master program innovation management, entrepreneurship and ... · prof. dr. kratzer chair for...

99
Academic Lead: Prof. Dr. Jan Kratzer Management: Paul Wolf Master Program Innovation Management, Entrepreneurship and Sustainability (IMES) www.entrepreneurship.tu-berlin.de

Upload: others

Post on 18-Jun-2020

3 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Academic Lead: Prof. Dr. Jan Kratzer

Management: Paul Wolf

Master Program

Innovation Management,

Entrepreneurship and

Sustainability (IMES)

www.entrepreneurship.tu-berlin.de

Page 2: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

To do list

1. Create your timetable=> Identify your elective courses and take part=>verify the dates of the

modules on at the TU website (There might be more mistake in our timetable)

2. Join our Facebook Group: https://www.facebook.com/groups/723334854777358/

3. Join our ISIS Group name: IMES cohort 2019/20 password: IMES_Students_19/20

4. Fill out this form and throw it in the post box at the Prüfungsamt Team 5 with a copy of your

passport: https://www.pruefungen.tu-

berlin.de/fileadmin/ref10/Formulare/Declaration_on_Commencing_Studies.pdf

5. Enjoy your studies and remember to register for the exams as soon as possible

6. Remember: 28.10.19- Info session on the second year and dual degree in room H0110 starting at

6pm

Page 3: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

www.entrepreneurship.tu-berlin.de

IMES in short

9:00-9:40 Introduction, Expectations & Entrepreneurship & Innovation

Management (EIM) Modules (BRM, Remondis, DYHL, VC, EIP)

9:40 – 10:00 Partner University Moscow HSE

10:00 – 10:20 Strategic Leadership and Global Management

10:20 -10:40 Innovation Economics

10:40 -11:10 Technology and Innovation Management (TIM)

11:00 -11:20 Controlling & Accounting

11:20 - 11:40 Marketing

11:40- 12:00 Studying at TU Berlin (EIM)

after: Campuswalk (EIM Lehrstuhl- Theo and Students)

Page 4: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

www.entrepreneurship.tu-berlin.de

✓ two-years management master program of the TU Berlin School of Management and Economics

✓ No 1. entrepreneurship master in Germany according to Eduniversal Master in Entrepreneurship

Ranking (No 42 worldwide)

✓ top-ranked in Germany according to Centrum für Hochschulentwicklung

✓ Students are well selected from hundreds of applications from all over the world

✓ The course is completely held in English

✓ International focus: students are supposed to stay at least one semester at a foreign university

✓ dual degree options in cooperation with:

▪ The University of Twente in The Netherlands (since 2010)

▪ The Warsaw School of Economics in Poland (since 2014)

▪ The Higher School of Economics in Moscow in Russia (since 2015)

▪ Polytechnic Sankt Petersburg in Russia (since 2016)

▪ Norwegian University of Science and Technology in Norway (since 2018)

✓ lectures by leading scholars in the field of innovation, entrepreneurship and sustainability

IMES in short

Page 5: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

The cities and universities - Berlin

5

1st year (60 ECTS)BERLIN

60 ECTS

Page 6: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Master Programme

6

2010

2014

2016

2018

Page 7: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Number of applications 2011 - 2019

Most attractive MSc program at TU Berlin

www.entrepreneurship.tu-berlin.de

Applications per

study place (2019)

26:1

Places available

500

200

400

600

800

1000

1200

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Page 8: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

www.entrepreneurship.tu-berlin.de

IMES in rankings 1/2

2 1

No 1 Master in Entrepreneurship in Germany (No 42 worldwide)

Innovation Management

Entrepreneurship and

Sustainability*

Master in Business

3

MBA specialisation in

Operations, Innovation &

Entrepreneurship

*dual degree program with Warsaw School of Economics

Source: http://www.best-masters.com/ranking-master-entrepreneurship.html

Page 9: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

www.entrepreneurship.tu-berlin.de

IMES in rankings 2/2

The IMES is classified*

as Germany‘s leading

business master program

in 4 out of 14 categories:

1. Scientific Focus

2. Practice focus

3. Academic Feasibility

4. Support in international

exchange

*according to the comprehensive Management master‘s ranking

CHE (2015) conducted in Austria, Germany, The Netherlands

and Switzerland.

Page 10: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

www.entrepreneurship.tu-berlin.de

Employability of students

Page 11: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

IMES

11

Sustainability

1st Year

2nd Year

Compulsory (24 ECTS)

Elective (36 ECTS)

Semester Abroad (30 ECTS)1. Double Degree

2. Exchange e.g. Erasmus

Master Thesis (30 ECTS)

EntrepreneurshipInnovation

Page 12: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Seite 12

Prof. Dr. Kratzer, Chair for Entrepreneurship and Innovation Management

Subjects WS - Chair of

Entrepreneurship and Innovation

Management (EIM)

- Business Research Methods

- Remondis Corporate Innovation Seminar

- Organizational Crisis Management

- Design Your Happy Life

Page 13: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Business Research Methods• Topics:

• Research Design• Measurements• Sampling• Qualitative Data Analytics• Quantitative Data Analytics

• First Lecture• Introductory Lecture 14th of October 2:00 pm at MA42• All other lectures as block: December 6/7/8 at „EINS“

• Examination (6 ECTS)• Examination at 8th of December, written examination of 2 hours

Page 14: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Seite 14

[email protected]

Page 15: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Organizational Crisis Management• Topics:

