matterness: making people matter more in a social world
TRANSCRIPT
Matterness
Allison Fine, Author
With Lisa Colton,
Chief Learning Officer, See3 Communications
January 22, 2015
Fearless Leadership in a Social World
See3 works with nonprofits and social causes, activating
people to change the world. We develop strategies and create
media to deliver on goals like fundraising, advocacy,
awareness, recruitment and more.
Our clients include:
Allison Fine
You Don’t Matter
“I’ve Been a
Customer
Here for
Years!”“Why Can’t
I Use
Facebook at
Work?”“You Keep
Misspelling
My Name.”
“I Never
Got a Thank
You for My
Donation.”
Question
When Have You Felt
Like You
Don’t Matter?
Outsized Fears Create
Fortresses
•People are Mean and Greedy
•Social Media Are Making Us
Less Civil
•The World is Uncontrollable
Creates the Churn
Fearfulness is a Choice
Question
When Has an Org or Person
Made You Feel Like You
Matter?
Matterness = People Are
Smart, Generous & Kind
People (& Their Stories)
Matter
Public Problem Solving
Be Conversational
Work With Not At People
Have Fun!
Be Thankful
Have Fun
Measure What You Value
Do We Send Too Many Emails?
Why Didn’t You Come?
Do You Matter to Us?
Steps Towards Matterness
• Identify Your Default Settings:
• Are We More Open or Closed?
• More Afraid than Fearless?
• Make People Known or Unknown
• Use Scenarios to Create Conversation Starters
Not Stoppers
• Try 3 New and Fun Ways to Thank People
This Year
• Enable People to Tell Their Stories
UPCOMING SEE3 LEARNING
OPPORTUNITIES
• Webinar: Put Your Audience First: How to Build an Effective
Persona -- Thursday February 5 from 1-2pm CT
Join See3 and former Chronicle of Philanthropy managing editor
Peter Panepento for a lively webinar that will help your
organization identify, profile, and reach its target audience.
• Nonprofit Technology Conference (NTC) March 4-6 in Austin,
TX. See3 presents on storytelling, online video, engagement and
organizational development in a connected world.