mba-111 management concepts · 3 mba-113 managerial economics 40 60 100 4 mba-114 business...

MBA COURSE CURRICULUM

Year-I

Semester I

Subject Wise Assessment

S.NO. SUBJECT CODE SUBJECTS ASSESSMENT

IA EA TOTAL MARKS

1 MBA-111 MANAGEMENT CONCEPTS 40 60 100

2 MBA-112 BUSINESS COMMUNICATION 40 60 100

3 MBA-113 MANAGERIAL ECONOMICS 40 60 100

4 MBA-114 BUSINESS ENVIRONMENT 40 60 100

5 MBA-115 ACCOUNTING FOR MANAGERS 40 60 100

6 MBA-116 MARKETING MANAGEMENT 40 60 100

7 MBA-117 OPERATIONS RESEARCH 40 60 100

*IA – Internal Assessment and EA – External Assessment

MBA-111 MANAGEMENT CONCEPTS Course objective: The purpose of this course is to expose the student to the basic concepts of management in

order to aid the student in understanding how an organization functions.

Course Content:

UNIT I: Nature of Management

Meaning, Definition, its nature purpose, importance & Functions

Management as Art, Science & Profession- Management as social System Concepts of management-Administration-Organization.

UNIT II: Evolution of Management Thought

Contribution of F.W.Taylor, Henri Fayol, Elton Mayo, and Chester Barhard & Peter Drucker to the

management thought.

Various approaches to management (i.e. Schools of management thought) Indian management thought.

UNIT III: Functions of Management

Planning - Meaning - Need & Importance, types, levels – advantages & limitations

Forecasting - Need & Techniques, Decision making - Types - Process of rational decision making &

techniques of decision making

Organizing - Elements of organizing & processes: Types of organizations, Delegation of authority - Need, difficulties in delegation – Decentralization

Staffing - Meaning & Importance, Direction - Nature – Principles, Communication - Types & Importance

Motivation - Importance – theories, Leadership - Meaning - styles, qualities & functions of leaders

UNIT IV: Functions of Management

Controlling - Need, Nature, importance, Process & Techniques,

Coordination - Need – Importance

Note: Case studies/ Activity to be included according to the requirement of modules.

Suggested Readings:

1. Essentials of Management : T.N. Chhabra, Sun India Publications 2. Essentials of Management : Ashwathapa, Himalaya Publications

3. Principles of Management- L.M.Prasad, Sultan Chand & Sons

4. Principles of Management: P C Tripathi & P.N.Reddy, Tata McGrawHill

MBA-112 BUSINESS COMMUNICATION

Course objective: To understand business communication strategies and principles for effective communication in domestic and international business situations.

Course Content:

UNIT I: Introduction

Role of communication – defining and classifying communication – purpose of communication – process of

communication

Characteristics of successful communication – importance of communication in management – communication structure in organization – communication in crisis

Barriers to communication

UNIT II: Oral communication

What is oral Communication – principles of successful oral communication – what is conversation control –

reflection and empathy: two sides of effective oral communication

Effective listening – non – verbal communication

Written communication: Purpose of writing – clarity in writing – principles of effective writing

Approaching the writing process systematically: The 3X3 writing process for business communication: Pre writing – Writing – Revising – Specific writing features – coherence – electronic writing process

UNIT III: Business letters and reports

Introduction to business letters – writing routine and persuasive letters – positive and negative messages- writing memos

What is a report purpose, kinds and objectives of report writing

Presentation skills: What is a presentation – elements of presentation – designing a presentation

Advanced visual support for business presentation types of visual aid

UNIT IV: Employment communication

Introduction – writing CVs

Group discussions – interview skills Impact of Technological Advancement on Business Communication networks – Intranet – Internet – e mails – SMS – teleconferencing – video conferencing

UNIT V: Group communication:

Meetings – Planning meetings – objectives – participants – timing – venue of meetings – leading meetings