• Essentials of corporate crisis• crisis prevention• early crisis recognition• crisis coverage• management, leadership and behavior during organizational crisis

• Weekly lectures• Theoretical foundations as well as case studies and workshops

• Portfolio examination (6 ECTS)• 25% Group presentation• 75% Written exam

• Fridays, 10am – 2pm, Room H0110, starting 25th of October 2019

• Contact for application: [email protected]

Page 16: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Prof. Dr. Kratzer

Chair for Entrepreneurship und Innovation Management

Idea: Inspired by a popular course at Stanford University and the research on positive psychology (the study of long-term happiness)

Content: We combine the design thinking approach and the theoretical basics from positive psychology and apply it on your life

Benefits: With the help of our „life design canvas“ and innovative coaching techniques you will learn the theory, boost your reflection and analytical skills

Goals: Understand yourself and your situation better. Develop plans for your future

Examination: Presentation & Report, 6 ECTSDuration: 4 weekends, starting 26th of October. 9:00Participation: 24 participants limit, first come first serve

Contact for application: [email protected]

DYHL – Design Your Happy Life

Page 17: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Study and Understand

the underlying concepts

Life Design with the

DYHL-Canvas

Analyze yourself, your life

and your environment

Theoretical background of

Positive Psychology and

Design Thinking

Learn to pitch yourself

and write a life report

Focus on your goals and

design your happy future

Prototype “little lives”

with the DYHL Life-

Simulation

Apply and implement

your Life-Prototypes

Goal

Conte

nt

I

II

III

IV

30.11. / 1.12.9/10.11. 2/3.11.26/27.10.

Course Outline

Page 18: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford
Page 19: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

What is Venture Campus?

An interdisciplinary business development seminar in English (12 ECTS) where you will…

• Develop a viable business concept incl. a focus on ecological and social impact

• Work together in teams (5-6 members)

• Pitch your ideas in front of classmates and a jury of investors & experts

• Write a complete business plan

• Reflect on your team and learning experiences individually

Please register on ISIS in the Kickoff Session, any information will be posted there!

24/09/2019TU Berlin - Venture Campus - Winter Term 2019/2020

M. Hager / N. Noak19

Page 20: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

You do not need to register…

The seminar is compulsory for IMES-students, and we will reserve a seat for you.

ISIS-Password: will be announced in the first session.

If you decide not to attend this term, please de-register until Monday, 14 October, 2019, lunchtime:

Send an Email to [email protected] and indicate your:

full name, email address, student number & info that you are a student of IMES

The seminar will start on Thu 17th of October 2019, 14:00h – ca. 18:00h at TU Berlin campus, Room EB407

BE THERE!

24/09/2019TU Berlin - Venture Campus - Winter Term 2019/2020

M. Hager / N. Noak20

Page 21: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Course Schedule

24/09/2019TU Berlin - Venture Campus - Winter Term 2019/2020

M. Hager / N. Noak21

Week Date Session or Deadline

1 17 Oct 2019 Kickoff

2 24 Oct 2019 Problem Pitches

3 31 Oct 2019Green Entrepreneurship

Team Formation and Collaboration

4 7 Nov 2019Business Model Development

Market Sizing

5 14 Nov 2019Marketing

Market Analysis

6 21 Nov 2019 Social Entrepreneurship

Preparation Week

7 5 Dec 2019 Pitching Skills

8 12 Dec 2019 Interim Pitches

9 19 Dec 2019Legal Entity and Investor Negotiation

Strategy and Stakeholders

10 9 Jan 2020 Basics in Finance

11 16 Jan 2020Intellectual Property Rights

Online Marketing

12 23 Jan 2020 Taxes

13 30 Jan 2020 Q&A

Preparation Week

14 13 Feb 2020 Final Pitches

(Almost) every Thursday14:00h – ca. 18:00h

Room EB407:“Erweiterungsbau”Straße des 17. Juni 145Right next to main building4th floor

Page 22: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

That’s us … (and the other one)

24/09/2019TU Berlin - Venture Campus - Winter Term 2019/2020

M. Hager / N. Noak22

Malte [email protected]

Student Assistant(to be introduced)

Nicolas [email protected]

Contact: [email protected]

Page 23: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Prof. Dr. Kratzer, Chair for Entrepreneurship and Innovation Management

Page 24: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

▪ Interdisciplinary project

▪ 6 ECTS / one semester

▪ Learn about innovation management in theory and practice

▪ Provides theoretical input sessions such as Ideation, Business Modelling, Team Building,

Presentation Techniques, Prototyping and 3D Modelling & Printing and many more

▪ Apply this knowledge to a real project and work together with our industry partners

▪ Develop a prototype based on your given challenge

The final grade will consist of (i) the mark for an oral presentation (60%) and

(ii) the mark for a written project report (40%).

Prof. Dr. Kratzer, Chair for Entrepreneurship und Innovationsmanagement

What is it about?

Page 25: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Prof. Dr. Kratzer, Chair for Entrepreneurship und Innovationsmanagement

Alumni Work & Prototypes

Page 26: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Prof. Dr. Kratzer, Chair for Entrepreneurship und Innovationsmanagement

Registration starts on Tuesday, 8th October till Wednesday, 10th October 2019, 11.55

p.m.:

Please send an Email to [email protected] indicate your:

name

email address

student number

study program

After this registration period you will receive a reply with the detailed course schedule in case

you have a spot in the course!

Please note:

• The seminar will start on 15 October, 2019, from 10:00 –14:00 hrs.

• The seminar is limited to 25 students.

