Meaning, Objective, Elements of Cost, Classification of Cost for Managerial Decisionmaking, Cost Accounting – Meaning, Objective, Installation of Costing System, Cost center andCost Unit – Definition & Concept, Objectives and Types, Cost Sheet.

Module 2Material CostPurchase - Purchase Control, Purchase Routine, Purchase Requisition, Purchase Quantity –Economic Order Quantity, Maximum Level, Minimum Level, Ordering or Reordering Level,Danger Level, Stores Control – Perpetual Inventory System, ABC Method. Methods of Pricing –Specific Price Method, First In First Out, Last in First Out, Average Price, Standard Price.

Module 3Labour CostDirect & Indirect Labour, Work Study, Method Study, Job Analysis and Job Evaluation, MeritRating, Casuals and Out Workers. Methods of Remuneration - Time Rate System, Piece RateSystem, Incentives Plans – Pre requisites of Good Incentive Plan, Various Incentive Plans –Halsey Premium Plan, Rowan Plan, Taylor’s Differential Pi ece rate System, Merrick’sDifferential Piece Rate System (Multiple Piece Rate System),Emerson’s Efficiency Plan, BedauxPlan.

Module 4Costing MethodsJob Order Costing - Procedures, Advantages, Limitations, Contract Costing – Cost PlusContract, Economic Batch Quantity, Batch Costing, Multiple Job Order Cost System, ProcessCosting – Essentials, Procedures, Process Losses and Wastages, Abnormal Gain, InternalProcess Profits, Process Costing vs. Job Costing.

Module 5Absorption and Marginal CostingAbsorption Costing – Meaning and Limitations, Marginal Cost – Definition and Nature.Marginal Costing – Net Profit Under Marginal Costing and Absorption Costing, DifferenceBetween Marginal Costing and Absorption Costing.

Module 6CVP AnalysisMeaning and Relationship, Break Even Analysis – Meaning, Assumptions, Methods ofCalculations – Algebraic Method, Graphical Presentation, Contribution – Meaning & Concept,Calculation, P/V Ratio- Meaning & Concept, Calculation. Margin of Safety (MS) – Meaning &Concept, Calculation, Limiting Factor, Angle of Incident, Construction of Profit Volume Chart,Limitations of Break Even Analysis.

Module 7Budgetary Control and Standard CostingBudget and Budgetary Control System – Meaning & Concept, Objectives, Advanta ges,Limitations, Standard Cost – Meaning & Concept, Setting of different types of Standards,Standard Costing – Meaning & Concept, Advantages, Disadvantages, Standard Costing VsBudgetary Control System, Variance Analysis – Material Cost Variance, Materia l PriceVariance, Material Usage Variance, Labour Cost Variance, Labour Rate Variance, LabourEfficiency Variance.

Minimum 5 cases to be discussed .

Suggested Readings

1. Principles and Practice of Cost Accounting, N K Prasad, Books Syndicate Pvt. Limited .2. Cost Accounting, M N Arora, Vikas Publication3. Cost Accounting, M Y Khan and P K Jain, Tata Mc Graw Hill Publication4. Cost Accounting, Charles T Horngren, Pearson Education5. Cost Accounting: Foundation and Evolution, Kinney & Raiborn, South WesternCengage

Learning.

MBA 2014 BUSINESS COMMUNICATIONCredits: 2L-T-P: 0-0-3Contact hours: 36-40

Course Outline

The objective of this course is to develop communication skills, discover what businesscommunication is all about and learn how to adapt your communication experiences in lifeand college to the business world.

Module INature of CommunicationDefine Communication, Process of Communication, Types of Communication (verbal & NonVerbal), Importance of Communication, Different forms of Communication.

Module 2Barriers to CommunicationCauses, Linguistic Barriers, Psychological Barriers, Interpersonal B arriers, Cultural Barriers,Physical Barriers, Organizational Barriers.

Module 3Principles of Letter WritingNature & Function of letters, Principles, Elements of structure, Forms of Layout, Styles ofpresentation.Business Correspondence : Inviting quotations, Sending quotations, Placing orders, Invitingtenders, Sales letters, claim & adjustment letters and social correspondence.

Module 4Other Business CommunicationDefine Memorandum, Essentials of a memorandum, Drafting Inter -office Memo, Notices,Agenda, Minutes, Job application letter, preparing the Resume.

Module 5Report WritingBusiness reports, Types, Characteristics, Importance, Elements of structure, Process of writing,Order of writing, the final draft, check lists for reports.

Module 6VocabularyWords often confused, Words often misspelt, Common errors in English.

Module 7Oral PresentationImportance, Characteristics, Presentation Plan, Power point pres entation, Visual aids.

Suggested Readings

1. Communication Skills, Sanjay Kumar &PushpLata, Oxford University Press2. Business Communication Today,Courtland L. Bovee, John. V. Thill,3. Business Communication, Raymond V Lesikar, Marie, E, Flatley, Kathryn Re ntz,

NeerjaPande. Mcgraw Hill4. Business Correspondence and Report Writing,R.C.Sharma, Krishna Mohan.Mcgraw Hill5. Communication for Business,Shirley Taylor, V.Chandra, Pearson

6. Business Communication- HorySankar Mukherjee, Oxford University Press

Breadth Course

MSH 1143 FRENCH – I


Course Outline

1. Developing the following language skills:

LISTENING: To enable the learners to listen and understand the spoken French languagewhich uses the elementary spoken structures.

SPEAKING: To enable the learners to speak and engage in simple dialogues in French.

READING SKILLS AND TEXTUAL COMPREH ENSION: To enable the learners to readand understand the elementary texts in French.

WRITING: To enable the learners to write simple sentences and short paragraphs in French.

2. To enable the learners to manipulate the simple grammatical structures of the language andthe most essential vocabulary.

3. To expose the learners to French culture.

Module 1Langue Française, Le pronom personnel, Articles définis et indéfinis, Verbes au présent,Se présenter et présenter quelqu’un (salutations formelle s et informelles)

Module 2Nationalités, professions, nombres, les heures, les jours de la semaine, les mois de l’année ,Négation, Demander et donner des infos personnelles

Module 3Articles partitifs, expression de la quantité , Les chiffres, Formule de politesse

Module 4Adjectifs démonstratifs, Adjectifs qualificatifs (mas/fém., pluriel etc.) et possessifsUtilisation de « est-ce que ? » et « qu’est-ce que c’est ? » quel, quelle etc.

Module 5Parler de goûts et des préférences et leurs degrés , Trois formes d’interrogation , L'impératif

Module 6Le présent, futur proche, passé récent, Décrire une personne ou un lieu , Ecrire une carte postale,e-mailModule 7Le passe composé, le futur, Parler de ses activités quotidiennes, Décrire la ville, des amis, desparents etc.

Suggested Readings

1. Jumelage - Niveau-1, Manjiri Khandekar & Roopa Luktuke, Saraswati House Pvt. Ltd.New-Delhi

2. Le Nouveau sans Frontières-1, Philippe Dominique, Jacky Girardet, Michel Verdelhan &Michel Verdelhan, CLE International, Paris

3. Alter Ego-1, Annie Berthet, Catherine Hugot, Véronique M. Kizirian, Béatrix Sampsons& Monique Waendendries, Hachette, Paris

4. Campus- 1, Jacky Girardet & Jacques Pécheur, CLE international, Paris5. Libre Echange- 1, Janine Courtillon, Geneviève-Dominique de Salins & Christine Guyot-

Clément, Didier, Paris6. 450 Exercices de phonétique, Lucile Charliac, Jean Thierry, Bernard Loreil & Annie

Claude, CLE International, Paris7. Echo - A1, Jacky Girardet & Jacques Pécheur, CLE International, Paris

Breadth Course

MSH 1145 GERMAN - I


Course Outline

The objective of the course is to enable the learners to read, write, listen and understand thebasic German language. After completing the course, the learner will be able to comprehendsimple questions, write brief messages, introduce themselves and othe rs, ask and reply tosimple questions in a conversation on day to day topics etc. Further, the learners would alsobe exposed to the culture of the German speaking countries.

Module 1Sich begrüssen, sich vorstellen, sich verabschieden und Woher kommen Sie? Ländernamen,Nationalitätsbezeichnung, Das Verb: Präsens – ( sein, heissen), Personalpronomen: ich und Sie,Verb + Adjektiv, Das Nomen: Singular und Plural, Zahlen von 1 – 10. Antworten mit Ja / Nein

Module 2Das Alphabet, buchstabieren, Das Verb: haben, schliessen, machen, Fragepronomen, Zahlen von1- 100, Personalpronomen du, er und sie und es, Das Demonstrativpronomen „das“, Unterschiedzwischen Uhr – Stunde, Negativartikel, Der Artikel: bestimmter und unbestimmter Artikel.

Module 3Reisende im Gespräch, Das Verb: Präsens - (fahren, lesen, nehmen usw.), Vorsilbe und Verb(trennbare Verben), Wortstellung von trennbaren Verben, Präpositionen, Tage – Monate.Erklärung von drei sie/Sie, Der Akkusativ, „es gibt/gibt es“ .

Module 4Ein Freunde besucht, über Familie sprechen, Das Nomen: Dativergänzung, Der Dativ und derAkkusativ, Das Fragepronomen: Wem?, Possessiv -Pronomen, Präpositionen mit dem Dativ undmit dem Akkusativ, Wortstellung, Das Zeitadverb.

Module 5Rat geben, Geburtstag feiern, Telefongespräch, Die Uhrzeiten, Modalverben - (wollen, müssen,können), Wortstellung bei Modalverben, Das Personalpronomen bei Akkusativ - undDativergänzungen und deren Wortstellung.

Module 6Die Wohnung beschreiben, Ein Zimmer vermieten, Richtungsangaben, DasDemonstrativpronomen: dies, wohen? – wo? – wohin? Präpostionen mit dem Akkusativ oderDativ, Zahlen von 100 – 1000, Jahreszahlen, Das Verb: dürfen – sollen.

Module 7Im Supermarkt, Konjugation von möchten, Der Genetiv, Das Präteritum: sein und haben,Reflexivpronomen, Das Perfekt.

Suggested Readings

1. Deutschsprachlehre für Ausländer, Heinz Griesbach, Dora Schulz, Max Hueber Verlag.2. Lagune: Kursbuch: Deutsch als Fremdsprache - A1-I + II, Hartmut Aufderstrasse, Jutta

Müller, Thomas Storz, Hueber Verlag.3. Tangram Aktuell – A1-I + II, Roza Maria Dallapiazza, Eduard von Jan, Til Sch önherr,

Hueber Verlag.

FUNCTIONAL SPECIALIZATION

FINANCIAL MANAGEMENT

MBA 3001 MANAGEMENT OF FINANCIAL SERVICESCredits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

The course will help in giving clear understanding and knowledge of financial assets infinancial system in present complex business scenario . The students will also get adequateexposure to financial Institution and Services which are undergoing sea change with the latestdevelopment of IT aided business models where life cycle of the financial assets is passingthrough critical stages.

Module 1Overview of Financial SystemIndian Financial System, Financial Services in Indian Financial Market, Concept of FinancialAssets, Different types of Financial Assets & Their Role in Economic Development.(The module deals with country specific Financi al System)

Module 2Financial MarketOrganisational Structure, Weaknesses , Suggestions to Improve Operational Efficiencies ofFinancial Market, Money Market - Organisation, Different Players, Different Types ofInstruments, Capital Market – Organisation , Different Players, Different types of Instruments.

Module 3Legal Framework of Financial SystemGuideline of SEBI, Indian Companies Act 1956, FEMA, Negotiable Instrument Act 1881.(The module deals with country specific legal framework )

Module 4Reserve Bank of IndiaOrganisational Structure of RBI, Role of RBI, Monetary Policy of RBI, Credit ControlMeasures, Liquidity Adjustment Facility (LAF),(The module deals with country specific Central Banking System)

Module 5Commercial BankingFunctions, Different Types of Commercial Banking - Unit & Branch Banking, Fund BasedBusiness- Working Capital Loan, Term Loan, Working Capital Term Loan (WCTL). Non FundBased Business- Bank Guarantee and Letter of Credit.

Module 6Non Banking Financial CompaniesLoan Companies, Investment Companies, Hire Purchase Companies, Lease Companies, HousingFinance , Merchant Banks , Venture Capital Funds, Factoring & Credit Rating Companies.

Module 7International Market and Financial ServicesInternational Financial Institutions - International Monetary Fund, Asian Development Bank,World Bank. International Financial Market, International Financial Assets and Services.


Suggested Readings

1. Financial services , MY Khan , Tata Mcgraw Hill Publication2. Management of Indian Financial Institution, R M Srivastava,Himalaya Publication3. Indian financial system, H R Manchiraju , Vikas Publication4. Management of Financial Services, Bhatia and Batra, Deep & Deep Publicatio n5. Management of Banking and Financial Services, Padmalatha Suresh, Pearson6. Financial Services, Dr. S Guruswamy, Tata McGraw Hill7. Money and Capital Markets, Peter S. Rose & Milton H Marquis, McGraw Hill8. Foundations of Financial markets and Institutions, Fa bozzi, Modigliani, Jones & Ferri,

Pearson Education9. Financial Markets and Institutions, Jeff Mudra, Cengage

MBA 3003 INVESTMENT & PORTFOLIO MANAGEMENT


Course Outline

The objective of the course is to impart adequate knowledge to trade off risk and return formanaging investment to achieve optimal return. At the end of the course students are expectedto take investment decisions for optimal utilization of fund through different investmentchannels following modern portfolio management concept.

Module 1IntroductionConcept, Investment, Speculation & Gambling, Influencing Factors of Investment DecisionMaking, Financial Decisions vs Investment Decisions, Investors Classification, InvestmentAvenues - Bonds , Preference Shares , Equity Shares, Government Securities , Post OfficeDeposits, Real Estates, Venture Capital , Mutual Fund ,Exchange Traded Funds, Life Insurance.

Module 2Securities MarketFinancial Market- Money Market, Capital Market & Gilt Edge Security Market, Participants inFinancial Market. Methods of Floating New Issues, Role of Primary Market and SecondaryMarket, Stock Exchanges – Functions, Over the Counter Exchange of India, National StockExchange of India, Trading System – Type of Orders, Settlement, Speculations.

Module 3Risk & ReturnsMeaning & Concept , Measurements of Risk and Return - Mean, Standard Deviation &Variance, Classification of Risk, Management of Risk.

Module 4Investment AnalysisConcept of Fundamental Analysis - Analysis of Country’s Economic Condition, Study andAnalysis of State of the Industry and the Company – Concept of Industries, Lifecycle,Characteristics, Company Analysis –Analysis of Financial Statements. Technical Analysis-Dow’s Theory, Charts and Technical Indicators . Random Walk Model, Efficient MarketHypothesis (EMH).

Module 5Valuation of Bonds & EquityBond Theorem, Valuation of Bond, Preference Shares, Equity Shares.

Module 6Financial DerivativesConcept, Forward Contract – Features, Advantages and Disadvantages, Future Contracts –features, Advantages and Disadvantages, Long and Short Positions, Margin System, Options –Call Options, Put Options, Uses of Options.

Module 7Portfolio ManagementTraditional Investment Management, Introduction to Modern Portfolio Management, MarkowitzPortfolio Model, Sharpe Model, CAPM , APT Model, Portfolio Management process, PortfolioManagement Strategies, Portfolio Revision & Evaluation.


Suggested Readings

1. Investment & Portfolio Management, Prasanna Chandra, Tata McGraw Hill2. Security Analysis & portfolio Management, S Kevin, PHI Learning3. Security Analysis and Portfolio Management, Punithavathy Pandian, Vikas Publishing4. Security Analysis and Portfolio Management, Fischer & Jordan, PHI5. Investment Analysis and Management, Charles P Jones, John Wiley6. Modern Investment Theory, Haugen Roberts, PHI7. Fundamentals of Investments, Alexander, Gordon, Jeffery, and Sharpe Williams8. Modern Portfolio Theory and Investment Analysis, Elton, Gruber, Brown and

Goetzmann

MBA 3005 CORPORATE FINANCE


Course Outline

This course focuses on empirical advances in understanding of financial markets with majorbreakthroughs in capital asset pricing under uncertainty, portfolio theory, valuation ofoptions, response of security prices to new information and corporate financial behavior.

Module 1IntroductionCorporate Objectives, Wealth maximization – Profit maximization, Social welfare and Corporategrowth, Impediments to Wealth maximization, Financial Market – Money Market and CapitalMarket.

Module 2Financial Statement AnalysisCommon Size Statement and Comparative Statement, Ratio Analysis, Financial Forecasting,

Module 3Valuation of Corporate Bonds and StocksBasics of Debt Instruments, Valuation of Bonds - Price, Coupon and Yield relationships, Yield toMaturity, Bond Pricing Theorems, Valuation of Stocks - Dividend Discount Model- ConstantGrowth Model and Two Stage Growth Model, P/E Valuation Model.