Media management – the press release press conference – media interviews Seminars – workshop – conferences

Business etiquettes


Suggested Readings:

1. Business communication - T.N. Chhabra, Sun India Publications 2. Business communication : K. K. Sinha, Galgotia Publishing Company

3. Business communication : Rai, S.M. & Urmila, Himalaya Publishing House

4. General English : Pal, Rajendra & Korlahalli, J.S.Sultan Chand & Sons

MBA-113 MANAGERIAL ECONOMICS

Course objective: Understand the relative importance of Managerial Economics. Know how the application of

the principles of managerial economics can aid in achievement of business objectives. Understand and be able to apply latest pricing strategies.

Course Content:

UNIT I: Microeconomics

Meaning nature and scope. Basic concepts of economics: Static and dynamic approaches, Equilibrium, Utility,

Opportunity cost

Marginal and incremental principles

Microeconomics and business

UNIT II: Theory of demand

Nature of demand for a product, Individual demand, Market demand

Determinants of demand

Elasticity of demand and its determinants. Demand as multivariate function

UNIT III: Theory of Consumer Behavior

Utility analysis, Indifference curve analysis, Applications of indifference curves.

UNIT IV: Theory of production and costs

The concept of production function, production with one and two variable inputs

Optimal input combination

Theory of cost in short run and long run, Revenue function

UNIT V: Theory of firm and market organization

Breakeven analysis, Pricing under perfect competition

Pricing under monopoly, Price discrimination

Pricing under monopolistic competition, Selling cost

Pricing under oligopoly, Kinked demand curve and price leadership

UNIT VI: National income

Concepts, Methods of measuring National Income

Problems in measuring National Income

Circular Flow of Income in 2 Sector and 4 Sector model.

Balance of payments accounting

Classical and Keynesian Models of income determination

https://www.sapnaonline.com/shop/Publisher/Himalaya%20Publishing%20House

Note: Case studies/ Activity to be included according to the requirement of modules. Suggested Books:

1. Principle Of Economics – H L Ahuja, S.Chand

2. Principle Of Economics : D.N.Dwivedi- Vikas Publication

3. Micro Economics - T.R Jain V.K.Ohri, V.K.Global Publications

4. Principle Of Economics - R. S. Bhardwaj, Vrinda Publications

MBA-114 BUSINESS ENVIRONMENT

Course objective: The basic objective of the course is to develop understanding and provide knowledge about

business environment to the management students.

Course Content:

UNIT I: Business Environment and Society

Nature of Business environment; Factors in business environment and their interaction

Business ethics; Social responsibility and social audit; Consumerism and other environmentalist movements

Socio-cultural factors affecting business decision

UNIT II: Business and Economy

Circular flow of economics activities, National income in India; Salient features of the Indian economy;

Inflation and its impact on business, Emerging trends and structure of Indian economy

Decision application of economic statistics

UNIT III: Business and Government

Political environment; Economic role of government planning in India and its implications for business

decision

UNIT IV: Business and Governmental Policies

Government policies and their implications for the business decision, policies towards sick units, BIFR

UNIT V: Business and Law

Main provision of company Act, 1956; Main provision of MRTP, Competition Act, FEMA, and Consumer

Protection Act

Regulation of stock exchange and the role and functions of SEBI, Current developments and analysis of business

Note: Case studies/ Activity to be included according to the requirement of modules. Suggested Readings:

1. Principle Of Economics – H L Ahuja, S.Chand

2. Principle Of Economics : D.N.Dwivedi- Vikas Publication

3. Micro Economics - T.R Jain V.K.Ohri, V.K.Global Publications

4. Principle Of Economics - R. S. Bhardwaj, Vrinda Publications

MBA-115 ACCOUNTING FOR MANAGERS

Course objective: To provide a comprehensive treatment of accounting principles, technique and practices.

