may 2, 2011 - prototype

5
Grace Publishing For Ad Rates call: (530) 262-0597 [email protected] Prototype Issue OVER 4 MILLION Readers Weekly Nationwide! The Neatest Little Paper Ever Read BRINGING YOU A WEEKLY WELCOME TO... “All the news you never knew you needed to know” TIDBITS ® Hey, Shasta County... ADVERTISE with Tidbits ® Call (530) 262-0597 IT WORKS! BRINGING YOU A WEEKLY VARIETY OF... Grace Publishing , owned and operated by Wendell Godard, recently acquired the rights to publish Tidbits ® . Tidbits is a light and interesting newspaper dedicated to publishing things you didn’t know. A “tidbit” is defined as “a tasty morsel to be devoured before the meal,” and that’s what Tidbits is... a morsel for the mind. Tidbits is published weekly...so look out, Tidbits has arrived! Distributed at area restaurants, Tidbits is meant to be picked up when entering the restaurant and read while dining (then take it home). We provide food for thought! So...Bon Appetit! Tidbits can also be found at car washes, doctors’ offices, auto repair shops, nail and hair salons, and many other places where people have to wait. HERE! Fun facts & interesting morsels you will love! Newsy food for thought and enter tainment for the mind Great values from Tidbits advertisers Crosswords, cartoons, puzzles, trivia and fascinating stories guaranteed to entertain Fresh, new & interesting themes every week! IS Prototype Issue of Shasta County Grilla Bites Natural & Organic 1427 Market Street Redding, CA 96001 530.242.6656 Mon-Thurs: 11am-8pm Fri-Sat: 11am-9pm Sunday: 11am-4pm Fresh and Organic Grilla Entrées Grilla Sandwiches Grilla Burgers Come Fish the Wildside Tiger T’s Guide Service Call Now For Reservations (530) 222.2728 email: [email protected] Sacramento River Trinity River Salmon Steelhead Trout Fly and Lure Fishing All You Can Eat Lunch Special Pizza/Salad/Drink - $6.95 1419 Market St. Redding,CA 530.243.8892 Pizza • Pasta Subs • Salads Come Get the Best Pizza in Redding at Fasolini’s Buy Any 15” Pizza Get the 2nd at 1/2 Off!! F asolini’s Pizza & Espresso 1419 Market St. 1419 Market St. 1419 Market St. Redding, CA 530.243.8892 1419 Market S ALL YOU CAN EAT Lunch Special Pizza/Salad/Drink-$6.95

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Page 1: May 2, 2011 - Prototype

Grace Publishing For Ad Rates call: (530) 262-0597 [email protected]

Prototype Issue The Neatest Little Paper Ever Read

OVER 4 MILLION

Readers WeeklyNationwide!

ALL RIGHTS RESERVED ©2007FREE

The Neatest Little Paper Ever Read

OVER 4 MILLION

Readers WeeklyNationwide! ALL RIGHTS RESERVED ©2007

FREE

BRINGING YOU A WEEKLY VARIETY OF...

Sample Tidbits inside...

FREEThe Neatest Little Paper Ever Read

ALL RIGHTS RESERVED ©2005

3.5 Million Readers Weekly

Nationwide!�������������������

3” x 4”

FRONT BANNER10.3” x 2”

3” x 4”

3” x 4”

3” x 4”

3” x 4”

Published by AdVenture Media For Advertising Call (760) 320-0997 Introductory Issue

FREEThe Neatest Little Paper Ever Read

ALL RIGHTS RESERVED ©2005

3.5 Million Readers Weekly

Nationwide!�������������������

FREEThe Neatest Little Paper Ever Read

ALL RIGHTS RESERVED ©2005

3.5 Million Readers Weekly

Nationwide!�������������������

HEY, COACHELLA VALLEY...

WELCOME TO...

“All the news you never knew you needed to know” ☺ Fun facts & interesting morsels you will love!

☺ Newsy food for thought and entertainment for the mind

☺ Great values from valley

advertisers

☺ Crosswords, cartoons, puzzles, trivia and fascinating stories guaranteed to entertain

☺ Fresh, new & interesting themes every week!

TIDBITS®

IS HERE!

3” x 4”

BRINGING YOU A WEEKLY VARIETY OF...

Sample Tidbits inside...

FREEThe Neatest Little Paper Ever Read

ALL RIGHTS RESERVED ©2005

3.5 Million Readers Weekly

Nationwide!�������������������

3” x 4”

FRONT BANNER10.3” x 2”

3” x 4”

3” x 4”

3” x 4”

3” x 4”

Published by AdVenture Media For Advertising Call (760) 320-0997 Introductory Issue

FREEThe Neatest Little Paper Ever Read

ALL RIGHTS RESERVED ©2005

3.5 Million Readers Weekly

Nationwide!�������������������

FREEThe Neatest Little Paper Ever Read

ALL RIGHTS RESERVED ©2005

3.5 Million Readers Weekly

Nationwide!�������������������

HEY, COACHELLA VALLEY...

