Project – Baby Blue

Reasons for requirement of childcare centres

Social factors Trend

Number of nuclear families

Number of working mothers

Working hours, social and networking eventsPaying capacity

Work-life balance

Trustworthy nanny network

Quality of existing day-care services

The Business Idea

• Caregiving services adjoining or within office hubs and business parks assuring quality time with parents.

• Holistic focus on child development through:• play zone • reading and art activities• nutritious and fresh food• rest area

• Services include:• 6-9 hours care for children below

the age of 3 years• >6 hours after-school care and

activities for school-going children• Premium services like babysitting

and flexible ‘extra hours’• Premium service of personalized

feed using live streaming technology for monitoring child

21

4

1813

0.85

24

2

15

9

• DLF Cyber City has the capacity 10.7 million sq. ft. of office space which can accommodate c. 90,000 employees at full capacity

• As of today, the area attracts c. 60,000 office goers daily• Out of the current 60,000 floating population, c. 10,000 people are in the age group of 25-35 years, are

married and need child care facilities1

• These 10,000 people are our potential clients who are willing to pay c. INR 12,000 – 25,000 per month depending upon full-time/ part-time child care facilities

Note: 1. Based on secondary research, primary discussions and sample survey of 100 people

Market Opportunity

Numbers in black represent building wise built-up area in lakh sq. ft.

Go To Market Strategy

Marketing Strategy

• Focus on child development through involvement of development psychologists and professionals

• Focus on child nutrition and adherence to quality standards by hiring specialised dieticians and provision of organic food

• Parent outreach programs• Organize family day and other such events

Channel Partnerships and Sales

• Partnerships with MNCs for corporate offerings

• Tie-up with schools who can inform parents about our after school child care services

• Tie-up with radio taxi services for customized pickup and drop services

• Strong social media and digital content dissemination

Potential expansion footprint

Hiranandani Business Park, Mumbai

Rajiv Gandhi Infotech park, Pune

Financial District, Hyderabad

Ascendas International Tech Park, Chennai

Embassy Golf Links Business Park, Bangalore

Prakruti Kodali, 25

2 years of experience in financial analytics, and corporate strategy at CRISIL (interim EA to President of Ratings Division), Civil Engineer from BITS-Pilani Hyderabad, ISB Student ’16 (Strategy and Operations)

Tejaswi Subramaniam, 23

1 year experience in consulting at CRISIL, 1 year of experience in entrepreneurship education management & business incubation, 5 years experience in content creation and content strategy, B.A. Econ from Stella Maris College, Chennai

Namit Chugh, 27

1.5 years of experience in IT/ITES, 4 years of experience in consulting in healthcare and infrastructure sectors, B.Tech IP University, CFA L2

Prakruti and Tejaswi were batchmates as part of the Crisil Certified Analyst Program, Batch 6. Namit Chugh was a candidate and valedictorian of Batch 5 and Tejaswi's 'buddy' in the consulting vertical. The three have known each other since 2012. In the past, Tejaswi and Prakruti have worked together on academic submissions as well as led social media strategy for admissions and recruitment to Batch 7 of the program.

Our team