may 2013 newsletter

19
1 FOUNDATIONNEWS CAL POLY POMONA FOUNDATION, INC. May 2013 Bronco Bookstore’s Facebook page is recognized by Connect2One page 6

Upload: foundation-marketing

Post on 08-Mar-2016

218 views

Category:

Documents


1 download

DESCRIPTION

Cal Poly Pomona Foundation's May 2013 Newsletter

TRANSCRIPT

Page 1: May 2013 Newsletter

1

FOUNDATIONNEWS

CAL POLY POMONA FOUNDATION, INC.

May 2013

Bronco Bookstore’s Facebook page is recognized by Connect2One

page 6

Page 2: May 2013 Newsletter

2

foundation.csupomona.edu

PUBLISHED BY:

WHAT YOU SPEND ON CAMPUS … STAYS ON

CAMPUS

Surplus funds generated by all Cal Poly Pomona Foun-dation operations go back to the University to provide

financial and facility resources to benefit

students, faculty and staff.

Cal Poly Pomona Foundation. Inc.Ph: 909-869-2912Fx: 909-869-4549

As you might recall, our Kronos system was upgraded in February 2013 and that upgrade added many new security enhancements. During that upgrade the campus ISO presented questions regarding how the Kronos system was accessed on and off campus, and as a result, Kronos is not currently accessible for off campus users—unless you use VPN and then Kronos is fully accessible off campus, and remains available on campus without using a VPN account.

For those who need a VPN account, please contact the University I&IT Help Desk at 909-869-6776 and they will assist you in setting up a VPN account.

VPN Account Needed to Access Kronos Off Campus

Congratulations, Joe!Congratulations to Information Systems Analyst Joe Bustamante and his wife on their newest addition! Their daughter Arabella Rose arrived on Saturday, April 20 at 3:42 p.m. She weighed 7 pounds, 13 ounces, and was 21 inches long.

Page 3: May 2013 Newsletter

3

CPPF Dining Services Introduces the Poly TrolleyIn June 2013, Cal Poly Pomona Foundation, Inc. (CPPF) Dining Services is launching the Poly Trolley, an innovative food truck that will serve a variety of appetizing items to the Cal Poly Pomona (CPP) community.

The Poly Trolley was originally introduced to the CPP campus in the 1980s, serving items like burgers, burritos, and pastries. Over 25 years later, the Poly Trolley has been reinvented with a new menu, design, and technological innovation.

The Poly Trolley will serve breakfast, lunch, and dinner to various places on campus. While the location during lunch hours is still to be determined, the truck will park in front of the CLA building for breakfast and will make its way to the University Village for dinner.

When developing the menu, Einstein Bros Bagels manager Jennifer Waggener researched and tasted items from various food trucks around the area, including a vegetarian food truck. After taking copious notes about her discoveries, she worked with Executive Chef Arnold Zavalza and other CPPF Dining Services personnel to create an original and fl avorful menu. The Poly Trolley will offer a unique blend of Asian and southwestern cuisine, including tempura avocado tacos and Angus beef sliders.

The Poly Trolley will also have a Starbucks on board—a truly innovative feature for a campus food truck.

“The Poly Trolley will be featuring the fi rst mobile Starbucks’ operation in the world,” declared Aaron Neilson, CPPF Interim Director of Dining Services. “We are all incredibly excited to introduce such a groundbreaking food truck to the campus.”

The design of the Poly Trolley will refl ect the essence of CPP with silhouettes of the campus’ iconic Arabian horses and the University Union Plaza.

“For the design, we included the Arabian horses and stables building (Union Plaza) to pay homage to CPP’s heritage, especially since it is going to be the campus’ 75th anniversary this year,” stated Edwin Santiago, CPPF Director of Marketing. “We also infused green and gold into the design to emphasize Bronco spirit.”

The Poly Trolley will implement an advanced mobile ordering system, where a cashier will walk down the line and electronically submit orders, ultimately quickening service time.

Fans can follow the Poly Trolley on Twitter at www.Twitter.com/PolyTrolley or visit the Poly Trolley website at www.PolyTrolley.com.