WELCOME TO...

“All the news you never knew you needed to know” ☺ Fun facts & interesting morsels you will love!

☺ Newsy food for thought and entertainment for the mind

☺ Great values from valley

advertisers

☺ Crosswords, cartoons, puzzles, trivia and fascinating stories guaranteed to entertain

☺ Fresh, new & interesting themes every week!

TIDBITS®

IS HERE!

3” x 4”

Hey, Shasta County...

ADVERTISE with Tidbits®

Call (530) 262-0597

IT WORKS!

BRINGING YOU A WEEKLY VARIETY OF...

Grace Publishing , owned and operated by Wendell Godard, recently acquired the rights to publish Tidbits®. Tidbits is a light and interesting newspaper dedicated to publishing things you didn’t know. A “tidbit” is defined as “a tasty morsel to be devoured before the meal,” and that’s what Tidbits is... a morsel for the mind. Tidbits is published weekly...so look out, Tidbits has arrived! Distributed at area restaurants, Tidbits is meant to be picked up when entering the restaurant and read while dining (then take it home). We provide food for thought! So...Bon Appetit! Tidbits can also be found at car washes, doctors’ offices, auto repair shops, nail and hair salons, and many other places where people have to wait.

BRINGING YOU A WEEKLY VARIETY OF...

Sample Tidbits inside...

FREEThe Neatest Little Paper Ever Read

ALL RIGHTS RESERVED ©2005

3.5 Million Readers Weekly

Nationwide!�������������������

3” x 4”

FRONT BANNER10.3” x 2”

3” x 4”

3” x 4”

3” x 4”

3” x 4”

Published by AdVenture Media For Advertising Call (760) 320-0997 Introductory Issue

FREEThe Neatest Little Paper Ever Read

ALL RIGHTS RESERVED ©2005

3.5 Million Readers Weekly

Nationwide!�������������������

FREEThe Neatest Little Paper Ever Read

ALL RIGHTS RESERVED ©2005

3.5 Million Readers Weekly

Nationwide!�������������������

HEY, COACHELLA VALLEY...

WELCOME TO...

“All the news you never knew you needed to know” ☺ Fun facts & interesting morsels you will love!

☺ Newsy food for thought and entertainment for the mind

☺ Great values from valley

advertisers

☺ Crosswords, cartoons, puzzles, trivia and fascinating stories guaranteed to entertain

☺ Fresh, new & interesting themes every week!

TIDBITS®

IS HERE!

3” x 4”

BRINGING YOU A WEEKLY VARIETY OF...

Sample Tidbits inside...

FREE3.5 Million

Readers Weekly Nationwide!

Published by AdVenture Media For Advertising Call (760) 320-0997 Introductory Issue

FREE3.5 Million

Readers Weekly Nationwide!

FREE3.5 Million

Readers Weekly Nationwide!

☺ ☺ Fun facts & interesting morsels you will love!

☺☺ Newsy food for thought and entertainment for the mind

☺☺ Great values from Tidbits advertisers

☺☺ Crosswords, cartoons, puzzles, trivia and fascinating stories guaranteed to entertain

☺☺ Fresh, new & interesting themes every week!

TIDBITS®

IS HERE!

BRINGING YOU A WEEKLY VARIETY OF...

FREE3.5 Million

Readers Weekly Nationwide!

Published by AdVenture Media For Advertising Call (760) 320-0997 Introductory Issue

FREE3.5 Million

Readers Weekly Nationwide!

FREE3.5 Million

Readers Weekly Nationwide!

�������������

“All the news you never knew you never knew you never knew you needed to know” to know” to know”

TIDBITS®

IS HERE!

BRINGING YOU A WEEKLY VARIETY OF...

FREE3.5 Million

Readers Weekly Nationwide!

Published by AdVenture Media For Advertising Call (760) 320-0997 Introductory Issue

FREE3.5 Million

Readers Weekly Nationwide!

FREE3.5 Million

Readers Weekly Nationwide!

TIDBITS®

IS HERE!

Hey, Northeast Indiana...

ADVERTISE with Tidbits®

Call 1-260-908-1000IT WORKS!

BRINGING YOU A WEEKLY VARIETY OF...

InPrint Publishing, LLC., owned and operated by Cheri Bandt, recently acquired the rights to publish Tidbits®. Tidbits is a light and interesting newspaper dedicated to publishing things you didnʼt know. A “tidbit” is defi ned as “a tasty morsel to be devoured before the meal,” and thatʼs what Tidbits is... a morsel for the mind. Tidbits is published weekly...so look out, Tidbits has arrived! Distributed at area restaurants, Tidbits is meant to be picked up when entering the restaurant and read while dining (then take it home). We provide food for thought! So...Bon Appetit! Tidbits can also be found at car washes, doctors ̓offi ces, auto repair shops, nail and hair salons, and many other places where people have to wait.

BRINGING YOU A WEEKLY VARIETY OF...

