maximize your wan investment with cisco...

Maximize Your WAN Investment with Cisco Intelligent WAN and Akamai Connect

PSORST-3000

Liad Ofek

Sr, Manager Technical Marketing

Enterprise Networking Group, Cisco

© 2014 Cisco and/or its affiliates. All rights reserved. PSORST-3000 Cisco Public

Agenda

• Introduction to IWAN

• Akamai Connect Solution

• Use Cases

• Caching Technologies

• Configuration and Monitoring

• Conclusion

3


YESTERDAY Minimal Engagement

Business Leaders and IT Must Come Together to Capture Revenue

Is Your Business Ready to Capture New Opportunities?

Branch Innovation Creating Content Explosion

of CIO/IT Say Demand for Bandwidth Will Increase

of CMOs Feel Unprepared for Data Explosion

TODAY Immersive Experience

HD Video Social Media

Guest WiFi

Perimeter Security

Beyond

Enterprise Apps

Cloud Apps

4


Mobile Device Network Traffic

OS Update File Size*** Average App Size** Average Number of

Apps per Device*

Sources:

* http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html

** https://www.abiresearch.com/press/average-size-of-mobile-games-for-ios-increased-by-

*** http://www.wirelessandmobilenews.com/2013/05/samsung-galaxy-s3-iii-update-android-4.2.1-jelly-bean.html

http://theiphonewiki.com/wiki/Firmware#iPad_4

http://answers.microsoft.com/en-us/windows/forum/windows_other-windows_update/what-is-average-monthly-size-of-update-downloads/dfe9bb34-c2dd-478e-a6cb-0a26228cf552

Windows

Android

iOS

Jelly

Beans 4.1

Windows 7

iOS 7 for

iPhone 5

5


Third-Party Lab Test

Chromebook vs. Windows 8 Laptop

Chromebook creates as high as 692.2 times more network traffic

On average, Chromebook creates152 times more network traffic

Chromebook - Average of 152 Times More Traffic

0 2 4 6 8 10

Asus VivoBook S200E Notebook Running…Samsung Chromebook Running Chrome OS

Document

Manipulation

Photo

Manipulation

Video

Manipulation

Music

Manipulation

Web

Browsing

Note

Taking

Test

Taking

0.14

0.27

2.73

0.21

6.06

5.00 8.65

18.30

77.39

145.56

211.29

57.84

10.80

41.33

http://principledtechnologies.com/Microsoft/Chromebook_PC_network_traffic_0613.pdf

6


Emerging Branch Demands The Application Landscape Is Changing

Applications Are Moving to the Data Center and Cloud

Internet Edge Is Moving to the Branch

Branch

Cloud

Data Centers

of CIOs Expect

to Operate via

the Cloud by

2015

More Mobile

Data Traffic

by 2015

of Mobile

Traffic

Will Be

Video

Pressures on the WAN

Fat Apps Mobility Cloud

7


Commodity Transports Viable Now

Internet Becoming an Extension of Enterprise WAN

Dramatic Bandwidth, Price Performance Benefits

Higher Network Availability

Improved Performance Over Internet

8


Why Move to Internet As WAN?

Internet Pricing vs. Reliability, 1998-2012

of Organizations Are

Planning to Transition

to Internet

Connections

Low-Cost Alternative

1Internet Transit Pricing based on surveys and informal data collection primarily from Internet Operations Forums—

‘street pricing’ estimates 2Packet delivery based on 15 years of ping data from PingER for WORLD (global server sample) from

EDU.STANFORD.SLAC in California

Source: William Norton (DrPeering.net); Stanford ping end-to-end reporting (PingER)

9


And the Internet Transition Pays Off Fast

EXAMPLE:

San Francisco Single MPLS VPN vs. Dual Business Internet ($ per Month)

1.5 Mbps

10 Mbps

$220

$140

$830

$260

$885

$274

$1,014

$303

Dual Internet Links

Combined for Ent SLA

-75%

iWAN MPLS VPN

CoS3 MPLS VPN

CoS2

MPLS VPN

CoS1

Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon website

10


Intelligent WAN: Leveraging the Internet Secure WAN Transport and Internet Access

Branch

MPLS (IP-VPN)

Internet

Private Cloud

Virtual Private Cloud

Public Cloud

Secure WAN transport for private

and virtual private cloud access

Leverage local Internet path for

public cloud and Internet access

Increased WAN transport

capacity, cost effectively!