Module 4Capital BudgetingOverview of Capital Budgeting, Techniques of Evaluating Investments – Return on Investment,Income Based Method-Average Accounting Rate of Return Method, Nominal Cash Flow BasedMethod Payback Period, Discounted Cash Flow Based Methods – Discounted Pay Back Period,Net Present Value (NPV), Internal Rate of Return (IRR), Benefit Cost Ratio, Modified IRR, RiskCapital Budgeting- Sensitivity Analysis, Capital Budgeting and Corporate Strategy.

Module 5Project FinancingIntroduction, Sharing of Risk, Agency Cost of Debt, Free Cash Flow, Types of ProjectContracts, Financial Agreements, Public -Private Partnerships (PPP), Funding Aspects, ProjectFeasibility Studies,

Module 6Mergers and AcquisitionsTypes of Mergers, Rationale for Mergers, Gains from Mergers, Target Valuation, Valuation byParts, Seller’s Perspective, Critical Factors for Success of Merger.

Module 7Economic Value Added and Corporate PerformanceConcept, Competitors to EVA, Functional Departments of a Co. as EVA Centers, EVA andMVA, EVA and NPV, EVA and TQM and Shareholder’s Wealth, Improving EVA.


Suggested Readings

1. Fundamental of Corporate Finance, Stephen A Ross, Westerfield & Jordan, TataMcGraw Hill Publication

2. Financial Management & Policy ,Vanhorne James C, TMH Publication3. Principal of Corporate Finance ,Brealy , Myes, Allen & Mohanty, TMH Publication4. Corporate Finance- Theory and Practice, Vishwanath S.R., Response Books (A division

of Sage Publications)5. Corporate Finance, Theory and Practice, Pierre Vernimmen, John Wiley & Sons6. Corporate Finance, Stephen A Ross, Tata McGraw Hill7. Corporate Finance, Ashwath Damodaran, John Wiley.

MBA 3007 INTERNATIONAL FINANCE


Course Outline

The objective of the course is to introduce macro level canvas of international finance to themanagement students which will be relevant to their micro operations at the unit levelmanagement, which is further imperative in today’s’ international desks of any corporatemanager.

Module 1IntroductionInternational Financial System, Components of International System - Finance Functions, InputMarket, Output Market, Sources and Uses of Funds, Concept of Internationalization, SectoralInterdependence, Intra-National Dependence.

Module 2Balance of Payments TheoryDefinition, Accounting of Balance of Payments, Sources of Compilation, Deficit and Surplus inBalance of Payment, Disequilibrium in Balance of Payment and its Causes, Components ofBalance of Payments, Mechanism of Adjustments, Mechanism of Pric ing, Income Adjustment,Absorption Approach of Alexander, Elasticity Approach Vs. Absorption Approach, GeneralEquilibrium Approaches, Measurement of Deficits.

Module 3International Financial MarketsInternational Money and Capital Markets, Exchange Ma rkets, Currency Markets- EuroCurrency Market, Euro Bond Market, Euro Equity Market, Asian Currency Market. InternationalFinancial Center in India.

Module 4Foreign ExchangeExchange Rate, Determination of Exchange Rate - Spot and Forward Exchange Rates , FixedExchange Rate System- Gold Standard, Pegged Exchange Rate, Flexible Exchange Rates,Exchange Risk Management - Factors Affecting Exchange Rates, Types of Risk - Trade andExchange Risk, Exchange Rate and Currency Risk, Arbitrage and Speculation, Pur chasingPower Parity Theory and Interest Rate Parity Theory.

Module 5Foreign InvestmentsPortfolio Investments, International Diversification, Government Policy towards PortfolioInvestments in India, Direct Foreign Investments, Risks in Foreign invest ments, Measurementand Management of Economic and Political Risk.

Module 6Operations of Commercial and EXIM BankImport Credits, Export Credits, Export Credit Refinance, Foreign Exchange Transactions -FEMA Rules, Nostro, Vostro and Loro Accounts, Rate of Interest- Buying and Selling Rates,Types of Rates- Long Rates, Tel Quel Rates, Forward Rates, EXIM Bank - Organisation,Objectives, Functions, Incidental Functions, Operations.

Module 7International Financial InstitutionsInternational Bank of Reconstruction & Development, International Finance Corporation,International Development Association, Asian Development Bank, International Monetary Fund,International Monetary Crisis, International Monetary Reforms.


Suggested Readings

1. International Finance, P.K Jain, Peyrard & Yadav, Macmillian2. International Financial Management, P G Apte , Tata Mcgraw Hill Publication3. International Financial management, Jeff Madura, Thomson Publication4. International Finance, Theory and Practice, V.A. Avadhani, Himalaya Publishing House5. International Finance: Theory into Practice, Piet Sercu, Princeton University Press6. International Finance, Maurice D. Levi, Taylor & Francis Group7. International Financial Management, Beka ret & Robert, PHI

MBA 3009 CORPORATE TAXATIONCredits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

This course aims to provide adequate knowledge in processing corporate taxation, which isone of the integral part of the role of any corporate manager. At the end of the course thestudents are expected to take critical view to draw transparent and balanced operational andfinancial results to contribute maximum long term wealth to the shareholders as well as entireeconomy of the country.

Module 1Income TaxBasic Rules of Income Tax, Rule of Corporate Tax, Residential Status of a Company.

Module 2Computation of IncomeComputation Under Different Heads of Income, Set off and Carry Forward of Losses.

Module 3Deductions & ExemptionsDeduction and Exemption in Additional Tax on Undistributed Profit, Companies Profit, SurtaxAct, Computation of Tax Liability.

Module 4Tax PlanningMeaning and Scope, Planning and Location of Undertaking, Type of Activities, OwnershipPattern, Tax Planning Regarding Dividend Policy, Issue of Bonus Shares, Inter CorporateDividend and Transfers, Tax Planning Relating to Amalgamation and Merger.

Module 5Decision Making For Tax PaymentTax Consideration - Make or Buy, Own or Lease, Close or Continue, Sale in Domestic Marketand Exports, Replacement and Capital Budgeting Decisions.

Module 6Managerial Remuneration And Tax ConsiderationTax Planning - Managerial Remuneration, Foreign Collaboration and Joint Venture, Implicatio nof Avoidance of Double Taxation Agreement.

Module 7Value Added TaxImplication of Vat to Corporate Income.


Suggested Readings

1. Taxman, Nabhi Publication2. Taxation, Ahuja, Malhotra Publication3. Corporate Taxation, Kaushal Kumare Agrawal, Atlantic Publishers & Distributors4. Corporate Taxation, Vinod Singhania, Taxman5. Corporate Taxation, Girish Ahuja, Mayur Paper back.

MBA 3011 MANAGEMENT OF FINANCIAL DERIVATIVESCredits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

This course aims to provide adequate knowledge for wide range of financial derivatives havingpivotal role in enhancing shareholders value by ensuring access to the cheapest source offunds. At the end of the course the students are expected to take appropriate judgmentaldecisions for sensible control and to execute management strategy to deploy sophisticatedderivative strategies successfully.

Module 1IntroductionDerivatives - Definition, Objectives, Types of Derivatives, Instruments, Roles in Financial Risk.

Module 2Forward ContractStructure and Features, Forward Spread Agreement, Exchange Rate Agreement, ForeignExchange Agreement, Forward Exchange Rates in India, Value of Forward contract, ForwardRates Computation, Forward Contract - Delivery, Cancellation, Extension, Terms andConditions.

Module 3Future ContractStructure and Features, Specification, Mechanism of trading, Type of trading, Determining gainsand losses and Daily Settlement, Stock exchange of Future contracts (CBOT and CME),Principle of Forward and Future contra ct, Options on Future, Hedging in Future, Regulations offuture contract, Difference between Forward and Future contract.

Module 4OptionsStructure and Features, Option terminology, Market Margin requirement, Taxation of OptionTransaction, Principle of Option Pricing, Option Pricing Model - Binomial Model, Black ScholeModel, Stock Option, Determining Option Premium, Option Strategies.

Module 5Financial SwapsFinancial Swap – Importance, Advantages, Major Types of Swap Structure, Evaluation of SwapMarket, Interest Rate Swap, Currency Swap.

Module 6HedgingHedging of Foreign Exchange Exposure, Hedging with the Money Market, Currency Options,Currency Future, Internal Hedging Strategy, Speculation in Foreign Exchange and MoneyMarket.

Module 7Regulatory FrameworkRegulatory Frame Work, Role of SEBI, SEBI Guide Line for Derivative Trading.


Suggested Readings

1. International Financial Management - P G. Apte- Tata Mcgraw- Hill Publication2. International Financial Management - Eun/Resnick- Tata McGraw- Hill Publication3. Financial Derivatives: Pricing and Risk Management, Robert W. Kolb, John Wiley & Sons4. Introduction to Derivatives and Risk Management, Dom M Chance, South Western

Cengage Learning5. Derivatives Products and Pricing, Satyajit Das, John Wiley and Sons6. Risk Management and Financial derivative, Satyajit Das, McGraw Hill7. Introduction to Futures and Options Market, Hull John C, PHI8. Financial Derivatives: Theory and Concepts & Problems , S.L. Gupta, PHI

MBA 3013 CORPORATE ACCOUNTINGCredits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

This course is aimed at students to make them aware of the legal aspects of corporateenvironment and its accounting procedures. At the end of the course the students will be ableto record corporate business transactions and its implications in managerial decision making.The students will also be able to address different aspects of audit and fulfill the expectationsof corporate audit.

Module1Formation of companyDefinition, Characteristics of Companies, Share Capital, Shares of Company, Issue of Shares -Treatment for Issue of Shares, Over Subscription, Under - Subscription, Calls-in-Arrears, Calls-in-Advance. Forfeiture of Shares, Issue of Bonus Shares, Right Issue. Underwriting - Definition,Manager to the Issue, Types of underwriting, Accounting Treatment.

Module 2Issue and Redemption of Preference Shares and DebenturePreference Shares- Issue and Redemption. Debenture - Definition, Types of Debenture, CouponRate, Accounting for Issue of Debenture, Discount or loss on Issue of Debenture, Redemption ofDebentures.

Module 3Company’s Final Accounts and Profits Prior to Incorporation.Meaning and Preparation of Company Final A ccounts. Profits Prior to Incorporation - Meaning,Methods of Ascertaining Profit or Loss Prior to Incorporation, Accounting Treatment in theBooks of Companies.

Module 4Valuation of Goodwill and SharesNeed for Valuation of Goodwill, Factors Affecting the Value of Goodwill, Components ofGoodwill, Methods of Valuation of Goodwill. Valuation of Shares - Methods of Valuation ofShares, Different Categories of Equity Shares.

Module 5Amalgamation, Absorption and External ReconstructionMeaning and Types of Amalgamation, Accounting Treatment, Absorption, ExternalReconstruction.

Module 6Liquidation of CompaniesMeaning and Salient Features, Order of Payments, Statement of Deficit and Surplus,Liquidator’s Final Statement of Accounts.

Module 7Holding Company AccountsHolding Company- Definition and Features as per Co. Act. 1956, Subsidiary Company -Definition and Features as per Co. Act., 1956, Legal Provisions for a Holding Company,Consolidated Financial Statements.


Suggested Readings

1. Advanced Accountancy, Hrishikesh Chakravarty, Academy Press2. Modern Accountancy, Amitabh Mukherjee & Md Hanif, Tata Mcgraw Hill Publication3. Corporate Accountancy, S.N. Maheshwari, S.K. Maheshwari, Vikas Publication4. Corporate Accounting, V. rajsekaran, R. Lalitha, Pearson Publication.5. Corporate Accounting, T Joseph, Tata Mcgraw Hill6. Corporate Accounting, Goyal and Goyal,PHI Learning7. Corporate Accounting, Dr. K.K.Verma, Excel Books.8. Advanced Accounting, T.S. Grewal & M.C. Shukla, S. Chand9. Corporate Accounting, Girish Ahuja & Monga, Mayur Paper Back

MBA 3097 STRATEGIC COST MANAGEMENTCredits : 3L-T-P : 3-0-0Contact Hours : 36-40

Course Outline

This course aims at to provide adequate knowledge to would be managers to manage coststrategically so that due amount of transparency is achieved in cost control and cost reductionat every stage of the value chain of an organization to achieve sustainable corporate growthrate. At the end of the course the students are expected to refer both cost implication andvarious aspects of business strategy and thus managing cost strategically .

Module 1Cost Management StrategyFundamentals of Cost Management - Cost Accounting and Management Accounting, CostAscertainment, Cost Estimation, Concept of Cost Center and Cost Unit, Installation of CostingSystem, Strategic Focus of Cost Management, Cost Statement, Value Analysis – Procedure,Advantages.

Module 2Budgetary ControlPreliminaries for Adoption of Budgetary Contro l System, Organisation of Budgetary Control,Budget Manual, Forecast and Budgets, Length of Budget Period, Master Budget, FunctionalBudgets - Cash Budget, Production Budget, Manufacturing Budget, Material Budget, PurchaseBudget, Sales Budget, Selling and Distribution Cost Budget, Fixed and Flexible Budget, ZeroBased Budgeting, Responsibility Accounting.

Module 3Standard CostingStandard Cost – Meaning & Concept, Setting of different types of Standard, EstablishingStandard Costing System, Standard Cost Sheet, Standard Cost Period, Revision of Standards,Variance Analysis – Material Cost Variance, Labour Cost Variance and Overhead Variance -Two Variance, Three Variance and Four Variance Methods, Analysis of Overhead Variance,Reporting of Variance, Variance Ratios and Cost Ratios, Operating Statements in StandardCosting System.

Module 4Cost Estimation, Cost Reduction and ProductivityCost Estimation – Definition & Goal, Cost Estimation Methods - Account Analysis, ScatterGraphs, High-Low Method & Linear regression. Strategic Role of Cost Estimation. CostReduction and Cost Control – Concept, Cost Reduction Program, Cost Reduction Committee,Requisites of Satisfactory Cost Reduction Scheme, Cost Reduction Fields, Cost Reduction Toolsand Techniques – Budgetary Control & Standard Costing, Inventory Control, Standardisation &Simplification. Productivity – Determination of Factorial Productivity, Improving Productivity,Advantages of Higher Productivity. Inflation Accounting (Accounting for Price L evel Changes).

Module 5Activity Based Costing (ABC)Introduction, Limitations of Traditional Methods of Overhead Absorption, Definition andConcept, Characteristics, Prerequisites, Steps and Implementation - Planning, Organising,Management Education, Designing the Process, Maintaining the System, Advantages andUsefulness, Limitations, Objective Based Costing (OBC)

Module 6Uniform Costing and Inter firm ComparisonUniform Costing – Scope, Advantages and Limitations, Requisites for Installations, Fields t o beCovered, Uniform Cost Manuals. Inter Firm Comparison – Comparability of Firms, Necessity,Requirement of Inter Firm Comparison Scheme, Scheme of Management Ratio for Inter FirmComparison, Advantages and Critical Aspects.

Module 7Cost Management Information SystemInformation for Various Level of Management, Objective of a System for Information,Communication, Requisite of an Effective Information System, Reporting, - Essentials ofEffective Report, Reporting at different Levels of Management, Cost Audit – Objective,Important Aspects, Advantages, Features, Distinction Between Cost and Financial Audit,Management Audit.


Suggested Readings

1. Principles and Practice of Cost Accounting, N K Prasad, Books Syndicate Pvt. Limited.2. Cost Management – A Strategic Emphasis, Edward j. Blocher, David E. Stout, Gary

Cokins, Kung H Chen, McGraw Hill Irwin.3. Cost Accounting, M N Arora, Vikas Publication4. Cost Accounting, M Y Khan and P K Jain, Tata Mc Graw Hill Publication5. Cost Accounting, Charles T Horngren, Pearson Education6. Cost Accounting: Foundation and Evolution, Kinney & Raiborn, South WesternCengage

Learning.


MARKETING MANAGEMENT

MBA 3017 CONSUMER BEHAVIOUR Credits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

This course includes theoretical frameworks and practical implications of consumer behaviorfor business and examines forces shaping consumer choice in modern society. Key areasstudied in detail include decision making, perception, learning, attitude deve lopment,personality, involvement and motivation. It also considers the effects of the social environmentand culture upon consumer behavior .

Module 1IntroductionScope & importance, the consumer research process, quantitative and qualitative research.Market segmentation: Importance and use.

Consumer Motivation & PerceptionNeeds, Goals and their interdependence., Rational vs emotional motives. Dynamic nature ofmotivation. Motivational research. Personal and psychological influences Absolute andDifferential Threshold, Perceptual Selection, Organisation and Interpretation. Product andService Positioning, Perceived price, quality and risk,.