FREE3.5 Million

Readers Weekly Nationwide!

Published by AdVenture Media For Advertising Call (760) 320-0997 Introductory Issue

FREE3.5 Million

Readers Weekly Nationwide!

FREE3.5 Million

Readers Weekly Nationwide!

TIDBITS®

IS HERE!

BRINGING YOU A WEEKLY VARIETY OF...

FREE3.5 Million

Readers Weekly Nationwide!

Published by AdVenture Media For Advertising Call (760) 320-0997 Introductory Issue

FREE3.5 Million

Readers Weekly Nationwide!

FREE3.5 Million

Readers Weekly Nationwide!

TIDBITS®

IS HERE!

BRINGING YOU A WEEKLY VARIETY OF...

Sample Tidbits inside...

FREEThe Neatest Little Paper Ever Read

ALL RIGHTS RESERVED ©2005

3.5 Million Readers Weekly

Nationwide!�������������������

3” x 4”

FRONT BANNER10.3” x 2”

3” x 4”

3” x 4”

3” x 4”

3” x 4”

Published by AdVenture Media For Advertising Call (760) 320-0997 Introductory Issue

FREEThe Neatest Little Paper Ever Read

ALL RIGHTS RESERVED ©2005

3.5 Million Readers Weekly

Nationwide!�������������������

FREEThe Neatest Little Paper Ever Read

ALL RIGHTS RESERVED ©2005

3.5 Million Readers Weekly

Nationwide!�������������������

HEY, COACHELLA VALLEY...

WELCOME TO...

“All the news you never knew you needed to know” ☺ Fun facts & interesting morsels you will love!

☺ Newsy food for thought and entertainment for the mind

☺ Great values from valley

advertisers

☺ Crosswords, cartoons, puzzles, trivia and fascinating stories guaranteed to entertain

☺ Fresh, new & interesting themes every week!

TIDBITS®

IS HERE!

3” x 4”

Prototype Issueof Shasta County

Grilla BitesNatural & Organic1427 Market StreetRedding, CA 96001

530.242.6656

Mon-Thurs: 11am-8pmFri-Sat: 11am-9pmSunday: 11am-4pm

Fresh and Organic

Grilla Entrées Grilla Sandwiches

Grilla Burgers

Freedom. Control. Success.Energetic People Needed

Ampegy is looking for motivated Independent Representativeswho want the opportunity to make money in the deregulated

energy industry.Ampegy is an affiliate of Spark Energy - one of the fastest

growing energy providers in America.You can set your own hours and there’s no limit to yourincome potential. Ampegy is your avenue to personal,

professional, and financial growth.To Schedule an interview, call Daniel Ferreira, your independent

Representative at: (530) 604-3044

Learn More at: www.savegreen.ampegy.com

Come Fish the Wildside

Tiger T’s Guide ServiceCall Now For Reservations

(530) 222.2728email: [email protected]

Sacramento River ◊ Trinity RiverSalmon ◊ Steelhead ◊ Trout

Fly and Lure Fishing

All You Can Eat Lunch SpecialPizza/Salad/Drink - $6.95

1419 Market St. Redding,CA530.243.8892

Pizza • Pasta Subs • SaladsCome Get the Best Pizza

in Redding at

Fasolini’s Buy Any 15” Pizza

Get the 2nd at 1/2 O� !!

Fasolini’sPizza & EspressoAll You Can Eat Lunch Special

Pizza/Salad/Drink - $6.95

1419 Market St. Redding,CA530.243.8892

Pizza • Pasta Subs • SaladsCome Get the Best Pizza

in Redding at

Fasolini’s Buy Any 15” Pizza

Get the 2nd at 1/2 O� !!

Fasolini’sPizza & Espresso

All You Can Eat Lunch SpecialPizza/Salad/Drink - $6.95

1419 Market St. Redding,CA530.243.8892

Pizza • Pasta Subs • SaladsCome Get the Best Pizza

in Redding at

Fasolini’s Buy Any 15” Pizza

Get the 2nd at 1/2 O� !!

Fasolini’sPizza & Espresso

1419 Market St. Redding, CA 530.243.8892

All You Can Eat Lunch SpecialPizza/Salad/Drink - $6.95

1419 Market St. Redding,CA530.243.8892

Pizza • Pasta Subs • SaladsCome Get the Best Pizza

in Redding at

Fasolini’s Buy Any 15” Pizza

Get the 2nd at 1/2 O� !!

Fasolini’sPizza & Espresso

ALL YOU CAN EATLunch Special

Pizza/Salad/Drink-$6.95

Page 2: May 2, 2011 - Prototype

Tidbits Of Trivia By V.B. Darrington

The First Fact and Our Motto• “There is much pleasure to be gained from

useless knowledge.” –Bertrand Russell

Quick Bits• The Atlantic and Pacific Oceans are more

than 2, 500 miles apart in most of the United States. But in some places in Central America, the world’s two biggest oceans are separated by fewer than 50 miles of land. Panama is the narrowest part of Central America, but there are no mountains in Panama that offer view of both oceans. However, a peak in the neighboring country of Costa Rica, the 11, 325 foot Mount Izaru, is the only point in the world from which you can see both oceans.