Improve application

performance (right flows to

right places)

Secure WAN

Transport

Direct Internet

Access

11


Intelligent WAN Deployment Models

Dual Internet Hybrid Dual MPLS

Consistent VPN Overlay Enables Security Across Transition

Expensive

Highest SLA guarantees

Tightly coupled to SP

Internet

Branch

Public

MPLS MPLS

Branch

Public

MPLS+

Internet

Branch

Internet

More BW for key applications

Moderately priced

Balanced SLA guarantees

Enterprise

Best price/performance

Enterprise responsible for SLAs

Most SP flexibility

12


Intelligent WAN Solution Components

Branch

Internet

MPLS

Private Cloud

Virtual Private Cloud

Public Cloud

3G/4G-LTE

AVC

WAAS PfR

Transport

Independent

• DMVPN IPsec overlay design

• Consistent operational model

• Simple provider migrations

• Scalable and modular design

• Performance Routing (PfR)

• Dynamic Application best path based on

policy(Delay, Jitter, Loss)

• Load balancing for full utilization of bandwidth

• Improved network availability

Intelligent

Path Control

• AVC - Application visibility with

performance monitoring

• WAAS- Application acceleration

and bandwidth optimization

• Akamai Connect

Application

Optimization

• Certified strong encryption

• Comprehensive threat defense with

ASA and IOS firewall/IPS

• Cloud Web Security for secure

direct Internet access

Secure

Connectivity

ISR-AX

13

Akamai Connect Solution


How the Akamai Platform Works

Application Server Users

Edge Region close to

Origin Server

“SureRoute” and Akamai

Protocol optimize route and

reduce round trips

Edge Region close

to End User

Web-enabled Applications

Mobile Applications

IP Applications

High Performance Global

Overlay Network

Security embedded into

Akamai Edge Servers

15


Edge Caching

100ms 200ms

125ms

15ms

10ms

Edge Caching

• Caching rules held at the edge.

• Extremely granular control.

• Greatly improves page loading performance.

• API available for active cache purging.

Application

Origin

16


Cisco and Akamai Bringing Together Next Generation Optimization

Networking Leader

Leverage existing Cisco routers

All-in-one solution: Application Services, WAN Optimization, VPN, Firewall and Web Security

Cloud Services Leader

Global Delivery Platform (150,000 servers)

Industry-leading in Web Acceleration, Content Delivery, Internet Traffic Engineering

Cisco IWAN

with Akamai

Better Together:

Complementary Platforms, Technology and Expertise 17


Akamai Connect Turbo Charges Cisco IWAN Solution Provides Application Optimization Pervasively Across the WAN Fabric

Transport Independent

Secure Connectivity

Application Optimization

Akamai Connect Integrates Akamai Intelligence with WAAS

Intelligent Path Control

18


Now Supports Akamai Cloud | Single-sided Optimization | Secure Direct Internet Access

Building On Cisco WAAS Solution Edge Caching Enhances the User Experience

AKAMAI CONNECT World’s Best Optimization Solution for HTTP Traffic

AKAMAI CACHING AND ACCELERATION

Intranet HTTP

Caching

Dynamic OTT

HTTP Caching

Akamai

Connected Cache

Content

Pre-positioning

CISCO WAAS

LZ Compression

TCP Optimization

Data De-duplication

Application Specific Acceleration

19


The Power of Cisco and Akamai in the Branch Last Mile WAN Optimization | Enterprise Grade Internet WAN | Service Aware WAN

Cisco IWAN with Akamai Vision: Extend High Quality Digital Experiences from Any Cloud

Public Cloud

Private Cloud HD

Akamai Intelligent Platform

Branch

Cisco ISR-AX

20



Extending Akamai to the Branch with Akamai Connect Akamai Intelligence Inside Cisco ISR-AX

COMPLETING THE LAST MILE

Data Center Branch

Optimal Experience Regardless of Device, Connectivity or Cloud All HTTP Traffic in Private, Public, Akamai Cloud

Prepositioning | Dynamic HTTP Caching (YouTube) | Any Transport

WAN/MPLS

Internet

ISR-AX

Akamai

Connect

21


Retailer Application Benchmark Results

Websites Load 50% Faster Instant Access to HD Content

Mobile Assisted

Selling

Without Akamai Connect With Akamai Connect 1st Hit With Akamai Connect 2nd

Hit

ERP App 57s 18s 2s

Repair App 70s 28s <1s

Catalog App 28s 13s <1s

Training/Digital

Signage

Without Akamai Connect With Akamai Connect

Default Quality 144p 720p (HD Automatic)