How to register?

Page 27: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Prof. Dr. Kratzer, Chair for Entrepreneurship und Innovationsmanagement

Julian Alexandrakis

Office: TUB Main Building, Straße des 17 Juni 135,

10623 Berlin – room: H7114

[email protected]

Dr. Henrike Weber

Office: TUB Main Building, Straße des 17 Juni 135,

10623 Berlin – room: H7114

[email protected]

Contact

Page 28: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Lectures at the Chair of STRATEGIC LEADERSHIP

AND GLOBAL MANAGEMENT

Prof. Dr. Dodo zu Knyphausen-Aufseß

Page 29: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Dipl.-Ing. Maren [email protected]

Cornelia Schlott, [email protected]

Prof. Dr. Dodo zu Knyphausen-Aufseß[email protected]

Dr. Ulrich Pidun, Honorary ProfessorDirector and Global Expert at BCG (Frankfurt)

Hayri Gö[email protected] Manager

Dipl.-Ing. Niko [email protected]

Malte Hager, [email protected] Distribute & Venture Campus

INTRODUCTION OF OUR CHAIR

Page 30: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Summer semesterWinter semester

Strategic ManagementMultinational Corporations

and Corporate Control

Project Seminar Urban Design Thinking

Sustainable Management and

Sustainable Competitive Advantages

• 4 SWS / 6 ECTS• Two parts by Prof. zu Knyphausen-

Aufseß (weekly lectures) and Prof. Pidun (block sessions)

• Portfolio exam: case study presentation (group work), written test

• 12 ECTS• Block days or block weeks• Portfolio exam: teamwork, project

documentation, intermediate and final presentation

• Maximum capacity of 24 students

• 4 SWS / 6 ECTS• Two parts by Prof. zu Knyphausen-

Aufseß (weekly lectures) and Prof. Pidun (block sessions)

• Portfolio exam: case study presentation (group work), written test

• 4 SWS / 6 ECTS• Integrated course with lectures,

workshops and field trip• Portfolio exam: academic poster,

term paper (both in group work)• Maximum capacity of 50 students

For further information, please take a look at the syllabi on our website www.strategie.tu-berlin.de (news)

OVERVIEW OF OUR MASTER MODULES

Page 31: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

▪ Kickoff: October 16th, 2019, 14:00 (c.t.) in room EW 202

▪ First part: Oct-Dec, Wednesday 14:00-16:00 in EW 202 and Thursday

10:00-12:00 in HL 001 held by Prof. zu Knyphausen-Aufseß

▪ Second part: 3 block sessions on Friday, 17.01., 24.01. and

31.01.2020 09:30-17:30 in H 0106 held by Prof. Pidun

▪ Portfolio exam: case study presentation/group work (30%), written

test (70%)

▪ Contact: Niko Ippendorf ([email protected])

▪ Further information: Detailed syllabus on our website

www.strategie.tu-berlin.de (news)

MULTINATIONAL CORPORATIONS AND CORPORATE CONTROL

Page 32: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

32

CHALLENGE

How can climate neutral logistics and transport for the maintenance of public buildings in Berlin be achieved?

PROJECT SEMINAR URBAN DESIGN THINKING

Prof. Elke Pahl-WeberChair for Urban Renewal and Sustainable Development

Prof. Dodo zu Knyphausen-AufseßChair for Strategic Leadership and Global Management

Project Partner: Berlin Property Management

GmbH

Page 33: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Understand Explore Materialize

33

URBAN DESIGN THINKING: THE PROCESS

Page 34: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

34

What will you take away from this class?

▪ Get to know design thinking and business modeling tools in urban context

▪ Get first insights on how to apply these tools to real-world challenges

▪ Stimulate creativity in yourself and others

▪ Learn how to work and collaborate in a team

URBAN DESIGN THINKING: LEARNING OUTCOMES

Page 35: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

▪ Kickoff: October 25th, 2019, 10:00 (c.t.) in room H 0106

▪ Full and half day sessions on Thursday and/or Friday between

Oct 25th, 2019 and Feb 15th, 2020

▪ Online application until Oct 20th, 2019 via our website

https://bit.ly/2LtyGLI (with CV and transcript)

▪ Contact: Cornelia Schlott ([email protected])

▪ Further information: Detailed syllabus with full schedule on

our website www.strategie.tu-berlin.de (news)

35

URBAN DESIGN THINKING: COURSE DETAILS

Page 36: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

QUESTIONS? WE ARE AT YOUR DISPOSAL AT ALMOST ANY TIME.

36

www.strategie.tu-berlin.de

FG Strategische Führung und Globales ManagementProf. Dr. Dodo zu Knyphausen-AufseßSekretariat H 92Straße des 17. Juni 13510623 BerlinTel.: +49-(0)[email protected]

Page 37: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Chair of Innovation Economics

Team & Curriculum

Page 38: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Professor Knut Blind▪ 1990: BA of Economics at Brock University (Canada)

▪ 1992: Diploma in Economics at University of Freiburg

▪ 1995: Doctoral dissertation at University of Freiburg in Economics of Security in Communication

Systems

▪ 2003: Habilitation in Economics at University of Kassel in Economics of Standards

▪ 2006 - present: Professor of Innovation Economics at TU Berlin

▪ 2008 – 2016: Professor of Standardization at the Rotterdam School of Management at the Erasmus

University

▪ 2009 – present: Visiting Professor at Europe College in Bruges

▪ Since 2013: Mentor of 2 EXIST and 2 Berlin start-up scholarship funded start-up teams

