How to Drive Measurable Results for Advertisers with Promotions

WHO WE ARE

Increase ROI, Build &

Engage Audience

secondstreetlab.com/transforming-sales

Promotion ExamplesPromotion ExamplesCase StudiesCase Studies

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The Big Shift

WHY ONLINE PROMOTIONS?

Source: Borrell Associates

In B

illion

s

WHY ONLINE PROMOTIONS?

Source: Borrell Associates

In B

illion

s

$80 Billion by 2017!

This Growth is Happening Because….

#PromotionsSummit

“Advertisers want results you can measure those results with

promotions.” – Gordon Borrell

“Advertisers want results you can measure those results with

promotions.” – Gordon Borrell

#promotionslab

Advertisers Want to Activate Consumers

1. Generate Leads2. Drive Foot Traffic3. Grow Social Engagement4. Grow Email Database5. Collect Data

WHAT ADVERTISERS WANT

So What now?

NEEDS ANALYSIS 1

Why Do a Needs Analysis?

Learn Advertisers Goals

Uncover Challenges

Build aRelationship

Gain AdditionalInsights

“How will you measure success?”

Questions to AskQuestions to Ask

Most Important Most Important

“What areyour

main goals?”

PICK THE RIGHT PROMOTION 2

FOLLOW-UP MEETING 3

Share Measureable ResultsShare Measureable Results

Continue Needs Analysis DiscussionContinue Needs Analysis Discussion

Promotions Deliver ResultsPromotions Deliver Results

Case studies

Grow Social Engagement

Grow Email Database

THE SOLUTION

Call-to-Action message centered around driving traffic to Your Contest

Your Exclusive Contest Email

FacebookContest App

Online Advertising Support

New Fans

Commercials/spots/print ads drive people to your Facebook page.

Deliver your message to up to 40,000 consumers via email at a fraction of the cost of direct mail advertising.

Custom Facebook App allows potential customers to enter your sweepstakes and capture Likes and database information.

Custom Banner Advertising/web features/social media mentions to fans deliver your call-to-action visually and socially.

We will provide custom analytics that demonstrate ROI.

The Campaign

THE Campaign

Results

811 Facebook Likes

Results

750 opt-ins

Secret Sauce

• Needs analysis conversation to discover advertiser challenge

• Relevant prize for the advertiser’s target audience

• Heavy promotion to drive entrants to advertiser’s Facebook page

Drive Foot Traffic

The solution

Results - advertiser

Increased weekday visits Created upsell opportunities Offset seasonal slowdowns Attracted regional audience Drove social engagement Generated Revenue

Secret sauce

• Robust promotional package

• Relationship with local advertiser

• More valuable local media audience

Grow Email Database Grow Social Engagement

Collect Data

THE SOLUTION

THE CAMPAIGNRadio Internet Radio

Email Display Ads

THE CAMPAIGN

2,199 email opt-ins

RESULTS

RESULTS

1,284 New Likes!

1,284 New Likes!

56% entered through mobile

SURVEY RESULTS

Did you know we ship worldwide?

Q2 PROMOTION

Q3 PROMOTION

SECRET SAUCE

• Valuable insights for the advertiser and lead generation

• Mobile database, Facebook, and email database growth

• Proof through results

Generate LeadsGrow Email Database

Grow Social Engagement

THE SOLUTION

QAULIFYING SURVEY QUESTIONS

RESULTS

164Qualified leads

RESULTS

217opt-ins

RESULTS

100Facebook Likes

SECRET SAUCE

• Targeted promotion for a niche audience

• Survey questions qualified entrants

• Follow-up meeting with client to discuss next steps

Next steps

Train Your TeamTrain Your Team

Needs AnalysisNeeds Analysis

Pick the Right PromotionPick the Right Promotion

Promotions Deliver ResultsPromotions Deliver Results

Share Measureable ResultsShare Measureable Results

resources

secondstreetlab.com/transforming-sales

Promotion ExamplesPromotion ExamplesCase StudiesCase Studies

Playbooks & WorksheetsPlaybooks & Worksheets