Page 4: May 2013 Newsletter

4

Pony Express @ CBA Earns Honorable Mention in NACUFS Competition

Pony Express at the College of Business Administration complex (CBA) was recognized by the National Association of College & University Food Services (NACUFS) in the 2013 C-Store “Best in the Business” Awards. This prestigious honor is bestowed by a group of peers, judges representing Food Management and Convenience Store Decisions magazines, and sponsor PepsiCo Foodservice.

Pony Express @ CBA submitted their entry in March 2013 under the New Store Design Innovation category. Applicants were required to send photographs of their groundbreaking designs and answer a series of questions about their store’s innovativeness, challenges, and results since implementation. Pony Express @ CBA is the only Honorable Mention winner in this category.

Pony Express @ CBA highlighted the uniqueness and effectiveness of their self-checkout; Cal Poly Pomona is one of the fi rst universities in the country to have a self-checkout register on campus. This device allows guests to quickly purchase their items without an employee’s assistance,

ultimately improving customer fl ow and increasing profi t.

They also focused on their specially-marked healthy selections. After introducing items for their health-conscious customers, such as vegan, vegetarian, and gluten-free, they marked the selections with special icons, so customers can easily fi nd them while shopping in the store.

“It is indeed an honor to be recognized by NACUFS for our new convenience store at the College of Business here on campus,” expressed Dining Services Interim Director Aaron Neilson. “Its proximity to the residence halls provides both commuter and resident student populations with a wide variety of quality products that meet their specifi c needs. Our innovative self-checkout stand is one of the fi rst on any campus in the country. Rosa, our location supervisor, is always available to listen to our customers, and continues to bring in new products that they are looking for.”

Entering the NACUFS competition was a collaborative effort among Pony Express personnel, Foundation Marketing, and other Dining Services staff members.

Page 5: May 2013 Newsletter

5

“Congratulations, Rosa Morales! Thank you for the time you gave and the commitment you displayed to this project,” acknowledged Sandy Cain, Assistant Director of Retail Dining. “Special thanks to Aaron Neilson for your encouragement to get this done, Cody Medina and Jennifer Waggener for your experience and support, Amanda Mattox for your brilliant writing, Lily Ly and Darren Isomoto for the exceptional pictures and signage, and of course, Edwin Santiago for your vision and high expectations!”

Pony Express representatives have been invited to the 2013 NACUFS Neighborhood Market Retail Workshop preconference event, which includes an awards luncheon and panel presentation, on Tuesday, July 9 in Minneapolis, MN. Honorable Mention winners will receive a certifi cate of recognition and a complimentary copy of the 2013 Best in the Business DVD featuring a video-tour of the fi rst place schools. Pony Express’ manager Rosa Morales and neighboring Einstein Bros Bagels’ manager Jennifer Waggener will attend the event.

Pony Express @ CBA is offi cially listed on the NACUFS website as an Honorable Mention winner for the New Store Design Innovation category: http://www.nacufs.org/recognition-c-store-awards

Page 6: May 2013 Newsletter

6

Bronco Bookstore’s Facebook Page is Recognized by Connect2One

Cal Poly Pomona Foundation, Inc.’s (CPPF) Bronco Bookstore was recently recognized as a 2013 Facebook All-Star by Connect2One, a subsidiary of the National Association of College Stores (NACS), a professional trade association representing the collegiate retailing industry. For the second year in a row, the bookstore was awarded for its innovative and effective method of engaging students on the social media site Facebook.

CPPF’s marketing department manages the Bronco Bookstore Facebook page, and has continually connected with the Cal Poly Pomona (CPP) campus community through creative posts, pictures, and videos highlighting special offers, sales, events, contests, general news, and more.

“Engaging the campus community through Facebook has always been one of our main objectives,” stated Marketing Coordinator Darren Isomoto. “We are always seeking new and innovative ways to completing our objectives.”

With over 8,000 followers, CPP currently has the highest Facebook following for a campus bookstore in the CSU system.