Course Content:

UNIT I: Meaning and Scope of Accounting

Overview of Accounting, Users of Accounting,

Accounting Concepts Conventions, Book keeping and Accounting, Principles of Accounting, Basic

Accounting terminologies, Accounting Equation

Overview to Deprecation (straight line and diminishing method)

UNIT II: Accounting Standards and IFRS

International Accounting Principles and Standards; Matching of Indian Accounting Standards with

International Accounting Standards

Human Resource Accounting, Forensic Accounting

UNIT III: Mechanics of Accounting

Double entry system of Accounting, Journalizing of transactions; Ledger posting and Trial Balance,

Preparation of final accounts

Profit & Loss Account, Profit & Loss Appropriation account and Balance Sheet, Excel Application to make Balance sheet

Case studies and Workshops

UNIT IV: Analysis of financial statement

Ratio Analysis- solvency ratios, Profitability ratios, activity ratios, liquidity ratios, Market capitalization ratios

Common Size Statement; Comparative Balance Sheet and Trend Analysis of manufacturing, Service & banking organizations

Case Study and Workshops in analyzing Balance sheet

UNIT V: Working Capital

Concepts of Working Capital and its types, Determinants of Working Capital

Methods of calculating Working Capital, Working Capital Financing

Cash Flow Statement: Various cash and non-cash transactions

Flow of cash, Difference between cash flow and fund flow

Preparation of Cash Flow Statement and its analysis


Suggested Books: 1. Financial Accounting - Ranjana Sharma, Galgotia Publishing House

2. Introduction to Accounting, S N Maheshwari, Vikas Publications.

3. Accounting for Management : S.K. Bhattacharya & John Dearden, Vani Educational Books

MBA-116 MARKETING MANAGEMENT

Course objective: Assess market opportunities by analyzing customers, competitors, collaborators, context, and the strengths and weaknesses of a company.

Course Content:

UNIT I: Marketing

Nature & Scope of Marketing, Concepts - production, Product, Selling

Marketing & societal marketing

Marketing environment

UNIT II: Consumer buying behavior

Consumer decision making process (five step model)

Factors affecting consumer buying behavior

UNIT III: Market segmentation & Marketing mix

Need, Concept, Nature, Basis & strategies, Mass marketing vs. Segmentation.

4ps of products & 7ps of services

Components & factors affecting marketing decisions

UNIT IV: Product decisions

Product definition, New product development process, and product life cycle

Positioning, branding, Packaging & labeling decisions

UNIT V: Pricing decisions & Product promotion

Importance, Objectives & strategies.

Promotion mix and factors affecting promotional decisions.

UNIT VI: Distribution

Channel decisions, Types & factors,

Physical distribution system & its Components


Suggested Readings:

1. Marketing Management - T.N Chabra, Dhanpat Rai & Co (P) Ltd

2. Marketing Management- Philip Kotler, Pearson 3. Marketing Management: L.M.Prasad, Sultan Chand & Sons

MBA-117 OPERATIONS RESEARCH

Course objective: Understand the importance of the use of OR application in decision Making environment.

Course Content:

UNIT I: Operations Research

Meaning, Significance and scope; History of OR, Applications of OR

OR Models. Linear Programming Problems (LPP) introduction

Problem formulation, Graphical solutions

UNIT II: Transportation Problems

Introduction, transportation model, north west corner method (NWCM)

Row and column minima (LCET), VAM

Optimality test-stepping stone and MODI method

UNIT III: Assignment Problems

Introduction, Hungarian method

Typical assignment problems like optimal assignment of crews and travelling salesman problem

UNIT IV: Game Theory

Introduction, Two persons zero sum games, Pure strategies, Saddle point, Mixed strategies,

Dominance Method

UNIT V: CPM and PERT

Introduction, Time estimates, Slack, Float, Finding critical paths, Problem solving.