▪ Up to 2019: more than 30 PhD completed

▪ One of the 100 most influential economists according to F.A.Z. (ranking 2013)

▪ One of the Top 250 researchers according to the Wirtschaftswoche ranking 2018 for his life‘s work

based on Scientific Publications

▪ One of the Top German economists in 2019 active at twitter according to Makronom Magazine

▪ Since 2016 Elected Member of the National Academy of Science and Engineering (acatech)

Page 38

Page 39: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Chair of Innovation Economics

Page 39

Technische Universität Berlin

FG Innovationsökonomie

Sekr. MAR 2-5

Marchstraße 23 • D-10587 Berlin

Tel: 030 / 314-76670 • Fax: 314-76628

www.inno.tu-berlin.de

▪ Prof. Dr. Knut Blind

• Room: MAR 2.005

• Email: [email protected]

▪ Secretary: Brigitte Essoun

• Room: MAR 2.004

• Email: [email protected]

• Office hours

• Monday: 1.30 pm - 4.00 pm

• Tuesday: 9.00 am - 1.00 pm

• Wednesday: 1.30 pm - 4.00 pm

• Thursday: 9.00 am - 1.00 pm

• Friday: 9.00 am - 1.00 pm

Page 40: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Chair of Innovation EconomicsResearch Fellows:

Page 40

Charlotte Rochell

Jakob Pohlisch

Moritz Böhmecke-Schwafert

▪ MAR 2.003

[email protected]

▪ MAR 2.003

[email protected]

▪ MAR 2.003

[email protected]

Page 41: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Innovation Economics

Page 41

Lecture:

▪ Innovation measurements & indicators

▪ Schumpeter‘s theory

▪ Arrow’s model, market structure & innovation

▪ Intellectual property rights

▪ Research collaboration, growth, globalization

▪ Open & user innovation

Timing Time Room

October 17, 2019 -

February 13, 2020

Wednesdays

10.15 – 11.45 am

H 0110

Workshops: Nov

08, Nov 29, Jan

10, Jan 24 |

Exercise: Jan 31,

Feb 07, Feb 14

Fridays 2 – 4 pm H 0107

Lecture

Prof. Dr. Blind

Exercise

Jakob Pohlisch

Application via the

Chair‘s website

(see Teaching)

Page 42: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Innovation Economics

▪ Grading:

− Written exam: max. 40 points

− Workshops: max. 40 points

− Position paper: max. 20 points

▪ Exercise sessions will be split into workshops & exam preparation sessions

Page 42

Page 43: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Intellectual Property Management

Page 43

Lecture Content

▪ Basic principles of Intellectual Property (IP) Management

▪ Formal protection (patents, brands, copyright aspects, utility models etc.)

▪ Informal protection of IP assets (secrecy, technical solutions etc.)

▪ Protection strategies and alternative ways of appropriation and enforcement of intellectual

property

▪ Current topics and problems with respect to legal systems

Application via the

Chair‘s website

(see Teaching)

Timing Time Room

October 16, 2019 -

February 12, 2020

Wednesdays

2:15 – 3:45 pm

BH-N 243

Different Workshop

dates

Oct 30, Dec 11

and Jan 29;

4 – 7 pm

BH-N 243

Lecture

Prof. Dr. Blind

Exercise

Cooperation with

Ericsson,

IPLytics and

Florenus /

Charlotte Rochell

Page 44: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

▪ IP management exercises in cooperation with

− Ericsson

− IPlytics

− Florenus

▪ Work on (real) use cases

▪ Requirements: group work, presentations + report

▪ Guest speakers: Ericsson, Bosch, Audi, KDE, IPLytics, Patent attorney

Page 44

▪ Portfolio:

− Written exam: max. 38 points

− MC questions: max. 12 points

− Workshop grade: max. 50 points

− Total maximum: 100 points

Intellectual Property Management

Page 45: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Sustainable Innovation

Page 45

Lecture:

▪ Key concepts and debates related to sustainable development

and innovation

▪ The role of policy and governance in enabling a transition to

sustainable consumption

▪ Concepts from economics, sociology and political science and

current approaches in the practice of sustainable innovation

policy

▪ Trends in the business practice of innovation

Timing Time Room

October 17, 2019 -

February 13, 2020

Thursdays

12:15 – 1:45 pm

PC 203

October 17, 2019 -

February 13, 2020

Thursdays

2:15 – 3:45 pm

PC 203

Lecture

Dr. Rainer Quitzow

ExerciseGuest speakers

Application via the

Chair‘s website

(see Teaching)

Page 46: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Sustainable Innovation

▪ Guest speakers from:

− The Federal Ministry for the Environment, Nature Conservation, and Nuclear Safety (BMU)

− The Federal Ministry of Education and Research (BMBF)

− Deutsche Bahn

− Volkswagen

− Clever Shuttle

− Institute for Social Banking

− …

Page 46

Page 47: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Sustainable Innovation

▪ Portfolio

− 40% Final Exam 60 min

− 30% Group Written Assignment

− 20% Mid-Term Exam (Multiple Choice in January)

− 10% Submission of questions to guest speakers by individual students

Page 47

Page 48: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Quality Infrastructure Management

Page 48

Lecture Content

▪ Objectives of quality infrastructure management (product safety, consumer protection, free

movement of goods and services)

▪ Standardization, conformity assessment, accreditation

▪ Conformity assessment (testing, inspection, certification approval)

