What Does CUSTOM Kitchen Mean?

Three Month Preview...Three Month Preview...openings & events!openings & events! Allmilmo is pleased to announce the

opening of six (6) new dealerships:

Atlanta, GA, Elvir Seferovich

DCOTA, Dania Beach, FL, Michael Garofalo

Vero Beach, FL, Michael Garofalo

Philadelphia, PA, Henry Michaelkiewicz

Charleston, SC, Dylan Gilliam

Manhattan, New York - our flagship showroom

located at the A&D Building

Summer / Fall 2010 Volume I, Issue 2

The Fantastic Kitchen and Bath

the official allmilmö usa newsletter

From the President

Upcoming Allmilmo events:

September 2010

Miami Design & Home Remodeling Show - Sept 3-7

October 2010

Oktoberfest at Allmilmo Paramus Oct. 2

AIA Hi-rise Kitchen Challenge - NY Showroom Oct. 7th

AIA Hi-rise Kitchen Challenge - Paramus, NJ Oct. 21st

Design and Live Cooking Presentation with Sub-zero Chef

Paramus, NJ - Oct. 21st

November 2010

Taste of T Living, A&D Building, NY

Lothar C. Birkenfeld

MATTERS

Creation of a design you and your designer likes no matter what anyone else says.

Unlimited styles, fronts, materials, and color you want, not what the manufacturer makes or the sales person has in stock.

Sale - Don‟t let the “resale value” or opinions of your neighbor hinder your “custom design!”

Tenacity - If it‟s your own kitchen, let your heart speak and don‟t be shy to ask questions no matter how personal or tedious they are.

Options in design i.e. wood choices in combination with stainless steel or glass, custom high gloss lacquers with book-matched ve-neers, unrestricted widths, depths and heights...

Matters - What matters. Trends, „rules‟ of design correctness, tradition, are meant to be broken...

Words like, „custom,‟ „semi-custom,‟ „stock cabinets‟ are confusing, and depending on who someone asks, there

are many different explanations. Either your product is custom, or not. In betweens are often inaccurate and

difficult to explain. According to Webster‟s “Custom” means: …anything made or modified to personal taste;

….made according to personal specifications.

A truly custom kitchen should accomplish, among other, the following:

Dear Friends,

The survival of the „truly‟

fittest has begun…

Our economy, especially in

the building and home

improvement market has

stalemated at a very low

level.

Only companies with a

fiscally conservative and

very prudent strategy will

withstand the customers

“discount attitude.” Sales

must be created through

other tangibles such as

customizations, warranties,

extra services, and by de-

sign and attention which

produces trust in the cus-

tomers mind.

A discount reduces the

profit margin. Profit pays

for rent, salaries, advertis-

ing, etc. Being “forced” to

extend too much discount

to make a sale creates a

slippery slope situation and

can reduce the perform-

ance of a company.

Quote from Apple: "[A

Solution] for Apple is not

cost-cutting….it is to inno-

vate its way out of its cur-

rent predicament."

Modern ART Contura front

Allmilmo is pleased to welcome Henry Michaelkiewicz and Allmilmo Philadelphia‟s new location at the

Marketplace Design Center (2400 Market Street, Ste. 320).

The Design Center is Philadelphia‟s premier center with more than 50 showrooms.

...any color, any

wood, and any size

Allmilmo’s First “Dealer Week” June 2010

Page 2

Allmilmo welcomed its U.S. dealers on June14th for a week long

seminar and Sales Manual training. “Dealer Week,” combined

owners and representatives from all U.S. Allmilmo dealerships

to participate in a seminar to learn about topics such as order

processing, product and technical changes, IPP Guidelines and

Standards related to the manufacturing and material selection

process. The company also introduced a new software program

to ease graphical and pricing procedures.

Lothar, along with Mr. Rassman, from the Zeil am Main, Ger-

many factory, led the seminar which covered the company‟s

official sales manual. The dealers and representatives also dis-

cussed U.S. LEED and German DGM requirements, the protec-

tion of consumer health as well as the company‟s safety policies.