According to the offi cial congratulatory e-mail sent by Connect2One, over the past year, they have showcased the Bronco Bookstore Facebook page on numerous occasions, ultimately providing Connect2One members with innovative ideas and inspiration.

“Quality is more important than quantity; we like to keep our posts short and sweet, while striving to deliver our messages through the most visually-appealing way possible,” stated Marketing Coordinator Lily Ly. “This strategy has proven to be effective through the engagement that we’ve received from our audience.”

In late February, Connect2One recognized CPP’s Bronco Bookstore as a Facebook All-Star at their Kansas City luncheon. A trophy engraved with CPP’s and the Bronco Bookstore’s name was displayed at the event.

“We are very happy that the Bronco Bookstore Facebook page has been honored for the second consecutive year,” voiced Foundation Marketing Director Edwin Santiago. “We work very hard to keep our social media sites current and engaging for the Cal Poly Pomona campus community, and we hope to continue our success.”

To view the Bronco Bookstore Facebook page, please visit www.facebook.com/broncobookstore.

Page 7: May 2013 Newsletter

7

Page 8: May 2013 Newsletter

8

Social Media in Hospitalitys cialageBy: Lily Ly & Darren Isomoto

Last month, we took part in a webinar to learn about three major

hotels’ social media promotions. It’s always interesting to see social media marketing ideas in the hospitality industry that we can hopefully apply to our own Kellogg West. Here are our thoughts on the three campaigns covered in the webinar.

DoubleTree’s “Cookie CAREavan” TourWe were most impressed by the way DoubleTree managed to take an ordinary Facebook sweepstakes and blend it with good PR to generate a buzz that went beyond social media networks. On the surface, their Facebook sweepstakes was no different than our sweepstakes: Users enter for a chance to win a two-night stay. However, the theme of their sweepstakes revolved around a “Cookie CAREavan” that went on a summer long tour across the country, handing out free cookies in most major cities. The tour drew in positive attention because who doesn’t love free cookies? In addition, it drew in more traffi c and activity to their Facebook page where they were also invited to enter the sweepstakes. Word of DoubleTree’s kind act of handing out free cookies spread fast and went beyond social networks to televised broadcasting across the country. The campaign produced very impressive numbers on their Facebook, revenue, and exposure. This campaign reminded us of our Coffee & Pastry Giveaway that is currently happening right now across campus departments.

Best Western’s “Be a Travel Hero” Facebook PromotionBest Western’s campaign invited users to go on their Facebook page app and plan their dream vacation. It harnessed the social aspect of Facebook well by asking the user to “tag” the names of their Facebook friends who they’d want to join in on the adventure. The winner would then win their conceptualized

dream vacation at one of the over 4,000 Best Western locations around the world. Their campaign worked well and spread so easily because one of their key strategic points in this contest was to harness the emotion in traveling and dream vacations. Users enjoyed conceptualizing their ultimate travel destination. A campaign like this would require a large budget as well as the ability to reach around the world. However, what we learned was that making campaigns that work with the positive emotions of entrants create strong advocates for the brand or business.

The Four Seasons Austin’s “Say I Do” Pinterest BoardThe Four Seasons Austin location took to Pinterest to invite users to share their own wedding ideas. This resulted in creating a community on Pinterest around The Four Seasons in sharing wedding planning ideas with one another. However, we felt their portion of the webinar lacked results. While we feel that their efforts on Pinterest helped to generate some exposure, it’s hard to say if the campaign itself had any impact on their revenue. This is because Pinterest is heavily focused on peer-to-peer sharing and hasn’t really created a strong platform for businesses to track and monitor analytics. Pinterest is a website that we’re keeping an eye on but haven’t discovered a business-growing potential out of it yet.

Page 9: May 2013 Newsletter

9

Minimizing Credit Card TheftTime after time we are reminded that hackers are constantly on the prowl for sensitive information which they can use for criminal gain, especially credit card information. Payment Card Industry – Data Security Standard (PCI-DSS) is an industry recognized standard developed to prevent such data thefts. PCI Compliance requires continuous monitoring and improvements to the way we accept and process cardholder data.

