Mavrck Case Study Collection Studies/Mavrck-Case-Study... · Mavrck Case Study Collection Procter &…

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  • Mavrck Case Study CollectionProcter & Gamble

    Create, Amplify and Submit Use Cases

  • Mavrck Case Studies for Three Core Use Cases

    Create original content (Social Posts, Blogs, Videos).

    Amplify original or branded content(Social Posts).

    Submit content (Surveys, Ratings, Reviews).

  • All-in-One Automation

    Identify, recruit, segment, activate, notify, measure, incentivize and optimize with a single unified

    platform.

    InfluencerPlugin

    Embed white label influencer

    technology into your existing

    consumer journey to activate different

    influencer segments.

    ProgrammaticActivation

    Activate thousands of influential consumers

    simultaneously at the moment they interact with your

    digital assets.

    MeasurableEnd-to-EndMeasure the end-to-end impact of each influencer

    post: impressions, engagements,

    clicks and conversions.

    The Mavrck Difference

    InfluencerNetwork

    Leverage our global influencer network of more than 10M+ micro-influencers to accelerate your

    influencer program.

    2017 Mavrck All Rights Reserved Proprietary and Confidential

  • Procter &Gamble

    Copyright 2017 Mavrck All Rights Reserved Proprietary and Confidential

  • P&G Executive Summary

    P&G Family Care and Personal Health Care used the Mavrck platform to identify relevant micro-influencers, advocates, referrers and loyalists and activate them across three core use cases:

    1. Create branded content in the social feeds of Facebook, Instagram, Twitter and Pinterest 2. Amplify branded content in the social feeds of Facebook, Instagram, Twitter and Pinterest 3. Submit product ratings and reviews that get displayed across retail partner websites via

    our Bazaarvoice and submit surveys to enhance market research and customer segmentation

    The Mavrck platform was deployed as standalone microsites across several P&G brands. Mavrck is also a registered affiliate of P&G retail partners like Amazon, Target and Walmart. This enables the platform to measure e-commerce sales driven via content created by micro-influencers, advocates, referrers and loyalists.

  • Mavrck Quarterly Results for Bounty

    7.2k 5.9M 6.1k 5.8k 1.1k 4.94Micro-Influencer

    SignupsTotal Social

    ReachSocial

    Posts CreatedClicks to

    Coupons.comRatings & Reviews

    SubmittedAverage Product

    Rating

  • Mavrck Quarterly Results for Charmin

    21.9k 12M 15.5k 5.3k 1.8k 4.82Micro-Influencer

    SignupsTotal Social

    ReachSocial

    Posts CreatedClicks to

    Coupons.comRatings & Reviews

    SubmittedAverage Product

    Rating

  • Mavrck Quarterly Results for Puffs

    19.9k 9.5M 8.7k 1.1k 815 4.87Micro-Influencer

    SignupsTotal Social

    ReachSocial

    Posts CreatedClicks to

    Coupons.comRatings & Reviews

    SubmittedAverage Product

    Rating

  • Mavrck Quarterly Results for Personal Health Care

    12.5k 7.8M 5.3k 7.8k 1.1k 4.80Micro-Influencer

    SignupsTotal Social

    ReachSocial

    Posts CreatedClicks to

    Coupons.comRatings & Reviews

    SubmittedAverage Product

    Rating

  • Gillette

    Copyright 2017 Mavrck All Rights Reserved Proprietary and Confidential

  • Gillette Executive Summary

    Gillette used the Mavrck platform to spread awareness of a new product launch by identifying relevant advocates activating them for a single core use case:

    1. Amplify branded content on Facebook and Twitter to drive coupon downloads.

    The Mavrck platform was used for a one-off campaign. Mavrck advocates shared posts that drove traffic to a landing page where friends could watch a music video created around the product launch and enter their email to receive a coupon.

  • Mavrck Campaign Results for Gillette

    1k 17.4k 7.6k 6.7kAdvocate

    ActivationsClicks from Friends on

    Posts CreatedEmail Addresses

    CapturedCoupons

    Downloaded

    Per

  • Old Spice

    Copyright 2017 Mavrck All Rights Reserved Proprietary and Confidential

  • Old Spice Executive Summary

    Old Spice used the Mavrck platform to spread awareness of a new product launch by identifying relevant advocates activating them for a two core use cases:

    1. Create branded content on Facebook2. Amplify branded content on Facebook

    The Mavrck platform was used for a one-off campaign. Mavrck advocates created posts featuring legendary friends & family and shared campaign posts that drove traffic to a landing page where friends could engage with Hardest Working Collection content.

  • 4.5MTotal Impressions on

    Advocate Posts

    14,056Total Engagements on

    Advocate Posts

    2,331Total Posts Created by

    Advocates

    4,629AdvocatesActivated

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