mastering the art of rewarded video | tal shoham
TRANSCRIPT
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Tal Shoham - VP International Business Development, Developer Solutions
Mastering the Art of Rewarded Video
Casual Connect Singapore 2016
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Watch Video
Press play to earn a prize!
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You Watched the Video…
Now enjoy your reward!
Get your prize!
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Video Ads
What are we talking about?
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Video Ads
Product
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Video Ads
ProductUser-InitiatedOpt-in, users engage on their own terms
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User-InitiatedOpt-in, users engage on their own terms
UXPre-cashed, HD, instant play, timer
Video Ads
Product
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User-InitiatedOpt-in, users engage on their own terms
UXPre-cashed, HD, instant play, timer
Rewarded ContentUsers’ time = part of financial ecosystem
Video Ads
Product
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User-InitiatedOpt-in, users engage on their own terms
UXPre-cashed, HD, instant play, timer
Rewarded ContentUsers’ time = part of financial ecosystem
Product IntegrityStrong vendors, seamless, multi-platform support
Video Ads
Product
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User-InitiatedOpt-in, users engage on their own terms
UXPre-cashed, HD, instant play, timer
Rewarded ContentUsers’ time = part of financial ecosystem
Product IntegrityStrong vendors, seamless, multi-platform support
Video SSP’sManage and optimize more than one video vendor
Video Ads
Product
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Video Ads
Monetization (Supply)
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Top Developersare using it
Video Ads
Monetization (Supply)
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Top Developersare using it
Great UXusers love it
Video Ads
Monetization (Supply)
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Top Developersare using it
Great UXusers love it
Significant $$$eCPM, Fill-rate…
Video Ads
Monetization (Supply)
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Top Developersare using it
Great UXusers love it
Significant $$$eCPM, Fill-rate…
Video Vendors significant growth & opportunity
Video Ads
Monetization (Supply)
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Think Like aMonetization Manager!
Video Ads
Monetization (Supply)
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What Do Developers Care About?
Video Ads
Monetization (Supply)
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User Experienceuser flow, UI, content, engagement, retention
What Do Developers Care About?
Video Ads
Monetization (Supply)
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User Experienceuser flow, UI, content, engagement, retentionIAPin-store actionWhat Do
Developers Care About?
Video Ads
Monetization (Supply)
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User Experienceuser flow, UI, content, engagement, retentionIAPin-store action
TechnologySDKs, plugins, crashes, bugs
What Do Developers Care About?
Video Ads
Monetization (Supply)
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User Experienceuser flow, UI, content, engagement, retentionIAPin-store action
TechnologySDKs, plugins, crashes, bugs
PerformanceeCPM, fill-rate
What Do Developers Care About?
Video Ads
Monetization (Supply)
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User Experienceuser flow, UI, content, engagement, retentionIAPin-store action
TechnologySDKs, plugins, crashes, bugs
PerformanceeCPM, fill-rate
What Do Developers Care About? Money $$$
Video Ads
Monetization (Supply)
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User Experienceuser flow, UI, content, engagement, retentionIAPin-store action
TechnologySDKs, plugins, crashes, bugs
PerformanceeCPM, fill-rate
What Do Developers Care About? Money $$$
VIDEO!
Video Ads
Monetization (Supply)
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Video Ads
Monetization (Supply)
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Video Ads
Marketing (Demand - UA & Brands)
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Brands Love Video
Video Ads
Marketing (Demand - UA & Brands)
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Brands Love Video Top Developers/Advertisers
Video Ads
Marketing (Demand - UA & Brands)
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Brands Love Video Top Developers/Advertisers High ROI/LTV
Video Ads
Marketing (Demand - UA & Brands)
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Brands Love Video Top Developers/Advertisers High ROI/LTV
Video Partners
Video Ads
Marketing (Demand - UA & Brands)
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Think Like aUA Manager!
Video Ads
Marketing (Demand - UA & Brands)
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What Do Advertisers Care About?
Video Ads
Marketing (Demand - UA & Brands)
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Quality ROI, LTV...
What Do Advertisers Care About?
Video Ads
Marketing (Demand - UA & Brands)
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Quality ROI, LTV...
Volumes
What Do Advertisers Care About?
Video Ads
Marketing (Demand - UA & Brands)
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Quality ROI, LTV...
Volumes
What Do Advertisers Care About? VIDEO!
Video Ads
Marketing (Demand - UA & Brands)
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Video Ads
Marketing (Demand - UA & Brands)
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Rewarded Video
Best Practices
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Keep reward relevanthow significant is the reward for your user?