PCI-DSS requires that larger merchants, such as the Foundation, submit a ROC (“Report on Compliance”) annually which can be completed by certifi ed information security professionals or Qualifi ed Security Assessors (QSA’s). This spring the Foundation will be undergoing a professional evaluation by an external QSA to insure credit cards are being properly processed to meet these stringent requirements. As in any compliance regimen, managers must monitor and continually improve their systems – this evaluation will assist managers by allowing them to compare / benchmark all their point of sale (POS) systems. Once completed, internal self-evaluations will continue annually, so that the ongoing risks of credit card theft will be perpetually minimized.

For more information on this evaluation, you can contact the Foundation Information Technology Group at extension 2968.

University Village Announcements ...Current and new University Village residents are licensing for the summer and next academic year. The “I Live at the Village” campaign has been going strong and can be seen throughout the campus.

The University Village would also like to say congratulations to Student Coordinator Florenzo Fejeran; he was recently accepted to the M.S. in Education with a concentration in Higher Education program at Cal State Fullerton. He will begin in the fall.

Page 10: May 2013 Newsletter

10

onticha ImsuksriEmployee Profi le

Title: Payroll Specialist

Job Description: I am responsible for processing Foundations employees’ payroll data, checks, garnishments, special reports and ensuring that our Foundation employees are accurately paid. Our team of professionals also responds to employees questions.

Length of Employment: I started working for the Foundation on April 17, 2013.

What I like about my job: Every day is exciting and challenging. My colleagues are very patient and supportive as I continue to learn. Every team member is energetic and motivated. I am very happy to be a member of this productive team.

Career goal: To ensure employees are paid in a timely manner. It is important for me to support the Employment Services Department by performing my job in a professional manner and with accuracy

Length of commute: 40 minutes

I have a talent for ... getting along with people. I enjoy conversing and sharing work experiences. I keep moving forward, opening new doors, and doing new things. I’m curious, and curiosity keeps leading me to new paths.

My biggest challenge: being new in a fast pace working environment can be diffi cult. With my work ethics and eff ort, I will do my best—to support my team anyway I can.

My biggest achievement: I enjoy learning new things. I love to gain new life experiences and use those experiences to better myself.

Favorite childhood memory: playing in weekly badminton competition with my siblings.

Favorite food on campus: Starbucks coff ee is all I need!

No one would ever guess: I love to eat! Asian, American, and Italian are my favorite foods.

On weekends, I love to ... go out to eat with my family and spend time with my son.

M

Page 11: May 2013 Newsletter

11

Page 12: May 2013 Newsletter

12

National Walking Day

On Wednesday morning, April 3, a group of Foundation staff gathered outside building 55 (the Foundation building) to participate in the American Heart Association’s National Walking Day.

National Walking Day was created by the American Heart Association to encourage people to walk for at least 30 minutes and raise awareness about the importance of exercise.

Foundation participants walked from building 55 to Kellogg West, and then back to the Foundation building. When their journey was complete, they were given bottled water, a healthy parfait, and a ten dollar bronco gift card.

Page 13: May 2013 Newsletter

13

Grad Fair 2013 — Record ParticipationSpring is always a busy and festive time at Bronco Bookstore, as we help our graduating students start preparing for commencement in June. It all starts with Grad Fair, held the third week of April, when seniors can shop for everything they need to celebrate their achievement in one stop – cap & gown packages, announcements, diploma frames, alumni wear, commemorative gifts. We also invite vendors and campus organizations to host tables so seniors can sign up for services and opportunities for the newly minted grad.

This year Grad Fair was held on April 23 and 24 with a makeup day on April 30. We marketed it with a social media promotion centering on a photo booth with Billy Bronco, as well as signage and e-mail blasts. Students seemed excited about the photos booth opportunity, and we had over 100 pictures to post on Facebook afterward.

This year we decided to add the popular Cal Poly Class of ___ sash to the cap & gown package. Although this increased the total price of the package, our soon-to-be grads were happy with the change, and we saw sales in the category jump from $97,637 in 2012 to $124,358 in 2013. Diploma frame sales were also up, and we sold out of the popular A & B packages that included the Classic Medallion and Executive frame styles.