Time to Load (720p HD) 14s Instant

Omni Channel

Without Akamai Connect With Akamai Connect

CompanyA.com 5.44s 2.72s

CompanyB.com 4.25s 2.60s

22

Use Cases



Data Center Branch

CISCO

Mobile Assisted Selling: Intranet Content Cache

CISCO

Omni Channel: Akamai Content

Connected Cache (CC) Guest WiFi: Generic Internet Content Cache Training:

Over-the-top Cache

WAN/MPLS

Akamai Connect Edge Caching–Use Cases Optimal User Experience and WAN Offload

Internet

24


Cache POS data at the branch

Reduce Round Trip Time

Reduce Latency

Reduce network congestion

Pre-position content

WAN optimization with WAAS

Intranet Applications — Transparent Cache

“Intranet”, HTTP/S

Web Content, POS data,

Image files, Retail Catalog

Branch User

Data Center WAAS

SSL Handling, Transport Optimization, Deduplication

and Application Optimization provided by WAAS

Transparent

Caching

MPLS bandwidth is expensive

Users want instant response

Multiple Omni-Channel apps

Businesses moving to rich media experiences

Akamai Solution Network Challenges

Any IP Network

25


Akamaized Content — Akamai Connected Cache

Extranet

HTTP Akamaized Web

Content

Akamai Connected

Cache


Branch User


Authentication to Akamai

Intelligent Platform

Inherit Akamai Edge Server caching rules inside the branch to cache content other caching solutions can not

Utilizes the breadth and scale of the Akamai Intelligent Platform

Automatically takes advantages of changes in the Akamai Intelligent Platform – Akamai caching rules

Customer’s own content already cached in the Akamai Intelligent Platform

Last mile access may still be an issue

Users access their own and 3rd party Akamaized content from the branch

26


Site Specific — Over-the-Top Caching

YouTube Channel

Training Videos

Viral Videos

OTT Chaching


Internet

Branch User

Cache popular video content

Save bandwidth

Business YouTube channel readily accessible at the Branch

Video consumes bandwidth

Increased Congestion

Desire to have company YouTube Channel perform well

27


Generic Internet Content — Transparent Caching

Generic HTTP Web Content Transparent

Caching


Internet

Branch User

Cache popular web content

Reduce network congestion

Better WiFi experience

Generic and specific caching rules at the branch

Guest WiFi constrains bandwidth from critical applications

Large file downloads

Comparison shopping

28


Cache POS data at the branch

Schedule WAAS device to access list of URLs during non business hours

Allows first access to be LAN speed

Keeps digital displays updated automatically without consuming bandwidth during business hours

Off Peak Hour Cache Warming — Prepositioning

Branch User Transparent

Caching

“Intranet”,

HTTP Content

Data Center

WAAS

Access common high resolution video files at start of normal business hours

Common websites accessed at start of work day

Digital product catalogue displays need to be updated


Any IP

Network

Generic HTTP

Web Content

Internet

29

Caching Technologies


Akamai Caching Technology

BASIC

Follows IETF HTTP 1.1 guidelines for standard object caching

Only caches responses marked explicitly as cacheable

STANDARD

Default mode

Also caches objects with no explicit cache marker and with a last- modified date. It ignores “reload” headers from clients

ADVANCED

Caches media files more aggressively, and all object types for longer times (when there is no explicit expiration time)

BYPASS

Turns off caching for a configured site(s)

1

2 3 4

Transparent Caching: with four (4) different mode settings

Connected Cache (CC): Retrieves content from Akamai’s Intelligent Platform

Over-the-Top Caching (OTT): Caching content of 3rd party Web sites using a predefined configuration

Cache Warming or Prepositioning: Scheduled fetch and cache of content from a Web site

31


Akamai Connected Cache

100ms

200

ms

125

ms

15ms

10ms

HTTP Akamaized Web

Content

Internet

Branch/DC

Akamaized Content has special caching rules

Greatly improves page loading performance

General Internet content is not cached in cloud platform

Benefit today ends at nearest edge server to datacenter or directly connected user

Edge Caching — Cloud Platform

With Akamai Connect caching no longer ends at nearest edge server and extends to the Branch/ DC

Akamai Connect uses an authenticated Akamai service to automatically get up to date caching rules

Edge Caching — Akamai Connect

32


Over-the-Top Caching (OTT)

Over-the-Top (OTT)

Caching caches content from difficult to cache 3rd / non-Akamaized party Web sites using a predefined configuration