• It sounds strange to say that rain keeps the earth dry, but that’s exactly what it does. The process that generates precipitation gathers moisture from the air and concentrates it in clouds, which later deposit the water in the form of rains. If this moisture didn’t condense to form rain, then the atmosphere would be unbearably humid. The entire earth would be heavily covered with moisture, and life, as we know it probably couldn’t exist.

It’s Against the Law

• It’s against the law in California to set a trap for a mouse unless you have a hunting license.

• In Gary, Indiana, it’s against the law to take a streetcar or go to a theater within four hours after eating garlic.

of Shasta CountyPublished weekly by Grace Publishing

Call (530) [email protected]

Page 2 Tidbits® of Shasta County

1. GENERAL KNOWLEDGE: In currency, what is a wa-termark, and why is it used?2. TELEVISION: What TV show featured the neigh-bors named Lenny and Squiggy?3. GEOGRAPHY: Which of the Great Lakes is located entirely within the United States?4. MOVIES: What book is the movie “Clueless” loosely based upon?5. MEASUREMENTS: What measurement is used to determine the height of a horse?6. SCIENCE: What instrument is used to measure at-mospheric pressure?7. MATH: What are congruent angles?8. TRADITIONS: Traditional Chinese brides might wear which color of dress on their wedding days?9. MUSIC: Which Christmas carol features the phrase “the weary world rejoices”?10. MEDICAL TERMS: What’s a common name for de-glutition?

An assortment of colorful peppers and sweet red onions is served on a bed of tender arugula and drizzled with a tangy balsamic vinaigrette. To keep last-minute work to a minimum and free up your grill for the main course, you can grill peppers and onions ahead. When ready to serve, bring refrigerated vegetables to room temperature before arranging on arugula.

6 red peppers or a combination of red, yellow and orange peppers2 medium red onions, each cut into 6 wedges4 tablespoons olive oil3 tablespoons balsamic vinegar1 teaspoon Dijon mustard1/2 teaspoon salt1/2 teaspoon sugar1/4 teaspoon coarsely ground black pepper2 bunches (about 8 ounces) arugula

1. Cut each pepper lengthwise in half; discard stems and seeds. With hand, flatten each pepper half. In bowl, toss onion wedges with 1 table-spoon oil.2. Place peppers, skin side down, with onion wedges on grill over medium heat. Cook peppers and onions 10 to 15 minutes, until pepper skins are blistered and onions are tender and golden, turning onions over once halfway through grilling. Transfer onions to plate. Wrap peppers in large sheet of foil and allow them to steam at room temperature 15 minutes or until cool enough to handle.3. Remove peppers from foil. Peel off and discard skins. Cut peppers into 1/2-inch-wide slices. Transfer to plate with onions.4. In small bowl, with wire whisk, mix remain-ing 3 tablespoons oil with remaining ingredients except arugula until dressing is blended.5. To serve, line platter with arugula; arrange pep-pers and onions on top and drizzle with dressing. Serves 10.

Grilled Pepper & Onion Salad

Advertise Here! Low Prices!For Advertising, Call Wendell (530) 262-0597Coming Soon!

of Shasta County

Page 3: May 2, 2011 - Prototype

Tidbits® of Shasta County Page 4 Page 5For Advertising Call (530) 262-0597

To Your Good Health By Paul G. Donohue, M.D.

DEAR DR. DONOHUE: My husband had blood work for a cholesterol study. It included something called lipoprotein (a), something we never heard of. It was over the normal value. I called my doctor, but he was on vacation, so I left word for the covering doctor. A phone call came from his secretary, who said: “He didn’t say anything, so I guess it’s OK.” I want answers. Will you explain this to me? -- F.

ANSWER: Lipoprotein (a), spoken as “lipoprotein little a,” is another cholesterol fraction that is an independent risk for artery clogging and heart attacks. It’s different from LDL cholesterol (bad cholesterol) and HDL cholesterol (good cholesterol). Frankly, at the present, doctors find it hard to counsel patients about lipoprotein (a), so most don’t order it.Now emphasis is placed on lowering LDL cholesterol (your husband’s value is very good) and raising HDL cholesterol (again your husband’s was very good). I will trade places with him if he wishes, and I’ll take his lipoprotein (a) reading to boot. I can tell you what lowers lipoprotein (a). Niacin does. There is no proof, however, that lowering it lowers the risk of a heart attack. Daily exercise of 30 minutes also brings it down, if the doctor approves of exercise for a person. As does losing weight if that applies. A low-fat diet high in vegetables, fruits and grains is another way of reducing lipoprotein (a). From his other cholesterol values, I’d say he must be doing some of this anyway. All of this, except for niacin, is the much-preached recipe for heart health regardless of lipoprotein (a).Until told otherwise, put lipoprotein (a) on a back burner. The booklet on cholesterol explains this topic that is talked about to excess. Readers can obtain a copy by writing: Dr. Donohue -- No. 201W, Box 536475, Orlando, FL 32853-6475. Enclose a check or money order (no cash) for $4.75 U.S./$6 Canada with the recipient’s printed name and address. Please allow four weeks for delivery.***DEAR DR. DONOHUE: None of my 21 grandchildren has had their tonsils out. All of my seven children did. Is this no longer done? I wish doctors would make up their minds about these things. -- B.B.