Module 3Consumer Attitude formation and ChangeConcept of attitude, Attitude formation, Cognitive Dissonance Theory and Attribution Theory.Strategies for Attitude ChangeCommunication and Consumer BehaviourCelebrity influence, Word of Mouth, Opinion Leaders, Use of Unconventional Communicationmethods, Influence of Social Media on Consumer purchase Behaviour

Module 4Personality and consumer behaviourNature of personality, Freudian, non - Freudian and trait theories. , Personality Traits and it’sMarketing significance, Product personality and brand personification.Consumer LearningElements of Consumer Learning , Marketing Applications of Learning Theories

Module 5Sociocultural InfluencesSocialisation, Family Buying decision, Family Lif e Cycle, Social Class, Lifestyle Profiles,Culture, Sub-culture, Measurement of Culture, Cultural aspects of emerging mar kets, CrossCultural Consumer Behaviour

Module 6Consumer decision making models : Howard Sheth Model, Engel Blackwell, Miniard Model,Nicosia Models of Consumer Decision MakingDiffusion of innovationsProcess of Diffusion and Adoption, Innovation, Decision process, Innovator profiles. ConsumerGifting Behaviour

Module 7Consumer and society : Consumerism, consumer protection, consumer right and consumereducation, legal consideration.E-Buying behaviorThe e-buyer vis-a vis the brick and mortar buye r, Influences on e-buying.


Suggested Readings

1. Consumer behavior, Schifman & Kanuk, Pearson2. Consumer behavior; Concepts & Applications, Loudon, Deltabitta3. Consumer behavior, Engel & Blackwell, Thomson4. Consumer Behaviour, Raju & Xardel, Vikas5. Consumer Behaviour, Kazmi & Batra, Excel Books

MBA 3019 MARKETING RESEARCHCredits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

The course provides students with hands on knowledge of conducting a research study andwriting a research report. The contents include details regarding research problemformulation, choice of research design, methods of data collection and it’s analysis throughfundamental statistical techniques

Module 1Introduction

Conceptual framework, Significance of Marketing Research (MR), the MR Industry, MR andMarketing Information System, An overview of the Marketing Research Process

Module 2Research DesignsExploratory Research, Descriptive Research, Experimental Research, Uncontrollable Variables:History, Maturation, Testing Effect, Measurement of Variation and Interactive Effect.Types of Data-Primary Data and Secondary Data, Secondary Data Sources for MRin India.

Module 3SamplingCensus and Sampling, Sampling & Non Sa mpling error, The population, Sample frame,Sampling Units and elements, Sampling Techniques, Sample Size Determination.Data CollectionSurvey Vs Observation method, Various Interviewing Methods, Process of Designing aQuestionnaire, Types of Questionnaire.

Module 4Attitude MeasurementTypes of scales, Nominal, Ordinal, Interval, Ratio Scales, Thurstone , Likert and SemanticDifferential Scales, Disguised Structured methods, Depth Interview and Focus Group Interview,Disguised and Unstructured Methods, Projective Techniques.

Module 5Processing Raw DataEditing, Coding, and TabulationData AnalysisStatistical Estimation, use of percentages and Measures of Central tendency, Test of Hypothesis,Type I and Type II Errors, application of “z”& “ t” tests, Chi-square Analysis, Analysis ofVariance.

Module 6Measures of AssociationApplication of Correlation and Regression Analysis.Explaining InterdependenciesApplication of Factor Analysis, Cluster Analysis and Conjoint Analysis.

Module 7Report WritingThe contents and characteristics of a good report.

Note: The course discussion to be based on brief Marketing Research project undertaken by thestudents in small groups.


Suggested Readings

1 Marketing Research: Text & Cases, Boyd, Westfall & Stasch, R D Irwin2 Research For Marketing Decisions ,Green & Tull, Prentice Hall3 Marketing Research; Measurement & Method, Tull & Hawkins, Prentice Hall4 Marketing Research ,G C Beri, Tata Mcgraw Hill5 Marketing Research, Debashish Pati, Universal Press6 Marketing Research: Text & cases, R Nargundkar, Tata Mcgraw Hill7 Marketing research: An Application Orientation, Naresh K Malhotra, Pearson8 Marketing Research; Concepts, Practices & cases, Easwaran & Singh, O xford

MBA 3021 INTERNATIONAL MARKETING

Credits:3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

This course exposes students to the international marketing theory and concepts It provides anunderstanding of the Global Marketing Environment and its application in an in depthindustry specific analysis for evaluating and selecting a fo reign market. It includes contentsthat help develop appropriate market entry with integrated marketing strategies

Module 1IntroductionNature and scope of International Marketing, Key issues in International Marketing.

Module 2International marketing environmentBusiness Practices and Ethics, Cultural, Political, and Legal Environment, MinimizingEnvironmental Risk.Balance of PaymentsConcept, Influence on country’s export & import

Module 3ProtectionismDifferent Methods and Mechanisms used to Protect Business Interests, Managing ProtectionistThreats

Module 4International Marketing ResearchReview of the MR Process and Challenges in International marketing Research

Export Import ProcessExport Documentation, Methods of payment

Module 5Market Segmentation, Segmenting International markets, Selection of International Markets,

Alternative market entry strategies

Module 6Product & Channel strategyGlobal Market & Product Development, Product Adaptation & Product Standardization indifferent nations.Overseas Distribution systemAlternative Middleman Choices - Home country , Foreign country and Government affiliatedmiddlemen, Selection of Agents, Locating, Selecting & Motivating Channel Members.

Module 7International Promotion StrategyGlobal advertising , Global brands vs Local BrandsInternational Pricing StrategyPricing policy & objectives, Leasing , Dumping and it’s legal implications.


Suggested Readings

1. International Marketing-Analysis and strategy ,Onkvsit, Sak and Shaw,TMH2. Global Marketing Management, Keegan ,Pearson3. International Marketing, Rajagopal , Vikas4. International Marketing and Export Management, Albaum, Duer & Strandskov, Pearson5. International Business Management, Si nha & Sinha, Excel Books6. International Marketing, P K vasudev, Excel Books

MBA 3023 INDUSTRIAL MARKETING


Course Outline

The purpose of this course is to develop an understanding among the students about thevarious concepts of Industrial Marketing, which are helpful in developing sound marketingpolicies for industrial goods.

Module 1IntroductionNature and Objectives, Differences between Industrial Marketing and Consumer Marketing,Classification of Industrial Customers and Industrial Products, Industrial MarketingEnvironment.

Module 2Relationship MarketingCustomer Satisfaction Management and Measurement, Customer Loyalty.Industrial Market Demand AnalysisCharacteristics Peculiar to Demand of Industrial Products.

Module 3Industrial Buying and Buyer BehaviorConcept of Buying Centre and Selling Centre, Buying Situations, Industrial Buying Process, Buy– Grid Model, Brand Influence in Industrial Purchase, Jagdish N. Sheth’s Model of IndustrialBuyer Behavior.

Module 4Industrial Market SegmentationMacro and Micro Segmentation Approaches, Wind, Cardozo & Richard’s Model,Implementation Problems in Industrial Marketing.

Module 5Strategic Market PlanningThe Strategic Planning Process; Scanning, Tracking and Tackling Competition.

Module 6Marketing of ServicesConcepts, Unique Features of Services, Elements of Mark eting Mix in Services Marketing,Distinction between Consumer & Industrial Services.

Module 7Marketing StrategiesIndustrial Markets - Product, Price, Promotion and Distribution. Industrial Marketing Research

– Scope & Process.


Suggested Readings

1. Industrial Marketing – Analysis Planning & Control by Reederd Brierty ,Prentice Hall ofIndia, New Delhi

2. Marketing Management – Philip Kotler Pearson Education, New Delhi3. Industrial Marketing Management by Hutt and Speh, Cengage4. Industrial Marketing by K.K. Havaldar,McGraw-Hill Companies, New Delhi

MBA 3027 RETAIL MANAGEMENTCredits:3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

The course contents include an overview of the retail industry, concepts and processes. Thecontents cover all areas of decision making & accountability for a Retail Manager. The courseincludes details on how retailing works and the factors that influence its success.

Module 1IntroductionDefinition, Importance & Scope. Prospec ts of Retailing in India. Retail Scenario - Global, RetailScenario-India. Opportunities in Retailing - Managerial & Entrepreneurial.

Module 2Retail EconomicsEconomic Significance of Retailing, The Retail environment, Foreign Direct Investment inRetail in India.

Module 3ClassificationRetail Institutions by Ownership, Store Based Retailing, Electronic & Non - Store Retailing &other forms of Non- Traditional Retailing.

Module 4Targeting Customers & Gathering InformationIdentifying & Understanding Con sumers, Information Gathering & Processing in Retailing.Importance of Information System in Retailing.

Module 5Communication Mix & StrategiesPlanning Retail Communication, Implementing Retail Advertising Retail Market Strategies.

Module 6Store PlanningStore Planning Design & Layout, Retail Merchandising, Pricing in Retailing, Importance ofSupply Chain Management in Retailing.

Module 7Management of StoreStore Management Responsibilities, Recruitment & Selection of Store Employees, Motivating &Managing Store employee, Evaluation of Store Employee, Compensation & Reward for StoreEmployees, Cost Control, Inventory loss.


Suggested Readings1. Retail Management, Michael Levy, Barton A.Weitz, Mc Graw Hill2. Retail Management, A strategic Approach: Barry Berman & Joel R.Evans,Pearon3. Retail Management, Gibson G.Vedamani, Jaico Publishing House4. Retail Business Management, Karen R. Gillespie, Joseph C.Hecht,Carl F.Lebowitz, Mc GrawHill

MBA 3029 SERVICES MARKETING


Course Outline

The course focuses on the unique challenges of managing services and delivering qualityservice to customers. The thrust of the course content are attraction, retention, and building ofstrong customer relationships through quality service. The course is applicable t oorganizations whose core product is service (e.g., banks, transportation companies, hotels,hospitals, etc.) and to those who depend on service excellence for competitive advantage (e.g.,high technology manufacturers, auto motive, etc.).

Module 1IntroductionDefinition, Differences between Services and Goods, Tangibility Spectrum, DistinctiveCharacteristics of Services, Categories of Service Providers, Marketing Implications of ServiceCharacteristics, Services Marketing Mix – People, Physical Evidence & Process.

Module 2The Gap Model of Service QualityThe Customer Gap, The Provider Gap, The Customer Expectations of Service, The Zone ofTolerance, Customers Perception of Quality and Customer Satisfaction, SERVQUAL .

Module 3Understanding Customer RequirementsListening to Customers through Research, Building Customer Relationship, Service Recovery,Factors Necessary for Appropriate Service Standards, Types of Customer -Defined ServiceStandards

Module 4Physical Evidence and ServicescapeMeaning, Types of Servicescapes, Strategic Roles of Servicescape, Guidelines for PhysicalEvidence Strategy, Strategic Roles of Servicescape .

Module 5Employees and Customers Role in Service DeliveryService Culture, Importance of Service Employees and Customers in Service Delivery.

Module 6Managing Demand and CapacityCapacity Constraints, Demand Patterns, Strategies for matching Capacity and Demand.

Module 7Marketing CommunicationNeed for Coordination in Marketing Communication, Promotion in Services Marketing ,Logistics and Distribution in Services Marketing.


Suggested Readings

1. Services Marketing, Ziethmal & Bitner,McGraw Hill2. Services Marketing, Lovelock, Pearson3. ServicesMarketing , Jauhari & Dutta, Oxford4. Services , Govind Apte, Oxford5. Services Marketing, Lovelock, Pearson

MBA 3031 SALES AND DISTRIBUTION MANAGEMENT


Course Outline

To induce the appreciation of the Sales & Distribution processes in organizations. The course triesto familiarize some concepts, approaches and aspects of sales force and distribution channelmanagement. This subject has potential application in the day to day practical managerialdecisions; the impetus will be on gathering knowledge through application of theory to inputs oncorporate cases and situations.

Module 1Sales ManagementNature, Meaning and Scope, Objectives of Sales Department , Sales as a function of MarketingManagement , Theories of Selling – Buyer Seller Dyads, AIDAS Theory, Right Set ofCircumstances Theory, Buying Formula Theory, Behavioral Equation Theory

Module 2Selling ProcessProspecting, Planning the Sales call, Selecting the Presentation Method, Making the SalesPresentation, Handling Sales Objections, Closing the Sale, Follow up. Role of RelationshipMarketing in Personal Selling, Value Added Selling

Module 3Sales OrganizationNeed & Structure, Sales Management Functions & Responsibilities

Sales Force ManagementRecruitment and Selection, Training of Sales People, Sales Force Motivation, Designing SalesCompensation plans, Evaluation of Sales Force

Module 4Physical Distribution SystemIntroduction, Need & Benefits, D istribution as link between Sourcing and Marketing,Distribution as Service function - Needs and Levels, Recent Developments in Sales andDistribution scenario.

Module 5Information Systems for Physical Distribu tionDesigning Distribution Logistics System, Logistics Management and Logistics InformationSystem, Role of Logistics in Corporate Strategy, Suitability of Movement in Tracking System,Factors in Designing Strategic Distribution SystemWarehouse ManagementWarehouse Functions, Processes, Organization and Operations.

Module 6Channel Management DecisionsSelection & Compensation of Channel Members. Managing Channel Conflicts, Co-operation vs.Competition in Channels, Marketing Channel Policies and Legal Issues

Module 7Time and Territory ManagementDesigning Sales Territories, Routing and Scheduling.Sales QuotaPurpose, Importance & Types.


Suggested Readings

1. Fundamentals of selling, Charles Futrell, McGraw Hill2. Marketing Channels , Louis W Stern and Adel L Ansary, Thomson Publishing3. Sales Management-Still and Cundiff and Giovonni, Prentice Hall4. Selling and sales management, Jobber, Prentice Hall5. Professional Sales Management,Andersen R, McGraw Hill Education6. Strategic Marketing Channel Management, Bowersox and Coope, - McGraw Hill

Education7. Business Logistics Management: Planning, Organizing, and Controlling th e Supply

Chain, Ronald H. Ballou, PrenticeHall

MBA 3033 BRAND MANAGEMENT


Course Outline

Firms of nearly all types have come to the realization that one of the most valuable assets theyhave is their brand. This syllabus explores branding across goods and services and introducesrelevant theory used to design effective branding strategies. Besides discussing appropriatetheories and models, the course contents will also incorporate practical branding cases, so thatstudents would be trained to make and evaluate branding decisions in the future.

Module 1IntroductionConcept of Brand, Significance of Branding for Consumers and for Firms, Branding Challenges& Opportunities, Concept of Brand Equity, Cost based, Price based and Customer based BrandEquity.

Module 2Customer Based Brand EquitySources of Brand Equity- Brand Awareness & Brand Image, K eller’s CBBE Model- Identity,Meaning, Response & Relationships.

Module 3Brand PositioningDefinition of Target Market & Market Segmentation, Defining the Competitive Frame ofReference, Establishing the Points of Parity & Points of Difference.Brand AuditBrand Inventory & Brand Exploratory.

Module 4Building Brand EquityIdentifying the Criteria and Choosing Brand Elements to Build Brand EquityBrand TrackingNeed for Brand Tracking, Designing Brand Tracking Studies.

Module 5Measuring Brand EquityNeed for Measuring Brand Equity, Brand Asset Valuator Model, Aaker Model, MeasuringReturn on Brand Investment (ROBI)

Module 6Brand ExtensionAdvantages & Disadvantages of Brand Extension, Evaluating the Opportunity for BrandExtension, Brand Extension Guidelines

Module 7Branding and Marketing CommunicationDeveloping Integrated Marketing Communication Programs for Brand Building, Advertising &Brand BuildingManaging Brands over timeReinforcing & Revitalizing Brands.


Suggested Readings

1. Strategic Brand Management, Keller, Parmeswaran & Jacob, Pearson2. Brand Management, Kirti Dutta, Oxford Publishing3. Brand Management,Y L R Moorthi, Vikas Publishing6. Brand Asset Management, Scott M Davis, McGraw Hill7. Managing Brand Equity, David Aaker, New York Free Press

MBA 3099 ADVERTISING AND MARKETING COMMUNICATION


Course Outline

This course provides a comprehensive understanding of the fundamentals needed to build aclear, integrated communication strategy for an organization. The course also provides inputs toprepare the students with the ability to design, develop and execute e ffective Creative and MediaStrategies for Advertising campaigns .

Module 1Introduction to Integrated Marketing Communication (IMC)Evolution & significance of IMC, Role of Various promotional elements in MarketingCommunication. The IMC Planning Process, Review of Consumer Buying decision process andfactors affecting it.Introduction to AdvertisingHistory of advertising, Classification of advertising, The structure of the Advertising &Promotions World , Advertisers, Advertising agencies, and M edia. Economic Social and Ethicalissues in Advertising, Advertising Regulation, Role of ASCI and other regulatory bodies.

