Mayur MahajanFlat No. 2, Plot No. 26, Deepa Apartment, Rambaug Colony, Paud Road,

Kothrud, Pune – 411038Email: mayurashokmahajan@gmail.com Mobile: +91-9158466370

Profile Statement:1. Dedicated Social Media Expert and Digital Marketer.2. Excellent internet sourcing and research skills.3. Proactive team player and strategic thinker.4. High standards of ethics, accountability and responsibility.5. Quick learner, highly self motivated and passionate professional.

Academic Profile:1. Certificate Course in Digital Marketing from EduPristine. April 2016 to July 2016 2. Post Graduate Diploma in Management, Human Resources (PGDM – HR) from MIT School of

Business, Pune. Year of Graduation – March 20123. Bachelor of Arts (BA) from S.P College, Pune. Year of Graduation – June 2009

Summary of Skills and Experience:1. Hardworking professional with equal expertise in HR and Marketing functions.2. Master sourcer and recruiter with expertise in social recruiting and passive search skills.3. Certified talent acquisition professional from The Sourcing Institute, USA.4. Expert writing and communication skills.5. Expert hands on experience with Pay Per Click (PPC). Have created ads, find keywords based

on costs and hits. Daily analysis of PPC, create PPC reports. Full knowledge of AdWords.6. Expert hands on experience of social media profiles such as LinkedIn, Facebook, Twitter, Google

Plus, Instagram and Youtube. Handled multiple accounts and profiles across channels.7. Expert in Marketing Automation and scheduling tools like Hootsuite, Klout, TweetDeck etc.8. Expert in generating, analyzing and consolidating website performance reports from Marketing

Grader, Alexa and Website Planet and a host of other resources.9. Excellent grasp of SEO, SEM and keywords research. Have created and analyzed reports for the

same.10. Expert in writing blogs, speaker kits on and for variety of topics, industries and marketing and

recruitment industry and small business specific.11. Expert in Google Analytics, AdWords, AdSense.12. Can create viable strategies to make the Marketing department a whole and standalone profit

center.13. Expert of social media and LinkedIn compliance.14. Expert in creating business cases, strategy documents, process documents and presentations.15. Excellent hands on experience of Youtube SEO and SEM.16. Can build websites using WordPress.17. Excellent hands on expertise in sales lead generation and ESP usage. Have worked extensively

on Constant Contact, MailChimp, StreamSend, Vertical Response and other ESP’s.18. Expert in consolidating, analyzing and creating reports on Facebook and Twitter insights.19. Expert in handling queries related to LinkedIn and other social mediums.20. Daily upgrade of knowledge pertaining to social media marketing and digital marketing channels

and options.21. Expert level of research skills using internet.

22. Expert in resume and job description creation. Proven candidate resume sourcing and candidate recruiting skills.

23. Expert in handling all employee engagement, CSR activities. 24. Expert in negotiating corporate tie ups.25. Can work under extreme pressure, deadlines and limited budgets.26. Expert in planning and executing big events.27. Hands on expertise on various HRMS and HRIS software’s like Orange HRM and PeopleSoft.28. Expert in analyzing social reach on Instagram through Iconosquare.29. Can work efficiently on Microsoft Word, Excel and Powerpoint.

Work Experience:Title: Social Media Marketing Freelancer Company: SelfDuration: June 2015 to presentProjects:

1. Project Name: International Student Network (ISN)Project Duration: November 2015 to February 2016Job Responsibilities:

Drive awareness of ISN Study In America Education Expo 2016 for India on Facebook and other social media channels.

Create, Post and Share content, posts, images and status updates for Spring 2016 India Expo on Facebook and other social media channels.

Find ways and means to create Facebook Ads to drive maximum awareness of the seminars.

2. Project Name: Social Media Associate – Full Time OnsiteProject Duration: June 2015 to September 2015Job Responsibilities:

Create and update marketing strategy plans for the company with focus on social media and digital marketing.