ANSWER: When your children were young, it was almost standard practice to remove tonsils as a way to protect against strep throat. We now know this isn’t necessary, and we now have antibiotics to treat strep throat. Children who have repeated strep throat infections still have their tonsils removed, but the operation is no longer done for prevention.***DEAR DR. DONOHUE: I work out at home on an exercise bike and a treadmill. On days my knees are bothering me, I don’t do either. One doctor suggests that I cease the exercise bike but use the treadmill. The other says just the opposite. They both can’t be right. Who is? -- R.G.ANSWER: You can answer this one for yourself. Which hurts your knees? I find that bike pedaling is harder on my knees. Others find running a bigger source of pain.

Cholesterol Tests Keep Multiplying

More Facts

• Did you ever hear of “American Flag” or “Licorice Lulu”? They’re the names of flavors of chewing gum that were made and sold more than 100 years ago. These gums were made in Maine by two brothers named Curtis. Back in 1848, they began making gum from the sap of spruce trees. It was America’s first chewing gum, and it was packaged under the name of “State of Main Pure Spruce Gum.”

• The fighting fish of Siam make their egg nest out of spit and bubbles.

• Christopher Columbus is a famous name in U.S. history. But did you ever hear of Bartholomew Columbus? Chris and Bart were brothers. They planned the ocean voyage together, and both traveled about Europe trying to raise money for the trip. But then, Chris got the money he needed and sailed without his brother. No one knows why Bart got left behind. But if he hadn’t, Americans might have a holiday called “Columbus’s Day.”

• A baby sea lion cannot swim from birth. It has to be taught by its mother.

• Ants sometimes get drunk. This happens when ants drink nectar from the bodies of certain beetles. Then, “undrunk” ants carry a drunken ant to some water and toss it in. The drunken ant sobers up quickly after his dunking.

• Guinea pigs did not originate in Guinea, nor are they members of the pig family.

• There are full-grown sharks that measure only five inches long.

1. Name the first major-league player to have more than 600 doubles, 250 home runs, 3,000 hits and 400 stolen bases for his career.

2. True or false: Pitcher Nolan Ryan recorded the most strikeouts in the decades of the 1970s and 1980s.

3. When was the last time before 2008 that the University of Alabama’s football team won 12 games in a season?

4. In 2007-08, Orlando’s Dwight Howard became the youngest player to win the NBA regular-season rebounding title (22 years, 130 days). Who had been the youngest?

5. The Avalanche have been in Colorado for 14 NHL seasons. How many times have they missed the playoffs (not including the 2004-05 NHL lockout)?

6. Which school won the first NCAA Division I men’s lacrosse championship in 1971?

7. When was the last time before 2009 (Rachel Alexandra) that a filly won the Preakness?

Facts You Need to Know• If all the eggs of a female fly hatched, she would

be the mother of 131,000,000,000,000,000,000 baby flies in six months.

• Once U.S. President Theodore “Teddy” Roosevelt was on a hunting trip in Mississippi. One day a bear cub was brought into camp for the president to shoot. Roosevelt refused. Because of Teddy Roosevelt’s liking for the bear cub, toy bears are called “Teddy Bears” to this day.

• America bought Alaska from the Russians for two cents an acre.

Tidbits Galore!• Francis Scott Key composed the words to

“The Star Spangled Banner” on the back of an envelope.

• Since serving soda water on Sundays was against the law in the 1800s in most U.S. towns, some drugstore owners could not serve ice cream sodas. Instead, they served a concoction with ice cream, nuts, fruit, and syrup but no soda water. These “sundaes” on Sunday became so popular that they were soon served every day of the week.

• The motto of the famous Pinkerton Detective Agency is: “We Never Sleep, “And that motto is printed over a picture of an open eye. That’s why private detectives are referred to as “Private Eyes.”

• The reason moths and other nocturnal insects circle your porch lamp is not because they crave the spotlight. Moths and insect use the moon to help them navigate in the dark. When an insect gets too close to a light, it does what nature tells it to do – it keeps its body aligned in relation to the light source. If the light source were the far distant moon, the insect would fly straight. However, since the light is so close, the bug ends up flying in circles.

The Tidbits® Paper is a Division of Tidbits Media, Inc. • Montgomery, AL 36106(800) 523-3096 • E-mail: [email protected] • All Rights Reserved ©2008

Information in the Tidbits® Paper is gathered from sources considered to bereliable but the ac cu ra cy of all information cannot be guaranteed.