Suggested Readings:

1. Sharma, J.K., Operations Research, Macmillan, New Delhi, 3rd Ed., 2007.

2. Taha, H.A., Operations Research, Prentice Hall of India 8th Ed., 2007.

3. Kapoor, V.K., Operations Research, Sultan Chand & Sons 7th Ed., 2007.

4. Panneerselvam, R., Operations Research, Prentice Hall, 2nd Ed., 2007.

5. Gupta, P.K. Hira, D.S., Operations Research, S. Chand & Company, 2008.

MBA COURSE CURRICULUM

Semester II

Subject Wise Assessment

S.NO. SUBJECT CODE SUBJECTS ASSESSMENT

IA EA TOTAL MARKS

1 MBA-221 HUMAN RESOURCE MANAGEMENT 40 60 100

2 MBA-222 FINANCIAL MANAGEMENT 40 60 100

3 MBA-223 PRODUCTION & OPERATIONS

MANAGEMENT 40 60 100

4 MBA-224 BUSINESS RESEARCH METHODOLOGY 40 60 100

5 MBA-225 COMPUTER APPLICATIONS IN

MANAGEMENT 40 60 100

6 MBA-226 BUSINESS STATISTICS 40 60 100

7 MBA-227 ORGANIZATIONAL BEHAVIOUR 40 60 100

*IA – Internal Assessment and EA– External Assessment

MBA-221 HUMAN RESOURCE MANAGEMENT

Course Objective: In this course the students will learn the basic concepts and frameworks of Human Resource

Management (HRM) and understand the role that HRM has to play in effective business administration.

Course Content:

UNIT I: Essentials of HRM

Nature of HRM, Scope, functions and importance of HRM, HRM vs.HRD

SHRM: Introduction, Characteristics and scope of SHRM

SHRM vs. Conventional HRM

Barriers to strategic HRM, Linking HR strategy with business strategy

HRM linkage with TQM & productivity

UNIT II: Human Resource Planning and Employee Hiring

Nature of job Analysis, job design, Human Resource Planning

Demand forecasting for manpower planning, HR supply forecasting

Factors influencing HRP

Employee hiring- Nature of Recruitment, Sources of recruitment

Employee selection, Process of employee selection, Recent trends in recruitment

UNIT III: Employee Training & Development

Nature and importance of Training, Methods and types of training

Career planning, Promotion, Transfer, Demotion and separation

Performance Appraisal: Meaning and types of appraisal

Job Evaluation: Meaning and methods of job evaluation

UNIT IV: Compensation Management and Employee Relations

Introduction to compensation management

Components of employee and executive compensation,

Factors affecting employee compensation

Employee incentive schemes, and recent trends in compensations management.

Meaning and nature of employee relation and industrial relations


Suggested Books:

1. Human Resource Management, L.M.Prasad, Sultan Chand and Sons

2. Human Resource Management - V.S.P. Rao, Excel Books

3. Personal Management: C. B. Mamoria., Himalaya

4. HRM & Personnel management - Aswathappa, K , Tata Mc Graw Hill

MBA-222 FINANCIAL MANAGEMENT & CORPORATE FINANCE

Course Objectives: To gain an understanding on the use of basic business financial management concepts and tools of analysis such as valuation.

Course Content:

UNIT I: Introduction to Finance & Corporate Finance

Finance & its scope Financial Decisions

Sources of Finance Time Value of Money

Profit maximization vs. Wealth maximization

Functions of Finance Manager in Modern Age

Corporate Finance Introduction:– Nature and Scope

Concept of Risk and Return

UNIT II: Investment Decision

Concept of Opportunity Cost, Cost of Debenture, Preference and Equity capital, Composite Cost of Capital

Cash Flows as Profit and components of Cash Flows

Capital Budgeting Decisions, Calculation of NPV and IRR

Excel Application in Analyzing Projects

UNIT III: Financial Decision: Capital

Structure, Relevance and Irrelevancy theory

Leverage analysis – financial, Operating and combined leverage along with its implications, EBIT EPS

Analysis, Point of Indifference .

