may 1, 2012 sponsored by: presenter: dr. glynn tonsor, kansas state university

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May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

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Page 1: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

May 1, 2012Sponsored by:

Presenter: Dr. Glynn Tonsor, Kansas State University

Page 2: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

WEBINAR OVERVIEW

• Broad Economic Outlook Overview • Beef Demand Update: LFTB and BSE Impacts

• U.S. Cattle ID – Comparative Global Status

Page 3: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

Economic Outlook Overview: Cow-Calf

• Recent calf price pullback; BUT • Continued beneficiary of tight supplies and

expanded heifer retention…

• Returns over cash costs may set historic records – 2013 may prove to be “peak return year” …

Page 4: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

As of: 4/30/12

12’ Strong Basis

= +/- $6/cwt

miss on current calves…

Page 5: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

ESTIMATED AVERAGE COW CALF RETURNSReturns Over Cash Cost (Includes Pasture Rent), Annual

-100

-50

0

50

100

150

200

250

1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012

$ Per Cow

C-P-6603/21/12Livestock Marketing Information Center

Data Source: USDA-AMS & USDA-NASS, Compiled & Analysis by LMIC

Page 6: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

Economic Outlook Overview : Stockers

• Expected margins squeezed this spring by run on calves – Historically strong basis on calves…

• Accounting and economic profit divergence – Varied valuations of consumed forage …

Page 7: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

1991-2010 Average

4/30/12’ Salina, KS Situation:• BeefBasis.com forecasted price of 750 lb steer

August 3, 2012 is $150.99/cwt

• What is break-even purchase price of a 550 lb steer purchased on May 4, 2012? • forecasted price is $166.14/cwt

“Buy-Sell” spreadsheet tool (http://www.agmanager.info/livestock/budgets/production/beef/cattlebuysell.swf)

Page 8: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

“Buy-Sell” spreadsheet tool (http://www.agmanager.info/livestock/budgets/production/beef/cattlebuysell.swf)

Expected Return: +$0.10/head [2.0 *($166.19-$166.14)]

Feeding COG $80 = +$6.76/head Expected Return

Feeding COG $100 = - $6.56/head Expected Return

But “true” expected purchase price may

not be $166 …

Purchase $144.99 $146.99 $148.99 $150.99 $152.99 $154.99 $156.99Weight1

450 171.80 174.98 178.15 181.33 184.50 187.68 190.85500 164.36 167.24 170.11 172.98 175.85 178.72 181.59550 158.32 160.95 163.57 166.19 168.81 171.44 174.06600 153.33 155.75 158.16 160.58 162.99 165.41 167.82650 149.15 151.39 153.63 155.87 158.11 160.35 162.59700 145.60 147.69 149.78 151.87 153.96 156.05 158.14750 N/A N/A N/A N/A N/A N/A N/A

1Enter the minimum purchase weight you are willing to consider.

2Based on a feeding cost of gain of $90/cwt.

Selling Price

Breakeven Purchase Price2

Page 9: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

Economic Outlook Overview : Feedlots

• Excess capacity concerns remain…

• Forecasted losses persist…

Page 10: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

Feedlot Capacity – to - Calf Crop RatioAssuming: 2011 Calf crop of 35.3 mil. hd

DOF 15.5 16 16.5 17 17.5138 1.16 1.20 1.24 1.27 1.31148 1.08 1.12 1.15 1.19 1.22158 1.01 1.05 1.08 1.11 1.15168 0.95 0.98 1.02 1.05 1.08

Capacity (mil. Hd)

Assuming: 2021 Calf crop of 40.6 mil. hdDOF 15.5 16 16.5 17 17.5138 1.01 1.04 1.08 1.11 1.14148 0.94 0.97 1.00 1.03 1.06158 0.88 0.91 0.94 0.97 1.00168 0.83 0.86 0.88 0.91 0.94

Capacity (mil. Hd)