Can’t Get Enough Tidbits?

Limited EditionBook Set

Limited Edition

T R I L O G Y

Send $24.95 (plus $5.00 S&H) by Check or Money Order to:

Tidbits Media, Inc.1430 I-85 Parkway, Suite 301

Montgomery, AL 36106(800) 523-3096

(Alabama residents add appropriate sales tax.)Reprints of Books I, II, & III.

RESERVE NOW!

WANT TO RUN YOUR OWN BUSI NESS?

If You Can Provide: Sales Experience · A Computer · Desktop Publishing Software · A Reasonable Financial In vest ment

We provide the opportunity for success!

Call 1.800.523.3096www.tidbitsweekly.com

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Offering a three hour sunset candlelit dinner cruise or a 2 hour brunch cruise

down the scenic Sacramento River. Perfect for birthday’s, anniversaries, proposals.

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How important is “brand loyalty”? Well, it’s more im-portant to NASCAR than it was five years ago, because its officials are talking about it again.They still talk more often about the NASCAR brand, as in every other paragraph. But what about Chevy? What about Ford? And Dodge? And, yes ... Toyota?Five years ago, the unofficial position was that fans were no longer interested in “brand loyalty.” NASCAR fans were interested only in individual drivers. That, of course, was a useful rationalization at a time when the cars of the Sprint Cup and Nationwide series were being made indistinguishable from one another.This I can say. When I started writing about NASCAR, more or less full-time, in 1993, brand loyalty was great-er than it is now. Those were the days when I’d be stuck in traffic on the way into Martinsville Speedway, mar-veling at the rarity of Chevys with Bill Elliott stickers and Fords with Dale Earnhardt’s. Now the stickers have little correlation with the fans’ cars. A Dale Earnhardt Jr. sticker in the rear windshield is about as likely to be on a Hyundai as a Chevy.But I don’t think it’s dead. I still think Carl Edwards sells Fords and Kevin Harvick sells Chevys, particularly when they win.This, by the way, has always been my suspicion. The kind of car is important in the formative stages of a fan’s NASCAR addiction. He or she starts following a driver based -- at least in part -- on the car. Once that allegiance is formed, the fan follows the driver if he changes teams or manufacturers, even if it hurts a little.When Rusty Wallace switched from Pontiac to Ford

(and later to Dodge), it caused considerable angst among his fans. But they moved grudgingly. Few driv-ers spend their entire careers with one manufacturer. Even Earnhardt drove Fords for two years. When last we saw Elliott, once the darling of Ford fans, he was in a Chevy. One reason Ford fans have a special place in their hearts for Edwards, Matt Kenseth and Greg Biffle is that, so far, they have spent their entire Cup careers driving cars with blue ovals on the hoods.Dale Earnhardt Jr.’s fans swallowed their pride when he switched from one Chevy team to another, but if he showed up one week in a Toyota, it would still create come culture shock.The reason that brand loyalty diminished, quite possi-bly, is that the brands themselves diminished. The fans are smart enough to notice that when the principal dif-ference between the cars is the shape of a simulated headlight decal ... well, it’s not much of a difference. NASCAR stopped caring about being able to tell one make from another, and the fans stopped caring, too. They had little choice.The trend has reversed. The Nationwide Series intro-duced new models that are discernible from one another even for fans who have no extensive knowledge of ex-actly how the indented lines on the hoods are sculpted. Adjustments to the noses have been made in Cup, and individual differences are being incorporated in a rede-sign scheduled for 2013.It used to be, of course, that these redesigns occurred in Detroit, not NASCAR’s R&D Center, but at least the powers that be are paying attention again.

The Rise and Fall of Brand

Loyalty

In Tidbits!!

of Shasta County

(530) 262-0597

Page 4: May 2, 2011 - Prototype

Tidbits® of Shasta County Page 6 Page 7For Advertising Call (530) 262-0597

• In a single summer afternoon in 1935, Jesse Owens broke four world records! He set or tied marks in the 100-yard dash, the 220-yard hurdles, the 220-yard dash and the broad jump. Since then all of Jesse Owens’ records have been bettered, but never has another athlete broken four records in a single day.

• A huge diamond of tremendous carat weight was taken to the finest cutter in Amsterdam. The entire value of the stone depended almost completely on the first cut. Needless to say, the diamond cutter felt the tremendous pressure of his task and spent a full month examining the stone to determine its natural cleavage. Finally, the moment of truth arrived, and the diamond cutter raised his mallet to crack the massive diamond. But when his cleaver hit the stone, the cleaver itself broke into two pieces. After collecting his wits again, the master cutter struck the stone again, and was rewarded when the stone split perfectly. He was so relieved he fainted on the floor.

