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May 6, 2011 2012 Health Care Program Changes: Employee Education Strategy STRICTLY PRIVATE AND CONFIDENTIAL DRAFT 4.29.11 – v3

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May 6, 2011

2012 Health Care Program Changes: Employee Education Strategy

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DRAFT 4.29.11 – v3

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EHealth Care Strategy Working Group; Health Care Project Update: 05/06/11

A New Direction in Health Care for JPMorgan Chase

Encourages employees and their families to take a more active role in their health care by:

Motivating them to use their preventive care benefits, which are covered at 100% (including preventive prescription medications)

Offering financial incentives to “do the right things,” including health care education and wellness activities, which will help them stay healthier and effectively use the new plan

Asking them to become more knowledgeable about how their plan works, and the associated costs, so they can make the best decisions in order to receive quality health care for themselves and their families

Strengthens JPMC’s commitment to help employees become better health care consumers by:

Enhancing its current suite of online tools, including: Quality ratings for doctors and hospitals so people can evaluate and choose the best quality

providers for their own personal needs Cost estimates so people will know before they receive care what the services will cost

Making access to health care resources easier, including: Free, onsite access to quality physicians at our largest locations Clinical resources for health coaching and management of chronic condition

In 2012, JPMC is introducing a new health plan that will redefine our commitment as a company and as individuals to staying healthy while we manage health care costs. This new plan:

“Taking care of your health and your family should be top priorities, and it’s important that companies help employees take control of their well-being.”

~ Jamie Dimon Better Everyday Newsletter; Issue 1, July 2010

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What We’ll Cover Today

Update progress on development of overall education strategy up to Annual Enrollment

Outline Leadership/HR/Manager Alignment education strategy and activities

Review Employee Education announcement strategy and activities

Review preliminary plan and discussion items for Round 1 of Employee Focus Groups

Next steps

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The Engagement Approach From 50,000 Feet

HR(HR Learning

Session)Managers

Employees / Families

Executives / Senior

Managers

HR LOB CDH Champions & Employee Readiness Teams

Health Care Strategy Working Group

Training Sessions

Training Sessions

Regular Meetings

ToolkitseLearning Tools, etc.

Email at work & Mail to Homes

Employee Meetings

Training Sessions

Toolkits Toolkits

Au

die

nce

sC

han

ne

ls

Onsite Marketing Collateral

Steering Committee

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Building the Employee Education Experience

May June July August Sept. Oct

5/6: Working Group Session

5/10-5/11: Sr. HR Leadership Development Program

7/11: J. Dimon email

7/18: J. DonnellyEmail/letter mailed home

7/25: Targeted LOB emails from LOB leaders, may be accompanied by a video (includes link to My Health Portal)

My Health portal goes live• Company Home article• Posters• Table Tents• Postcards•Quiz

10/X: Annual Enrollment Begins

9/5: Whiteboard #4 and/or E-mag #4(4)

9/12: Whiteboard #5 and/or E-mag #5(4)

9/19: Whiteboard #6 and/orE-card #6(4)

9/26: Pre-enrollment newsletter mailed

8/1: Banner ads & worksite marketing collateral continues

8/8: Special Edition newsletter mailed

8/15: Whiteboard E-learning module #1and/or E-card w/link to Fact Sheet or E-mag #1(4)

8/22: Whiteboard #2 and/or E-mag #2(4)

8/29: Whiteboard #3 and/or E-mag #3(4)

8/26-Mid OctoberEmployee

Meetings/Webinars

(1) Led by Bernadette Ulissi(2) Led by Steering Committee/HROC Member(3) Led by Corporate Benefits(4) Focus group findings and mgt input will determine final content

Unless otherwise indicated, emails and home mailings will be directed to all U.S. employees

Round 1 Employee

Focus Groups 5/23-6/3

Round 2 Employee

Focus Groups 7/18-8/5

5/16–6/10 Exec/Senior Mgr

Training Sessions(2)

Late June-Early JulyMgr Training

Sessions

Mid-MaySteering Committee/

HROC Training)(1)

Early-Mid June: HR Learning Sessions(3)

8/8 – 10/1 At Worksite--Marketing CollateralPrintouts of Fact Sheets and E-Mags available

Regular Steering Committee/HROC updates; LOB-specific communications

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Employee Education (Continued)

JPMC will make the “official” change announcement to all U.S. Employees in July 2011

Week of 7/11 Week of 7/18 Week of 7/25

Deliverable Message from Jamie Dimon Message from John Donnelly Message from LOB Leadership

My Health Portal goes live

Audience All U.S. employees All U.S. employees & their families

LOB employees All U.S. employees & their families

Versions One One [TBD] One

Media Email Email and print mailed to homes

Email Internet-based resource

Purpose/Content

Sets the stage for what's happening; business rationale; overall commitment to employees re: health & wellness.