Module 2The Communication ProcessBasic Communication Model, Traditional Communication Response Hierarchy Models,Consumer Involvement, The FCB Planning model, Kim Lord Model, Elaboration LikelihoodModel.Planning an advertising campaignSetting the advertising objective, Sales vs Communication Objective, DAGMAR, Defining thetarget audience, Apportioning the advertising budg et.

Module 3Creative StrategyRole of Creativity in Advertising, Research inputs to the creative process, Relevance of BrandPositioning & USP, Advertising appeals, Finding the Big Idea, Creative Execution themes -Demonstration, Testimonial etc, Creativ e Execution in Print Advertising, Creative Execution inTV Advertising.

Module 4Media StrategyTypes of media, Media characteristic , Using Indexes (Brand Development Index & CategoryDevelopment Index) to determine where to promote, Establishing the Me dia Objective, Factorsaffecting Media Selection, Media Scheduling, Establishing Reach & Frequency objectives, ,Audience Measurement , Media selection and scheduling, Media Buying

Module 5The Advertising AgencyAgency structure, Flow of work in an Agen cy, Agency Compensation, Client AgencyrelationshipTesting Advertising EffectivenessCommunication and sales Effectiveness, Various methods of Pre & Post testing.

Module 6The New Age Promotional MediaIntegrating the internet in the IMC programme, commu nicating through websites, Search EngineMarketing, Banner advertisements, Blogs & Community Forum, Marketing Communicationthrough Social Media , Merchandising, Mobile Advertising

Module 7Other Tools of PromotionPublic Relations, Publicity, Direct marke ting, Sales Promotion, Event Marketing.

The course discussion to be based on a dummy IMC/Advertising campaign, for a live or ahypothetical brand, to be developed by the students in small teams


Suggested Readings

1. Advertising and Promotions; An IMC Perspective, Belch & Belch, McGraw Hill2. Advertising and Promotions, An IMC Perspective, Shah & D’Souza, McGraw Hill

Advertising and Sales Promotion , Kazmi and Batra, Excel Publishing3. Integrated Advertising Promotion and Marketing Communications , Clow and Baack,

Prentice Hall4. Advertising Management, Jethwaney & Jain, Oxford Publishing


HUMAN RESOURCE MANAGEMENT

MBA 3035 HUMAN RESOURCE PLANNING

Credits: 3

L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

The course structure gives an insight into the human resource planning which is done byorganizations at micro and government at the macro level. It imparts practical sense ofunderstanding of human resource planning issues and suggests a roadmap for humanresource professionals to upgrade their human resource competencies to bring and integrate itwith the business of the organization.

Module 1IntroductionConcept and Significance, Evolution, Objectives and Steps, Influencing Factors of HumanResource Planning.

Module 2Environmental ImpactInfluence of Technological, Social, Economic and Political Environment on Human ResourcePlanning.

Module 3Determination of Human Resource NeedsTime scale of Human Resource Forecasts. Workload Analysis - Time Series Analysis, Moving90Averages Method, Exponential Smoothing Method, Managerial Judgment Method, DelphiTechnique, Nominal Group Method.

Module 4Analysis of Human Resource SupplyWastage Analysis- Labor Turnover Index, Stability Index, Cohort Analysis, Census Analysis,Manpower Models- Markov Models, Renewal Models, Cambridge Model, Simulation, MonteCarlo Simulation, Replacement Theory.

Module 5Productivity and Human Resource PlanningConcept, Defining and Improving Productivity, Total Factor Productivity, Corporate Sicknessand its impact upon Productivity.

Module 6Human Resource Planning tools and TechniquesConcept & Techniques of Job Analysis & Job Evaluation, Human Resource Audit and itsImplications.

Module 7Human Resource Information SystemConcept and Stages, Models, Contents , Features, Current Trends.


Suggested Readings

1. Human Resource Planning, Dipak Kumar Bhattacharya, Excel Books.2. Manpower Management, R. S. Dwivedi, McGrawHill.3. Manpower Planning and Control, Gorden and Mcbeath, McGrawHill.4. Manpower Planning Strategy and Techniques, Edward Leek, Love ridge Luembey and

Morgan Silver, Prentice Hall India.5. Belcourt Monica & Kenneth J, Strategic Human Resource Planning, Cengage Learning.6. Sekhri Arun, Human Resource Planning & Audit, Himalaya Pub lishing House.

MBA 3037 INDUSTRIAL RELATIONS AND LABOUR LAWSCredits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

This course is designed to familiarize the students with industrial relation, trade unionism &labour legislations. Its objective is to give students ability for in -depth analysis of thefundamental principles and practices of industrial relations as well as the implementation oflabour laws.

Module 1IntroductionConcept and Approaches, Parties to Industrial Relations - Employers, Employees, Trade Unions,Government and other Stakeholders. Aspects of Industrial Relations- Cooperation and Conflict.

Module 2Trade Union and UnionismConcept & objectives, Growth of trade unions in Great Britain and India, Membership,Leadership and functions of trade unions. Rivalry and recognition, International LabourOrganisation.

Module 3Industrial relations aspects and participative managementCooperation and conflict-nature, advantages, disadvantages & impact . Statutory machineries andnon-statutory bodies- Standing Labor Committee, Indian labor conference, code of discipline,wage boards, board of Arbitration for central government. employees, other tripartite bodies atthe state level.

Module 4Regulative LegislationsIndustrial Disputes Act 1947- Objective & Scope, Definitions & Provisions related to Lay -off,strike & Lock out, Retrenchment & closures, Settlement of Disputes. Trade Union Act, 1926 -Objective & Scope, Definitions & Registration of Trade Unions, Rights & Duties of TradeUnion. Industrial Employment (Standing Orders) Act, 1946 - Objective & Scope, Definition &Certification of Standing Order .

Module 5Protective LegislationsFactories Act, 1948- Objective & Scope, Definitions of Factory, Worker & ManufacturingProcess, Provisions related to Health, Welfare & Safety . Shop & Establishment Act- Objective& Scope, Obligations of Employers.

Module 6Wage LegislationsPayment of Wages Act, 1936- Objective & Scope, Rules relating to payment of wagesresponsibility, wage-period, time, mode, Deductions. Minimum Wages Act, 1948 - Objective &Scope, Fixation & revision of minimum wage, Advisory & Central Advisory Board. EqualRemuneration Act, 1976 - Objective & Scope, Obligations of Employers. Payment of Bonus Act,1965- Objective & Scope, Provisions related to minimum & maximum bonus, mode & time, seton & set-off.

Module 7Social Security LegislationsEmployee’s Compensation Act, 1923 - Objective & Scope, Definitions of Dependent,Disablement, Occupational Diseases, Compensation when payable & when not payable ,Commissioner – Appointment & Power. Employees Provident Fund & Miscellaneous Provisi onsAct, 1952- Objective & Scope, Schemes under Act - Provident, Pension & Insurance,Establishment of funds & Contribution. Payment of Gratuity Act, 1972 - Objective & Scope,Calculation of gratuity, maximum gratuity, deduction from gratuity & forfeiture o f gratuity.


Suggested Readings

1. Industrial relations, Trade Unions and labour legislations, P.R.N. Sinha, Indu Bala Sinha,Seema Priyadarshani Shekhar , Pearson Publications

2. Industrial relations and Labour law, S C Srivastava, Vikash Publications3. Labour Laws one should know, Garg, Ajay, Navi Publication4. Industrial Relations, C.S.Venkata Ratnam, Oxford Higher Education5. Sivarethinamohan R. (2010), Industrial Relations and Labour Welfare, PHI Learning (P)

Ltd.6. Bare Act for each prescribed Acts, Universal Law Publishing & Commercial Law

Publishers.

MBA 3039 RECRUITMENT, SELECTION AND TRAININGCredits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

The objective of the course is to provide and assess the knowledge, skills and abilities ofemployment functions. It will further equip the students develop an understanding of how toidentify, assess and design training programs. The focus of the course i s also on careerdevelopment and succession planning

Module 1RecruitmentImportance, Sources, Procedures and Policies, Approaches & Stages of Recruitment, EqualOpportunity and Recruitment. Recruitment in Fluctuating Labor Markets and in DifferentOrganizations

Module 2SelectionProcesses, Methods and Final Decision.

Module 3Post Selection ActivitiesInduction, Placement, Promotion, Transfer – Policies & Types.

Module 4TrainingApproach to Training – Principles & Objectives, Training Need Assessment, Designing TrainingPrograms, Methods of Training, Essentials of Effective Training, Cross-Cultural Training,Measurement of Training Effectiveness.

Module 5Career DevelopmentConcepts, Stages and Methods of Development Programme, Employee Development – CareerManagement.

Module 6Developing CompetenceConcept, Skill Gap Analysis, Competency Mapping – Importance , Steps, Design andLimitations,

Module 7Succession PlanningFeatures, Measurements & Steps, Advantages and Limitations.


Suggested Readings

1. Human Resource Management, Gary Desseler, B. Varkkey, Pearson Education2. Employee Training and Development, Raymond A, NOE, Pearson Education3. Human Resource Management, Seema Sanghi, MacMillan4. Human Resource Management, John m Ivancevich, McGraw Hill5. Human Resource Management, C.B. Mamoria, Himalaya Publishing House

MBA 3041 ORGANIZATIONAL CHANGE AND DEVELOPMENT


Course Outline

This course defines sequential process, role and dynamics to organizational change. It furtherhighlights ways of dealing with it. It focuses on need, phases and conditions for successfulorganizational development. Different organizational development interventions are alsoincorporated.

Module 1Introduction to organizational ChangeSystematic Organizational change, Areas and parties involved, Lewin’s Models of Change,Planned and Unplanned Change.

Module 2Introduction to Organizational DevelopmentConcept, Values, Process and assumptions, Characteristics, Traditional and Modern ODTechniques, Six-Box Model.

Module 3Organizational Problems and their DiagnosisSymptoms & Sources of Organizational Problem and their Diagnosis, Diagnostic models,Collecting and Analyzing diagnostic information.

Module 4OD InterventionsIndividual, Interpersonal, Group, Team Intervention , Third Party & Structural intervention. RoleAnalysis Technique (RAT), Interdependency, Role Negotiation Technique (RNT), PrincipledNegotiations.

Module 5OD Consultants and their skillsSkills of OD Agents and Role of Organisational Leadership .

Module 6Factors influencing ODConcept and Role of Power, Politics and Culture . Power and Influence Tactics, Key Capabilitiesof Constructive Politics, Impact and Functions of Culture and Manifestations of Organizationalculture.

Module 7Organization TransformationCultural Intervention, Strategic Changes, Learning Organization, High Performance WorkSystems.


Suggested Readings

1. Organizational Change and Development, Kavita Singh, Excel Books.2. Organizational Change-Themes & Issues, Jim Grieves, Oxford.3. Essentials of Organizational Development, Dr. Mrs. Anjali Ghanekar, Everest Publishing

House.4. Organizational Development, Joan V. Gallos, Jossey Bass, Wiley Imprint.

MBA 3043 ORGANIZATIONAL THEORY AND DESIGNCredits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

The objective of the course is to develop understanding of nature, theory, function anddesign of organization. The students shall learn the implications of theories onorganizational design. Further it will be helpful to develop theoretical as well as pr acticalunderstanding and problem solving abilities .

Module 1Introduction to Organizational Structure and TheoryMeaning and Nature – Work Specialization, Departmentalization, Chain of Command, Spanof Control, Centralization & Decentralization and Formalization. Theories of OrganizationalDesign.

Module 2Organizational DesignTypes – Simple, Bureaucracy, Matrix, Virtual, Boundaryless & Leaner. Attributes –Differentiation & Integration.

Module 3Organizational Design & Employee BehaviourStructural Difference – Strategy, Size, Technology & Environment. Behavioural Implicationsof different Organizational Designs

Module 5Design PrinciplesRequisite Complexity, Complementary sets of Choices, Coherence, Active Leadership andRe-configurability

Module 5Open System DesignConcept, Elements – External Environment, Interorganisational Relationships.

Module 6Managing Design ProcessOrganizational Culture & Ethical Values, Innovation & Change and Decision MakingProcess - STAR Model.

Module 7Global Implication of Organizational DesignCorporate Restructuring – Mergers and Acquisitions, Process and Behavioural implicationsof Mergers and Acquisitions

Minimum 5 cases is to be discussed

Suggested Readings

1. Organisational Theory & Design, Rich ard L. Daft, South-Western, Cengage – Learning.2. Organisational Theory & Design: Global Implication, Gareth R. Jones, Pearson

Education.3. Organisational, Change & Development, Kavita Singh, Excel Book.4. Understanding Organisational Behaviour, Sushama Khanna, Oxford.5. Strategic Human Resource Management, Rajib Lochan Dhar, Excel Book.6. Organisational Behaviour, Robbins, Judge & Behaviour, Pearson Education.

MBA 3045 COMPENSATION AND REWARDSCredits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

The objective of the course is to provide the knowledge of industrial compensation issues,regulating principles. It will enhance skills in formulating suitable compensation policy andplanning. Knowledge of these concepts will help in designing appropriate pay package.

Module1IntroductionConcept & Elements. Types of compensation- Base & Supplementary compensation, Theoriesof wages.

Module2Compensation at Macro levelIntroduction to labor market, Wage policy, legal framework, Wage Determination - Unilateral,collective bargaining, pay commission, wage boards & adjudication.

Module3Compensation at Micro levelCompensation Strategy at company level, concept of internal equity & external parity, jobevaluation, Designing Pay Ranges & bands.

Module4Performance Linked CompensationPre-requisites of effective incentive scheme, Types of incentive system, individual and GroupIncentives

Module5Compensation StructureSalary Structure, Salary Progression, Allowances, Competency based compensation.

Module6Managerial RemunerationElements, Benefits, Strategies & Reward for Managerial compensation.

Module7Emerging IssuesTax Planning, Voluntary Retirement Schemes, International Compensation, Trends inCompensation Management.


Suggested Readings

1. Compensation Management – Text and Cases, Tapomoy Deb, Excel Books.2. Salary Administration, Mc Beath and Rands, London Business Books3. Personnel Management & Industrial Relations, Bhagoliwal, Sahitya Bhawan Publication4. Personnel Management, C.B. Mamoria, Himalay Publishing House5. Compensation and Reward Management, B.D.Singh, Excel Books6. Understanding Wage System, A.M. Sharma, Himalaya Publishing House .

MBA 3047 PERFORMANCE MANAGEMENT SYSTEMCredits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

Performance Management is the most critical function for all organizations intending toenrich the worth of human capital and delivering profits to different stakeholders. Theobjective of this course is to provid e the students with the theoretical framework . Adequateemphasis is on learning the application of concepts to become an effective appraiser.

Module 1Introduction to Performance ManagementConcept - performance, performance appraisal & performance management. Scope, Significance& Difference between Performance Appraisal and Perf ormance Management. Armstrong’smodel of Performance Management.

Module 2Performance appraisal processProcess, Approaches Issues & Techniques of performance appraisal. Appraisal interview.

Module 3Monitoring and mentoringIntroduction, objectives and principles of Monitoring Process . Periodic reviews, problemssolving and role efficacy

Module 4System ImplementationPerformance Measurement Approaches, Measuring Result & Behaviour, Gathering PerformanceInformation, Training Programme.

Module 5Improving the PerformanceAppraisal system Counseling , Appraisal Forms and Process, Accurate Behavioral Consistent,Documentation of Performance Appraisal.

Module 6Rewarding PerformanceSignificance of pay for performance, Types of pay for performance, Failure of pay forperformance.

Module 7

Organizational implicationBuilding and leading high performing Team s – Team oriented organizations. Strategies forimproving workplace productivity and performance . Relationship between job satisfaction,organizational culture. Workplace variables, legal & ethical isuues.


Suggested Readings

1. Armstrong HandBook of Performance Managemen t-Michael Armstrong,Kogan Page India Pvt Ltd.

2. Performance Management, Michael Armstrong & Angela Baron, Jaico Publishing House3. Essentials to Performance Management System -Dr. Mrs. Anjali Ghanekar, Everest

Publishing House.4. Performance Management System, a holistic approach, B.D.Singh, Excel books.5. Performance Management, Prem Chadha, Macmillan India Ltd.

MBA 3049 INDIVIDUAL AND GROUP BEHAVIOURCredits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course outline

The course objective is to give a basic idea of individual and group behavior to the students.The students are required to learn conditions under which parameters of individual and groupbehaviors are effective.

Module 1Foundation of Individual behaviorPersonal, psychological, organizational and environmental factors.

Module 2Personality & Personal Effectiveness

Introduction and theories of personality, personality -job fit theory.

Module 3Learning & Motivational ProcessConcept & theories of learning- Classical, conditioning & social. Concepts & theories ofmotivation-Maslow, Herzberg, Vrooms & Adams.

Module 4Team Building ProcessIntroduction, formation, effective leadership and its role in team building.