Page 11: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

Stronger Basis Recently than Historic Patterns…

Page 12: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

CHOICE STEER PRICE vs BREAKEVENCattle Feeding, S. Plains, Monthly

75

85

95

105

115

125

135

145

2004 2005 2006 2007 2008 2009 2010 2011 2012

$ Per Cwt

SteerPrice

Breakeven

ProjectedBreakeven

Livestock Marketing Information CenterData Source: USDA-AMS & USDA-NASS, Compiled & Analysis by LMIC

C-P-2104/13/12

Latest Data: March 2012

NAIBER (http://www.naiber.org/) 4/30/12’ Forecasts:

750 lb KS Steer placed on 5/4 & sold at 1,262 lbs on 10/4/12’ = - $126/hd;

Page 13: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

QUARTERLY FORECASTS (LMIC:4/27/12)% Chg. Average % Chg. Comm'l % Chg.

Year Comm'l from Dressed from Beef fromQuarter Slaughter Year Ago Weight Year Ago Production Year Ago

2011I 8,314 1.8 771 0.7 6,410 2.6II 8,640 -0.5 759 0.7 6,559 0.2III 8,738 -0.2 771 -0.3 6,736 -0.5IV 8,395 -3.0 773 -0.8 6,490 -3.7

Year 34,087 -0.5 768 0.1 26,195 -0.42012

I 8,025 -3.5 783 1.5 6,280 -2.0II 8,286 -4.1 780 2.8 6,467 -1.4III 8,107 -7.2 791 2.6 6,415 -4.8IV 7,938 -5.4 790 2.2 6,270 -3.4

Year 32,356 -5.1 786 2.3 25,432 -2.92013

I 7,557 -5.8 790 1.0 5,971 -4.9II 7,865 -5.1 785 0.6 6,173 -4.5III 8,014 -1.1 800 1.1 6,411 -0.1IV 7,694 -3.1 798 1.0 6,139 -2.1

Year 31,130 -3.8 793 0.9 24,694 -2.9

Page 14: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

QUARTERLY FORECASTS (LMIC: 4/27/12)Live Sltr. % Chg. Feeder Steer Price

Year Steer Price from Southern PlainsQuarter 5-Mkt Avg Year Ago 7-800# 5-600#

2011I 110.12 23.1 129.06 150.07 II 112.79 17.1 132.03 148.61 III 114.05 19.5 135.93 141.69 IV 121.99 21.7 143.15 153.11

Year 114.74 20.3 135.04 148.37 2012

I 125.29 13.8 154.25 182.41 II 120-123 7.7 151-154 183-187III 119-123 6.1 153-157 177-182IV 123-128 2.9 153-158 173-179

Year 122-125 7.6 153-156 178-1842013

I 126-132 3.0 151-158 177-185II 129-135 8.6 155-163 179-189III 125-132 6.2 158-167 177-188IV 128-136 5.2 156-166 172-185

Year 128-133 5.7 156-162 177-186

Page 15: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

Beef Demand Overview :

• Domestic meat prices have been rising relative to other household items…

• Domestic demand has surprised analysts…– Reduced per capita consumption does not necessarily mean

reduced demand …

• Export success “tempered” but bullish prospects in longer-term remain…

Page 16: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

CONSUMER PRICE INDEX - ALL ITEMS1982-1984 Base, Monthly

200

205

210

215

220

225

230

235

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Index

Avg.2006-10

2011

2012

04/16/12Livestock Marketing Information CenterData Source: Bureau of Labor Statistics

Page 17: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

CPI - MEATS1982-1984 Base, Monthly

190

195

200

205

210

215

220

225

230

235

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Index

Avg.2006-10

2011

2012

04/16/12Livestock Marketing Information CenterData Source: Bureau of Labor Statistics

Page 18: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

18

Year-over-Year increases in last 7 quarters (since Q3 of ’10); Q1.2012 = +5.99%

Actual Quantity & Price Changes:1990: 67.8 lbs (per capita cons.);$2.15 (real choice price)2011: 57.3 lbs (per capita cons.);$2.15 (real choice price)