OTT Includes

Streamed services (think Netflix, Hulu, and YouTube) now 50% of Internet traffic

Content from multi-origin Web sites

Akamai Connect performs this caching using a configuration that is automatically pushed down to it from the Akamai Intelligent Platform

YouTube.com is the first OTT property released

33


Prepositioning and Warming

Cache Prepositioning and Warming

Cache prepositioning is a scheduled pre-fetch of content from a URL

You specify the depth of the link level that content is retrieved from

You can exclude different object types

Ability to limit bandwidth consumed by the task

It caches based on existing caching rules

Status report for all devices assigned to the task

34

Configuration & Monitoring


Seamless Management—Immediate Time to Value Akamai Connect Delivered through WAAS Central Manager

Easy Scheduling for content pre-positioning

Visualization and Reporting using WAAS Central Manger

One Click Enablement

36


First Time Activation Scenario

1. In the WCM go to HTTP/HTTPS Cache

Settings page and click the Enable

check box

2. Accept the EULA

3. Configure system-level Akamai API client

credentials to register caching services for CC

4. Click the Submit button

Configuration Process

Change Settings Scenario

1. On the Cache Settings page change

the options you desire:

1. Select a transparent caching mode, turn the CC

or OTT on/off, and/or define host rules

2. If enabling the CC then Akamai API client

credentials check is done

2. Click on the Submit button to apply your cache

settings to a device or device group

37


Enable Akamai-HTTP Caching

Enable Akamai Connect

End User License Agreement - Akamai HTTP Caching Feature

Credentials Verified! Check status of enabled caching

features on each device under ALL DEVICES

User Uploads Entitlement Key

Emailed at Order Fulfillment

DONE! Default Cache Configs and

dependent config settings get

applied automatically

38


Modifying Default Policy

39

Cisco Confidential 40 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Akamai Connect turns on with transparent caching in Standard mode enabled as default

Site Specific Caching Policy Rules

Over-the-Top caching is site specific; YouTube.com is supported today

To enable transparent caching for a single site only:

Change Default Cache Policy to Bypass; then create a hostname rule with the caching type you want

Enabling Connected Cache will enable it for all suitable Akamaized content

40


Configure Site Specific Policy

41


Cache Hits

Cache Hits Summary

Pie chart that provides a breakdown of cache hits

by Akamai caching technology for the selected

time interval

42


Cache Statistics

Hits

Bar graph is absolute cache hit count for the

specified interval

Line graph represents % of total objects

requested that resulted in a cache hit for the

specified interval

Hover over shows breakdown by Akamai caching

technology for selected data point

43


Cache Statistics

Data from Cache

Bar graph is absolute byte count for data served

out of cache for the specified interval

Line graph represents % of total bytes requested

that were served out of the cache for the

specified interval

Hover over shows breakdown by Akamai caching

technology for selected data point

44


Bandwidth Savings

WAN Data Offload

Shows how much data was served locally out of

the cache and did not traverse the WAN

Broken down by Akamai caching type

45


Top 10 Sites Sorted by …

Top 10 Sites

Access Count

Shows the top 10 URLs by number of transactions LAN Response

Shows the top 10 URLs by number of bytes served

out of the cache

WAN Response

Shows the top 10 URLs by number of bytes served

over the WAN.

46


Throughput Summary

The Throughput Summary displays throughput of

the Web traffic on the WAAS device

There is a link to toggle between LAN to WAN

(upload) direction, and WAN to LAN (download)

direction

Each chart shows the original throughput (actual

throughput observed by the endpoints – LAN

side), as contrasted to the optimized throughput

(after Akamai Connect optimization –WAN side)

A user can edit the view to include custom

applications in addition to the default Web

47


Packaging and Licensing

Hardware FLEXIBLE

Akamai Connect Integrated into Cisco WAAS Software

SRE running native WAAS

UCS-E compute running vWAAS

ISR-WAAS: Virtualized WAAS in Cisco IOS-XE

WAVE Appliances

Ordering

SIMPLE

Add-on license

ISR-AX bundles with Akamai Connect available to order by end of June ‘14

On Cisco Global Price List as a Cisco product

BRANCH OFFER DC/HQ OFFER

ISR-AX

AVC PfR WAAS Security Akamai

WAVE Appliances

Akamai WAAS

48


Cisco IWAN with Akamai Aligning Business and IT to Meet Organizational Goals

Evolving IT Infrastructure to Unleash Business Innovation at the Branch

For Customers Seamless and Personalized

Customers Experiences

For IT Simple Management

Framework at Lowest Cost

For Business In-Branch Revenue Growth

49


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50

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