Provides more detail about how the health plan is changing, including a general discussion of what it means to have an account-based plan and how the vendors will be streamlined, how and when employees will learn more about the plan so they can make good decisions and use their benefits wisely, how JPMC is going to help financially (e.g., the funding incentives).

Reinforce/support messages from Jamie and John and provide a business-specific point of view about the new plan. Also previews upcoming communication, includes a link to the new My Health portal and reassures employees that the business will help support the education efforts.

Provides a wealth of wellness resource and serves as one-stop shop for information on an ongoing basis.Note: Go-live supported with posters, tent cards and postcards through week of 8/1

May and June are focused on Leadership/HR/Manager education and alignment

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Employee Education (Continued)

Building awareness levels and alleviating “pain” points will begin in earnest in August

Week of 8/8 Week of 8/15 Week of 8/22 Week of 8/29

Deliverable Special edition newsletter Whiteboard E-Learning Module #1 and/orE-card with link to Fact Sheet or E-mag #1

Whiteboard E-Learning Module #2 and/orE-card with link to Fact Sheet or E-mag #2

Whiteboard E-Learning Module #3 and/orE-card with link to Fact Sheet or E-mag #3

Audience All U.S. employees All U.S. employees All U.S. employees All U.S. employees

Versions One One One One

Media Print mailed to homes and PDF posted on My Health portal

E-cards with links to whiteboard video and E-mag or Fact Sheet on My Health

E-cards with links to whiteboard video and E-mag or Fact Sheet on My Health

E-cards with links to whiteboard video and E-mag or Fact Sheet on My Health

Purpose/ Content

Provides a high-level introduction to new account-based plan options, HRA and wellness incentives. Introduces new networks and previews e-learning modules and fact sheet series. Will not include specific or personalized financial details (e.g., HRA core funding amounts, deductibles)

Each E-learning whiteboard module, Fact Sheet, or E-mag will focus on one topic. Specific content will be driven by employee focus group results and input from JPMC team. Possible topics include: Using Your HRA, Preventive Care 101, HRAs for Families, Get Network Savvy, Transitioning Care, HRAs and Pregnancy, Treatment Options, Cost-Effective Medications, ER vs. Urgent Care, Back to Basics, HDHP: Myth vs. Fact, Incentives/Funding, Comparing Vendors/Networks, Resources for Help, EOBs, Claim Guidance, etc. Alternative versions in print will be developed for E-learning and E-mag materials where possible.

Employee meetings, scheduled and led by HR, will take place within each LOB. Worksite marketing collateral will be displayed.

Topics for E-learning modules and Fact Sheets will reflect input from focus groups and JPMC team.

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Employee Education (Continued)

Awareness building continues with a focus on enrollment preparation in September

Week of 9/5 Week of 9/12 Week of 9/19 Week of 9/26

Deliverable Whiteboard E-Learning Module #4 andE-card with link to Fact Sheet or E-mag #4

Whiteboard E-Learning Module #5 andE-card with link to Fact Sheet or E-mag #5

Whiteboard E-Learning Module #6 and E-card with link to Fact Sheet or E-mag #6

Pre-enrollment newsletter

Audience All U. S. employees All U. S. employees All U. S. employees All U. S. employees

Versions One One One One

Media E-cards with links to whiteboard video and E-mag or Fact Sheet on My Health

E-cards with links to whiteboard video and E-mag or Fact Sheet on My Health

E-cards with links to whiteboard video and E-mag or Fact Sheet on My Health

Print mailed to homes and PDF posted on My Health portal

Purpose Each E-learning whiteboard module, Fact Sheet, or E-mag will focus on one topic. Specific content will be driven by employee focus group results and input from JPMC team. Possible topics include: Using Your HRA, Preventive Care 101, HRAs for Families, Get Network Savvy, Transitioning Care, HRAs and Pregnancy, Treatment Options, Cost-Effective Medications, ER vs. Urgent Care, Back to Basics, HDHP: Myth vs. Fact, Incentives/Funding, Comparing Vendors/Networks, Resources for Help, EOBs, Claim Guidance, etc.

