Maximising downtime – a case study of community based provision

Where we are now How we got here

◦ Market analysis◦ Action plan - pilot

Plain sailing?

Objectives

£250K net (after labour costs) contribution to operating expenditure

Employ 111 student as Head Coaches, Coaches, Summer/Easter Camp Assistants and Casual support staff (reception/rec assistant/fitness support)

Service 1200 children/week over 3 terms of 10/12 wks

Where we are now

How we got there a journey

From little acorns mighty oaks grow

Ideas

Market analysis

Pilot - offer – monitor -refine

Idea/Concept

Senior

Junior

Development pathway

Link to University Objective

To provide services that meet the needs of Wales and wider communities by working in partnership with city, national and international bodies.

Post codes – Mosaic Competitor review

◦ LA’s◦ Private sector

Health clubs Holiday clubs Professional sport (Cardiff City, Blues, Glamorgan

Cricket)

Market analysis

Swimming Athletics Soccer Trampolining Netball Gymnastics Dragon Camps (Summer, Easter) under 8’s,

over 8’s)

Pilot

Head coaches – UKCC level 1 or above Commitment to invest in coach education

as a reward for loyalty and performance Pricing to market not competition Create a brand based on: lower ratio’s,

quality of experience and word of mouth recommendation

Policy that all offerings make a net contribution after labour costs

Offer or y=mx+b

Annual questionnaire and feedback to parents

All coaches provided with kit and its is worn Joint coach mentoring scheme with City

Council Reward good first years with additional

hours throughout the year

Monitoring

Plain sailing?• Market research

• allowed clear geographic targeting linked to areas, schools and travel time

• Idea• The triangles only really work in

one sport for a variety of valid reasons linked to the local market and politics

• Pilot• Successful and sustainable in the

sports identified local difficulties in expanding into cricket, hockey, rugby and squash

• Equation• A lot of time and energy has gone

into coping and managing with natural student turnover. Now starting to develop a consistency or pedigree

• Pricing• Biggest surprise. 18% rise and no

fall in demand• Branding

• strong and reinforced visually around the city