Q1.2012 (year-over-year) : Per Capita Consumption = -0.19% Real Choice Beef Prices = +6.24%

Available at: http://www.agmanager.info/livestock/marketing/Beef%20Demand/default.asp

Page 19: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

U S BEEF AND VEAL EXPORTSCarcass Weight, Monthly

70

95

120

145

170

195

220

245

270

295

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Mil. Pounds

Avg.2006-010

2011

2012

I-N-1604/19/12

Livestock Marketing Information CenterData Source: USDA-ERS & USDA-FAS

Page 20: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

Beef Demand Overview : • Discussion on demand “getting complicated”

– Growing interest in “how my food is produced” • Animal welfare, food safety, antibiotics, hormone use, local,

organic, traceability…• Customer vs. consumer distinction importance growing…

– LFTB (lean finely textured beef) discussion…

– 4th domestic BSE case (4/24 – CA dairy cow)

Page 21: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

Source: March 12, 2012 TIME magazine

Page 22: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

LFTB Impact Duration…References available in April 9th article: http://www.lmic.info/memberspublic/InTheCattleMarket/CattleMktsframe.html

• 3-6 month demand response duration common in research literature examining media impacts…

• 2009 H1N1 case parallels – Extensive media; “catchy” phrases, industry experts

contending no scientific basis for public concern… • Supply chain response likely will persist beyond

“short-term” demand response… – imports, labeling, relative cost of higher-lean beef…

Page 23: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

23

LFTB Price Impacts To-Date …Source: USDA-AMS LM-XB460 Nat’l/Reg. Weekly

Boneless Processing Beef & Beef Trimmings

Page 24: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

4/24/12’ BSE Event Impact So Far…• Past experiences:

– Dec 2003 event: loss of Japan & S. Korea in 04’=$45-$65 per head slaughtered (http://www.agmanager.info/livestock/marketing/bulletins_2/industry/demand/

MF2679.pdf) – Comparatively limited response to subsequent two events

• Export response to April 24, 2012 report: – Canada, Mexico, Japan, and EU made positive remarks– S. Korea made + remarks; now visits scheduled

• current 30 month of age threshold

– Thailand and Indonesia are increasing restrictions

Page 25: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

U.S. Cattle ID Status

• To-date domestic consumer has not pressed – However, 4/27 Bloomberg piece renewed calls for expanded traceability post BSE event

– Aug. 11’ comments solicited on USDA’s proposed rules; still awaiting release …

• Growing importance for access to global markets – What is “accepted” domestically may/may not be sufficient in export markets…

• Host of resources available at: http://www.agmanager.info/livestock/marketing/AnimalID/default.asp– NAIS Benefit Cost study (Jan. 2009) – Cow-calf producer views/preferences thesis project (Lee Schulz; w/ BEEF)– USMEF study – Report submitted March 2011

Page 26: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

U.S. Cattle ID – Global Status

SOURCE: http://www.animalagriculture.org/Solutions/Proceedings/Annual%20Conference/2012/GAHFST/Clayton,%20Paul.pdf

Page 27: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

U.S. Cattle ID – USMEF Study

• U.S. is falling behind global export competitors • Aggregate costs of 20% participation in SAV programs could

be offset by a 1% increase in exports (2009 base) – +/- 1/7th of what was exported to S. Korea in 2009

• Notable heterogeneity in adoption costs – First 10% = $0.33/hd ($11.3 mil) – Last 10% = $10.23/hd ($115.2 mil)

• Results in limited voluntary adoption, industry in-fighting, and significant national implications…

• Note impacts of lost/expanded markets influence prices for all…

Page 28: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

U.S. Cattle ID – Tonsor’s Current Take

• National ID & traceability systems are becoming “a cost of doing business” globally… – Importing countries can require eligible sources to have ID/traceability systems as

stringent as those required domestically…

• Classic example of dilemma presented when something makes sense for an industry as a whole not always being best for every individual participant…

• Is ID among a broader set of issues/drivers leading to a bi-modal cow-calf sector?