▪ Labor, environmental and safety law

▪ Economic benefits of quality infrastructure

▪ Governmental design options of quality infrastructure management

Application via the

Chair‘s website

(see Teaching)

Timing Time Room

October 17, 2019 -

February 6, 2020

Thursdays

12:15 – 1:45 pm

MAR 0.016

Different Workshop

dates

Thursdays

2:15 – 3:45 pm

MAR 0.008

LectureProf. Dr. Blind

/ Mrs. Koch / Mrs. Mirtsch

ExerciseProf. Dr. Blind

/ Mrs. Koch /

Mrs. Mirtsch

Page 49: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

▪ Exercise:

− Academic research workshop

− Case study lectures

− Group work on the assignment topics and presentations - held at the end of

the semester (10-15 min) each group

▪ Portfolio:

− Exam: 40%

− Group assignment: 20%

− Group presentation: 20%

− Short weekly MCT: 20%

▪ External guest speakers: BAM, PTB, ETSI, IEC, Volkswagen, VdTÜV

Page 49

Quality Infrastructure Management

Page 50: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Open Source and IP in the Digital Society

Timing Time Room

October 14, 2019 -

February 13, 2020

Monday

12 – 4 pm

(Kickoff: October

14th)

MAR 0.001

Seminar

Mr Mirko Böhm,

Founder, Open

Source activist

and software

developer

▪ Focus on interrelationship of Open Source, Standardization and SSOs

▪ Weekly workshop (including lectures)

− Written assignment (term paper)

− Presentation of results

▪ Portfolio

− No exam

− Grading: 50% assignment (term paper) and 50% presentation

Application via the

Chair‘s website

(see Teaching)

Page 51: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Strategische Normung

Page 51

Themen der Vorlesung: Folien www.din.de/go/lehrveranstaltungen-zur-strategischen-normung

▪ Einführung in die Bedeutung der Normung als strategisches Instrument

▪ Der Normungsprozess und die Möglichkeiten zur Mitwirkung

▪ Europäische und internationale Normung

▪ Normung als Beitrag zur Staatsentlastung und Vertragssicherheit

▪ Normung zur Konkretisierung allgemeiner Schutzziele (z. B. Umwelt- und Arbeitsschutz)

▪ Normung als Element in Forschung und Entwicklung, Innovationen mit Normen und Standards

▪ Normung als strategisches Instrument

▪ Volks- und betriebswirtschaftlicher Nutzen der Normung (mit Beispielen)

Bitte beachten: Anmeldung

nur über das ISIS-Portal

möglich!

Einschreibeschlüssel:

StratWinter1920

Datum Zeit Raum

17. Oktober 2019 -

13. Februar 2020

Donnerstags

10.15 – 11.45

Uhr

HL 001

**Blockveranstaltung

(3 Termine)

TBA TBA

VorlesungProf. Dr. Blind

/Dr. Hövel

ÜbungProf. Dr. Blind

/Dr. Hövel

Page 52: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

▪ Gastvorträge von namenhaften Unternehmen wie

− Siemens

− Audi

− Bombardier

− Microsoft

▪ Besuch von zwei Gremiensitzungen am DIN

▪ Modul umfasst 6 ECTS

▪ Prüfungsform: Portfolio

− 1 Klausur

− 2 Berichte zu den besuchten Gremiensitzungen

− 1 unbenotete Prüfungsleistung zu den Gastvorträgen

Page 52

Strategische Normung

Page 53: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Questions?

Page 54: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

IMES Info SessionTIM Intro

07.10.2019

Page 55: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

TIM teaching and learning portfolio

Page 56: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

TIM – modules winter term 19/20Basics In - depth Advanced

Inn

ova

tio

n

Man

age

me

nt

Tech

no

logy

M

anag

em

en

t

Pro

ject

Man

age

me

nt

Innovation Management –Corporate Innovation

6 ECTSPortfolio

Advanced (Research) Seminar –Innovation Management

6 ECTSPortfolio

Fundamentals of Project Management

6 ECTSPortfolio

Advanced Research Seminar –Innovation Management

6 ECTSPortfolio

Page 57: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Project Definition Project PlanningProject Realization &

ControllingProject Closure

Case Study & Peer Review

Exercise

0. Project Selection

1. Project Definition

1.1 Project criteria

1.2 Project classification

2. Project Organization

2.1 Organizational Structure

2.2 Operational Structure

3. Project Initiation

3.1 Feasibility study

3.2 Stakeholder Analysis

3.3 Requirements Documentation

3.4 Target specification

4. Project Planning

4.1 Project Structure Plan

4.2 Project Schedule

4.3 Resource Plan

5. Project Implementation

5.1 Risk Management

5.2 Project Marketing

Project Softwar

e

Case StudyPeer Review

ScreencastLecture

Podcast

Page 58: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Ca

se

Stu

dy 5

0%

(Gro

up

wo

rk)

Case Study contribution: Anastasiya Kazachkova, 2019

(1h) Exam 30%

Peer Review 20%

(Template-based Homework)

Course Assessment

Scope: 3 persons per group create ~25 pages + software implementation in total

Page 59: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Date: 21.10.19 28.10.19 04.11.19 11.11.19 18.11.19 25.11.19 02.12.19 09.12.19 16.12.19NY

Break13.01.20 20.01.20 27.01.20 03.02.20 10.02.20 18.02.20 24.02.20

Event StartDeadline reg.