Module 5CommunicationProcess, effectiveness, feedback & fostering team culture

Module 6Organistional culture & climateIntroduction, Strength & Weakness of culture, Power model of Organizational culture.

Module 7Organisational ChangeIntroduction, sequential process and its effecti ve implementation


Suggested Readings

1. Robbins, S. P. (2004). Organizational Behavior. Pearson Education.2. Luthans, F. (2002). Organizational Behavior. McGraw -Hill International Edition.3. Pareek, Udai. (2004). Understandin g Organizational Behaviour. Oxford University Press.4. Naper, Rodhey, W & Gershenfeld Mattik, (1996). Groups Theory & Experience, AITBS,

India.

MBA 3093 STRATEGIC HUMAN RESOURCE MANAGEMENTCredits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

The objective of the course is to enhance the ability to think strategically the matters of humanresources in an organization and some of the issues which are relevant across also.

Module 1Introduction to Strategic ManagementConcept, Process , Types , Levels of Strategy & Strategic Planning.

Module 2Strategic Human Resource ManagementConcept, Definition, Need and Importance, Steps involved, Developing HRM Plan.

Module 3Recruitment and Retention StrategiesIntroduction, Online Recruitments, Outsourcing Recruitments , Headhunting. AssessmentCenters, Employee Retention Challenges, Methods of Retention.

Module 4Retrenchment StrategiesIntroduction. Impact. Retrenchment and Red undancy. Selection of Employees for Retrenchment.Downsizing, Employee Leasing.

Module 5Human Aspects of Strategy ImplementationOrganizational Culture. Tools to Manage Organizational Culture. Factors influencingOrganizational Culture. Culture and Leadership.

Module 6Organizational Structure and DesignFundamentals of Organization Design. Importance of Organizational Structure. Attributes ofStructure- Differentiation and Integration. Organizational Structures - Simple, Functional andDivisional Structure.

Module7International HRMConcept. International HRM. Domestic and International HRM. Reasons for the Emergence ofIHRM. Cultural Dimensions. Cross -cultural Adjustments


Suggested Readings1. Strategic Industrial Relations and Human Resource Management, Michel Armstrong

Angela, Blackwell Publishing2. Strategic Human Resource Management, Randall S Schuler & Susan E Jackson,

Blackwell Publishing3. Strategic Human Resource Management, Tanuja Agrawa la, Oxford4. Strategic Human Resource Management, Dhar Rajib Lochan, Excel Books.5. International Management, Mead, R, Oxford , Blackwell Publishing.


SYSTEM MANAGEMENT AREA

MBA 3051 RDBMS (Relational Database Management System)Credits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

This course emphasizes effective ways of building a model of the real world and optimizing itthrough normalization algorithms. The study of RDBMS is now of fundamental importance inthe field of computer science and management information system. The course addresses thetwin goals of creating an optimal database design and demonstrating the use of ORACLE asthe main data manipulation software.

Module 1Database conceptsOverview of database system, basic database system terminology, data model, Introduction ofdata base management System(DBMS), Feature of DBMS, Architecture of DBMS,

Module 2Physical data Organization & Network ModelModel for external storage organization Storage hierarchy, index files, B -Trees, Files withvariable length record, DBTG definition Implementation of Network and programmeenvironment.

Module 3Relational database ConceptsIntroduction to Relational data base Management System, (RDBMS) Relational data Models,Features of RDBMS, Functional Dependencies, decompositio n of relational schema, Normalforms(1NF,2NF,3NF,BCNF).

Module 4Recovery SystemTypes of failures, Storage Structures, Recovery with concurrent transaction, Advanced recoverytechniques- transaction rollback, fuzzy checkpoint, save point

Module 5Introduction to SQLSQL as standard relational database language, data definition language(DDL) data Manipulationlanguage(DML), Embedded DML in a host programming language, Authorization and IntegritySpecification, Transaction Control Statements.

Module 6Database TechnologiesClient server technology, Distributed database, multidimensional database Data Warehouse, Datamarts, CRM

Module 7Database UtilitiesIntroduction to object oriented database, Security, Object/Basic Database Administration/Remote Data Access.

Suggested Readings

1. Database Management System, Alex Leon, Mathews Leon, Pearson Education2. Database Management Concepts, Korth, McGraw-Hill Education3. Database Management System, C.J.Date, O'Reilly Media4. Relation Database: Theory &Practical ,Val Occardi, BPB Publications, New Delhi,5. Oracle 8 –PL/SQL Programming ,Scott Urman, McGraw -Hill

MBA 3053 BUSINESS DATA COMMUNICATION

Credits: 3


Course Outline

The purpose of this course is to familiarize with the concepts of communication networks. Andto learn the theoretical background of the Data Communications and Networking, and theirapplication into business organization along with issues related to the next generationnetwork.

Module 1Fundamentals of Communication SystemCommunication Links, Communication System Formats, Character Codes, Digital Data Rates,Asynchronous and Synchronous Data. Basic Terminology - Data Rate, Bandwidth, error rate.Serial and parallel transmission, Standard packet formats – HDLC and SDLC.

Module 2Types of signalsAM, FM, PM, PCM, PDM, TDMA, FDMA, SDMA, CDMA, ASK, FSK, PSK Features - Errordetection and correction codes, Hamming codes.

Module 3LAN topologiesWorkstation; Server, Cables, Types of Ethernet, Broadband and base -band, Optical Fibers,Network Interface Card. Networks and accessories -LAN, MAN, WAN, Hub, Bridges, Switches,Routers, Gateways Cell Relay, Frame Relay, ISDN,B -ISDN

Module 4NetworkingOSI Model, TCP/IP archi tecture and applications in Internet services -E-mail and Network filesystem, Comparison between peer to peer and client / server networking , Broadcasting,Multicasting, Point-to-point communication, IP Addressing, Concepts of Port, Socket,ATM,Tunneling, Virtual Private Network, Network Operating systems- Unix, Linux, Windows.

Module 5Mobile CommunicationApplications of Mobile Communication, Wireless Communication - Bandwidth, TransmissionImpairment, Interference, Terrestrial Microwave, Broadcast Radio, Infrared & Light Waves,Mobile Internet & WML- Mobile IP, Wireless TCP& UDP, WAP, WML.

Module 6Data Network SecuritySecurity requirements & Attacks - secrecy, integrity, availability, interruption, interception,modification, fabrication, and active a ttacks, Encryption and Decryption Techniques - Encryptionalgorithm (DES), Message authentication & Hash functions, Public -Key Infrastructure-PKI &Digital Signatures- RSA algorithm and key management.

Module 7Network management & Standards for Computer NetworksFeasibility Plan, Network design plan, Network requirements, Network configuration,Implementation performance and fault management, End user support, cost management,Network Standards- IEEE , LLC Standard, CSMA/CD Bus, Token Passing Bus.

Suggested Readings

1. Communication Networks , Widjaja L G ,Tata McGraw Hill2. Computer Networks and Internets , Comer , Pearson Education3. Data Computer Communication, Stallings W , Pearson Education4. Computer Networks , Tanenbaum ,Prentice -Hall5. Cryptography and Network Security Principle and Practice, William Stallings , Prentice

Hall6. Cryptography and Network security, Atul Kahate ,Tata McGraw -Hill.

MBA 3055 ENTERPRISE RESOURCE PLANNING

Credits: 3


Course Outline

The course aims to provide an understanding of the issues involved in design andimplementation of ERP systems. It focuses on the cross -functional processes and integrationof events/transactions across different functional areas in organizations.

Module 1Overview of ERPIntroduction of ERP, Need of ERP, Advantages of ERP, Growth of ERP, Features of ERP, MISIntegration, ERP drivers, Trends in ERP, ERP in India.

Module 2Communication in ERP SystemsEnterprise Integration Application Tools for ERP, Network Structure of ER P System, ERP Workflow, Process modeling for ERP Systems.

Module 3ERP and Related TechnologiesBusiness process Reengineering (BPR), Management Information System (MIS), DecisionSupport Systems (DSS), Executive Support Systems (ESS), Data Warehousing, Data Mining,Online Analytical Processing (OLTP) , Supply Chain Management (SCM), CustomerRelationship Management (CRM).

Module 4Control & maintenance of ERPFinance, Production planning, Sales & Distribution, Human Resource Management (HRM),Inventory Control System, Quality Management, ERP Market.

Module 5ERP Implementation Life CyclesEvaluation and selection of ERP package, Project planning, Implementation team training &testing, End user training & Going Live, Post Evaluation & Maintenance.

Module 6ERP- Resource Management PerspectiveBusiness Modules in ERP Packages, Finance, Production, Human Resource, Plant Maintenance,Materials Management, Quality Management, Sales and Distribution, Resource Management.

Module 7Next generation enterpriseEmerging trends, information mapping, role of centralized /distributed databases Linkages of theenterprise customer - enterprise, vendor enterprise, link within the enterprise and links withenvironment Client/server architecture.


Suggested Readings

1. ERP Demystified, Alexis, Leon, Tata McGraw Hill.2. ERP Concepts and Practices, Garg, V.K. and Venket, Krishna, N.K., PHI Publications.3. ERP: A Managerial perspective, Sadagopan, S ,Tata McGraw Hill.4. Enterprise Resource Planning, Shankar, Ravi & Jaiswal, S , Galgotia Publications.5. Enterprise Resources Planning and Beyond. Langenalter, A. Gary, St. Lucie Press, USA.6. Building the Customer Centric Enterprise, Imhoff, C. Loftis Lisa & Geiger, G. Jonathan John

Wiley & Sons.7. Enterprise Resource Planning: A Manager’s Guide, Diwan, Parag & Sharma, Sunil, Excel

Books

MBA 3059 Programming Technology –II (Java)Credits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

The focus is on developing high quality, working software that solves real problems. Thecourse is designed for students to learn the essentials of the Java class library, and how tolearn about other parts of the library .

Module 1Overview of Java languageIntroduction to OOPL, Java program format, compiling and running ,methods, classe s and

inheritance ,conditionals, loops and recursion , boolean return values ,working with threads anddistributed computing ,abstract methods and interfaces introduced ,step -wise refinement andproblem decomposition ,object -oriented programming ,software engineering basics .

Module 2A first look at objects and eventsClasses and objects, Classes and source files, Objects and classes , Library classes and packages ,import statement, Extending library classes, fields, constructors, and methods , brief introductionto events handling in Java.

Module 3Java syntax and styleSyntax and style in a programming language , Comments, Reserved words and programmerdefined names, Statements, braces, blocks, indentation , Syntax errors, run-time errors, logicerrors.

Module 4Data types, variables, and arithmeticVariable and a data type, Declarations of variables , Fields vs. local variables, Primitive datatypes- int, double and char, Literal and symbolic constants , Initialization of variables, Scope ofvariables, Arithmetic expressions, Data types in arithmetic expressions , The cast operator, Thecompound assignment (+ =, etc.) and increment and decrement operators(++, --)..

Module 5If-else statementIf-else statement, Boolean expressions, Boolean data type, Relational and logical operators , De-Morgan’s laws, Short-circuit evaluation, Nested if-else and if-else-if, switch statement.

Module 6Classes, constructors, methods, and fieldsDefining methods, Overloaded methods, Constructors, Creating objects with the new operator ,Static fields and methods, Calling methods and accessing fields , Passing arguments to methodsand constructors, return statement, Public and private fields and methods , Encapsulation andinformation hiding.

Module 7Network ApplicationsRelational databases, SQL, JDBC ,Applets, World Wide Web, HTML ,Graphical user interfaces(GUI), AWT ,graphics ,sound , client/server computing ,n etworking, ports, SMTP (email) ,Javabeans ,Remote method invocation (RMI) ,IDL and CORBA , Servlets ,Security ,Packaging

Suggested Readings

1. Head First Java, Kathy Sierra, Bert Bates ,O'Reilly Media2. Java How to Program, Harvey ,M. Dietel, Prentice Hall .3. Thinking in Java, Bruce Eckel ,Prentice Hall4. Beginning Java 2 JDK, Ivor Horton , Wiley.5. The Java Programming Language, Ken Arnold, James Gosling, David Holmes,Prentice

Hall.6. Programming with Java: A primer, E. Balagurusamy,Tata McGraw-Hill,

MBA 3095 COMPUTER AIDED MANAGEMENT


Course Outline

This course will develop knowledge and understanding of contemporary theories and practicesby examining the relationship between a theoretical understanding and real -life situations andby integrating different dimensions of computer aided management arising from humanresource management, information systems and strategic management. The course willexplain the concept of `intellectual capital’ and how it is managed and exploited inorganisations. The course will demonstrate a critical understanding of knowledgemanagement policies and strategies in organisations that enhance effectiveness.

Module 1Management Support Systems- Introduction, Objective and Characteristics, CollaborativeComputing Technologies: Group Support System, Technologies, Data Reviewing Concept andApplications.

Module 2Decision Support Systems- Introduction to Decision Support Systems, Decisions and De cisionMakers, Decision in the Organization, Modeling Decision Processes, Group Decision Supportand Groupware Technologies, Executive Information Systems, Designing and BuildingDecision Support Systems, Implementing and Integrating Decision Support Sy stems.Module3Knowledge Management-Concepts, Development Methods, Technologies & Tools, ElectronicDocument Management, Knowledge ‐ Based Decision Support-Artificial Intelligence - Concept,Definition, AI Vs Natural Intelligence. Expert System -Concept, Structure, Working, Benefits &Limitations, Knowledge Acquisition & Validation - Scope, Methods, Validation, Verification,Analyzing, Coding, Documenting & Diagramming , Knowledge Representation, InferenceTechniques.

Module 4Data Warehousing &Data Mining-Access, Analysis, Mining & Visualization - Data Mining:What is Data Mining? Motivating Challenges, The Origins of Data Mining, Data Mining Tasks,Exploring Data- Summary Statistics, Visualization, Multidimensional Data Analysis,Classification: Preliminaries General Approach to Solving a Classification Problem, DecisionTree Induction, Model Over fitting, Evaluating the Performance of a Classifier, Methods forComparing Classifiers, Association Analysis - Problem Definition, Frequent Item set Generation,Rule Generation, Compact Representation of Frequent Item sets, Alternative Methods forGenerating Frequent Item sets, FP ‐Growth Algorithm, Evaluation of Association Patterns,Effect of Skewed Support Distribution.

Module 5Neural Computing - Fundamentals, Types of Neural Networks, Neural Network Application,Development, Architecture, Learning Algorithms, Neural Network Software & Hardware,Benefits & Limitations of Neural Networks.

Module 6Grid Computing-- Overview. Intelligence System Development, Fuz zy Logic, GeneticAlgorithm

Module7Implementing & Integrating Management Support Systems- Issues, Strategies, Generic Models,

Integrating EIS, DSS, ES & Global Integration.


Suggested Readings

1. Decision Support System & Intelligent System, Turban, Aronson, Pearson.

2. Business Intelligence: data mining and optimization for decision making, Vercellis Carlo

, Wiley

3. Key Issues in the New Knowledge Management, Joseph M. Firestone, Mark W.

McElroy, Butterworth-Heinemann Publication, USA

4. Introduction to Knowledge Management, Todd Groff, Thomas Jones, Butterworth -

Heinemann Publication, USA

MBA 3061 SOFTWARE ENGINEERING

Credits: 3


Course Outline

The key objective of this course is to learn modular design of software and documenting thedesign using symbolic representations, i.e., UML diagrams. The course will cover softwarelife-cycle models and different phases of the software development process. It is acomprehensive study of the theories, processes, methods, and tech niques of building high-quality software in cost-effective ways

Module 1System & Software conceptDefinitions, Integrated Systems, Sub -systems, Modules , Software concept & Process, Softwarelife cycles, Software process models, Activities in each phase, Control and life -cyclemanagement of correct, reliable, maintainable and cost effective software, Software Costs,quality costs and economics, Software documentation.

Module 2Software DesignRole of software design activity, Software design quality attributes (correctness, reliability,maintainability, portability, robustness) , Software design principles (separation of concerns,abstraction, information hiding) , Software architecture, architectural structures and views ,Modularity and decomposition , Function-oriented design, Object-oriented design, Components,Interface design, Module level design, Specification for design, Notations (graphical andlanguages),UML.Basic concepts of design patterns.

Module 3Software Quality AssuranceValidation and Verification concepts, application of validation and verification, SoftwareQuality Assurance processes, Definitions of software product quality, Quality Characteristics,Engineering quality definitions, specifications, Definition and classifications of software Defects,Fitness for use and customer quality definitions.

Module 4Real Time SystemsDefinition and characteristics of real -time systems, Hard and soft real-time systems, Scheduling(cyclic executive, rate monotonic and deadline priority, priority ceiling protocols) , Real-timeoperating systems, Simple embedded systems, Designing real-time systems (requirements,design methods, implementation, testing, and hum an-computer interaction), Reliability and faulttolerance, Exceptions and exception handling , Concurrency.