UNIT IV: Dividend Relevance

Factors affecting Dividend Policy, Forms of Dividends, Types of Dividend Policies

Dividend Models: Walter and Gordon Model, Miller- Modigliani(MM) Hypothesis

UNIT V: Indian Financial System

Role of Financial Institution, Primary and Secondary Market,

Lease Financing, Venture Capital, Mutual Funds. Introduction to Derivatives


Suggested Books: 1. Financial Management - R.P Rustogi, Galgotia Publishing House.

2. Financial Management – S.N.Maheshwari, Sultan Chand & Sons.

3. Introduction To Accountancy, S.N. Maheshwari and S.K. Maheshwari.Sultan Chand and Sons.

MBA-223 PRODUCTION OPERATIONS & MANAGEMENT

Course Objective: To understand the role of Operations in overall Business Strategy of the firm. To understand

the application of operations management policies and techniques to the service sector as well as manufacturing firms.

Course Content:

UNIT I: Production and operations management

Functions and relationship with other functional areas

Facility location decision, layout decision

Product and process layout & Capacity planning

UNIT II: Production planning and control

Planning, scheduling, routing etc.

Assembly line balancing

UNIT III: Work Study

Method study and time study, Work simplification

Productivity linked incentives

UNIT IV: Inventory

Nature and importance of inventory, Functions and objectives

Requirements for effective inventory management, Inventory Cost

Inventory Classification system, ABC Analysis, EOQ Models

Economic Production Quantity Model

UNIT V: Supply Chain Management

Need of Supply Chain Management, Benefits

elements of SCM, Logistics EDI, Requirements for SCM, Steps & Optimization

UNIT VI: Just in Time Method

JIT and lean operations

JIT in services

Suggested Books: 1. Production and Operations Management: K.Sridhara Bhat, Himalaya Publications.

2. Production Planning & Control - Badi And Badi, Vrindha Publication.

3. Production and Operations Management CHUNAWALA & PATEL ( (Himalaya Publication).

4. Modern Production/ Operation Management John Wiley, New York.

MBA-224 BUSINESS RESEARCH METHODS

Course Objective: To acquire skills to locate problem areas in organizational settings, and plan, organize, design, and conduct research to help solve the identified problems.

Course Content:

UNIT I: Research

Definition, Meaning, Importance types and Qualities of Research; Research applications in functional areas of

Business, Emerging trends in Business research

Research & the Scientific Method: Characteristics of scientific method. Steps in Research Process Concept of

Scientific Enquiry: – Formulation of Research Problem – Management Question – research Question – Investigation Question Research Proposal – Elements of a Research Proposal, Drafting a Research Proposal,

evaluating a research proposal

UNIT II: Research design

Concept, Features of a good research design, Use of a good research design; Qualitative and Quantitative

research approaches, Comparison – Pros and Cons of both approaches

Exploratory Research Design: Concept, Types: Qualitative techniques – Projective Techniques, Depth

Interview, Experience Survey, Focus Groups, Observation

Descriptive Research Designs: Concept, types and uses. Concept of Cross-sectional and Longitudinal

Research Experimental Design: Concept of Cause, Causal relationships, Concept of Independent & Dependent variables, concomitant variable, extraneous variable, Treatment, Control group

UNIT III: Scaling & measurement techniques

Concept of Measurement: Need of Measurement; Problems in measurement in management research – Validity and Reliability. Levels of measurement – Nominal, Ordinal, Interval, Ratio

Attitude Scaling Techniques: Concept of Scale – Rating Scales viz. Likert Scales, Semantic Differential

Scales, Constant Sum Scales, Graphic Rating Scales – Ranking Scales – Paired comparison & Forced Ranking

– Concept and Application

UNIT IV: Sampling

Basic Concepts: Defining the Universe, Concepts of Statistical Population, Sample, Characteristics of a good

sample. Sampling Frame (practical approach for determining the sample frame expected)

Sampling errors, Non Sampling errors, Methods to reduce the errors, Sample Size constraints, Non Response

Probability Sample: Simple Random Sample, Systematic Sample, Stratified Random Sample, Area Sampling

& Cluster Sampling.