Deadline Del 1&2

Deadline Del 3&4

ExamDeadline HW

10:00

IntroExercise

1Exercise

2Exercise

3Exercise

4Q&ADel. 4

Home Work

Q&AExam

11:00

12:00

Q&A Del. 1

Q&A Del. 2

Q&A Del. 313:00

14:00*Guest Lectures will be added to the schedule

Exam: 18.02.2017:00 - 19:30

Page 60: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

TIM – modules winter term 19/20Basics In - depth Advanced

Inn

ova

tio

n

Man

age

me

nt

Tech

no

logy

M

anag

em

en

t

Pro

ject

Man

age

me

nt

Innovation Management – Corporate Innovation

6 ECTSPortfolio

Advanced (Research) Seminar –Innovation Management

6 ECTSPortfolio

Fundamentals of Project Management

6 ECTSPortfolio

Advanced Research Seminar –Innovation Management

6 ECTSPortfolio

Page 61: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Innovation Management – Corporate Innovation

Lecture & Exercise

• Deep dive into Corporate Innovation Management• Apply current research on selected case studies• Class discussion on each topic and current real-world

examples• 2 special topics to choose:

• Blockchain

• Innovation management at a leading energy

supply company (company cooperation)

Portfolio Examination• 50% individual grade

• Essay on lecture topic, Deadline 15th Feb. 2020• 50% group grade

• Group presentation in exercise (35%), case-study based

• Short presentation on special topic (15%), choose from 2 tracks (further infos announced in 1st lecture /

exercise)

Important Dates (mandatory!)

• 22.10.2019: 08:00 – 10:00 in MAR 0.011, 1st lecture• 23.10.2019: 08:00 – 10:00 in H 3006, 1st exercise

Website: Link (https://www.tim.tu-berlin.de/menue/studium_und_lehre/wintersemester_20192020/innovation_management_corporate_innovation/parameter/en/)

Page 62: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

TIM – modules winter term 19/20Basics In - depth Advanced

Inn

ova

tio

n

Man

age

me

nt

Tech

no

logy

M

anag

em

en

t

Pro

ject

Man

age

me

nt

Innovation Management – Corporate Innovation

6 ECTSPortfolio

Advanced (Research) Seminar –Innovation Management

6 ECTSPortfolio

Fundamentals of Project Management

6 ECTSPortfolio

Advanced Research Seminar – Innovation Management

6 ECTSPortfolio

Page 63: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Advanced (Research) Seminar

Innovation Research Seminar

• Prepare for Master thesis• Learn to digest literature• Develop concpetual model/ research question(s)

InnovationTools Seminar

• Deep dive into concret tools of innovation management• Learn about practical contingenices• Apply tools on selected cases

More info on tim-webpage:

https://www.tim.tu-berlin.de/menue/teaching/parameter/en/

Page 64: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Advanced Research Seminar - Deliverables

Page 65: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

transpire & enjoy

Page 66: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

IMES Introduction

Winterterm 2019/2020

JProf. Dr. Karola BastiniSustainability Accounting and Management Control

http://www.accounting.tu-berlin.de/

Page 67: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

IMES Introduction Winterterm 2019/20 | JProf. Dr. Karola Bastini | Slide 67

Department of Accounting and Management Control

Prof. Dr. Maik Lachmann JProf. Dr. Karola Bastini

Accounting and Management Control Sustainability Accounting and Management Control

Vice Dean for Research

(Faculty of Economics and Management)

Susan Mehr – Secretary

H 6180, Tue-Thu, 10-12, Phone: +49 30 314-25332

Research and Teaching Assistants:

David Dang,

M.Sc.

Fares Getzin,

Dipl.-Kfm.

Anna Faust,

M.Sc.

Franziska

Spallek,

M.Sc.

Ranna Iraki,

M.Sc.

Christoph Groth-

Tonberge, M.Sc.

Sophia Stark,

M.Sc.

Lisa-Marie

Wibbeke, M.Sc.

Page 68: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

IMES Introduction Winterterm 2019/20 | JProf. Dr. Karola Bastini | Slide 68

Courses at the Department of Accounting and Management Control

Accounting and cost accountingBasics

Introduction to

Management Control

Management

Control

Case Studies in Accounting & Controlling

Summer term, with PwC

Accounting

Master Thesis

Sustainable

Management Control

Practical

Orientation and

Soft Skills

Real Estate Valuation

Basics

Practical

Orientation and

Soft Skills

Value-based

Management Control

www.accounting.tu-berlin.de

Auditing

Sustainability Reporting

Group Accounting

Accounting under IFRS

Page 69: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

IMES Introduction Winterterm 2019/20 | JProf. Dr. Karola Bastini | Slide 69

Why Sustainable Management Control?

Innovation Entrepreneurship Sustainability

Developing ideas for

new products and

services

Organizing and

managing a business

Creating value

Maintaining and growing the

economic, societal and

ecological capital base

Environment

Society

Economy

Upon completion of this course, you will be able to…

► … critically analyze environmental, social and economic

responsibilities of a corporation and understand

measurement problems related to the three dimensions.

► … assess and develop financial and non-financial

control instruments.

► … include environmental and social criteria into the

evaluation of investment decisions.

► …analyze corporate sustainability reporting to assess

achievements and shortcomings in corporate

sustainability performance.

Page 70: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

IMES Introduction Winterterm 2019/20 | JProf. Dr. Karola Bastini | Slide 70

Sustainable Management Control

Lecture &

exercise

Lecture: Monday, 12.15 -1.45 pm, room H 2032Starting October 14, 2019

JProf. Dr. Karola Bastini

E-Mail: [email protected]: 030 314-25615

Exercise: Monday, 2.15 -3.45 pm, room H 2032Starting October 21, 2019Franziska Spallek, M.Sc.