Overall, sales in gifts and soft goods for the 2 days ended up 5% of from last year:

Dept. Net 2012 Net 2013 Change % Change

50-MISC/parking $13,615 $14,320 $705 5%

70-SOFT GOODS $129,199 $156,252 $27,053 21%

90-GIFTS $91,515 $76,045 ($15,470) -17%*

$234,328 $246,616 $12,288 5%

(*Some sash sales were counted as ‘gifts’ last year; this year they were all counted in soft goods.)

Page 14: May 2013 Newsletter

14

Kellogg West Proudly Hosts Destination Science Summer Camps 2013!Hey Kids! Build your own robots and roller coasters at Cal Poly Pomona! Join the fun and excitement this summer at Destination Science Summer Camp.

Use Promo Code: SC13 for $50 savings off of each week.

Ages 5-11, Monday-Friday 9 a.m. to 3:30 p.m. (extended hours available)

ENROLL at www.destinationscience.org or call 1.888.909.2822

4 Great Topics to choose from for kids ages 5-11 who are ready to stir up some science fun:

• 06/17 - 06/21 - Crazy Coaster Science and Sea-fari Park Build and experiment with your very own extreme gravity defying roller coaster.

• 06/24 - 06/28 - Wacky Mega-Bot Tech Build the best robot yet standing 12” high with rubber treads

• 07/22 - 07/26 - The Ultimate Survival Zone Build and train your own walking electric chameleon

Cinco de Mayo at Los Olivos!Come celebrate Cinco de Mayo at Los Olivos on Thursday, May 2 from 11:00 a.m. to 1:30 p.m.

There will be a variety of food to choose from, including shrimp ceviche, chorizo refried beans, fresh cactus salad, chicken/beef taquitos, and more! Desserts include an assortment of churros, sweet corn fritters, and mango upside-down cake. A mariachi band will also be present to entertain the crowd. Be sure to stop by!

Page 15: May 2013 Newsletter

15

Page 16: May 2013 Newsletter

16

All-Hands MeetingApril, 24 2013 | Los Olivos-Blue Room | 3:00 p.m.

Paul Storey, Executive Director• Paul thanked everyone for coming to the All-Hands Meeting.• The Foundation provides key support to the University and has a

critical role to play in its success.• We have been faced with tough times over the last several years

due to budget cuts; however the budget is beginning to turn around for the better with the passing of Proposition 30.

• The last three months have been especially challenging due to new operation startup issues, new academic calendar, several staff retirements, the CSU Auxiliary Audit, One Solution fi nancial system upgrade, several Kronos issues, and the upcoming external audit for fi scal year 2013-2013. The Foundation staff has handled all of these activities very well. Thank you for your effort during this busy time!

• The 2013-2014 budget proposals are on track to be presented to the Board of Directors in May.

• Budget highlights include capital expenditures of $5 million, 3% wage increase, $3.1 million operating surplus, and a Designated Gift request by the campus of $1.7 million, which is the highest gift ever requested by the University.

• Anticipated Healthcare cost for 2014 is projected to increase 3 to 4% higher than normal because of Health Care Reform, which may create a double digit increase in 2014.

• Revenue for Dining, Village, CEU, and Investments is up; Kellogg West, Bookstore, and Real Estate is fl at; Agriculture and Grants & Contracts is down.

• More information on the 2013-14 Budgets and Business Plan will be provided in the coming weeks. We will provide information online and in our newsletters. If you have questions about your department’s budget, you are encouraged to talk to your director.

David Prenovost, CFO and Senior Managing Director• New Financial Services staff member Leslie Jones-Reed has replaced Kathleen Monfort in the

vault. Kathleen replaced LaVena Reyes in AR who has retired.• A CPA search was completed for an external auditor and Vincenti Lloyd & Stutzman LLP was

chosen again. They will begin pre-audit fi eldwork on 5/6/13.• W.K. Kellogg Foundation Endowment Audit is coming up.• One Solution training is now taking place and will go live in October 2013.• Web forms are now available for disbursement vouchers and interdepartmental transfers.• 2011-2012 tax returns have been fi led.