Module 5Project management toolsRisk management, Cause and effects of project failure , Reviews, Walkthroughs andInspections- General Concepts, Unit (Module / Package) level testing, Subsystem / Integrationtesting, Regression testing, State based testing, Traditional Functional Testing, LogicalTesting/Analysis, OO Testing considerations (polymorphism and inheritance), Safety / FailureAnalysis and testing.

Module 6Computing StructuresComputer Architecture basics, including Boolean algebra, gates, combinational and sequentiallogic, machine-level representation of data, machine organization, assembly/machine languageprogramming, memory organization, caches, heaps, stacks , serial and parallel I/O, interrupts,bus protocols, and direct-memory access (DMA).

Module 7Algorithms & Data StructuresFundamental data structures and their associated algorithms , Stacks and queues, trees, tables,lists, arrays, strings, sets; files and access methods , B-trees, multi-key organizations. Searching,Sorting, Algorithm design techniques, such as divide and conquer, the greedy method, balancing,dynamic programming, Algorithms related to set operations, Graphs, graph algorithms , depth-first and breadth-first search, minimum spanning tree, shortest path , Empirical and theoreticalmeasures of the efficiency of algorithms , Complexity analysis, Hard problems, NP-completeness, and intractable problems .


Suggested Readings

1.Software Engineering, Shari Lawrence Pfleeger, Joanne M. Atlee, Pearson .

2.Fundamentals of Software Engineering, Carlo Ghezzi, Mehdi Jazayeri, Dino Mandrioli

Pearson

3.Real-Time Systems and Software, Alan C. Shaw, Wiley .

4.Real-Time Systems, Jane W.S. Liu, Prentice -Hall .

5. Software Engineering, Principles and Practice , Waman S. Jawadekar ,McGraw Hill.

6. Fundamentals of Software Engineering, Second Edition, Carlo Ghezzi, Mehdi Jazayeri and

Dino Mandrioli , Pearson Education (Addison Wesley).

7. Software Engineering, Principles and Practice , Hans Van Vliet, John Wiley and Sons.

8. Software Engineering, An Object -Oriented Perspective, Eric J. Braude , John Wiley and Sons.

MBA 3063 MULTIMEDIA AND WEB DEVELOPMENT


Course Outline

The course is designed to ensure that students possess a broad range of computing knowledgeand skills, and it includes core modules in general software design and development, as well asin scripting technologies specific for web development .

Module 1Establishing and Managing a Web SiteExamine the major components of Dreamweaver Create an online site for class projects ,Createand upload a basic web page with Dreamweaver ,Format text with the list tools.

Module 2Basics of HTMLHow to write it, what it is, the difference between HTML and XHTML. Plus hosting and putting yourWeb page on the Internet, Create text links ,Create e-mail links ,Set anchors and create links toanchors ,Create graphic links (buttons) and navigation bars ,Check web pages for broken ormissing links ,Update changed links.

Module 3Getting GraphicInsert and edit graphics ,Investigate image properties ,Align graphics and text ,Investigate colourtools and uses ,Control images in backgrounds and tables ,Create an image map ,Explore therelationship of Fireworks and Flash to Dreamweaver ,Create simple Flash animations.

Module 4Tables DesignPage with tables, Insert and edit tables using templates, Insert and align items in a table, Use a

table layout to organize a web page.

Module 5LibrariesTemplates and Snippets ,Define and investigate a template, a library item, a snippet, and a style,Create and edit templates ,Create pages from templates ,Create library items and add them todocuments ,Create, edit, and use snippets, Create, edit, and app ly HTML Styles.

Module 6Introduction to multimediaTypefaces and Graphics- Desktop Publishing- Production Planning and Design, User InterfaceDesign & Graphics, Multimedia Sound, Digital Video, Use the Adobe Photoshop, Effectivelyapply the fundamentals of multimedia design including the aesthetic and technical aspects ,Incorporate all of the various multimedia elements to produce an interactive multimedia product.

Module 7Graphics and AnimationUnderstand the roles and responsibility of a multimedia design team, Participate on a designteam understanding and applying effective project planning and time management on both anindividual and team level , Use effective interpersonal communications skills to enhance clarityof communication, enhance team performance and build effective working relationships.Understand the business process of the multimedia development industry.

Suggested Readings

1. Creating Web Sites: The missing manual, Matthew MacDonald, O’Reilly,2. Learning Web Design: a beginners guide to (X)HTML, style sheets and web Graphics ,Jennifer Niederst Robbins and Aaron Gustafson , O’Reilly3. Web design and marketing solutions for business websites, Kevin Potts, Friendsof, USA4. Collaborative web development: strategies and best practices for web teams, Jessica Burdman,Addison-Wesley

MBA 3057 PROGRAMMING TECHNOLOGY -1 (C++)Credits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

The objective of the C++ Course is to provide high -quality, nationally-consistent professionaldevelopment opportunities for Students. The Course covers a range of core planning competenciesrelevant to practice. The Course is designed to build on the foundation of post -graduate planningqualifications, complement and structure skills and knowledge gleaned through practice, updatepractitioners' competence with leading-edge thinking and developments .

Module 1C++ Programming BasicsBasic Program construction, operators in C++ , Functions-Simple Functions,Passing argument to Function Returning values, Reference arguments, overloaded, Function s, inlinefunctions, storage classes.

Module 2Object and Classesclass and objects, Constructors, Destructors, Objects as Function arguments,Returning object from Functions, Static class data.

Module 3Operator OverloadingOverloading unary and binary operators, Data conversion

Module 4InheritanceDerive class and base class, Derive class constructors, overriding member functions,class Hierarchies, Public and private inheritance, Levels of inheritance, Multiple inheritance, Ambiguity inmultiple inheritance, containership.

Module 5PointersMemory management, pointer to object, pointers to pointer.

Module 6Virtual FunctionsVirtual Function, Pure virtual function, Friend functions, Static functions, Assignmentand copy initialization, this pointer.

Module 7Files and organizationIntroduction, files and streams.

Suggested Readings

1.Object Oriented Programming in Turbo C++ - Robert Lafore, Galgotia Publication2.Object Oriented Programming with C++ - E. Balagurusamy, Tata McGraw-Hill3.The C++ Programming Language - B. Stroustrup, Addison-Wesley4.Let us C++ - Yashwant kanetkar, BPB Publications

MBA 3065 SYSTEM ANALYSIS AND DESIGN (SAD)Credits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

This course introduces established and evolving methodologies for the analysis, design, anddevelopment of an information system. Emphasis is placed on system characteristics,managing projects, prototyping, CASE tools, and systems development life cycle phases. Uponcompletion, students should be able to analyze a problem and design an appropriate solutionusing a combination of tools and techniques.

Module1IntroductionTypes of information systems and their characteristics, The process of systems development,System Development Life Cycle, Proje ct Feasibility, System Requirements Analysis, FactFinding Techniques.

Module 2Systems analyst and information systems stakeholdersSystem analyst skills , Information system stakeholders and their roles.

Module 3Business and information systemsUnderstanding information as a resource, Understanding the structure of organizations,Understanding the culture of organizations, Types of information systems

Module 4Gathering user requirements and information analysisData sampling, Interviewing techn iques, Creating questionnaires, Observing stakeholders andtheir environment(s), Prototyping, Joint Application Development (JAD), Rapid ApplicationDevelopment (RAD)

Module 5Data modelingEntity relationship diagrams, Process modeling, Data flow diagr ams, Structured English,Decision tables, Decision trees

Module 6CRUD synchronization matricesData dictionaries and information system metadata, Project management, Gantt charts and PERTdiagrams, Feasibility and cost benefit analysis, Economic, te chnical, schedule, and operationalfeasibility, Preparing and writing system proposals, Request for Proposal (RFP), Request forComment (RFC), Working with HW/SW vendors.

Module 7Systems designBuilding and testing databases and files, Building and testi ng network infrastructure. Writing andtesting programs, Installing and testing purchased software , Systems implementation. Testing,Conversion planning, User training , Module Systems maintenance, Systems enhancement.Reengineering, Reverse engineering, System failure recovery, Technical support.


Suggested Readings

1. Systems Analysis and Design, KE Kendall, JE Kendall, Pearson Prentice Hall2. Structured Systems Analysis: Tools and Techniques, CP Gane, T Sarson, Prentice-Hall3. System Analysis and design, Donald Yeates, Tony wakefield, Pearson Education's4.Structured Design: Fundamentals of a Discipline of Computer Program and Systems Design, EYourdon, LL Constantine , Prentice -Hall5. Fundamentals of database System, R Elmasri, SB Navathe, Pearson

Breadth Course

MSH 1155 FRENCH – II


Course Outline

1. Reinforcing, further strengthening and developing the following language skills:

LISTENING: To enable the learners to listen and understand the spoken French language ofintermediate level.

SPEAKING: To enable the learners to speak and engage in simple conversation in French.

READING AND TEXTUAL COMPREHENSION: To enable the learners to read andunderstand the intermediate level texts in French.

WRITING: To enable the learners to write paragraphs and short essays in French.

2. To enable the learners to use the grammatical structures of the French language andessential lexique.

3. To expose the learners to the culture of France.

Module 1Comparaison, L’impératif, Activités / Fêter dans un groupe , Donner des instructions.

Module 2Pronoms conjoints et disjoints , Les verbes pronominaux, Formule de politesse, Parler de seshabitudes quotidiennes, de son emploi du temps .

Module 3Le passé composé des verbes avec avoir, Le passé composé des verbes pronominaux et verbesavec être, Raconter des événements passés.

Module 4L'imparfait, Le pronom y pour le lieu, et pronom en, Exprimer le désir / la demande

Module 5Le futur simple, Quelqu’un—quelque chose / ne….personne—ne….rien, Annoncer unévénement

Module 6Conditionnel présent, Plus-que-parfait, Raconter les événements au futur en r espectant l'ordrechronologique, Comparer et exprimer son opinion.

Module 7Répondre à une offre d’emploi, Rédiger une demande d’emploi, Répondre à une interview,Ecrire un CV, Répondre à des questions dans le domaine professionnel, Décrire des habitudesprésentes et passées.

Suggested Readings

1. Jumelage - Niveau-1 & 2, Manjiri Khandekar & Roopa Luktuke, Saraswati House Pvt.Ltd. New-Delhi

2. Le Nouveau sans Frontières -1& 2, Philippe Dominique, Jacky Girardet, MichelVerdelhan & Michel Verdelhan, CLE International, Paris

3. Alter Ego-1 & 2, Annie Berthet, Catherine Hugot, Véronique M. Kizirian, BéatrixSampsons & Monique Waendendries, Hachette, Paris

4. Campus- 1, Jacky Girardet & Jacques Pécheur, CLE international, Paris5. Libre Echange- 1, Janine Courtillon, Geneviève-Dominique de Salins & Christine Guyot-

Clément, Didier, Paris6. 450 Exercices de phonétique, Lucile Charliac, Jean Thierry, Bernard Loreil & Annie

Claude, CLE International, Paris7. Echo - A1, Jacky Girardet & Jacques Pécheur, CLE International, Paris

Breadth Course

MSH 1157 GERMAN IICredits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

The objective of the course is to further reinforce the previously acquired German knowledgewith regard to reading, writing, listening and unders tanding the German language. Onsuccessful completion of the course learners can understand the main content of everydayconversations as well as brief radio announce ments or phone messages, obtain importantinformation from short newspaper articles, everyday advertisements, exchange personaldetails in a conversation, agree on something or make arrangements in everyday conversationetc.

Module 1Ein Brief, Freunden gehen zum Einkaufen, Der Imperativ mit Personalpronomen – du, ihr undSie, Präpositionen mit dem Genetiv, Adjektiv.

Module 2Text über Winterabschlussverkauf, Präteritum und Perfekt von: legen/liegen, stelle n/stehen,setzen/sitzen, hängen, stecken, Verben mit Präpositionen, Präpositionen mit Fragewort undPronomen, Pronomon für Nomen mit unbestimmtem Artikel.

Module 3Ein Artikel aus der Zeitung, Auskunf auf der Strasse erteilen, Die Adjektivdeklination,Fragepronomen für Adjektive: welch-e/er/es? und was für ein? Erklärung:–ja – nein – doch.

Module 4Erklärung der Zeitungsanzeigen, Wie schreiben wir einen Brief, Das Plasquamperfekt, DieNebensätze: weil und dass, Wiederholung von Länder- und Städtenamen, Adjektivdeklinationohne Artikel, Die Nebensätze mit wenn und wie.

Module 5Auf dem Einwohnermeldeamt, Relativpronomen: Relativsätze, Das Adjectiv als Nomen ,Komparation des Adjektivs: Das Adjektiv beim Nomen, Das Adjektiv beim Verb, Wiederholungund Ergänzung der Modalverben, Perfekt der Modalverben und Verben – helfen, hören, sehen,lassen.

Module 6Schule und Ausbildung in Deutschland, Im Reisebüro, Der Infinitiv in Verbindung mit einemanderen Verb, werden mit Infinitiv (Futur), Fragewort als Einleitung eines Nebensatzes, Dasunbestimmte Personalpronomen „man“.

Module 7Ein Artikel aus der Zeitung, werden mit Partizip Perfekt (Passiv), Der Infinitiv mit zu als Objektoder Subjekt des Satzes, Teile des Satzes, Der Infinitiv mit zu beim Nomen, TemporaleNebensätze, Nebensätze des Vergleichs, Das Partizip Präsens.

Suggested Readings

1. Deutschsprachlehre für Ausländer, Heinz Griesbach, Dora Schulz, Max Hueber Verlag.2. Lagune: Kursbuch: Deutsch als Fremdsprache – A1-II und A2-I+II, Hartmut

Aufderstrasse, Jutta Müller, Thomas Storz Hueber Verlag.3. Tangram Aktuell – A1-II und A2-I +II, Roza Maria Dallapiazza, Eduard von Jan, Til

Schönherr, Max Hueber Verlag.

SECTORAL SPECIALIZATIONS

HEALTHCARE MANAGEMENT

MBA 3101 MANAGEMENT OF HEALTHCARE SERVICES - ICredits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

The concern subject focuses on acquainting the student with the principles and practicesessential for managing a Healthcare organization. With an objective of imbibing bothprofessional as well as practical approach amongst students towards Health caremanagement, the subject encompasses management principles in Interdisciplinary mode,functions and processes, discussing their significance and role in effective and efficientmanagement of Healthcare organizations.

Module 1Unique features of HealthcareHealthcare as an organization, Co ncept of Management in Healthcare Organizations, IndianHealthcare system, Health Policies, Expenditure and Allocations, Under Five -Year Plans, Roleof Private Sector and PPP, Healthcare as a Service Operation, Corporate Social Responsibility,Healthcare Units / Hospitals

Module 2Management Functions related to HealthcareCharacteristics of a Modern Healthcare unit, Nature of Management Process and ManagerialFunctions with special reference to Heal thcare, Planning, Organizing, Staffing, Directing,Coordinating and Controlling, Supply Chain of a Healthcare system, Application of SupplyChain functions to Healthcare Organizations

Module 3Legal and Medical Issues in HealthcareLaw and establishment of Hospitals, Private / Public Hospitals, Legal requirements underMedical Council Acts, Hospitals as an 'Industry', Application of Labour Enactments, Disciplinein Hospitals' Legal Liability of Health Care Organization Hospitals, Criminal, and Civil.Liability for Negligence, Consumer Protection Law, Absolute Liability and Vicarious Liability,Legal remedies available to Patients, Remedies under Contract Law, Criminal law and Consum erprotection' Act.

Module 4Information Communication Technology (ICT) in a Healthcare SystemData entry, Formatting of Data, Data handling, Filter of Raw data, Charts and Mapping,Statistical applications, Testing of Health Care Dat a, Application of Queuing model of Criticalcare unit in a Health care system.

Module 5Inventory Control and Purchase Management (ICPM) in Healthcare Hospital InventoryManagementStore Management / Inventory Control in Health Care system, Impact on profitability of theOrganization, Different types of Hospital Inventories, Categories of materials in Hospital as un -expendable and expandable, Classification of un -expandable items, Hospital maintenance items,Selective Inventory Controls Systems, ABC Analysis.

Module 6Management of Hospital ServicesHospital Operations Management, Role and Decisions, Difference of Hospital Operations fromother service and Manufacturing OrganizationsOut Patient Services-Overview, Day care, Accident and Emergency services,In Patient Services- Ward design, Critical care services, ICU, CCU, NICU, Surgical services,Operation Theater, Burn unit, Nursing services and Administration.