Special edition of employee wellness newsletter will include a recap of plan choices, HRA wellness and education incentives, decision support, and preview of enrollment logistics.

Employee meetings, scheduled and led by HR, will take place within each LOB . Worksite marketing collateral continues.

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LOB Communications Plan

Unique LOB-specific communications will supplement corporate-wide education

We will engage LOB Change Management/Employee Readiness experts Develop a plan for communicating the changes to their employees and addressing special needs

LOB communications will include messages from LOB leaders, vehicles for collecting and addressing employee questions and more

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Leadership/HR/Manager Alignment

We all need leaders, HR and managers to…

Understand the changes and support the business rationale for them

Take responsibility for cascading information into their respective businesses

Speak from the same script consistency and continuity of messages will be critical to success

Direct employees with questions to the appropriate resources

Track feedback (common themes) heard from employees and share with Corporate Benefits

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Leadership/HR/Manager Alignment (Continued)

Week of [Early May TBD] Week of [Early June TBD] Week of 6/13 [TBD] Week of 6/27 [TBD]

Deliverable Steering Committee & HROC Training – Two SessionsPresentation led by Bernadette Ulissi

Executive & Senior Manager TrainingPresentation led by HR Executive

HR Learning Sessions – Two SessionsPresentation led by [TBD]

Manager Training SessionsPresentation led by [TBD]

Audience LOB Steering Committee and HR Executives

LOB Sr. Executives/Managers

HR Representatives LOB Managers

Versions One Version speaker’s notesOne Version FAQCustomized by LOB-Enrollment/ Overall Employee OOP Impacts/Overall Payroll Contribution Analysis

One Version speaker’s notes One Version FAQsCustomized by LOB Overall Employee OOP Impacts/Overall Payroll Contribution Analysis

One Version speaker’s notes One Version FAQs

One Version speaker’s notes One Version FAQs

Media Powerpoint – 60-90 minutes Powerpoint – -30 minutes Powerpoint – 45-60 minutes Powerpoint – 30 minutes

Purpose/Content

Prepare and equip Steering Committee and HR Executives for each LOB to discuss the new plan with the management teams of their respective businesses

Prepare and equip LOB Sr. Executives/Managers to discuss the new plan

Prepare and equip HR representatives to support the managers in their respective businesses

Prepare and equip LOB Managers

Overview High-level background and overview of what’s changing A look at the new medical plan How the HRA works Other medical plan features and wellness incentives

Understand employee impact (by LOB/geography) Update on vendor changes Employee education and communication plan Roles, responsibilities and next steps

Education & Activities

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Employee Education

We need our employees to…

Believe in JPMC’s commitment to provide valuable health care benefits to its workforce

Feel that the new plan provides comprehensive, affordable and quality coverage

Trust that JPMC is making the right decisions for the company and for them

Know that the financial incentives built into the plan are generous

Understand what they need to do to maximize the benefits of the new plan

Be prepared to take advantage of the financial incentives

Take full advantage of the support, tools and resources being provided by JPMC

Be energized to take action

I doI feelI know

Understanding Motivation ActionInvolvement

I’m heard

Optimize Satisfaction: Understanding, Participation, Confidence, Informed Choices

JPMC listens to my views and considers my needs while doing what’s right for the company

My medical benefits are valuable, high quality and the same or better than at other companies

I trust that JPMC is making fair and responsible decisions about my benefits, how they work and what they cost.

It’s easy for me to take full advantage of my benefits because JPMC provides comprehensive education.

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Employee Education (Continued)

Message from Jamie Dimon: Key Points

A completely new approach to medical benefits, with employee wellness as its key component– taking Well on Your Way to the next level.

A smart, innovative way to manage medical benefits—in line with the way we manage all aspects of our business and continue to safeguard our company’s health.

• Minimizes the impact of national health care cost increases and reflects evolving health care legislation.

Employees will have both more responsibility and more control with this new approach, which consists of one account-based plan with two options for all JPMC employees.

