Cows in the Cloud

Matija Kopic, CEO @matijakopic

Stanford University European Entrepreneurship & Innovation

February 10th 2014

City of Dubrovnik

Plitvice lakes

Roman Amphitheater in Pula

Farmeron is an enterprise SaaS platform, helping dairy and cattle

producers become the very best – by giving them tools for business decision making and decision effects tracking.

What’s the mission?

... Charging per Cow per month!

What’s the mission?

What’s the problem?

How increasing conception rate affects my business? What if corn goes up a dollar? What’s the impact? How will my operation project out 6 months? 18 months? 3 years?

What if I get cows to eat another pound of dry matter? Is benchmarking against other farms valuable?

More than ever before, farmers need help with managing their

resources – and data is key to success

Where’s the market going?

Source: http://csironewsblog.com/

The cows are out there

Source: http://csironewsblog.com/

1.4bn World 100M U.S.

$4 - $7 /cow /year

State of the Art – Markets and Customers

Hundreds of thousands of cows

State of the Art – Markets and Customers

Farmeron UI: herd task management tool

Example of automated data analysis

Kapelna, Croatia – where it all started

Spent first months on a farm = first issues Marko, my co-founder, is on the right

Got into Seedcamp and 500startups

Investors

London

Silicon Valley

Silicon Valley

Boston

Early engineering team

World Dairy Expo 2013

Dave is killing it!

Challenge #1: Poor farm internet access

Source: http://csironewsblog.com/

Challenge #2: You have to go to the farm

Source: http://csironewsblog.com/

Challenge #3: Thinking holistically

Source: http://csironewsblog.com/

Vision: Internet of Cows

Source: http://csironewsblog.com/

Croatian startup scene

Source: http://csironewsblog.com/

Challenges: 1. Lack of entrepreneurial spirit

2. Lack of capital 3. Exodus of bright young people

Matija Kopic / @matijakopic / matija@farmeron.com www.farmeron.com