Page 29: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

Sponsored by:

Page 30: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

The next three slides provide supplemental charts and

resources to the presented materials.

Page 31: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

Feedlot Operations and MarketingsFeedlots: Less than 1,000 Head Capacity

Operations Marketings (mil. hd)Annual Change in

Marketings% of Total Marketings

2006 86,000 3.64 13.94%2007 85,000 3.70 1.6% 14.14%2008 80,000 4.05 9.5% 15.31%2009 80,000 3.91 -3.5% 15.27%2010 75,000 4.03 3.1% 15.43%2011 75,000 3.17 -21.3% 12.31%

Feedlots: Over 1,000 Head Capacity

# Operations Marketings (mil. Hd)Annual Change in

Marketings% of Total Marketings

2006 2,165 22.48 86.06%2007 2,160 22.46 -0.1% 85.86%2008 2,170 22.40 -0.3% 84.69%2009 2,170 21.69 -3.2% 84.73%2010 2,140 22.08 1.8% 84.57%2011 2,120 22.58 2.3% 87.69%

Page 32: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

U.S. Cattle ID – Global Status

SOURCE: http://www.animalagriculture.org/Solutions/Proceedings/Annual%20Conference/2012/GAHFST/Clayton,%20Paul.pdf

Page 33: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

SOURCE: http://www.animalagriculture.org/Solutions/Proceedings/Annual%20Conference/2012/GAHFST/Clayton,%20Paul.pdf

Page 34: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

Questions typed by participants during the webinar presentation

which were not directly responded to are addressed in the remaining

subsequent slides.

Page 35: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

Question: “What do you see for cattle movement in the next 12 months? Do you see cattle moving back to the south, Canada, etc?”• Response:

– More detail exists within the Feb. 7th webinar if you would like an expanded audio overview regarding regional differences:

• http://www.marketingandtechnology.com/repository/webinars/e20/fol.html

– Similarly, slides 13-23 this presentation file provide background information regarding regional differences:

• http://www.agmanager.info/about/contributors/Presentations/Tonsor/BeefIndustryChangesEconImplications_KSFMRA_02-23-12.pdf

– Bottom line: • It appears the current situation is most favorable in the short run (e.g. 12 months) for

some expansion in areas north and west of here (KS). I have frequently asserted that aggregate national expansion may be characterized by continued relative movement NW of where the herd used to be. That is, while some rebuilding will likely occur in the Southern Plains, the relative production from north of I-80 and west of IA may arguably continue to grow.

Page 36: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

Question: “Do you see any unique advantage in the niche calf cow all grass fed market, selling directly to local consumers?”• Response:

– This basic Google search for “US grass fed beef” provides a host of information from groups interested in expanding grass fed production. (http://www.google.com/#hl=en&output=search&sclient=psy-ab&q=us+grass+fed+beef&rlz=1R2ADFA_enUS382&oq=u.s.+grass+fed+&aq=0q&aqi=g-q2&aql=&gs_l=hp.1.0.0i22l2.907.3659.0.5237.15.12.0.3.3.0.205.1504.2j9j1.12.0...0.0.KcCQjwxcmIA&pbx=1&bav=

on.2,or.r_gc.r_pw.r_qf.,cf.osb&fp=a22b68fd5f645ad2&biw=1280&bih=571)

– Page 4 in this ERS publication provides a useful overview of grain and grass fed systems:

• http://www.agmanager.info/about/contributors/Presentations/Langemeier/Johnson_LDP-M-192.pdf

– Bottom line: This is not something I have directly researched as my efforts to-date largely reflect the predominance of grain fed systems in the U.S.

Page 37: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

Question: “Do you forsee mandated labeling changes due to the LFTB scare? Have we started studyimg alternative ID's for LFTB?”• Response:

– There have been multiple calls for mandatory labeling of LFTB. See this article for some details and an example:

• http://nationalhogfarmer.com/resources/fallout-lean-finely-textured-beef-continues – More detail exists within the Feb. 7th webinar regarding mandatory country of origin

labeling if you would like an expanded audio overview of broader retail product labeling issues which warrant deeper assessment:

• http://www.marketingandtechnology.com/repository/webinars/e20/fol.html – In the May 1st webinar I alluded to a study focused on mandatory labeling of animal

welfare information. Resources from that project are available at:• http://www.agmanager.info/livestock/marketing/AnimalWelfare/default.asp • I would encourage the list of pre-implementation considerations noted here to be given parallel

thought w/r/t LFTB labeling.