Allmilmo Headquarters Classroom

Michael Gieseck, Allmilmo Germany Export Director,

Lothar C Birkenfeld & Allmilmo US Team

To highlight this wonderful week of success, Allmilmo officially opened

their Manhattan showroom on June 16th. After a glass of celebratory

champagne, all “Dealer Week” participants were invited to a relaxing

company dinner in the city. The new Manhattan Showroom is located in

the Architects & Designers Building at 150 East 58th Street on the 7th

Floor in mid-town, NY.

Allmilmo „Fineline‟ 1984‟

Fineline, by Allmilmo

Mrs. Balikjian purchased her Allmilmo cabinets in 1984. Almost 30 years

later when she had visited the Paramus showroom her eyes still lit up,

when she explained how incredibly happy she has been with her kitchen.

She wanted advice on how to exchange the outdated countertops; “The

cabinets stay!!!” she said proudly…

I visited the space and was shocked to find all the great features we admire

today, like interior pull-outs, pull-out pantries, and an oversized corner

cabinet with pull-out mechanisms, working perfectly with very little wear

and tear on the front doors.

Pictures speak a thousand words and the client was gracious enough to

let me document every detail through photographs. She chose a white lami-

nate door style, based on easy cleaning and timeless design. Was she right!

The doors have a timeless textured linear design that have been the topic

of many guest conversations.

Now on her way to giving the kitchen a fresher look, the client cannot hide

her excitement, as she recounts all the great cooking and the happy times

she has spent with her family and friends. Her

grandchildren are now her most important guests

and third generation Allmilmo fans!!!!

Made in 1984

Case Study -Timeless Design, Enduring Quality

Page 3 Volume I, Issue 2

Product News - Pushing the Purple Envelope A customer wants a custom color car,

lets say, bright yellow for example,

whose to say it can‟t be done in the

cabinet manufacturing world? In Pa-

ramus, our designers came up with this example—disco friendly with all the

knick-knacks a person could possibly

want. Purple was listed as this year‟s

most desirable color in fashion and

design so we chose Traffic Purple from

the RAL color library. The base cabi-

nets are in „White Aluminum.‟

The kitchen features a corner „figure-

eight‟ swing-out cabinet called “Le

Mans,” a pull-out desk/cutting station,

extra deep drawers for pans and bowls and in-set drawer accessories such as

rubber mats, organization trays and

carriers for bottles and utensils. The

core cabinets are done in Allmilmo‟s

Aluminum White.

“We were a bit skeptical to create a

kitchen in this color in a down-

turned economy, but what we are

realizing is that more and more cus-

tomers are excited to know that they have more of a choice when it

comes to designing their kitchen or

bath,” said Birkenfeld.

The never-seen-before 2010 new

color standard is highlighted with

high-gloss black lacquered sides. The

kitchen features state-of-the-art

appliances including the latest ARC

Collection Zephyr hood, induction

glass-top stove, reddot™ award-

winning IS sink made by Blanco, CaesarStone and real silver-plated

mosaic tile backsplash by SICIS.

On June 17th we had the pleasure to

host an evening with speakers Kate

Smith and Kiki Kitterud. These distin-guished Color Pros are long members

of the International Color Marketing

Group, founders of Sensational Color, a

website that has attracted many profes-

sionals to pursue continued education

on the topic and consumers to have a

portal from the comfort of their home.

Their featured presentation COLOR IS KEY!, covered ample ground in terms

of current trends and 2011 Forecasts

for the interior design industry and

beyond. The lively conversation broke

down the four top Color Groups :

-Coming on Strong: described all those

attention-craving hues, tomato Red, Ma-

gentas, Apricots, exotic Coral and pea-cock Blue!

