matchup columbia
TRANSCRIPT
TEAM 21
MatchUpMobile Sports Fantasy
Game
Tristan EISENHARTGabriel LERNER
Nathan TOUBIANA
Number of interviewsBefore class: 8
Day 1: 8 Day 2: 19Day 3: 21Day 4:15Total: 71
MVP AS A RESULT OF CUSTOMER INSIGHTS2
INTUITIVE, FUN & SIMPLE UX + IN-GAME LIVE ACTION + FREE-TO-USE MODEL + SOCIAL FEATURES
INTERVIEWS
Day 1 Day 2 Day 3 Day 40
2
4
6
8
10
12
14
16
18
Customer: casual & non players
Field experts
Customer: casual & non players Customer: experienced players Field experts
2
BUSINESS MODEL CANVAS – DAY 13
Male smartphone users between age of
15-40 casual or experienced fantasy
gamers
BUSINESS MODEL CANVAS – DAY 24
BUSINESS MODEL CANVAS – DAY 35
BUSINESS MODEL CANVAS – DAY 46
App store & Play store
BUSINESS MODEL CANVAS – DAY 57
Sports Leagues
Data Providers
Sports Sponsors
Sports News Providers
App development
Sports Data Feeds
Gaming Back-end
Dev Team
Mobile Platform and servers
Mobile sport video game Referral system
In-game incentives such as Trophy and
Awards
App store & Play store
Major Sports FollowersSmartphone Users
Age 15-40Male & Female
Development Team to create and maintain
the platform
Cost of acquiring Game data
Micro-transactions (in-app purchase)
Mobile advertising
Promotion partnerships with sponsors
Casual Fantasy Players
Playing occasionally to frequently and
spending no more than 5min on preparing
fantasy team
Cost of acquiring new customers
Data feed presentation
Not Playing Fantasy
Not registered on any fantasy solutions
Non-Time Consuming
Free-To-Play
In-Game Action
Social Interactions
Easy-To-Play
Join Groups
Win prizesOrganize location-based (bars, etc.)
contests with prizes for the winner
Smart TVBe able to watch the game and follow your
game score on the same device
Push notifications
Personalization
Experience points
PRODUCT-MARKET FIT
Need for entertainment
Need to be social
Want to follow sports
Want to play games
Need for competitionComplex games
Long drafting process
Time-consuming research
No social interactionsNo action after the draft
Risk-averse
Difficulty to access information
Free-to-play
Easy-to-play
User friendly & casual
Non-Time consuming
In-game features
Interact with your friends
In-app access to simple data & info
In-app chat
Challenge rival groups
Smartphone users 15-40 y/oMale & FemaleCasual & Non-Fantasy Player
8
PRODUCT-MARKET FIT9
Mobile Application
In-app purchase
Boost feature
Star rating
Rivalry
In-app access to players information
Possibility to change player after game start
Free-to-play
In-app chat
Share results and invite friends easily
Win prizes
Follow your score on TV
Smart TV
Day 1
Day 2
Day 3
Day 4
Day 5
COMPETITIVE LANDSCAPE10
Before this week
MatchUp
Now
NEXT STEPS11
• We have more interviews setup over the next two weeks to:
• Validate the smart TV hypothesis• Validate the location-based prize incentive
• Approach VCs and more experts in the field (similar startups, try to understand their acquisition strategy)
• Test the revenue model with an app prototype and beta testers
• Test the cost structure & key partners hypotheses