– Bottom line: One could possibly expect additional voluntary labeling to develop (e.g. Hy-Vee is facilitating consumer choice) but prospects (and the net benefit-cost presented) for mandatory labeling remain unknown and debatable.

Page 38: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

Question: “How much LFTB production has been reduced and how much is that of total lean usage?”

• Response: – The April 6, 2012 Congressional Research Service article is a useful reference:

• http://www.fas.org/sgp/crs/misc/R42473.pdf• Useful estimates from the CRS article include:

– BPI’s daily production of LFTB has been cut by +/- 50% (700,000 lbs/day vs. 1.5 million lbs/day) – Cargill’s FTB, coupled with BPI’s LFTB have been estimated to jointly be produced at volumes between 600 million and 850

million lbs per year.

– Estimates are 40%-50% of total beef consumed is ground beef and 2011 commercial beef production was +/- 26.2 billion lbs. Combined this suggests +/- 11.8 bil. Lbs of ground beef are consumed annually. This can be considered along with the LFTB and FTB annual production volumes.

– Bottom line: I do not have a firm estimate on the magnitude of production reduction. The use of LFTB previously being combined at rates of 10-20% by volume of ground beef suggests a “ceasing of production” would directly influence 5x or 10x the volume of “non-LFTB” ground beef. Moreover, the indirect impacts on relative values of products varying in leanness, sources of those products, etc. are important to further consider.

Page 39: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

Question: “Estimation on calf market over the next 5 years”

• Response: – The USDA periodically releases longer term forecasts. This piece

includes projections for the next 10 years as of Feb. 2012: • http://www.ers.usda.gov/Publications/OCE121/OCE121e.pdf • Narrowly, see table 30 on page 6

– A broader set of projections is also offered by FAPRI: • http://www.fapri.missouri.edu/outreach/publications/2012/

FAPRI_MU_Report_01_12.pdf • Narrowly, see pages 42-43

• Bottom line: I do not typically develop multi-year calf market price expectations and encourage you to review the resources noted above.

Page 40: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

Question: “Do you expect a widening of the choice select spread later on this year?”

• Response:– The next slide presents a Choice-Select spread chart from LMIC. – The 2006-2010 average depicts the seasonal increase in this spread

common for the 2nd and 4th quarters; as well as the fact that recent months seasonally tend to have the narrowest spread.

– On a related note, the subsequent slide shows cutout values to provide a feel for the relationship of branded and prime product as well.

• Bottom line:– There is no immediately apparent reason leading me to not expect some

realization of typical seasonal patterns throughout this year. That is, yes one may expect additional widening from current levels. That said, the C-S spread may not be the only thing to watch as the Prime-C spread is increasingly being the subject of “beef quality” discussions.

Page 41: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

CHOICE MINUS SELECT BEEF PRICESCarcass Cutout Value 600-900 Lbs., Weekly

0

2

4

6

8

10

12

14

16

18

20

JAN APR JUL OCT

$ Per Cwt.

Avg.2006-10

2011

2012

C-P-6804/30/12

Livestock Marketing Information CenterData Source: USDA-AMS, Compiled & Analysis by LMIC

Page 42: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

CUTOUT VALUE COMPARISONMonthly

0

10

20

30

40

50

60

May-03 Jan-04 Sep-04 May-05 Jan-06 Sep-06 May-07 Jan-08 Sep-08 May-09 Jan-10 Sep-10 May-11 Jan-12

$/Cwt

Branded vsChoice

PrimevsChoice

ChoicevsSelect

Livestock Marketing Information CenterData Source: USDA-AMS, Compiled & Analysis by LMIC

Page 43: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

Question: “IS DEMAND FOR GRASS FINSIHED BEEF CONTINUING TO EXPAND? IS SUCH DEMAND REFLECTED IN IMPORTS SINCE MORE COUNTRIES ARE GRASS FINISH BASED?”