Non Probability Sample: Judgment Sampling, Convenience Sampling, Purposive Sampling, Quota Sampling & Snowballing Sampling methods.

Determining size of the sample – Practical considerations in sampling and sample size, Sample size

determination

UNIT V: Data Analysis

Editing, Coding, Tabular representation of data, frequency tables, Construction of frequency distributions,

Graphical Representation of Data: Appropriate Usage of Bar charts, Pie charts, Histogram, Leaf and stem,

Candle stick, Box plots.

Bi-variate Analysis: Linear Regression Analysis: Meaning and two lines of regression; relationship between

correlation and regression co-efficient, Cross tabulations, Chi-square test;

Hypothesis: Qualities of a good Hypothesis –Framing Null Hypothesis & Alternative Hypothesis. Concept of Hypothesis Testing – Logic & Importance. Test of Significance: Small sample tests: t (Mean, proportion) and

F tests, Z test

On parametric tests: Binomial test of proportion, Randomness test; Analysis of Variance: One way and

two‐way Classifications, Interpretation of the given data and scenario analysis is expected for appropriate managerial decision inferences to be drawn

Suggested Books:

1. Business Research Methods - C R Kothari, New Age publications 2. Business Research Methods :C Murthy.

3. Marketing Research: G.C Berri

4. Marketing Research Methods for Business students by Mark Philip & Saunders Lewis, Pearson

MBA-225 COMPUTER APPLICATIONS IN MANAGEMENT

Course Objective: The course aims to provide knowledge about basic components of a computer and their

significance. To provide hands on learning of applications of MS Office and Internet in businesses.

Course Content:

UNIT I: Conceptual Framework

Hardware: (a) Input devices - keyboard, printing devices, voice speech devices, scanner, MICR, OMR, Bar code reader, digital camera etc. (b) Output devices - Visual Display UNIT, printers, plotters (c) Storage Devices

– Magnetic storage devices, Optical storage devices, Flash Memory

Software: Types of software with examples; Introduction to languages, compiler, interpreter and Assembler

Operating System Functions, Types and Classification, Elements of GUI based operating system

UNIT II: Communication Technology

Network and Internet: Types of computer networks (LAN, WAN and MAN), Network topologies, EDI

Internet: Netiquettes, Architecture & Functioning of Internet, Basic services over Internet like WWW, FTP,

Telnet, Gopher, IP addresses, ISPs, URL, Domain names, Web Browsers, Internet Protocols, Search engines, e-

mail

UNIT III: Office tools for Business

Use of MS-Office: Word: Paragraph formatting, Page formatting, Header and footer, Bullets and numbering,

Finding and replacing text, Mail merge, Macros

Cell referencing, Ranges

Excel: Formulae, Functions, Auto sum, Copying formula, Formatting data, creating charts, creating Database,

sorting data, filtering

Power Point: Formatting text on slides, Inserting charts, adding tables, Clipping, Slide animation, Slide shows

UNIT IV: Information System Classification

Concept of Data and Information, Operations Support System (OSS), Management Support System(MSS),

Transaction Processing System(TPS), Process Control System (PCS), Enterprise Collaboration System(ECS), Management Information System(MIS), Decision Support System (DSS), Executive Information System(EIS).

Artificial Intelligence (AI)

Applications of Artificial Intelligence: Neural Networks, Fuzzy Logical Control System, Virtual Reality, Expert

System (ES)

UNIT V: Information Systems for Business

Applications: Enterprise Resource Planning (ERP), Customer Relationship Management (CRM)

Security and Ethical Challenges Of IT, Business Ethics, Technology Ethics; Cyber Crime and Privacy Issues,

Cyber Laws, IT Act 2000


Suggested Books:

1. Management Information Systems- D.P. Goyal, Macmillon.

2. Nasib Singh Gill – Handbook of Computer Fundamentals, Khanna Publishing House, Delhi

3. Shrivastava-Fundamental of Computer& Information Systems (Wiley Dreamtech) 4. Leon A and Leon M - Introduction to Computers ( Vikas, 1st Edition).

