Learn the Secret Recipe Secret Recipe

for Success

Franchise Information Booklet

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At Matchbox we understand that the kitchen is just one small element of the epicurean experience, that’s why when you come into a Matchbox store you’ll be the recipients of our commitment to cooking, kitchen, dining and entertainment.

Matchbox’s ‘secret recipe’ strives to fi nd the inner creativity in all its consumers by allowing them to identify with the kitchen experience as it should be:

• innovative

• stylish

• caring

• professional

• unique

In every kitchen there is a secret recipe: an ingredient, pot, pan or cook that turns the kitchen nightmare into the domestic dream.

SecretsSecrets of the Master Chef

The secretsecret is outMatchbox has entered the modern age of exclusive, culinary experiences offering everything except the kitchen sink.

David and Charles Cohen, Matchbox Directors

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Matchbox has been a family-owned operation since 1996 and now has a multi-million dollar franchise turnover with outlets Australia wide.

Innovation in direction illustrates Matchbox’s unwavering commitment to growth. What began as a giftware company is now a specialist in everything kitchen and dining related. It is our commitment to evolution and to our customers that attracts and retains quality franchisees.

The benefits of becoming a franchisee are many. Matchbox offers:

• A highly recognised retail brand

• A systems support network and ongoing professional development

• State of the art shop design and merchandising solutions

• Great locations

• A high growth category

• Global and local suppliers

• Advanced systems

• Local and national marketing initiatives

• Customer satisfaction

The success of this approach is clear – Matchbox has been recognised on the 2010 BRW Fast Franchises list, polling 4th fastest in Australia for revenue growth and 3rd fastest in number of outlets opened.

The secrets that make our stores so successful are the same that bring success to our franchisees.

The SecretSecret Franchise Recipe

What it TakesIt takes commitment to become a Matchbox franchisee: commitment to yourself, the company and the customer. It also takes fi nancial commitment.

Investment Required

Turn Key: $400k – $600k

Royalty: 5%

Marketing Levy: 2%

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Matchbox is the premier kitchen and cookware supplier, offering everything consumers and entertainers could ever need in cookware, tableware, gadgets, appliances and much more. We are innovative, stylish, caring, professional and unique, offering affordable luxury to our kitchen and culinary connoisseurs.

Tips, recipes, techniques, settings and tools, are just some of the secrets to Matchbox’s ongoing success and are offered through a range of touchpoints:

• in-store cooking and product demonstrations

• customer service

• store design

• in-store promotions

• catalogues

• local marketing material

• major campaigns

• online marketing

Everything our brand communicates is wholeheartedly focused on delivering exclusive kitchen and cookware innovations.

SecretSecret Brand Strategy

DedicationOur dedication to our customers makes us the preferred destination for everything culinary.

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From cookware and glassware to gourmet recipes and tips, Matchbox offers a holistic approach to entertaining that transitions the company from giftware specialist to domestic doyen.

Offering over 50 professional brands and more than 5,000 products, Matchbox’s specialist kitchenware offers the consumer products they can love; products that make kitchen chores a pleasure and gives pride of place to entertaining.

By bringing the love back to the kitchen, Matchbox appeals directly to the hearts and minds of its customers.

SecretSecret Product Mix

Our range includes:• Cookware

• Kitchen Tools

• Tableware

• Glassware

• Appliances

• Bakeware

• Knives

• Cookbooks

• Gadgets

• Cake Decorating

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Step 1. Once you have made contact and undergone a phone interview with our franchise consultant, we will send you an information pack and application form.

Step 2. Return your completed application with a refundable $3,000 deposit. We will then arrange an in-house interview and provide you with our fi nancial model including set up costs, plus a draft disclosure document and our franchise agreement, so you can begin your due diligence.

Step 3. When you are happy to proceed you will meet the Matchbox franchisors and tour around our stores, visiting existing franchisees.

Step 4. At this stage your deposit can be refunded if for some reason your application is unsuccessful or you do not wish to proceed with your application.

Step 5. You are required to seek fi nancial approval, mandatory legal advice and independent fi nancial and business advice.

Step 6.If you have any further enquiries you will meet with our franchise consultant again.

Step 7. Provide the franchise consultant with your company details, proof of funding and evidence of due diligence. We will prepare the fi nal documentation which you’ll need to sign and return with your franchise fee payment.

Step 8. You will receive up to four weeks training for you and your staff. You will be trained in-store and at head offi ce in Matchbox systems, policies and procedures.

Step 9. Open your Matchbox store and live the secret recipe experience!

Every brand requires the right set of ingredients to rise like the perfect soufflé. That’s why at Matchbox, all of our franchisees undergo a thorough recruitment process.

SecretSecret Ingredients for Success

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Our secret training programs are designed to maximise our franchisees success, covering all key aspects of managing your Matchbox store.

Matchbox offers ongoing support in the following areas:

• Information technology

• Stock management

• Back offi ce systems

• Product purchasing

• Product knowledge

• Sales techniques

• Merchandising

• Staff training

• Finance and business management

• Leasing

• Local area marketing

At Matchbox, the secrets of our master kitchen are passed directly into the hands of our franchisees.

SecretSecret Training and Support

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Brad and Katherine Underhill, Multi-Unit Franchisees – Matchbox Chermside, Doncaster, Eastland and KnoxVictorian Finalists – FCA Multi-Unit Franchisee of the Year Award 2009

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We are always in touch with our customers needs and the ideas and branding which set us apart from our rivals.

Matchbox is a unique business that delivers on its mantra of providing innovative, stylish, caring, professional and affordable luxury to our kitchen and culinary connoisseurs.

And that’s the biggest secret of all.

The secret recipe to a successful business is its foundation. Matchbox is proud to offer potential franchisees the opportunity to experience our master kitchen.

The SecretSecret is Out

EnquiriesFor any franchise enquiries please contact our Franchise Consultant:

Kevin Bugeja – Franchise Consultant

Phone: 1300 372 624

Email: franchise@matchbox.com.au

Web: www.matchbox.com.au

National Finalist – FCA Emerging Franchisor of the Year Award 2009

Matchbox Head Office2A/28 Riddell Parade, Elsternwick VIC 3185

Phone: +61 3 9528 5911 | Fax: +61 3 9528 5922Email: masterkitchen@matchbox.com.au

www.matchbox.com.au