• A new “Health Reimbursement Account” (HRA) will be funded with contributions from JPMorgan Chase and used by employees to pay their share of health care expenses.

• Employees who participate in wellness and medical education programs will earn more money in their HRAs, effectively reducing their out of pocket health care expenses.

• A variety of new tools and resources, including a new portal called My Health, will support employees in their wellness and education efforts.

This won’t be a simple change, which is why we’re kicking off a comprehensive education campaign to help employees understand the changes and make the most

effective use of the new plan.

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Employee Education (Continued)

Message from John Donnelly: Key Points Employees will need to take action to get the most out of the new plan. New plan is account-based and includes features to encourage wellness and help employees manage costs. Two options: One with a higher deductible and lower paycheck cost; the other with a lower deductible but higher

paycheck cost. While the new deductible is higher than a traditional plan, employees can earn money in their HRA three ways to

help pay for that deductible and other medical expenses. • Core Funds: automatic contribution based on compensation.• Wellness Funds: provided when employees take part in health assessments, screenings, health coaching, and weight management.• Consumerism Funds: provided when employees learn more about medical and cost management.

Any unused balance in the HRA rolls over at year-end and is portable with 5 or more years of service. Overall plan design encourages employee wellness.

• Many services are not subject to the deductible, like primary care doctor visits and preventive drugs.• 100% coverage for preventive care doctor visits.

Two medical plan vendors– [UHC and Aetna?] were chosen because of the strength of their networks and the quality of the resources they provide.

• Both vendors will administer the plan and pay benefits the same way, but different provider networks will mean employees must choose the best fit.

• Moving from seven administrators to two will still provide a choice of networks while allowing the plan to run more efficiently.

JPMorgan Chase Health Services onsite physicians at our largest locations will provide free routine and urgent care.

Employee tools and resources are key to the new plan.• MyHealth, the new JPMorgan Chase health portal, will give you access to all your medical plan information and tools in one place. • Employees will not need to make any decisions now; that will happen during Annual Enrollment in October.

Emphasizes the importance of employees’ role in taking action and learning about the new plan

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Employee Education (Continued)

Message from LOB Leaders: Key Points Reassurance that the medical benefits changes employees heard about from J. Dimon and J. Donnelly are

the right thing to do for our line of business. [Add specific LOB rationale]

We remain committed to providing medical benefits to employees, now with an even greater emphasis on employee health and wellness.

Employees will have to be more involved to get the maximum value out of their new medical plans, so we will be providing extensive education and communications. [Add how specific LOB will support those efforts]

• Watch for pre-enrollment communications, including a special edition of a Well on Your Way employee wellness newsletter, coming in August .

You can now access new online tools and resources at the JPMorgan Chase portal—My Health. [Include link to portal]

• More details about what will be available on the My Health portal, including a new e-learning series specifically about the new medical plan, other benefits information, links to medical plan vendors’ sites, etc.

Encourage employees to attend Annual Enrollment benefit meetings to be conducted by their HR professionals.

Reiterates commitment to support employees through this change and provides more specifics about education campaign

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Focus Group Process

JPMC Focus Group Process

Audience Selected U.S. employees

Goal

Engage and involve employees in the change process Assess current understanding of medical plan features, concepts and terms Assess openness and reactions to wellness/consumerism concepts Learn preferences for communications on medical (e.g., meetings, web)

Approach

Round 1: 20-25 sessions, sampled across LOBs and geographies• Quickly assess understanding of medical and wellness concepts and terms,

readiness for change, and preferences for communications• Timing: Prior to initial employee announcement – Late May to early June

Round 2: 30-35 sessions, sampled across LOBs and geographies (not the same

participants as in Round I)• Explore the account-based plan concept to identify initial reactions, questions,

concerns, how employees want to learn about the plans; reaction to initial

communications• Timing: Immediately following initial employee announcement – Mid July

Round 3: 30-35 sessions, sampled across LOBs and geographies (randomly sampled without regard to prior focus group participation)

• Assess experiences with new plans, identify points of confusion and needs for

further communications to help employees get the most out of the plans• Timing: Early 2012 after new plan takes effect

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Focus Group Discussion Outline: Round 1