.

MBA-226 BUSINESS STATISTICS

Course Objective: To compute and understand the measures of central tendency, symmetrical and asymmetrical distribution, patterns..

Course Content:

UNIT I: Introduction

Definition of statistics, Statistical data, Statistical methods, Function of statistics, Scope of statistics, Limitations

of statistics

Collection of data, Secondary data, Internal data, Primary data, Presentation of data, Classification of data

Formation of frequency distribution, Classification according to class intervals, Principals of classification,

Tabulation of data

UNIT II: Central Tendency

Measures of central tendency Objective of averaging, Characteristics of a good average

Arithmetic mean, Geometric mean, Harmonic mean, Median, mode, Skewness, and Kurtosis

UNIT III: Probability

What is probability, Elements of set theory, Counting techniques, Events, Additive law, Conditional probability,

Multiplication law

Dependent events, Independent events, Bayes theorem, and problems

UNIT IV:

Probability distributions Random variable, probability function, Binomial distribution, Poisson distribution,

Normal distribution, Uniform distribution, Exponential distribution.

UNIT V: Hypothesis Testing

Tests of Hypothesis and chi square and t square test Introduction, procedure of testing hypothesis, type I &

Type II errors

One-tailed and two tailed tests, test hypothesis concerning large samples, testing hypothesis about population mean, Chi-square distribution, Chi-square test


Suggested Book:

1. Quantitative Techniques in Management – N.D.Vohra, Tata McGraw Hill

2. Quantitative Techniques for Managerial Decisions : G V Shenoy, UK Shrivastava and S C Sharma, New Age International Publishers

3. Business Statistics - R. S. Bhardwaj, Excel Books.

4. Statistical Methods : S.P.Gupta - Sultan Chand & Sons

MBA-227 ORGANIZATIONAL BEHAVIOUR

Course Objectives: To enhance the understanding of the dynamics of interactions between individual and the

organization.

Course Content:

UNIT I: Introduction to OB

The meaning of OB, Why study organizational behaviour, Fundamentals of individual behaviour

Determinants of Personality, Types of personality, Personal effectiveness

Attitudes: Meaning, Types, Components, Theory of attitude formation and attitude change

UNIT II: Foundation of Group Behaviour Group:

Meaning, types, group dynamics, group cohesiveness

Meaning of Interpersonal Behaviour& Interpersonal skills, Transactional Analysis, Johari Window, FIRO – B,

MBTI

UNIT III: Motivation

Meaning & definition, Traditional theory of Motivation: Maslow’s, Herzberg’s, McClelland, Contemporary

theories of Motivation: Self Determination Theory, Self Efficacy Theory, Vroom’s Expectancy Theory, Equity Theory, Reinforcement Theory, OB MOD

Perception: Meaning, Process, Principles and errors of perception, Managerial & behavioural applications of

perception

UNIT IV: Leadership

What is leadership, Types of leaders and leadership styles, Traits and qualities of effective leader, Trait theory, LSM – Leadership Situational Model

Team Building, Tuckman Model of Team Development

UNIT V: Organizational Change

Meaning of organizational change, Approaches to managing organizational change

Creating a culture for change, Implementing the change, Kurt Lewin Model of change


Suggested Books:

1. Organizational Behaviour- LM Prasad, Sultan Chand & Sons

2. Organizational Behaviour- Udai Parekh, oxford University Press 3. Organizational Behaviour – K .Aswathappa, Himalaya Publishing House.

mba-111 management concepts · 3 mba-113 managerial economics 40 60 100 4 mba-114 business...

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