Create and write Case Studies and Blogs for the company. Create SEO and SEM strategies for the website. Aggressively market the company and its expertise on social media and digital platforms. Publish social content on the company’s social profiles. Make the company culture viral through updates and posts related to employee engagement

initiatives taken up by the HR department. Help the HR department, in posting job vacancies through social media channels to attract new

workforce. Help the Sales Department by making the company visible to prospective clients. Analyze daily the social impact of the posts and updates on social media platforms through

Google Analytics. Source and curate database of emails for sending bulk emails through email service providers.

Create email templates and campaigns for sales lead generation. Create and run Adwords campaigns for driving sales through paid searches. Create Press Releases to promote the business and drive sales on paid as well as free PR

websites.

Secondary Responsibilities –

Create feasibility reports on the various niche social media platforms that can be used for social media and digital marketing.

Create strategies and plan of action for implementing PPC Advertising. Create strategies for PR Activities for the company. Expand the marketing operations to create a new department of Marketing.

3. Project Name: Bilingual Social Media Project ManagerProject Duration: October 2015 Job Responsibilities: Cannot mention, as I have signed a no disclosure agreement.

4. Project Name: Social Media Marketing Content PlanningProject Duration: November 2015 to December 2015Job Responsibilities: Created Facebook Content Calendar for two local eating joints.

5. Project Name: SEO BuilderProject Duration: March 2016Job Responsibilities:

Tattoo Artist: Created a master list of SEO keywords based on the skills of the artist and competition in the market. Also created a mind map of action on how to manipulate Google search results.

Voice over Artist: Created a master list of selected keywords related to voice over artists and their related work which will help the artist get clients and get reasonable visibility on search engines and social media.

6. Project Name: AdWords and Social Media Manager – Full Time OnsiteProject Duration: April 2016 to May 2016Job Responsibilities:

Create AdWords and SEO Keywords Strategy and Content Implementation Calendar for Market Research.

Create Ad copies and generate keywords to attract buyers for different market reports every day. Teach the newly formed Marketing team all about Social Media and its best practices.

7. Project Name: Business Development and Training Head – Full Time OnsiteProject Duration: June 2016 to presentJob Responsibilities:

Acquire clients for a newly established startup RPO. Send emails and call prospects delivering them the value proposition of the company. Train the staff in staffing and recruiting best practices. Growth Hacker for increasing the startups presence on LinkedIn.

Title: Senior Internet Marketing SpecialistCompany: iPlace USA

Duration: May 2014 to June 2015Job Responsibilities:Primary Responsibilities –

1. Working closely with the Marketing Manager,implement entire internet marketing plan to drive traffic to iPlace websites and convert them to sales.

2. Oversee the Marketing team's efforts, focusing on driving quality, targeted U.S. traffic to our two websites (sales) and Indian traffic to our Indian web site (domestic recruiting). Support, train, and assist in the overall development of the team.

3. Search and identify complementary constructs (contacts, groups etc.) within social networks in the specified market segment, and broadcast these opportunities to the rest of the Marketing Team.

4. Identify and share information on new social technologies, web sites, mobile applications and other opportunities.

5. Promote iPlace web sites across all social media constructs (tweets, status updates, discussion boards, groups, etc.).

6. Build and maintain a Marketing Dashboard (report) for use by Senior Management.

Secondary Responsibilities -

1. Develop and share templates and sample content for posting comments, provide feedback, offering existing content, inviting users of social media sites to visit iPlace sponsored blogs and websites.

2. Develop relationships, feed teaser content, and actively pursue online activities to forge awareness of iPlace's online recruiting and candidate sourcing opportunities.

3. Provide feedback on mandatory training on internet marketing practices provided through our trainers in iPlace Academy for all incoming staff.

4. Be completely responsible for implementing new projects such as new email campaigns, new PPC strategies, SEO activities, etc. as planned and reporting on their effectiveness.

