master sales pres 1.0
TRANSCRIPT
2
Who We Are
emedia is a global B2B lead gen vendor,
specializing in performance based
marketing and content generation
3
Generating 1 million B2B leads on an annual basis
emedia Introduction
EMA Audience
US Audience
Servicing 350 campaigns
on a weekly basis
4.5M
3M
Servicing 19 of 20 of the World’s
largest Software companies
4
Global Reach
US 4.5M B2B
UK 700K B2B
Germany/DACH 2M
Netherlands/BENL 430K B2B
France 500K B2B
Spain 19K B2B
Italy 17K B2B
Nordics 22K
Russia 4.8K
Poland 2.4K
5
The Problem
I want
new
content
I'm looking
for CRM
integration
I need to
ensure
lead goals
are hit
I want
precise
targeting
Vendor 1
Finding the right lead generation company that fits
your sales model can be challenging.
6
The Problem
I want
new
content
I'm looking
for CRM
integration
I need to
ensure
lead goals
are hit
I want
precise
targeting
Vendor 1Vendor 2
Finding the right lead generation company that fits
your sales model can be challenging.
7
Our Solution
I want
new
content
I’m looking
for CRM
integration
I need to
ensure
lead goals
are hit
I want
precise
targeting
emedia's flexible solution is easily customizable to fit
your sales and marketing goals.
10
The Results
“Thank you emedia. I really appreciate your
team's efforts in putting together and
executing my SME campaign. Your integrity,
responsiveness and quality of leads were
outstanding!”
— Tim ShortleySmart Business Channel Enablement Manager
“I was very pleased with the advertising
campaign I received from emedia. The
creative team did a great job, assisting me
with the advertisement. The turnaround time
was very fast and the quality of the leads led
to several high quality customers. And their
service team is very diligent.”
— Neval GuptaExecutive VP
“We’ve been extremely pleased by the
performance of emedia’s email bulletins. You
can choose the right audience for your event
and the response is instant.”
— Daniel ParraMarketing Assoc – North America
“Finally there is a lead generation program
that delivers on its promises. Not only did we
receive more leads than expected, but they
aligned with our target market and consisted
of decision makers at well-known companies.
And, our rep went out of his way to ensure
our satisfaction.”
— Kerry CareyMarketing Manager
11
The Journey of a Lead
Receive a Bulletin Request Asset Confirm Details Request
Confirmation
Content
Fulfillment
How It Works
8
12
Receive a Bulletin Request Asset Confirm Details Request
Confirmation
Content
Fulfillment
How It Works
The Journey of a Lead
13
Receive a Bulletin Request Asset Confirm Details Request
Confirmation
Content
Fulfillment
How It Works
The Journey of a Lead
14
Receive a Bulletin Request Asset Confirm Details Request
Confirmation
Content
Fulfillment
How It Works
The Journey of a Lead
1512
Receive a Bulletin Request Asset Confirm Details Request
Confirmation
Content
Fulfillment
How It Works
The Journey of a Lead
19
Campaign Enhancements – Content Marketing
‘93% of marketers plan to use content marketing in their 2014 strategy.’Content Marketing Institute
White Papers Infographics Video Projects
21
Campaign Enhancements – Data Solutions
Custom list building with options for rental,
purchase, CPM, CPL & CPC
All opt-in dataNiche targets are
sourced for you
Grow your own
database
Outsource design
and delivery
22
Campaign Enhancements – Telemarketing
Build a target
list of prospects
Compliments
existing CPL
campaigns
Complete
Customization
Cost Per
Lead model
Prioritize leads and
unburden your
sales team
23
Audience - IT
24
US Audience – Marketing/Sales Management
25
Audience - HR
26
US Audience - Finance
27
US Audience – Manufacturing & Engineering
28
US Audience – Logistics/Supply Chain
29
US Audience – Health & Safety
30
US Audience – Small Business
31
US Audience – Electronics
32
US Audience – Construction