MATTEL

Tara Bartolomeo, Amanda Packer, Melanie Rudy & Elizabeth VanOrder

“CREATING THE FUTURE OF PLAY”

MISSON STATEMENT

“Mattel makes a difference in the global community by effectively serving children in need . Partnering with

charitable organizations dedicated to directly serving children, Mattel creates joy through the Mattel Children's Foundation, product donations, grant making and the work of employee volunteers. We also enrich the lives of Mattel

employees by identifying diverse volunteer opportunities and supporting their personal contributions through the

matching gifts program.”

HISTORYFounded in 1945 by Harold “Matt” & Elliot Handler

First line of toys was called “Yuke-a-doodle”

1959 Barbie was created by wife & President

1972 Restructured, & Created Mattel Inc. • 1 division , 7 subsidiaries

2000 New Leadership & Vision

DEMOGRAPHICSWorldwide leader in the design, manufacture, and marketing of toys and family products

• 2/3 of Toy Industry

Current CEO: Robert Eckert

Employing 30,000 worldwide, in 36 countries

Selling products in more than 150 countries

60% Domestic Sales, 40% International Sales

2009 Report $5.9 Billion Net Sales• Wal-Mart, Toy-R-Us, Target 41% of Sales

AWARD’S

“100 Best Companies to Work For.”

 “World’s Most Ethical Companies”

“100 Best Corporate Citizens,”

WHY ARE THEY A GREAT PLACE TO WORK?

Diverse and cultured employees & products

Employee Workplace Environment Benefits• On-site day care, workout facilities & toy store.

Global scholarships for employee children

Strong focus on philanthropy • Players-employee volunteer programs• Special Olympics Parntership-2005

FIVE ELEMENT PEOPLE PROCESS CULTURE

Core Values• PLAY Fair

• PLAY Together

• PLAY with Passion

• PLAY to Grow4

FIVE ELEMENT PEOPLE PROCESS CULTURE

Leadership Practices• Not “walking the talk”

• Disconnect between executives & employees

• Leaders completed an extensive training program through DDI and completed 6 modules in• Core Skills for Building Commitment• Preparing Others to Succeed• Facilitating Improved Performance• Performance Planning: Reviewing

Progress• Helping Others Adapt to Change• Guiding Conflict Resolution

3.5

FIVE ELEMENT PEOPLE PROCESS CULTURE

Trust• Believe in full potential of its

employees; no micro-managing• C.E.O. Has confidence in employees• Share where they are, where they are

going and what’s going on• C.E.O has a positive attitude that

people come to work and you want to do the best job you can.

• “You could work some other place, you could do some other thing, but you work here. I want to help you succeed” – Robert A. Eckert

3.5

FIVE ELEMENT PEOPLE PROCESS CULTURE

HR/Operational Practices• Competitive Compensation

• Rewards based on individual or team results• Stock options & purchases

• Respect & Respond to employee needs• Diverse workforce-respect cultural

differences• Lack of Work/Life Balance• Lacking of training to promoted employees• Hard to move up the ladder

• Strict code of conduct• Relationship policy

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FIVE ELEMENT PEOPLE PROCESS CULTURE

Change & Responsiveness• Developed Sustainable Procurement

Policy after it was realized they were using products from the Indonesian Rain Forest for their packing of Barbie

• Acts swiftly for all recalls by immediately press releases apologizing and addressing the issues

• CEO Eckert enlisted the help of a third party, DDI, to train leaders to improve their employee’s performance• Leaders improved skills by 40%

4

SOURCESBryant, A. (2010, December 26). The résumé? no, let’s talk about you. The New York Times, p. 1. . Retrieved from

http://www.nytimes.com/2010/12/26/business/26corner.html?pagewanted=all

Bryant, A. (1998, October 11). Talking management. Retrieved from http://www.nytimes.com/1998/10/11/business/talking-management-with-jill-e-barad-a-toyshop-that-doesn-t-forget-to-play.html?scp=4&sq=mattel%20employees&st=Search

Development Dimension Internatioanl. (Web. 2011, September 23). Mattel Realized It. Retrieved from http://www.ddiworld.com/client-successes/mattel

Fortune 500 mission statements. (2011, January 2). Retrieved from http://www.missionstatements.com/fortune_500_mission_statements.html

Mattel Inc. (2010). 2010 mattel annual report. Retrieved from http://corporate.mattel.com/annualreport2010/pdfs/2010 %20Mattel%20Annual%20Report%28Bookmarked%29.pdf

Mattel reviews. (2011, September 08). Retrieved from http://www.glassdoor.com/Reviews/Mattel-Reviews-E428.htm

Mattel . (2011, September 12). Retrieved from http://en.wikipedia.org/wiki/Mattel