maximize personal branding and networking for professional development digitally
TRANSCRIPT
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Maximize Personal Branding and Networking for Professional
Development Digitally
Will Patch
Assistant Director of Admissions and Social Media Coordinator
Manchester University
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Brands
What is their brand purpose?
“At McDonald's, we strive to be more than just a restaurant - we're a first job for many,
a community partner, a model for other restaurants around the world, and a
company seeking new ways to fulfill our brand promise of Quality, Service,
Cleanliness, and Value.”
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Brands
Donald Trump
Attached to luxury, power, wealth in excess.
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What is a Personal Brand?
Your unique package of strengths, skills, and experiences.
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A Personal Brand…
• Tells your compelling story
• Should show your authentic self
• Share your experience
• Is necessitated by anonymity of online personas
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How You Portray Yourself Online Matters
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Find the neutral zone
Share your accomplishments and knowledge
Don’t exaggerate
Don’t #HumbleBrag
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Step 1: Know Yourself
• Know your values
• Know what you’re passionate about
• Know your strengths
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Step 2: Your Story
• Step 1 was “who”
• What your vision of growth is
• Where you have been
• When - “Riding into the sunset” moment
• Why does this matter to you
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Step 3: Verify
• Look over what you have and ask:
• Are my values and strengths authentic or aspirational?
• Is my story complete and compelling?
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about.me
• Visual storytelling
• Personal branding site
• Aggregator
• Networking and mentoring
• Not a replacement for LinkedIn
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• Use your story from Steps 1 and 2 and a photo to set up an account
• Backstory – can be filled in later, essentially your resumé
• Use the search bar to find similar interests, locations, jobs, or search by name
• Find mentors or just learn more
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Networking for Professional Development
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Traditional vs Digital Development
Digital
• Flexible and versatile
• Worldwide expertise
• Often free
Traditional
• Fixed
• Local and regional expertise
• Often expensive
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They compliment each other!
Don’t hide behind a keyboard, but don’t ignore opportunities online either.
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Active and Passive
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Follow leaders in your areas of interest
Interact and ask questions
Participate in Twitter chats
Search hashtags
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Suggested follows:
@iacacindy
@nacac
@Smartcolleges
@IHEadmissions
@chronicle
@insidehighered
@higheredlive
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Use actively, interact with group discussions
Endorse others, but be honest
Post articles to start discussions and share ideas
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Suggested groups
Chegg Social Admissions
College Admissions Experts
CollegeBound Experts
Council for Advancement and Support of Education
Higher Education Management
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Live video discussions
Podcasts
Various topics throughout higher ed each week
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Journals
Passive
Keep updated on new trends and research
Find job opportunities
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Professional Organizations
Network
Attend conferences
Learn from other professionals
Take advantage of mentorship
Get involved on committees
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Take That First Step!
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Take That First Step
• Connect with people you actually know first
• You can use LinkedIn to get introduced
• AboutMe – Can’t passively follow
• Be authentic and ask for thoughts or insights
• Ask questions, and follow up
• Groups, blogs, Twitter chats, and webcasts
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Discuss!
What have you found most helpful in your development and networking?