• Bulldogging is a popular rodeo event. In it, a cowboy on horseback chases after a steer. He then jumps from his horse, grabs the steer by the horns and tries to wrestle the steer to the ground. But where did bulldogging get its name? One story claims that a famous cowboy Bill Pickett invented bulldogging. History says that Pickett used to grab his steer by the horns, and then he would bite the upper lip of the animal, letting go with his hands just like a bulldog.

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DEAR PAW’S CORNER: It never seems to amaze me. I’m talking about the people who do not get their critters fixed. I know some very educated people whose pets have litter after litter. What are they thinking? Where and when will it end?It is never right or a good thing to allow your critters to have a litter. Never! Take a look at our overcrowded animal shelters. It just breaks my heart at the number of animals they have to put down. These “educated” people tell me, “Oh, I find homes for all my babies.” That’s beside the point! If you don’t have babies to give away for free, then people will have to adopt a critter from the shelter that is fixed and won’t reproduce any more unwanted and unloved animals. Get all your pets fixed!If you can’t afford to get them fixed, find a program that will help you pay for it or take them to your local shelter. Please! -- Dee in Palmyra, N.Y.

DEAR DEE: Thank you for making an important point so forcefully. Litters of puppies and kittens are very cute, but they add to an already huge population of dogs and cats, most of which are never adopted and end up in shelters, where they’re often euthanized. Unless you are an AKC-certified, professional breeder, you have no business allowing your pets to procreate. I have heard many excuses from pet owners as to why they don’t spay or neuter. “Oh, it would be cruel.” “Oh, my Maximilian would lose his confident personality if he were neutered.” And of course, “My pet is well-behaved and indoors most of the time, so she’ll never get pregnant.”Don’t let yourself be swayed by these fantasies. Learn the facts about spaying and neutering.

Reader: Don’t Allow House Pets to BreedBy Samantha Mazzotta

Send your tips, questions and comments to Paw’s Corner, c/o King Features Weekly Service, P.O. Box 536475, Orlando, FL 32853-6475, or e-mail them to [email protected].

YOUR BUSINESS HEREfor more information call (530) 262-0597

• On May 7, 1896, Dr. H.H. Holmes, one of America’s first well-known serial killers, is hanged to death in Philadelphia. Although not as well known as Jack the Ripper, authorities discovered the remains of more than 200 victims on Holmes’ property.

• On May 6, 1937, the airship Hindenburg, the larg-est dirigible ever built and the pride of Nazi Germany, bursts into flames upon touching its mooring mast in Lakehurst, N.J., killing 36 passengers and crewmem-bers. The lighter-than-air craft was lifted by highly flammable hydrogen gas.

• On May 5, 1945, in Lakeview, Ore., Mrs. Elsie Mitch-ell and five neighborhood children are killed while at-tempting to drag a Japanese balloon out of the woods. Unbeknownst to Mitchell and the children, the balloon was armed, and it exploded soon after they began tam-pering with it.

• On May 3, 1952, a ski-modified U.S. Air Force C-47 piloted by Lt. Col. Joseph O. Fletcher of Oklahoma and Lt. Col. William P. Benedict of California becomes the first aircraft to land on the North Pole. A moment later, Fletcher climbed out of the plane and walked to the exact geographic North Pole, probably the first person in history to do so.

• On May 4, 1965, San Francisco Giants outfielder Willie Mays hits his 512th career home run to break Mel Ott’s National League record for home runs. Mays would finish his career with 660 home runs, good for third on the all-time list at the time of his retirement.

• On May 2, 1972, after nearly five decades as director of the Federal Bureau of Investigation, J. Edgar Hoover dies just as the Watergate affair is about to explode onto the national stage. An inquiry later revealed that the FBI had illegally protected President Richard Nixon from investigation.

• On May 8, 1988, Stella Nickell is convicted of mur-der by a Seattle jury. She was the first person to be found guilty of violating the Federal Anti-Tampering Act after putting cyanide in Excedrin capsules in an effort to kill her husband. She began planning his death after their 1976 honeymoon.

1. Is the book of Titus in the Old or New Testament or neither?2. According to Hebrews 9, when Christ appears a second time, it will be to do what? To awake the Heavens, Start anew, Save those who look for Him, Cease all evil3. Where is the Codex Sinaiticus, the oldest complete Bible in existence? Smithsonian, Hall of Jerusalem, British Museum, Vatican4. Which hour mentioned in the Bible means the last possible moment that something can be done? First, Second, Eleventh, Twelfth5. From Revelation, the lion of the tribe of Judah will open which book? Life, Everlasting torment, Death, Seven Seals6. What Philistine city was home to Goliath? Jericho, Bethel, Gaza, Gath