Module 7Management of Critical Healthcare ServicesSpecialty and Super-specialty Services: Pediatrics, OBG & GYN, ENT, Neurology,Neurosurgery, Nephrology- Dialysis Unit, Transplantation Services, etc.Support Services: Diagnostic-Radiology & Imaging Services, Hospital Laboratory , Blood Bank& Transfusion Services, Ambulance Services, Pharmacy, CSSD, OxygenManifold/Concentrator, Dietary Service, Hospital Laundry and Linen, Medical Social Worker,Marketing and Public Relations, Finance and Administrative Departments etc.Utility Services- Housekeeping, Biomedical Department, Central Stores and PurchaseDepartment, Medical Records-confidentiality of records, reception, enquiry, registration andadmission, central billing and accounts, Cafeteria etc.Important RemarksStudents should visit any Specialty / Super Specialty Health care system, critically observe /Study every area of operation in it to learn how the service operations are managed throughout.


Suggested Readings

1. Essentials of management, Koontz Harold, Heinz Weihrich, Mc Graw Hill International2. Medical negligence and legal remedies, Anoop Kaushal K, Universal law Publisher.3. Management Information System, Gordon B. Davis and M. H. Ols'on, McGraw Hill

Publishing Company.4. Hospital Stores Management, Shakti Gupta, Sunilkanth Jaypee5. Managing a Modem hospital, Srinivasan A.V. (ed), Chapters 6, 7, 8, 9, Response Books6. Facilities Planning and Arrangement in Healthcare, Kunders, G.D Prism Books Pvt Ltd.

Bangalore.7. Hospital Planning and Administration, Davies Llewellyn R & Macaulay H M C Jaypee

Brothers8. Principles of Hospital Administration & Planning, Sakharkar, B M - Jaypee9. Healthcare Systems and Management, Goel S. L , Deep and Deep Publications10. A handbook on Hospital Administration, Sharma K R, Sharma Yashpal, Durga Printers

MBA 3103 MANAGEMENT OF HEALTHCARE SERVICES - IICredits: 3L-T-P: 3-0-0Contact Hours: 35-40

Course Outline

The concern subject focuses on acquainting the student with the principles and practicesessential for managing a Health care organization. With an objective of imbibing bothprofessional as well as practical approach amongst students towards Health caremanagement, the subject encompasses management principles in interdisciplinary mode,functions and processes, discussing their significance and role in effect ive and efficientmanagement of Health care organizations.

Module 1Hospital PlanningIntroduction, Role of Hospitals, premises of Planning, Organizing, Estimates, Designconsiderations, Hospital Organization and Departmentation - Introduction - Organization; TheConcept – Departmentation- the Perception - Organizing Hospitals - Organizational Structure forHospitals and Functions of key departments.

Module 2Medical SpecialtiesOverview of the functions and sphere of each specialty Oncology, General medicine, Cardiothoracic, Gastroenterology, Urology, Nephrology, Radiology, Psychiatry etc.

Module 3Supportive ServiceGeneral medical services, Hospital infection control, Special and technical medical services,Patient care services - Patient counseling for Surgical procedures, In patient care, Laboratory,Non technical services, Admission and discharge.

Module 4Hospital AdministrationNon Medical services, Equipment planning, Staffing, Medical records, Mortuary services,Hospital Ancillary services, Continuing medical education , P.G / Fellowship programs, Medicalseminars, Library, Pharmacy, Emergency, Tissue Bank / Organ Donation, Mortuary andAutopsy.

Module 5Management of Human Resources in HospitalsDimensions of HRM, Managing the Selection procedures, Underlying Recruitment , Educationand Training, Value Orientation in the Medical Profession , Human Capital Vs ProductivityAcceleration, Delegation of Responsibility, Compensation and Motivation policy , PerformanceAudit, Documentation

Module 6Nursing AdministrationNursing Care, Operations Theatre, Ward Management, I.C.U Management, Safety in Hospitals.

Module 7Information System in HospitalsHospital Information System, Evolution and Objectives, Electronic Health Record,Telemedicine, Clinical Decision Support System, Voice Recognition System, Personal DigitalAssistant.


Suggested Readings

1. Essentials of Management, Koontz Harold, Heinz Weihrich, Mc Graw Hill International2. Medical Negligence and Legal Remedies, Anoop Kaushal K, 3rd edition, Universal law

Publicer3. Management Information System, Gordon B. Davis and M. H. Ols'on , McGraw Hill

Publishing Company4. Hospital Stores Management, Shakti Gupta, Sunilk anth, Jaypee Brothers5. Managing a Modem Hospital, Srinivasan A.V. (ed), Chapters 6, 7, 8, 9, Response Books6. Facilities Planning and Arrangement in Healthcare, Kunders, G.D Prism Books Pvt Ltd.

Bangalore.7. Hospital Planning and Administration, Davies Llewellyn R & Macaulay H M C Jaypee

Brothers8. Principles of Hospital Administration & Planning , Sakharkar, B M - Jaypee9. Healthcare Systems and Management, Goel, S L , Deep and Deep Publications10. Handbook on Hospital Administration , Sharma K R, Sharma Yashpal , Durga Printers,

Jammu11. Essentials for Hospital Supportive Services, Sharma, Madhuri, Jaypee Brothers


OPERATIONS AND MANUFACTURINGMANAGEMENT

MBA 3071 TECHNOLOGY MANAGEMENT


Course Outline

Technology Management is at the intersection of science, engineering, management andbehavioural science. It requires an understanding of how science becomes a technology, howtechnologies are developed into products, how products meet market demands. It also requiresunderstanding how companies control their internal functions to exploit new technologies andmarkets. This course addresses the role new technology managers play in technology basedbusinesses.

Module 1IntroductionDefinition and Characteristics of Technology, Role and Importance of Management ofTechnology, Key concepts of Technology Management.

Module 2Technological EnvironmentLevels of Environment, Changes in the Technological Environment, Major Developments inTechnological Environment.

Module 3Process of Technological ChangeOverview and Dynamics of Technological Change, Innovation, Components of Innovation,Innovation Dynamics at the Firm Level, Technology Evolution, Characteristics of InnovativeFirms, Diffusion, Dynamics of Diffusion, A Model of Innovation Adoption, Factors That Drivethe Process of Diffusion

Module 4Technology and CompetitionCompetitive Consequences of Technological Change, Technological Characteristics ofCompetitive Domains, Dynamics of Change in Competitive Domains.

Module 5Process Innovation, Value Chains and OrganizationsDrivers of Change in Value Chain, Modes of Value Chain Configuration, Value ChainConfiguration and Organizational Characteristics.

Module 6Technology IntelligenceMeaning and Importance of Technology Intelligence. Technology Strategy: Meaning and KeyPrinciples Underlying Technology Strategy, Technology Strategy Types.

Module 7Deployment of Technology in New ProductsTypes of New Products, Principles and Process of Product Development; Intellectual PropertyProtection.


Suggested Readings

1. Managing Technology and Innovat ion for Competitive Advantage, V. K. Narayanan,Pearson Education.

2. Managing Technology – The Strategic View, Lowell W. Steele, McGraw Hill.

MBA 3073 SUPPLY CHAIN MANAGEMENTCredits: 4L-T-P: 3-1-0Contact Hours: 36-40

Course Outline

This course focuses on management and improvement of Supply Chain processes andperformance. It will be valuable for students who would like to pursue a career in consultingor seeking position in Operations, Marketing or Finance functions in a Manufacturing orDistribution firm. It also focuses on important Supply chain metrics, primary tradeoffs inmaking Supply Chain decisions, Basic tools for effective and efficient Supply chainmanagement, Production Planning and Inventory control, Order fulfilment and Supply ChainCo ordination. Advanced topics such as Supply Chain Strategy, Logistics, Outsourcing, Supplychain Co-ordination / innovations are also included.

Module 1Introduction to Supply Chain ManagementConcepts, Objectives, Information and Material flows in the Supply Chain, Supply ChainPlanning, Supply Chain Decision Making, Managing uncertainties in Supply chain, Benefits ofSupply Chain Management in Industry

Module 2Dynamics of SCMSupply Chain Process Cycles, Supply Chain Integration, Bullwhip effect in Supply Chain,Information Systems and Processing in Supply Chain, Collaborative Planning Forecasting andReplenishment (CPFR), Inventory Planning and control

Module 3Information and Communication Technology used in Supply ChainNeed and Role of an Information System in SCM, Enterprise Resource Planning ( ERP),Concept of SAP in Supply chain, Current Trends of use of IT in SCM, Use of IT enabledtechnologies / services in Logistical system

Module 4Supply Chain Management PracticesBar-coding, Tierization of suppliers, Vendor Managed Inventory, Hub and Spoke concept,Dynamic pricing, Third Party Logistics ( 3 PL’s) providers, Fourth Party Logi stics ( 4 PL’s)providers, Reverse Logistics, Green Logistics, Cross docking, Risk Pooling, Trans shipment,Radio Frequency Identification, Electronic Data interface, Lean operations

Module 5Procurement and Outsourcing StrategiesMake / In sourcing or Buy / Outsourcing Decisions, Green Purchasing, Strategic Outsourcing,Strategic partnership with the suppliers, Suppler Selection process, Supplier Rating and Control,Strategic Sourcing Decisions, Continuous Improvement of Suppliers, Quality AssuranceProgramme of suppliers, Applicat ion of IT for Sourcing and Supply Chain

Module 6Customer Relationship Management in Supply Cha inCRM, Strategic Partnership with the Customer, Linkage between CRM and SRM, Functionalcomponents of a CRM system, IT infrastructure for CRM, CRM Business cycle

Module 7Performance Benchmarking in SCM ImplementationSupply Chain Integration, Supply Chain Operations Reference (SCOR) Model, Supply ChainPerformance Benchmarking


Suggested Readings

1. Supply Chain Management - Strategy, Planning and Operation, Chopra, Sunil and PeterMeindl, Prentice Hall of India

2. Supply Chain Management - Concepts, Practices and Implementation, Sunil Sharma,Oxford University Press

3. Essentials of Supply Chain Management, Mohanty R. P and S. G. Desmukh, Phoenixpublishing

4. Business Logistics / Supply Chain Management , Ballou, Donald H. and S. Srivastava,Pearson Education

5. Designing and Managing the supply Chain concepts, Strategies and Cases, Simchi - Levi,D.P Kaminsky, Edith Simchi-Levi Tata McGraw - Hill

6. Modern Production / Operations Management, Buffa, E. S. and Sarin, R. K., John Wiley7. Operations Management for Competitive Advantage , Chase, Jacobs, Aquilano &

Agarwal, Tata MacGraw Hill8. Operations Management, Mahadevan B., Pearson Education9. Advanced Operations Management, Mohanty R. P and S. G. Desmukh, Excel Boo ks10. Supply Chain Management - Test and Cases, Janat Shah, Pearson


INSURANCE AND BANK MANAGEMENT

MBA 3075 BANK MANAGEMENT


Course Outline

This course aims at to provide adequate knowledge in the area of modern banking, which isan important sector of an active financial system of any country. The banks are presentlyworking in open and challenging environment evolving unique products to comp ete. At theend of the course the students will be able to understand the complex and critical role ofmodern bankers for economic development of any country.

Module 1IntroductionMeaning and Definition of Banking, Evolution of Indian Banking system, Features of Banking,Classification of Banks. Bank Customer relationship, Paying Banker vs. Collecting Banker,Negotiable Instrument Act,

Module 2Central Banking systemDefinition of Central Bank, Need of Central Banking, Central Banking & Commercial Ban king,Establishment of Reserve Bank of India, Organisation & Administration of RBI, Functions ofRBI.

Module 3Commercial BankingFunctions of Commercial Banks, Management of Commercial Bank - Board of Director,Organisational set up of Commercial Banks in India, Role of Commercial Banks in economicdevelopment of India, Profitability of Indian Commercial Banks.

Module 4Banking BusinessFund Base Business - Meaning and Types of business, Concept of Loans and Advances, Typesof Loans - Cash Credit, Overdraft, Term Loan. Mechanism of Loan Accounts, Management ofLoans and Advances, Primary and Collateral securities, Modes of creating charges on securities -Hypothecation, Pledge, Mortgage, Lien and Assignment. Non -Fund Base Business - BankGuarantee, Letter of Credit.

Module 5Merchant BankingIntroduction, Concept, Role of Merchant Bankers, Investment Banking, Venture CapitalFunding, Factoring services, Bancassurance.

Module 6Management of Non Performing Asset (NPA)NPA – Definition & Concept, Remedial and Corrective measures in managing NPAs.Prudential Norms - Capital Adequacy, Income Recognition and Assets Classification (IRAC).

Module 7International BankingInternational Regulations of Commercial Bank, Basle Committee & Basle Concordats; Role ofEXIM Bank, Role of IMF, Role of Asian Development Bank.


Suggested Readings

1. Banking Law and Practice, P.N.Varshney, Sultan Chand2. Foreign Exchange and Risk Management, C. Jeevanandam , Sultan Chand3. Indian Banking, R. Parameswaran and S.Natarajan, Vikas Publication4. Management of Indian Financial Institutions, R.M.Srivastava, Himalaya Publication5. International Financial Management, Vyptakesh sharan, Prentice Hall of India P vt. Ltd., NewDelhi.6. Elements of Banking and Insurance, Jyotsna Sethi and Nishwan Bhalla, PHI

MBA 3077 INSURANCE MANAGEMENT

Crédits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

This course aims at to confer adequate knowledge in the field of Insurance sector with specialreference to the legal aspects of Insurance contract. At the end of the course the students willbe able to understand the role of modern Insurance manager in the sun rise sector.

Module 1IntroductionDefinition of Insurance, Nature of Insurance, Purpose and need of Insurance, Mechanism ofInsurance, Concept of Insurance, Double Insurance and Reinsurance, Insurance as a Socialsecurity tool, Role of Insurance in economic development of a country.

Module 2Legal Framework of InsurancePrinciples of insurance, Contract of Insurance - Distinguishing features of Insurance contract,Principle of Indemnity, Principle of Utmost Good Faith, Principle of Insurable interest.Requisites of Insurable risks, Princ iple of Subrogation, Principle of Contribution, InsuranceRegulatory and Development Authority Act 1999 (IRDA), Consumer Protection Act 1986.

Module 3Types of InsuranceIntroduction to different types of Insurance - Life Insurance, Fire Insurance, Marine Insurance,Cargo Insurance and Hull Insurance, Motor Insurance, Health Insurance, Liability Insurance.

Module 4ClaimsIntroduction, Legal aspects, Preliminary procedures, Investigation and Assessment, Surveyorsand Loss Assessors, Claim documents, Arbitration, Limitation, Settlement, Post settlementaction.

Module 5Organization and Prospects of Insurance CompaniesOrganization of Insurance Company-Life Insurance Co., General Insurance Cos., Functions ofInsurance Companies, Types of Products of Insurance Companies, Insurance Underwriting,Prospect of Indian Insurance industry.

Module 6Insurance ManagerRole of Insurance manager, Product knowledge, Customer orientation, Business target, Recordsand Review, Trustworthiness, Target market, Long -term relationship; Behavioral aspects ofInsurance manager- Motivation, Morale, Communication skills, Persuasive skills and Analyticalability.

Module 7Risk ManagementDefinition of Risk, Concept of Risk, Concept of Pure Risk in Insurance, Management of Risk,Insurance as a Risk Transfer tool, Risk Manager vs. Insurance Manager.


Suggested Readings

1. Principles of Insurance – Insurance Institute of India, Mumbai2. Practice of Insurance - Insurance Institute of India, Mumbai.3. Elements of Banking and Insurance, Jyotsna Sethi and Nishwan Bhalla, PHI


HOSPITALITY MANAGEMENT

MBA 3079 HOTEL MANAGEMENTCredits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

The objective of the course is to introduce the students to the world of hotel Management.Hospitality is important in a business, especially in hotel industry. It directly affects acustomer satisfaction and so will effect a business. A customer usually does not frequent ahotel which gives poor and slow services. A good hotel management can also affect a country'simage as it tells the quality of a service of a country. It can also improve tourism.

Module 1Introduction and main concepts & terminology in Tourism :Meaning and Nature of Tourism, The Historical Perspective of Tourism, The economic, socialand cultural significance of tourism, tourist, Excursionist, Tourism Market, Tourism Resources,Tourism Product, Destination, Recreation, Pleasure, Relaxation.

Module 2Hospitality Products & AttractionA brief introduction of Indian culture , architecture, dances & music, fair & festivals. Need ofHospitality - Facilitators of Tourism: Accommodation - types of accommodation, classificationof accommodation, Transportation: Types and Relevance in Tourism , Characteristics andComponents of Tourism Industry. Why it is different from other type s of consumer product.

Module 3Hospitality Industry:Concept, origin and growth of Hospitality Industry, Hospitality as an industry & linkages withother industries, role in global and Indian economy, External environment and hospitalityindustry, Characteristics of the hospitality Industry , Major hotel chains operating in India. Futuretrends in Hospitality Industry.

Module 4Hospitality Sectors:Organization structure & Departmentation in hotels , Basic of Front office, Housekeeping, Foodand Beverage (service & production), Engineering & Maintenance, Security, Human Resourcedept., Sales & Marketing, Purchase & Stores, Accounts , Ancillary services, support services.