Introduction: Welcome, process description, ground rules

Overall perceptions/understanding of current medical benefits

Level of understanding of current medical/wellness programs

Satisfaction with health plan

Who manages health care decisions in the household

Understanding of health care costs

Awareness of US health care cost increases and reasons behind them

Awareness of Health Care Reform

Reactions to incentives for healthy behaviors

Benefits communication

Effectiveness of current benefit communications overall

Effectiveness of annual enrollment communications

Where go for more information to make decisions

Most useful methods of communication to understand benefits

Test reactions to potential messages

Conclusion

10-12 employees per sessionNo reporting relationships

90 minute discussions Led by a Towers Watson facilitator

Confidentiality is reinforced

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Next Steps

Engage LOB Change Management/Employee Readiness experts

Continue building specifics for overall education strategy Creative media strategy

Marketing approach for launch of My Health portal

Detailed review, drafting and production schedule for employee announcement distribution

Determine approach, vehicle(s) and timing for collecting and addressing employee questions

Start solving for special audiences Build message platform by employee group, as needed

Outline LOB-specific communication plans with LOB HR Champion

Determine communications plan for current HMO enrollees

Continue to prepare for first round of focus groups Confirm discussion content, sampling strategy, locations

Randomly sample 20-25 employees to be invited to each focus group session

Reach out to local resources in each location to reserve rooms and send invitations/reminders

19191919

Appendix

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Focus Group Sampling

The goal of the focus group sampling process is to ensure we hear from a representative group of employees

Based on actual demographic data, the following table shows the suggested numbers of focus group sessions by region and LOB

Region/LOB and Actual Population

PercentageNortheast

(26%)South (13%)

Central (41%)

West (20%)

Total # of FGs

Percent of FGs

Asset Management (9%) 1   1   2 8%

Card (13%) 2 2     4 15%

Commercial (3%)     1   1 4%

Corporate (14%) 2   2   4 15%

Investment Bank (9%) 2       2 8%

Retail (41%) 2 2 2 4 10 38%

Treasury (11%)   1 2   3 12%

Total # of FGs 9 5 8 4 26  

Percent of Focus Groups 35% 19% 31% 15%    

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Focus Group Sampling

Based on the suggested number of focus group sessions per region and LOB, we have identified a list of potential locations and focus groups dates as a starting point

LOB representative will provide input into site selection

LOB State Location Date

Asset Management New York 270 Park Avenue May 23, 2011

Asset Management OH Polaris McCoy Center or Corporate Center Columbus May 26, 2011

Card Services Delaware One or Three Chistina Center June 1, 2011

Card Services Delaware One or Three Chistina Center June 1, 2011

Card Services Florida Orlando 600 June 3, 2011

Card Services Florida Orlando 600 June 3, 2011

Commercial BankTexas JPMorgan Chase Building or WM7266 Royal Ridge

Operations June 2, 2011

Corporate Sector New York 270 Park Avenue May 23, 2011

Corporate Sector New York One CMP May 24, 2011

Corporate Sector Ohio Polaris McCoy Center or Corporate Center Columbus May 26, 2011

Corporate Sector Ohio Polaris McCoy Center or Corporate Center Columbus May 26, 2011

(Continued)

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Focus Group Sampling (continued)

LOB State Location Date

Investment Bank New York 270 Park Avenue May 23, 2011

Investment Bank New York 383 Madison May 24, 2011

Retail Financial Services Arizona 100 University Drive Building F May 31, 2011

Retail Financial Services Arizona Chase Tower Phoenix May 31, 2011

Retail Financial Services California WM2943 NSC 11 HQ or 10790 Rancho Bernardo Road May 30, 2011

Retail Financial Services California WM2943 NSC 11 HQ or 10790 Rancho Bernardo Road May 30, 2011

Retail Financial Services Florida WM5602 Horizons June 2, 2011

Retail Financial Services Florida WM5602 Horizons June 2, 2011

Retail Financial Services New York 900 Stewart or WM5383 Albion Operations May 25, 2011

Retail Financial Services New York 900 Stewart or WM5383 Albion Operations May 25, 2011

Retail Financial Services Ohio Polaris McCoy Center or Corporate Center Columbus May 27, 2011

Retail Financial Services Ohio Polaris McCoy Center or Corporate Center Columbus May 27, 2011

Treasury & Securities Florida HO1-10430 Highland Manor June 1, 2011

Treasury & Securities Texas JPMIP June 1, 2011

Treasury & Securities Illinois 300 South Riverside May 30, 2011