• Response: – Please see slide #36 for a response to a similarly raised question. – We have traditionally (until 2011) been a net beef importer.

Moreover, some of our largest import sources are from countries which are predominantly grass finished based. For instance, the average beef import shares (in volume) between Jan. 2009 and Feb. 2012 of Australia and New Zealand were 26% and 21%, respectively.

• Bottom line: I have not directly researched grass-finished beef demand as my efforts to-date largely reflect the predominance of grain fed systems in the U.S. However, being aware of differences in global production systems, the traditional role of imported grass finished beef into the U.S. meat supply chain, etc. is important.

Page 44: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

Question: “Can you expound on the heifer retention program you mentioned?”

• Response: – More detail exists within the Feb. 7th webinar if you would like an

expanded audio overview: • http://www.marketingandtechnology.com/repository/webinars/e20/fol.html

– The particular resource you likely want to review is the “KSU-Beef Replacements” spreadsheet available at:

• http://www.agmanager.info/Tools/default.asp#LIVESTOCK– More broadly, this presentation file overviews a host of decision tools

available as aides in management and marketing decision making: • http://www.agmanager.info/Faculty/dhuyvetter/presentations/2012/

KCD_Cattle%20Decision%20Tools%20(BI%20Beef%20Summit%20Springfield%20MO%203.13.12).pdf

• Bottom line: A host of materials are available on www.AgManager.info.

Page 45: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

Question: “The FTLB issue apears to be differenet from other examples in that it has induced many major domestic retailers to declare a discontinuation of use. Do you think conumsers will return to demanding FTLB and pull it back into these outlets?”

• Response:– The distinction noted in our webinar w/r/t customer and consumer comes to

mind in addressing this question. – One may expect several, if not most retailers (customers) to remain hesitant to

“reverse” patterns and resume previous acceptance of LFTB. That is, they may see the marginal gain in lower product prices as not being sufficient to cover perceived risks regarding brand image, being associated with a controversial product, etc.

– The interesting real-world experiment on this is to watch and learn from is instances such as Hy-Vee where consumer choice may be facilitated:

• http://www.hy-vee.com/company/press-room/press-releases/hy-vee-statement-on-lean-finely-textured-beef.aspx

• Bottom line: We are still learning about the market impacts but I suspect eventually some proportion of the previously accepted/transacted volumes of LFTB will characterize the retail market. That is, I’m neither expecting a “full ban” nor a “full recovery” of LFTB volumes even after the dust settles.

Page 46: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

Question: “We have heard that the new STEC requirements are going to increase costs of production. Can you give us some projections?” • Response:

– I am not aware of an existing study specifically examining the production cost impacts of these new requirements.

– That said, I am among a large set of faculty involved with a new, 5-year USDA funded grant investigating a host of issues regarding non-O157 STEC. I suspect this project will directly contribute to understanding the issue you are raising.

• http://www.usda.gov/wps/portal/usda/usdamediafb?contentid=2012/01/0021.xml&printable=true&contentidonly=true

• Bottom line: I do not have a specific production cost estimate to forward at this time. That said, IF recalls can be reduced there would be benefits in the form of beef demand maintenance/expansion as FSIS recalls have been found to negatively impact demand (http://www.agmanager.info/livestock/marketing/bulletins_2/industry/demand/Beef_Demand_Drivers_January_2009.pdf).

The net impact of this possible benefit with the implementation and ongoing production costs (which I do not have insight currently on) will largely form the net impact of the new requirements.

Page 47: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

Question: “Given the fact that the LFTB issue removed about 200 loads per week (from what we have heard) of lean beef off of the market, I would have expected the price on 90% lean trim and imported bull meat to spike in order to compensate for the loss of meat. The lack of a price spike leads me to believe that ground beef demand was affected. Please let me know your thoughts. Thank you.”