E-Mail: [email protected]: 030 314-25633

No prior application required !

Winter 2019/2020

Page 71: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

IMES Introduction Winterterm 2019/20 | JProf. Dr. Karola Bastini | Slide 71

Sustainable Management ControlSyllabus

A.

Corporate SustainabilityA.1 Introduction

A.2 Key concepts and terms

A.3 Stakeholder orientation

A.4 Strategies for sustainability

B.

Measurement of Sustainability

Performance

B.1 Sustainability control systems

B.2 Strategic management control

B.3 Operational management control

C.

Sustainable Management Control:

Concepts and Tools

C.1 Environmental accounting

C.2 Social accounting

C.3 Carbon footprinting

C.4 Sustainable value added

C.5 Sustainable supply chain management

D.

Sustainable Investment ControlD.1 Sustainable investment decisions

D.2 Life cycle costing

D.3 Ecological repayment period

D.4 Sustainable value of an investment

E.

Sustainability ReportingE.1 Reporting standards and norms

E.2 Integrated reporting

Page 72: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

IMES Introduction Winterterm 2019/20 | JProf. Dr. Karola Bastini | Slide 72

Portfolio Examination

Portfolio I

− Presentation of a case study (group work)

− 30% of final grade

− Timeframe to work on the case: Nov 25 – Dec 8, 2019

− 15 minutes of presentation time

− Case study presentations on Dec 9 and Dec 16, 2019

− Final exam (60 minutes)

− 70% of final grade

− Exam dates: first period: 18.02.2020, second period: 08.04.2020

(registration: 14.10.2019 - 24.11.2019)

Portfolio II

Page 73: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

IMES Introduction Winterterm 2019/20 | JProf. Dr. Karola Bastini | Slide 73

Case Studies in Accounting and Controlling

− Eligible for IMES students,

preferably during summer term

(course is held in German during

winter terms, in cooperation with

EY)

− Basic accounting skills

recommendable, but not

necessary: Case study topics

include, e.g., big data & blockchain

applications in accounting

− Application required (website)

− Gain insights into work life at a

large audit and consulting firm

− Practice scientific writing in

preparation of your master thesis

Page 74: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

IMES Introduction Winterterm 2019/20 | JProf. Dr. Karola Bastini | Slide 74

Questions?

Page 75: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Marketing Chair

All information on courses currently offered: www.markting.tu-berlin.de

Email: [email protected]

Page 76: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Innovationswerkstatt 2020- Innovation Workshop -

March, 2nd – March, 27th 2020

www.innowerkstatt.tu-berlin.de

Page 77: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Projects address real-life problems of our practice partnersf

Your tasks could be:

• Analysis of technological developments, customer demands,

competitive markets, or the deduction of design advices for

new products

• Acceptance analysis for an innovation within different customer

groups and deduction of marketing-mix-advices

• Development of a marketing plan for a new product

Page 78: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

What does the „Innovation Workshop“ offer?f

• Development of strategic and operative marketing methods for „real“

problems of „real“ customers

• Project management applied to a real case

• Interdisciplinary teamwork

• Soft skill training: Teamwork, leadership, communication & presentation

• Presentations and workshops, e.g. regarding market research methods,

project management, etc.

• Final presentation of the results in front of the practice partners with

possibility of networking

Page 79: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Application requirements

• Fluent German speaker (if there are enough English applicants,

we will offer an English group)

• Interest in marketing and management of innovations

• Motivation and perseverance

Submitting your application

• Your application should include a letter of motivation, curriculum vitae, overview of all grades,

certificates of internships, the bachelor certificate, and the focus of your education and

interests

• The application is to be submitted to [email protected]

• Further informations (German): http://www.innowerkstatt.tu-berlin.de/

Page 80: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Entrepreneurial MarketingWinter Term 2019/20

https://www.marketing.tu-berlin.dehttps://www.innovationdays.org/

TU Berlin Chair of Marketing

Page 81: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

81

Contents are e.g.:

• different types of innovation and their marketing implications

• development of new products and services

• internal and external innovation barriers

• methods of gathering market intelligence

• consumer adoption decisions and innovation diffusion patterns

Format:

• Reading list and essay, 3 days of lectures

• Project: Prototype a solution in a team for a real-world company partner within 48h

Page 82: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

7

Organizational information

Portfolio examination1. Final project with presentation (40 Points)

2. Final exam (40 points)3. Essay (20 points)

Examination

Time and placeWhen: 21.-23.11.; 9 a.m. -6 p.m.Where: MA 544

You have to register via our Website, as the number of

participants is limited. Once you receive a spot, you can

register for examination.

Registration

Wissenschaftliches Arbeiten

Language of instruction is English.Remarks

Dates are preliminary and might still be changed, please check our Website for upcoming information

Page 83: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Market Research and Data AnalysisWinter Term 2019/20

https://www.marketing.tu-berlin.de

TU Berlin Chair of Marketing

Page 84: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

84

Contents are e.g.:

• Conceptualization and conduction of market research projects

• Fundamental concepts and methods (e.g. data sources, qualitative and

quantitative surveys, data analysis, data interpretation)

Format:

• Lectures and exercises

Page 85: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

7

Organizational information

Portfolio examination1. Group presentation (50%)

2. Final exam (50%)

Examination

Time and placeWhen: 18.10.; 01.11.; 15.11.; 22.11.; 13.12.; 14.02.; 10 a.m. -2 p.m.Where: H 3004

You have to register via our Website, as the number of

participants is limited. Once you receive a spot, you can

register for examination.