Rewarded Video
Best Practices
Criminal Case (Pretty Simple)
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Variety of rewardsto maximize user preference (energy, coins, life)
Rewarded Video
Best Practices
King of Thieves (Zeptolab)
King of Thieves (Zeptolab)
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Unique implementation
Rewarded Video
Best Practices
Best Fiends (Seriously)
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Multiple placementsHigh visibility, consistent user awareness
Rewarded Video
Best Practices
Warhammer, 40,000 (Freeblade)
Warhammer, 40,000 (Freeblade)
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In-game integrationIntegral part of the game flow
Rewarded Video
Best Practices
Epic Skater (Kongregate)
Bullet Boy (Kongregate)
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Case Study 1:
Earn to Die 2, Not Doppler
Earn to Die 2 operates a unique and robust currency system that involves exponential inflation for upgrades in the app – like upgrading the vehicle.
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Case Study 1: Not Doppler
Earn to Die 2 The Challenge
Integrate RV into unique game currencyIncrease ongoing engagement in advanced levelsMaximize revenue and eCPM
Our Solution
Implement unique RV system that adapts to players’ in-game progressOffer intermittent ‘Double Rewards’ to encourage engagement with RV ads
The Results
Engagement rates soared above market benchmarksAugmented smart rewarding scheme based on gameplay progress
25-38%Engagement Rate
● ● ,●
● ,●
● ,●
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Case Study 2: Upopa Games
Hopeless 2: Cave Escape
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Case Study 2: Upopa Games
Hopeless 2: Cave Escape
Upopa’s Monetization Evolution:
IAP:
10¢ /
user
Interstitial
Ads:
1¢ / user
Lengthof level:
3Minutes
Result:Couldn’t show many interstitials due to length of uninterrupted
level time
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Case Study 2: Upopa Games
Hopeless 2: Cave Escape
Upopa’s Monetization Evolution:
IAP:
10¢ /
user
Interstitial
Ads:
1¢ / user
Lengthof level:
3Minutes
Result Step 1Couldn’t show many interstitials due to length of uninterrupted
level time
IAP:
10¢ /
user
Interstitial
Ads:
2¢ / user
Lengthof level:
20
Seconds
Result Step 2Interstitial Ad revenue increased, but opportunity for revenue still
wasn’t optimized
![Page 48: Mastering the Art of Rewarded Video | Tal Shoham](https://reader035.vdocuments.mx/reader035/viewer/2022081605/58f0eddc1a28ab85678b4585/html5/thumbnails/48.jpg)
Case Study 2: Upopa Games
Hopeless 2: Cave Escape
Upopa’s Monetization Evolution:
IAP:
10¢ /
user
Interstitial
Ads:
1¢ / user
Lengthof level:
3Minutes
Result Step 1Couldn’t show many interstitials due to length of uninterrupted
level time
IAP:
10¢ /
user
Interstitial
Ads:
2¢ / user
Lengthof level:
20
Seconds
Result Step 2Interstitial Ad revenue increased, but opportunity for revenue still
wasn’t optimized
IAP:
15¢ /
user
InterstitialAds:
3¢ / user
Lengthof level:
20
Seconds
Rewarded
Videos:
13
¢ / userResult Step 3IAP and Interstitial Ad revenues increased (due to longer in-app session time and LTV brought by
RV).
![Page 49: Mastering the Art of Rewarded Video | Tal Shoham](https://reader035.vdocuments.mx/reader035/viewer/2022081605/58f0eddc1a28ab85678b4585/html5/thumbnails/49.jpg)
Case Study 2: Upopa Games
Hopeless 2: Cave Escape
Upopa’s Monetization Evolution:
IAP:
10¢ /
user
Interstitial
Ads:
1¢ / user
Lengthof level:
3Minutes
Result Step 1Couldn’t show many interstitials due to length of uninterrupted
level time
IAP:
10¢ /
user
Interstitial
Ads:
2¢ / user
Lengthof level:
20
Seconds
Result Step 2Interstitial Ad revenue increased, but opportunity for revenue still
wasn’t optimized
IAP:
15¢ /
user
InterstitialAds:
3¢ / user
Lengthof level:
20
Seconds
Result Step 3IAP and Interstitial Ad revenues increased (due to longer in-app session time and LTV brought by
RV).
Rewarded
Videos:
13
¢ / user
System-initiated products User-initiated products
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Case Study 2: Upopa Games
Hopeless 2: Cave Escape
Upopa’s Monetization Evolution:
Results
IAP increased 50%
LTV increased 70%
More time spent in game
More non-IAP monetization solutions
More conversions
More opportunitiesHopeless 2
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Video Ads
Summary
All Love It!Advertisers / Developers / Users
Best Practices Using RV is an art
Goal-Oriented Performance
Retention / IAP / Revenue / Engagement / Session Length
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Questions?
Tal ShohamVP International Business Development, Developer [email protected]
Video Ads
Summary