Title: Social Media SpecialistCompany: iPlace USA Duration: January 2013 to May 2014Job Responsibilities:

1. Responsible for implementing programs to drive targeted traffic from social network properties to all iPlace domains.

2. Drive traffic primarily to new online initiative.3. Working on a major web initiative which is poised to change how small businesses recruit

qualified staff.4. Market and build businesses through professional and social networks like LinkedIn, Facebook

and Twitter.Role and Responsibilities:

1. Work closely with the Marketing Lead to implement the entire social media marketing plan to drive traffic to iPlace websites and converting them to sales.

2. Search and identify complementary constructs within social networks in the specified market segment and broadcast these opportunities to the members of social media team.

3. Identify and share information on new social technologies, websites, mobile applications and other opportunities.

4. Promote updates to the company website and blog posts, distribute news about launches and promote all events and milestones about the company throughout the network.

5. Develop quality and meaningful connections with potential clients and future employees.6. Promote iPlace websites across all social media constructs.7. Develop and share templates and sample content for posting comments, provide feedback, offer

existing content, invite users of social media sites to visit iPlace sponsored blogs and websites.8. Develop relationships, feed teaser content and actively pursue on-line activities to forge

awareness of iPlace's online recruiting and candidate sourcing opportunities.9. Provide feedback on mandatory training on social media practices provided through trainers in

iPlace Academy for all incoming staff.10. Write articles for publications.

Title: SourcerCompany: iPlace USA Duration:April 2012 to January 2013 Job Responsibilities:

1. Sourcing active candidates from job boards like Monster, CareerBuilder, and Dice2. Sourcing passive candidates from search engines like Google, Yahoo, and social networking

tools such as LinkedIn and Facebook 3. Finding contact details for passive candidates from online business directories like Jigsaw and

Lead411, and white pages like 411 and Dexonline4. Validating emails and contact details through IPAddressLocation.org, Archive.org, Who.is,

Zoominfo.com, Switchboard.com etc.5. Working on Applicant Tracking Systems (ATS) like Bullhorn, Ceredian, Jobvite and CATS6. Sending descriptive e-mails to clients that include search criteria for each job order along with

search observations7. Compiling candidate submittal reports for each job order that include a ranking (Hot/Warm/Okay)

for each candidate and a detailed reason for the ranking8. Maintaining daily and weekly operational reports.9. Thorough knowledge of recruiting process from sourcing to recruiting for different employment

types including W2, Corp-to-Corp, 1099 for U.S. Citizens, GC, H1-B, TN-1, and EAD holders.10. Active Search: Resume search of active candidates from job boards such as Monster,

CareerBuilder, Dice, Job Diva and Hot Jobs.11. Passive Search: Search for candidates on various sites such as LinkedIn, Spoke, Jigsaw and

social networking. Using advanced AIRS techniques also identify candidates through search engines.

Social Profiles:1. LinkedIn: https://in.linkedin.com/in/mayuramahajan

2. Twitter: https://twitter.com/_MayurMahajan_

3. Facebook: https://www.facebook.com/imaginemayur

4. G+: http://gplus.to/MayurM

Achievements at Work:1. Proven skills in social media candidate sourcing through Facebook and Twitter.

2. Drove more than 10,000 US based traffic to the company websites through social media.3. Successfully implemented PPC campaigns to bring in more business.4. Proven skills in passive internet research skills and sales lead generation.5. Created competition mapping reports on competitors. Created website audits reports to enhance

user friendliness for the website.6. Was able to successfully SEO and tag more than 35 corporate videos in a single day. 7. Successfully executed the first High Performance Hiring Executive Summit 2014 organized jointly

by iPlace USA and The Sourcing Institute. Did a successful LIVE broadcast over Twitter and Facebook.

8. Created viable business case for use of ESP’s for bringing in more business.9. Increased social media reach for previous company from zero engagement to three percent week

on week basis.