Registration

Wissenschaftliches Arbeiten

Dates are preliminary and might still be changed, please check our Website for upcoming information

Page 86: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Seite 86

University life at TU Berlin

What is important to know?

Prof. Dr. Kratzer, Chair for Entrepreneurship and Innovation Management

Page 87: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Agenda

Seite 87

• Exams and exam registration

• Online services at TUB

• Non-online services at TUB

• Libraries at TUB

• Other activities at TUB

• Orientation on the campus

➢ Campus Walk (directly after this session)

Prof. Dr. Kratzer, Chair for Entrepreneurship and Innovation Management

Page 88: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Time table

Seite 88

Prof. Dr. Kratzer, Chair for Entrepreneurship und Innovationsmanagement

Faculty of Economics

and Management

Page 89: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Online Services

Seite 89

Prof. Dr. Kratzer, Chair for Entrepreneurship and Innovation Management

tubIT Account Login and several featues

ISIS Central platform for lecture documents, slides and communication for

lectures.

QISPOS Exam registration, overview of exams, and grades etc.

TUB Email Quick access 97930- Exchange Email service

[email protected] or

[email protected] or

• You can add it to your Email client

tubCloud Quick access 131359- TU Berlin intern cloud service to synchronize with

personal data, music fotos on several devices.

Detailed information here: „6 Online Services“

https://www.imes.tu-berlin.de/home/current_students/

Page 90: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Seite 90

Page 91: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Seite 91

Grading scale:

• Range is from 1,0 (best) to 4,0 (passed)

• With a grade of 5,0 you do not pass the exam.

• It is not possible to repeat already passed exams.

• First retest:

➢ at the earliest to the next examination date, at the latest after 12

months

• Second retest:

➢ usually an oral exam,

➢ it has to be passed, if not: exmatriculation

Prof. Dr. Kratzer, Chair for Entrepreneurship and Innovation Management

Exams

Page 92: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Exams

Seite 92

• Exams are mostly at the end of each semester.

• In some cases, there is a second exam date before the new semester

begins.

Types of examination:

• Written and oral exams

• „Portfolioprüfung“- composition of written exams, oral exams and/ or

assignment

• Master thesis

Prof. Dr. Kratzer, Chair for Entrepreneurship and Innovation Management

Page 93: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Seite 93

Exam registration:

• Consider deadlines in each course

• Portfolioprüfungen have to be registered within the first 6 weeks of the

semester

• In case of sickness: cancel the exam and submit attestation from a

doctor

• Usually exam registration via Qispos (online) but there are exceptions!

• https://www.pruefungen.tu-

berlin.de/fileadmin/ref10/Formulare/Declaration_on_Commencing_Stu

dies.pdf

Exams

Prof. Dr. Kratzer, Chair for Entrepreneurship and Innovation Management

Page 94: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Seite 94

Page 95: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Which services are not online?

Seite 95

• Exam registration in the examination office with the so-called „yellow

sheets“

• Pick up the yellow sheets in the hallway near the examination office

• Fill them out, get a ticket at the examination office and submit the sheet

to employees in the office

Tip: plan with enough time, it may be very full

Prof. Dr. Kratzer, Chair for Entrepreneurship and Innovation Management

Page 96: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Libraries

Seite 96

• WiWi Dok or DBWM: library of our faculty in the

main building (see point 5 on the campus plan)

• VW Library: central library of the TUB (see „BIB“ on

the campus plan)

• Other libraries: e.g. in MA, A, EW building

Prof. Dr. Kratzer, Chair for Entrepreneurship and Innovation Management

Page 97: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Other activities

Seite 97

• Student initiatives (FT, ASTA, Bonding, maybe a regular IMES meeting,

...)

• TU sport, gym on the campus, travels organised by the TUB

• ZEMS language centre of the TUB or SKB (Attention! Registration is

very early, be quick!)

• Many events in student cafés and bars on the campus (WiWi-Cafe, A-

Café, Café Shila)

See more here: https://www.tu-

berlin.de/menue/service/campus_leben/mensen_cafes/

Prof. Dr. Kratzer, Chair for Entrepreneurship and Innovation Management

Page 98: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Where can I find the information I need?

Seite 98

• Please check webpage, FAQs and study regulations before you write an email!!

• General information regarding all study issues on this web page:

https://www.imes.tu-berlin.de/home/overview/

• Module specific information: please check the web page of the chair and/ or the course

catalogue (https://www.tu-berlin.de/lsf/home/)

• Organisation and administration of the IMES Master, specific courses of the chair and

introduction sessions:

Theodor and Charleen- [email protected]

• Manager of the IMES programme:

Paul Wolf- [email protected]

Prof. Dr. Kratzer, Chair for Entrepreneurship and Innovation Management

Page 99: Master Program Innovation Management, Entrepreneurship and ... · Prof. Dr. Kratzer Chair for Entrepreneurship und Innovation Management Idea: Inspired by a popular course at Stanford

Join our Facebook Group IMES TU Berlin Cohort 2019/20

https://www.facebook.com/groups/723334854777358/?ref=

bookmarks

Präsentationstitel Blindtext Lorem ipsum dolores | M. Mustermann | Anlass der Präsentation

Seite 99