• Response:– Yes, if consumer demand for ground beef in general fell off, that would be expected to erode g.b.

prices. Similarly, if industry production costs of offering lean g.b. increase with the reduction/restriction on LFTB use that would put upward pressure (at least eventually if/as demand stabilized) on leaner g.b. prices.

– In March the observation of 90% lean trim being flat reflects the relative value to processors as well as consumers. We likely observed these two factors cancelling each other out in March as prices were rather flat. However, in April, prices began to increase consistent with the suspicion noted in your question.

– It is import to also recognize most existing demand studies were conducted with aggregate (e.g. beef) data and not primal- much less cut-level data so our understanding of product specific demand is comparatively limited. This was alluded to in a recent CLPER post if you’d like more information:

• http://www.agmanager.info/livestock/marketing/CLPER/CLPER_04-12.pdf

• Bottom line: If in fact, consumer demand response is short lived (see slide 20 above) and higher production costs persist, we eventually would expect to see higher g.b. prices across various leanness offerings. In the short term interim we are observing a host of responses, including the industry simply gaining insight on adjustment options, possibly altering their g.b. production approaches, etc.

Page 48: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

Question: “Regarding LFTB, is it likely that we will see continuing use of that product, or has that been destroyed?”

• Response: – See the preceding questions for related information.

• Bottom line: We are still learning about the market impacts but I suspect eventually some proportion of the previously accepted/transacted volumes of LFTB will characterize the retail market. That is, I’m neither expecting a “full ban” nor a “full recovery” of LFTB volumes even after the dust settles. Important lessons learned from situations such as that facilitated by Hy-Vee facilitating consumer choice will help guide exactly what portion of previous volume transactions “come back.”

Page 49: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

Question: “What have you calculated as the cost to the industry resulting from the LFTB issue?”

• Response:

• Bottom line: This is not something I personally have calculated so I’m not in position to offer an “industry cost estimate” at this time.

Page 50: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

Question: “Have you determined whether heifer retnetion is taking place?”

• Response: – Dr. Derrell Peel very recently addressed this issue:

• http://www.cattlenetwork.com/cattle-news/Clues-to-beef-herd-rebuilding-149505595.html?ref=595

– In the Feb. 7th webinar a detailed discussion of the January Cattle Inventory report, including estimated heifer retention, was discussed. This report indicated a 1.4% increase (year-over-year) in heifer retention, but note the previous year’s low base:

• http://www.marketingandtechnology.com/repository/webinars/e20/fol.html

– On July 20th, the USDA is scheduled to release the July Cattle Inventory report:

• http://usda.mannlib.cornell.edu/MannUsda/viewDocumentInfo.do?documentID=1017

• Bottom line: This is a subject of much discussion with casual observation suggesting states N and W of KS possibly expanding heifer retention while states S and E of here have not necessarily sent this signal. The net impact nationally is less clear. In short, I don’t think the industry has “pulled the trigger” on national expansion yet but only time will tell if my perception is accurate.

Page 51: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

Question: “are higher fed cattle weights the result of cattle being held back or other feeder objectives?”

• Response: – The industry has a multi-year history of increasing fed cattle weights.

This reflects increasing efficiencies, changes in genetics and production practices, etc. which facilitate the optimal sales weight to increase over time.

– In addition to this longer-term trend, the influence of placement weights (recall drought triggered differences in 11’ in S. Plains vs. N. Plains) and the value of a currently placed animal given concerns with availability of new placement candidates must be kept in mind.

• Bottom line: The increasing fed cattle weights reflect the industry’s incentives to optimize the lbs produced on each animal in the supply chain. This regularly drives more lbs/hook in processing plants, more lbs/bunk in the feedyard, and results in a net impact of more lbs/cow for the industry. I expect these economic drivers to persist going forward.

Page 52: May 1, 2012 Sponsored by: Presenter: Dr. Glynn Tonsor, Kansas State University

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