Module 5Introduction to Hospitality Distribution Channels :Meaning & definition, Functions & levels of distribution channels, Major hospitality distributionchannels - Travel agents, Tour operators, Consortia and reservation system, Global DistributionSystem (GDS), Internet.

Module 6Career & Scope in Hospitality & Touris m Industry:Hotels & Resorts, Restaurants & Commercial food services, Meeting & Event planning,Destination Managements companies (DMCs), Airlines, Cruises, etc.

Module 7Hospitality Marketing ManagementMarketing functions in hospitality industry - Functions & levels of distribution channels, Majorhospitality distribution channels – travel agents, tour operators, consortia and reservation system,global distribution system (GDS), Internet


Suggested Readings:

1. Hotels for Tourism Development, Dr. J.M.S. Negi , Metropolitan Book Co. (P) Ltd., NewDelhi.2. Dynamics of Tourism, R.N. Kaul , Sterling Publishing Pvt. Ltd., New Delhi,3. International Tourism, A.K. Bhatia , Sterling Publishing Pvt. Ltd., New Delhi ,

4. Hotel Front Office Management, James A. Bardi , Van Nostrand Reinholdn New York ,5. Marketing Management, Philip Kotler , Prentice-Hall of India, New Delhi,6. Marketing Leadership in Hospitality, Robert Lewis & Richard Chambers, VNR,7. Tourism and Hotel Management in India - Anand, M.M,

MBA 3081 TOURISM MANAGEMENTCredits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

This is an introduction to tourism management using a system approach that integrates avariety of hospitality and travel organizations and businesses. It focuses on the understandingof tourism from the perspectives of travelers and destinations, while identifying tourism'seconomic, socio-cultural, and environmental impacts on communities .

Module1Tourism phenomenonUnderstanding Tourism, Growth & development of Tourism, India’s Bio-diversity, Landscape,Environment & Ecology, Main center of Tourism interest in India and abroad.

Module 2Tourism Industry - Major & Minor ComponentsComponents of Tourism Industry- Attraction, Transportation, Accommodation, Refreshment,Shopping, Entertainment, Infrastructure & Hospitality.

Module 3Tour Operator and Travel Agency BusinessAir Transport, Railways, Road, Sea & water ways, History of Travel agencies , Role & functionsof Travel agencies. Role and functions of Indian and International Tour Operators & TravelAgencies, Major national and international Tour Operators & T ravel Agencies, Importance androle of tourist Guides and Escorts.

Module 4Tourism Organistations – Assocations& TypesRole & functions of WTO, ASTA, Role & functions of UFTAA, Role & functions of PATA, &IATA, Importance of tour operations , Major national and international tour operators ,Importance& role of tourist guides , Accommodation, Supplementary accommodation ,Types of TourismResources – Sports, Cultural, Nature Based, Historical & Adventure.

Module 5Travel Formalities and RegulationsPassports: function, types, issuing authority, procedure for obtaining Passport, VISAS: functions,type, issuing authority, procedure for obtaining VISA, Other travel legislations.

Foreign ExchangeCountries and currencies, procedure for obtaining foreign exchange, foreign exchange counters,customs formalities, immigration etc.

Module 6

Heritage of IndiaA glimpse of Indian architectural history , India’s historical monuments , Indian philosophy,Religion & its relevance in cultural diversity , Performance arts – dance & music, Fairs &festivals of India.

Module 7Tourism MarketingConcepts and importance of Tourism marketing, Marketing Functions in Tourism, Tourismmarketing Mix, Tourism marketing Segmentation, Tourism Pricing, Tourism Promotion,Tourism Advertising.


Suggested Readings

1.Hotels for tourism development , Dr. JagmohanNegi, Metropolitan2.Introduction to tourism , P.N. Seth, Sterling3.Tourism: Principles & Practices, Sampadkumar Swain, Oxford University Pres s4.Tourism Marketing, ManjulaChoudhary, Oxford University Press5.Managing Tourism & Hospitality Services, Bruce Prideaux, GiannaMoscardo, Eric Laws, CabiPublication


AGRO –BUSINESS MANAGEMENT

MBA3083 AGRO AND COOPERATIVE MANAGEMENTCredits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

Rural India possess great opportunity in producing, not only of agro -products but also certainraw materials and half-finished commodities for village and small -scale industries. Theobjective of the course is to provide the knowledge related to markets of rural area particularlythe farm based activity and the mode under which business can be operated. It adequatelydeals with the operations, finance and government policies regarding it.

Module1ConceptUnique Features of Indian Rural Markets, Size and the Importance of Rural Market, FactorsAffecting Marketable Surplus.

Module 2ClassificationClassification of Agricultural Products With Particular Reference to Seasonability andPerishability.

Module 3ControlPrice Quotations, Evolution of Agricultural Price Policy, Regulatory Measures by theGovernment, Market Reports Classification and Grading, Quality Control and Standardization,Storage and Warehousing, Government Policy on Storage and Warehousing.

Module 4Price policyIndividual and Collective Bargaining, Domestic Price Policies, Transportation and Ownership,Domestic Trade in Agricultural Products.

Module 5Co-operative MarketingCo-operative Marketing Structure, Need for Development of Co-operative Marketing, Growthand Development Functions of National Agricultural Co-operative Marketing Federation of India(NAFED), Regulated Markets, Chief Features of Regulated Markets.

Module 6Management Function in Co-operativeManagement Functions in Co-operative- Leadership, Planning & Organizing Co-operatives,Project Planning & Implementation of Co-operative.

Module 7IssuesMarketing and Financial Management Issues in Co-operative, Micro Credit Financing Concept,Procurement & Distribution Management in Co-operatives, Legislative Framework of Co-operative.


Suggested Readings

1. Marketing Agricultural products , R.L. Kohls, Printice Hall2. Agricultural Marketing in India, S.S Acharya & N.L Agrawal, Oxford & IBH3. New dimensions of cooperative management , G.S Kamat, Himalaya Publishing House4. Marketing in agricultural products , Prabhakar Rao, Himalaya Publishing House

MBA3085 RURAL MARKETINGCredits: 3L-T-P: 0-0-3Contact Hours: 36-40

Course Outline

The subject intends to provide knowledge regarding rural development and marketingconcepts and process. It concentrates on programs, policies and techniques for the purpose.By the end of the course the students are expected to be well versed in topics like forestry,dairying, animal husbandry and their marketing. This wi ll help the students to take advantageof rural potential.

Module 1ImportanceObject, Scope, Interdependence of Agriculture and Industry, Agriculture and Rural Drought–Prone Programs, Irrigation and Modern Agricultural Technology, Agricultural Prices, Marketingof Farm Products, Problem of Agricultural Marketing, Government Measures, Green Revolution,Utilization of Land and Cropping Pattern.

Module 2ForestForest Resources and Forestry Development, Destruction of Forests, Classification of Forests,Regional Distribution of Forests, Importance of Forests in National Economy, Low Productivityof Forests and Its Causes, National Forest Policy, Forest Development Programs, SocialForestry.

Module 3Animal HusbandryAnimal Husbandry, Dairying and Fisheries, Importance of Cattle, Intensive Cattle DevelopmentProject, Poultry Development, Dairy Industry, Problems of Dairy Industry, Operation of FoodProject, Fisheries and Its Development Programs.

Module 4Rural DevelopmentAgriculture and Rural Development, Rural Industrialization Program, Rural DevelopmentPrograms, Rural Credit, Co-operative Credit Societies and Institution.

Module 5Rural IndustrializationCottage and Small Scale Industries, Meaning and Role of Farm Management with its salientfeatures, Marketable Surplus and Marketed Surplus, Extent of Commercialization of the IndianAgricultural Sectors.

Module 6Farm PlanningManagerial Function and Purpose of Planning in Farm Activities – Principles and Concepts ofFarm Planning.

Module 7Farm EconomyEconomy of Production, Farm Overheads on Fixed Costs, Capital in Farm Business


Suggested Readings

1. Agricultural problems of India . C.B. Mamoria & B.B. Tripathi, Kitab Mahal2. Fundamentals of Agricultural Economics, Sadhu & Singh, Himalay Publishing House3. Rural Marketing, Pradeep Kashyap & S. Raut, Pearson Education4. Rural Marketing, V.C. Mathur, Excel Books


SAFETY MANAGEMENT

MBA 3105 SAFETY MANAGEMENT- ICredits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

This course will help students to acquire the knowledge, skills, and judgment to function as anentry-level practitioner in occupational health and safety. The student will be able tocontribute to the development and maintenance of a healthy and safe work environment.

Module 1IntroductionOverview & Need for Safety, Safety and Productivity, Factors Impeding Safety, Attitudetowards Safety.

Module 2Safety OrganizationThe Size, Types, Advantages and Limitations, Safety Policy, The Function and Structure ofSafety Departments and Committees.

Module 3The Role and ResponsibilityManagement, Supervisors, Workers, Trade Unions and Bipartite Committee in Safety, TheQualification and Role of Safety Professionals.

Module 4Safety Promotion and AwarenessSafety Training Programmes, Personalized Vs Mass Safety Programmes, Safet y AwarenessMeetings, Contests and Competitions, Posters, Displays a nd Exhibits, Public Relations,Suggestion Schemes, Publicity Tools and Kits.

Module 5Safety Management Techniques .

Module 6Safety ProceduresSafety Inspirations, Procedures, Periodici ty, Checklists and Report Forms.

Module 7Safety Review and ControlSafety Sampling, Safety Audit, Safety Survey, Incident Recall Technique and Job SafetyAnalysis.


Suggested Readings

1. Techniques of Safety Management: A Systems Approach, Dan Peterson, American Societyof Safety Engineers.

2. Industrial Safety, Blake Roland, Prentice Hall.

MBA 3107 SAFETY MANAGEMENT- IICredits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

This course will help the students in understanding policies and procedures to preventaccidents, injuries, property loss, and occupational illnesses by eliminating hazardous workingconditions. It ensures proper procedures to investigate accidents and develop correctiveactions.

Module 1IntroductionDefinition of Accidents, Injury, Unsafe Act, Unsafe Condition, Dangerous Recurrence,Reportable Accidents, Hazards, Risks.

Module 2Factors Leading To AccidentsSituational and Environmental Factors.

Module 3Theories of Accident CausationHeinrich Theory, Hapbura Theory, Franklird’s Theory a nd James Tye Multiple Causation.

Module 4Accident InvestigationAnalysis and Classification of Accidents, Identi fication of Key Factors, Corrective andPreventive Actions, Compilation of Accident Statistics, Assessment of Extent of Injury andCompensation.

Module 5Personal Protective EquipmentsTypes And Uses.

Module 6Safety ActsRelevant Sections - The Factories Act 1948, Employees Compensation Act 1923 .

Module 7Safety ActsRelevant Sections- The Indian Electricity Act, Mines Safety Act and Environmental ProtectionAct.


Suggested Readings

1. Industrial Accident Prevention, H.W. Heinrich, McGraw Hill.2. Techniques of Safety Management: A Systems Approach, Dan Peterson, American Society

of Safety Engineers3. Safety at Work, John Ridley, Routledge.

MBA SYLLABUS - 2013

SEMESTER-IV

MBA 4009 BUSINESS ETHICS AND CORPORATE GOVERNANCE


Course Outline

The objective of the course is to give a basic idea about the principles of business ethics. Thestudents must learn about the importance of ethics in day to day life.

Module 1IntroductionConcept, relevance and importance, Ethical principles and relevance in business, Normativeand Justice & Fairness .

Module 2Ingraining Ethics in LifeEthical processes in life, Code of conduct - Managers, public servants, Lawyers, Engineers,Academicians and Medical Practioner.

Module 3Environmental EthicsSustainable Development, Industrial Pollution & Environmental Issues.

Module 4Corporate GovernanceIntroduction to corporate governance, Importance, Issues and Obligations.

Module 5Consumer ProtectionConsumer & Consumer protection and Legal Protection to consumers.

Module 6Employee IssuesRights & responsibilities of employees , privacy issues and Ethical Decision making

Module 7Functional Ethics & Social ResponsibilityConcept of Ethics in Marketing, Finance, Human resource & Information Technology. SocialResponsibility, Theories & benefits of social responsibility.

Minimum 5 cases are to be discussed

Suggested Readings

1. Business Ethics Concepts & Cases ,Velasquez, TMH Publication.2. Ethics & the conduct of Business, Boatright, Pearson Publication3. Business Ethics text and Cases Viswanath Ghosh, Vikas Publication4. Business Ethics, S.K.Chakravorty, TMH Publication.

MBA 4007 BUSINESS LAWCredits: 3L-T-P: 3-0-0Contact Hours: 36-40

Course Outline

The objective of the subject is to acquaint the students with the various laws of business sothat they can handle the business judiciously and decisions should be appropriate. For thispurpose at least 5 cases is to be delivered in the semester .

Module 1The Indian Contract Act 1872Meaning and Nature of Contract, Essentials of a Valid Contract, Types of Contract,

Performance and Discharge of a Contract, Remedies for Breach of Contract.

Module 2Special ContractsIndemnity- Concept, Rights and Duties of Parties, Guarantee - Concept, Difference BetweenIndemnity and Guarantee. Bailment - Concept, Sale, Duties and Rights of Parties, Pledge -Concept, Duties and Rights of Parties, Agency - Introduction and Essentials. Nature ofRelationship- Test of Agency, Agent and Employee

Module 3The Indian Partnership Act 1932Meaning and Nature of Partnership, Essential Elements of Partnership, Partners and Firms,Registration of Firms, Types of Partners, Rights, Duties and Liabilities of Partners,Dissolution of Partnership Firm,

Module 4The Companies Act 1956Meaning, Salient Features and Types of company, Lifting of Corporate Veil, Differencebetween Public and Private company, Formation of Company, Memorandum of Association,Articles of Association, Prospectus.

Module 5Company ManagementDirectors- Appointment and Duties. Managing Director and Board of Directors. Meetings -Board, Statutory, Annual General and Extra Ordinary General

Module 6The Negotiable Instruments Act 1881Definition and Characteristics of Negotiable Instruments, Essent ials of NegotiableInstruments, Negotiation and Discharge of Negotiable Instruments, Crossing of a Cheque.

Module 7The Sales of Goods Act 1930Introduction and features, Distinction Between ‘Sale’ and ‘Agreement to Sell’, Subject -matter of Contract of Sale, Conditions and Warranties.

Minimum 5 Cases is to be discussed

Suggested Readings

1. Business Law: One should Know, Ajay Garg, Navi Publication2. Legal Aspects of Business, Akhileshwa r Pathak, Tata McGraw Hill3. Indian Business Laws, S.K.Aggarawal & K. Singhal, Galgotia Publications Pvt. Ltd.4. Business Law Including Company Law S.S. Gulsan & G.K. Kapoor, New AgeInternational Publishers.5. Business Law, Satish B Mathur, McGraw -Hill6. Mercantile Law, M.C.Kuchhal, Vikash Publications7. Bare Act with short notes/comments( For each Different Laws) - Universal LawPublishing Co. Pvt. Ltd., Commercial Law Publishers( India) Pvt. Ltd.

MBA 4011 ENTREPRENEURSHIP


Course Outline

The course aims at providing the students with a basic framework forunderstanding the process of entrepreneurship and developing capabilities increation, development and operation of entrepreneurial ventures. The students willbe imparted with the necessary skills for managing and facilitating growing businessventures.

Module 1

Introduction

Definition, Concept of Entrepreneurship & Intrapreneurship , Characteristics and skills ofentrepreneurs

Module 2Entrepreneurial DevelopmentEntrepreneurship & Economic development, Contribution of Small enterprises to theeconomy, Entrepreneurial environment, Types of Entrepreneurs.

Module 3Developing the Business PlanGenerating Business Ideas, Selecting a Business Idea, Elements of a Business Plan,

Building Competitive Advantage, Conducting feasibility Analysis.

Module 4Sources of FinanceEquity vs. Debt Capital, Sources of Equity Finance, Institutional finance, VentureCapital, Lease Finance,

Module 5.Forms of Business OwnershipSole Proprietorship, Partnership, Corpora tions and other forms of ownership

Module 6Intellectual Property Management :Importance of innovation, Patents& Trademarks in Small Businesses, Introduction tolaws relating to IPR in India.

Module 7Institutional support for small businesses:Support in areas of Technology, Finance, Infrastructure, Marketing,Entrepreneurship Development


Suggested Readings

1. Hisrich & Peters, Entrepreneurship, Tata McGraw Hill2. Norman M. Scarborough, Essentials of Entrepreneurship & Small Business

Managementl3. Roy, Rajeev, Entrepreneurship, Oxford University Press4. Entrepreneurship Management : Text and Cases, Bholanath Dutta ,Excel Books

MBA 4002 PROJECT

Students will undertake a research project in their Functional or Sectoral area ofSpecialization.

mba (full time & part time) 2013 batch onwards

Documents