The Home Affordable Refinance Program has been extended, which is good news for potentially millions of homeowners. Set to expire this summer, the pro-gram now will run until June 2011.HARP is aimed at homeowners of properties that are currently worth less than what is due on the note, known as being “underwater.”Because of the home-price declines of a still-failing housing market, more and more people are experienc-ing the loss of equity in their homes. While most un-derwater homeowners continue to make payments and

are current, it’s been reported that when homeowners face losses of equity of more than 25 percent, defaults and foreclosures increase. Foreclosures are up to 4.6 percent of all homeowners now.Some merely walk away from the house when all hope of regaining equity is lost. Without solid loan-to-value numbers, a homeowner can’t refinance. Without good appraisal numbers -- because neighborhood values have fallen -- there is no refinance. Homeowners can’t sell their homes, either, if they’ll still owe more than they can get for the house.In many cases, the underwater homeowner is not at fault. Unemployment can cause whole neighborhoods to fall, as owners sell at low prices one step ahead of foreclosure, bringing down values.To qualify for the refinance program:• You must be current on your mortgage.• Only Fannie Mae or Freddie Mac loans can partici-pate.

• The lender must approve and agree to rewrite the balance of the loan and take at least 10 percent off the principal.• After the refinance, the mortgage amount cannot exceed 115 percent of the value of the home.• The new mortgage payments must be less than 31 percent of your income.• The property must be your primary home.• If you have a second mortgage, the first and second will be combined.• Your FICO credit score must be 500 or above.If you have an interest-only loan or an interest rate that will rise, a HARP refinance can help stabilize your payments by giving you a fixed rate. If you have a high interest-rate loan, a HARP refinance can help reduce your payments. For more information, check the government’s Mak-ing Home Affordable site at makinghomeaffordable.gov. Click on Eligibility, and scroll down to Home Affordable Refinance Program.

Help for Homeowners Who Are ‘Underwater’

Page 5: May 2, 2011 - Prototype

• It was American author, playwright, screenwriter and political activist Gore Vidal who made the following sage observation: “Any American who is prepared to run for president should automatically, by definition, be disqualified from ever doing so.”

• The next time you get a chance, you might want to check the pressure of your car’s tires; if they’re not inflated to the correct pressure, you’re contributing to the $9 million in fuel that is wasted due to improper tire pressure, according to the Department of Energy.

• If you ever go to Rome, one of the sights that must be seen is the Trevi Fountain, the

elaborate Baroque installment that was completed in 1762. According to legend, anyone who throws a coin in the fountain is ensured a return visit to Rome. This is, evidently, a popular tradition; every night approximately $3,500 is retrieved from the fountain. The money is used to fund a supermarket for the city’s needy.

• In this era of ubiquitous technology and instant communication through e-mail and text message, the average American still receives 1.5 personal letters each week. Of course, you have to weigh that against the 10.8 pieces of junk mail that arrive on a weekly basis. • Due to the rising prices of the materials used to mint coins, it now costs 2 cents to manufacture every penny and 9 cents to make a nickel.

• In 2006, an Illinois police officer was arrested for driving under the influence of alcohol. This probably would not be noteworthy, except that it was the same police officer who received an award for making the most DUI arrests in his county.

• The famed Pony Express was an abject financial failure. It was in existence for only two years.

• If you were asked where the tallest pyramid on earth is located, would you answer San Francisco? The huge pyramid-shaped skyscraper that dominates the Bay-area skyline exceeds even the massive height of the pyramids in Egypt.

• The workers at a bakery in Connecticut used to play a game at lunchtime. They would play catch with a tin pie plate from the local bakery. The game became so popular that the idea was picked up commercially. Soon the disks were copied in plastic and embossed with the name of the pie company, “Frisbee.”

• The kangaroo got its name from Captain James Cook. When the English explorer was in Australia, he asked a native what the name of the strange, jumping animals was. The native replied, “Kangaroo.” In his language it meant, “I don’t know.”

• Most baseball players don’t like being booed by people watching them play. But John “Boog” Powell of the Baltimore Orioles said he didn’t mind being booed. “After all,” said Powell, “a boo is just three quarters of a Boog.”

• You probably know that a group of bees is called a swarm, and a group of cattle is called a herd. But did you know that a group of elks is called a gang? And did you know that several leopards are known as a leap? Other animal group names include a band of gorillas, a clowder (or a clutter) of cats, a knot of toads, a gaggle of geese and a pride of lions.

The Final Fact• India Ink originally came from China.

1. Craig Biggio of the Houston Astros (1988-2007).2. True -- 2,678 in the ‘70s and 2,167 in the ‘80s.3. It was 1994.4. Dolph Schayes was 22 years, 226 days old when he won the rebounding title in 1950-51.5. Twice -- 2007 and 2009.6. Cornell, which beat Maryland in the final.7. Nellie Morse in 1924.

BIBLE TRIVIA ANSWERS: 1) New; 2) Save those who look for Him; 3) British Museum; 4) Eleventh; 5) Seven Seals; 6) Gath

1. A distinguishing mark on paper money to prevent counterfeit2. “Laverne & Shirley”3. Lake Michigan4. “Emma,” by Jane Austen5. Hands (one hand equals 4 inches)6. Barometer7. Angles that have the same measure in degrees8. Red, for good luck9. “O Holy Night”10. Swallowing

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