Mastertrack Corporate CommunicationProf. dr. Rens Vliegenthart

Chair in Media and Organizations, Program Group Leader

August 28, 2014

Graduate School of Communication

Today

Who are we?Who are we? The master programme in corporate communicationThe master programme in corporate communication Experiences of former students: Gert-Jan and BertExperiences of former students: Gert-Jan and Bert

Research presentation: dr. Joost VerhoevenResearch presentation: dr. Joost Verhoeven Questions?Questions?

Who are we?

Who are we?

Largest track in the masterLargest track in the master

Not only teaching, but also research.Not only teaching, but also research.

Part of ASCoRPart of ASCoR

The programme

Specialization seminar 1 12 ec Specialisation seminar 2 12 ec Research methods 6 ec Two electives 2x6 ec Thesis 18 ec

Total 60 ects

First semester

Block 1 and 2: Block 1 and 2:

Specialization seminar 1: Strategic communication Specialization seminar 1: Strategic communication in in organizationsorganizations

Specialization seminar 2: Strategic communication Specialization seminar 2: Strategic communication of of organizationsorganizations

Block 3 (January):Block 3 (January):

Research methods tailored to the thesisResearch methods tailored to the thesis

+ Thesis preparation groups+ Thesis preparation groups

Strategic communication in organizations

Strategic communication of organizations

Thesis preparation groups

Programme master second semester

Block 1: Block 1:

Electives and continuation of thesis preparationElectives and continuation of thesis preparation

Block 2-3 :Block 2-3 :

ThesisThesis

Electives

Corporate communication and hypermodernityCorporate communication and hypermodernity

Organizations on the webOrganizations on the web

Entrepreneurship in Corporate CommunicationEntrepreneurship in Corporate Communication

PR, Media and PublicPR, Media and Public

The Economic Crisis and the MediaThe Economic Crisis and the Media

Masterthesis (1)

• Thesis as a ‘regular’ course with a blackboard site• Phase 1 (first semester):

• Thesis preparation groups • Allocation of supervisor, choice for method• Develop and write research proposal

• Phase 2 (second semester, first block): • Final research proposal

Masterthesis (2)

• Phase 3 (second semester, block 2 and 3) • Data collection, analysis and writing thesis

• Deadline end of June 2015

• Download relevant documents with exact deadlines from blackboard

Questions so far?

Corpcom Research:Work-related Social-Media Use

Dr. Joost Verhoeven

CorpCom Research Program

“The development, execution and effects of communication strategies towards internal and external

stakeholders of organizations.”

• How do organizations get into the news?• How are corporate issues framed?• news coverage stakeholders• New Ways of Working employees• CSR communication stakeholders (I&E)• Internal communication External

Communication processes

Social Media in Organizations

But also….

work-related social-media use

Survey (SWOCC)

Interviews & Surveys

Interviews & Surveys

“So well it’s no secret and I do it because I am building my own reputation eh to brand myself.”

“…stay up to date about current affairs”

“…I maintain contacts like I said earlier eh, to be able to do so you obviously need to post something

or react to something every once in a while.”

Content Analysis

Conclusions

• For employees social media serve many functions– Personal branding– Corporate branding– Relationship management– Knowledge management

• Social Media Behavior is embedded in…– …an organizational context– …a professional context– …a communicative context

Thank you!