Page 17: May 2013 Newsletter

17

Dennis Miller, Chief Employment Offi cer• Jill Burke is due to have her baby next month and has left the

Foundation to become a full-time mom. Congratulations, Jill. You will be missed!

• Monticha Imsuksri from CEU will now be the new full-time Payroll staff member.

• A 3% wage increase will be presented to the Board for approval. • A live supervisory training session will be on 5/21/13.• New employee benefi t: Flex Dollars, which is a $50 monthly

credit, can be used for parking, medical or tuition assistance.• Healthcare reform will probably bring a higher premium next

year.• The Kaiser HealthMobile will be at the Foundation on 10/30/13.

Kaiser members will be able to get fl u shots on the spot!

Aaron Neilson, Interim Director of Dining Services • Service venues on campus have reached a saturation point.• Rosa Morales-Jimenez, Manager of Pony Express, CBA, received

the NACUFS 2nd place award for “Best in the Business.”• Wellness program information available inside the entrance of Los Olivos.• The Poly Trolley food truck will be available the fi rst part of May.• The Poly Trolley website (coming soon) will highlight campus

locations.

Ken Fisher, Director of University Village • The Village is doing very well.• 100% occupancy at the Village with a short waiting list. All Shilo

Hotel students now moved over to the Village.• Kyle Sirowy promoted to Assistant Director of Leadership

Development.• David Laxamana promoted to Assistant Director for Community

Conduct.• Owen Caldwell promoted to Technology Manager.• Phase II refurbishments this summer include updated kitchens,

bathrooms, and new carpet.• The camera system is being updated for safety and security.• Ken is very proud of the Village and the Maintenance staff’s

accomplishments.

Page 18: May 2013 Newsletter

18

Sandra Vaughan-Acton, Director of Real Estate• The Real Estate department now includes part-time staff

member Vincent Beard.• Sandy thanked Randy for his commitment and hard work, Sue

and Alicia for their accounting abilities, and Amanda for her marketing and writing skills.

• Lots of turnover with faculty and staff housing, buying, and selling.

• A successful Innovation Village tour was conducted for a potential user.

• CTTi is at its highest occupancy ever with two spaces left to lease.

• CTTi Café is doing well.• Pine Tree Ranch is working collectively with the California

Avocado Commission.• The Norco property is doing well.

Suzanne Donnelly, Senior Associate Director of Bronco Bookstore

• Suzanne spoke on behalf of Clint Aase who was not able to attend.

• Bookstore sales are doing well.• Staff is very busy handling the Grad Fair.• Textbook prices continue to be challenging.• Rental textbook selections are expanding.• Jack Ferrero, Textbook Receiving Manager, has retired and Karen

Sellers is now the new Receiving Manager.• Elliott King is the new Textbook Manager.

Cameron Edmonds, Director of Kellogg West• KW is doing well fi nancially.• Renovations were made to the main lobby, and new furniture and

artwork were brought in for both fl oors, entrance, and lobby.• Upcoming facility improvements will be made in 4 phases.• Cameron thanked the KW and Maintenance teams.• The Collins College new addition will start soon.

Page 19: May 2013 Newsletter

19

Edwin Santiago, Director of Marketing • The Marketing department won the National Association of

College Stores Social Media Award.• Edwin thanked the good work of the Marketing team.• A new campus map will be distributed within a couple of weeks.• Entered the Loyal E. Horton Dining Services Award competition.

Results will be in June.

Randy Townsend, Director of IT• Cecilia Lensadotter has left the Foundation for greener pastures.• Please welcome new IT staff Derek Davis and Terrance Diep.• Joe Bustamante and his wife had a baby girl named Arabella Rose.

Sue Chiazza, Director of Enterprise Accounting/Financial Reporting• Sue thanked everyone for their help with the CSU Auxiliary Audit.

Anne McLoughlin reminded everyone of the Farm Store Strawberry Festival 5/11/13

Paul asked everyone to stand up, introduce themselves, and say how long they have worked for the Foundation.

All-Hands meeting ended at 4:15pm.