-Global View: all shades of Blues domi-

nated this section, as the world re-thinks

the impact we make on basic resources

as air, water, our oceans…

-Simply White: Layering shades of

Whites with other colors , and also with

other sheer and lustrous finishes. -Neutral-ish: colors than can endure the

test of time, Browns, Gray and Beige

getting more complex and been paired

with tones of natural wood tones, hand

dyed textiles, etc.

Our audience was an interesting mix of

ASID Design professionals, local Archi-

tects and marketing consultants that really appreciated the “WHY?” behind

the color theories and became more

aware of what is influencing their clients

when remodeling their homes.

We all enjoyed the education, as we

entertained guests surrounded by our

collection of beautiful and colorful Show-

room Displays as perfect background for

the occasion!

‘Color is Key!’ With Kate Smith, Color Expert and Forecaster

More information can be found

at www.colorknowledge.com

And the raffle winners

were…!

Laura R. Goddard -

Miele Vacuum

Camille Waldron ,

ASID - “Le Crueset “

Cooking set

Kazumitsu Yaoi, AIA -

Bar Accessories

„Traffic Purple‟ Kitchen, Paramus, NJ

66 Route 4 East

Paramus, NJ 07601

Phone: 201.820.4540 Fax: 201.820.4539

E-mail: info@allmilmous.com www.allmilmous.com

ALLMILMO STUDIOS

Allmilmo Paramus

Paramus, NJ

201.820.4540

Allmilmo South Carolina

Dba: King Street Kitchen Co.

Charleston, SC

843.408.0543

Allmilmo Philadelphia

Dba: Society Hill & Custom

Interiors

Philadelphia, PA

215.238.9414

Allmilmo Central Florida

Vero Beach, FL

772.316.1600

Allmilmo South Florida Design Center of the

Americas

Building C, Suite 362

Dania Beach, FL

954.925.0400

Allmilmo Atlanta

Dba:

Wood Cabinet Design, Inc.

Stone Mountain, GA

404.388.8969

Welcome NATURA!

any color, any wood, any size...

...Design ART Meets Modern ART...

Look for our next issue of Allmilmo Matters Winter 2010

Flexing Allmilmo‟s

muscles is the com-

pany‟s ability to use

various materials in a

custom design to meet

the appeal of the cus-

tomer. A combination

of Modern and Design

ART were used to

show this incorpora-

tion, using different

heights, both mid-

range and tall cabinets as well as materials:

horizontally book-matched Olive Tree wood

and Mocha Brown lacquered door fronts with

stainless steel handles and aluminum-colored

accents. This design creates a U-Shape with-

out enclosing the kitchen, and uses inviting

earth tones, making it ideal

for entertaining. Both is-

lands with extra long

drawers of 94.5” or

240cm (left), are con-

nected with Allmilmo‟s

elevated Glassline bar for

serving and dining. Work-

tops include: Miele Combi-

Sets of electric, double

burner and grill-plate, sink

by Blanco and faucet by

Dornbacht. Opposite the pale brown glass

topped bar, is a double convection oven by

Miele. Drawers include all wood, in drawer Orga

organization trays. Functional yet flexible show-

ing what can be done with customization at

Allmilmo.

Olive Wood & Mocha Brown Lacquer

US HEADQUARTERS ALLMILMO USA CORP.

Allmilmo Display at EUROCUCINA Milan 2010

This year, at EUROCUCINA, the

world-renown Italian tradeshow for

Interior design products, Allmilmo

introduced NATURA, a new

kitchen model featuring bi-tonal and

textured oak veneered fronts — “a

driftwood-like feel,” lacquered

with black or white pores. Fronts are available in seven

trendy colors: Firn-white, Flannel-inox, Sahara-sand, Felt-

green, Tobacco-brown, Salmon-Pink and Nubes-black.

The kitchen is featured with stainless steel sides, giving the kitchen a warm and cool contrast

with tension that radiates, “fire and ice” in the eye of the viewer. NATURA textured and dy-

namic, is only available at Allmilmo.

Natura in Nubes-black