maximize your time with automation

LAWYERS DO

SOCIAL MEDIA

MAXIMIZE YOUR TIME.

AUTOMATE.

WE WILL COVER …

6 tools that can help you to

save time and be consistent.

© 2014 Upward Action LLC www.LawyersLaunchpad.com

5 KEYS TO SUCCESS

Publish

Track

Measure

Adjust

Publish


HOOTSUITEwww.Hootsuite.com General purpose tool that is great for

updating multiple accounts across various

social media platforms.

Allows scheduled posts and real time updates

on the same platform.

Cost effective to share with staff or assistants.

© 2014 Upward Action LLC

SPROUT SOCIALwww.SproutSocial.com


Schedule posts on multiple accounts across

multiple social media platforms.

Detail analytics that are easy to grasp.

Makes it easy to schedule updates, update

in real time, and assign tasks to team

members that are associated with specific

updates.

BUFFERwww.BufferApp.com


Upload your posts into Buffer and this tool

will space the posts out throughout the

day.

Effective tool for getting the most visibility

for your updates.

Drawback: Doesn’t allow posting from

within the application.

FACEBOOK SCHEDULER

www.Facebook.com


Facebook makes it easy to schedule

posts to your Facebook business/fan

(not personal) page from within

Facebook.

Using the Facebook Scheduler gets

the most visibility for your Facebook

posts.

iPhone Photos: Automatically e-mail

iPhone photos to yourself.

iPhone Contacts: Import your iPhone

contacts into a Google Docs spreadsheet

for easy back-up and sorting.


IFTTT

www.IFTTT.com

Silence: Use location geo-tags to silence

your cell phone when you enter the

courthouse (or any other place you’d like

silence).

Archive: Back up social media update to

Evernote.

Automate Blogging: Share your

WordPress blog entries on your social

networks.


Open Table: Add Open Table

reservations to your calendar.

Birthday: Get reminders about

calendared birthdays, and send nice

BD notes on FB.

Congressional Updates: Get a notice

when Congress schedules to vote on a

bill or when POTUS signs a new bill.


Lost Phone: If you have lost your cell

phone, send yourself an email with

#lostphone in the title and IFTTT will call

you.

Voicemail: Transcribe and archive

voicemails to Evernote or Gmail.

Organize: Send all emails tagged

#receipts to a Google Docs

spreadsheet. © 2014 Upward Action LLC

www.LawyersLaunchpad.com

ZAPIERwww.Zapier.com

Manage Your Contacts: Create a new

Clio contact when someone enters

information into your online intake form

(e.g., Google form or WuFoo).


Remember Birthdays: Let Zapier create

draft happy birthday e-mails for your

client’s birthdays or other important dates

that are stored in Google Calendar.


Add Google Labels for New Matters:

When you open a new matter in Clio,

add a new label in Gmail to pull

together all conversations related to the

matter for easy grouping and

forwarding. Automate this with Zapier.


Sync with Evernote: Use Zapier to

connect your Evernote account to

Clio.

Zapier keeps an eye on a designated

Evernote notebook for new notes.

When a new note is added, Zapier uses

the note's tag to create a note in a Clio

matter.


IT’S TIME TO LAUNCH!

Pick a tool.

Use it!



This presentation was brought to you by

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