Mass personalisationThe world at your fingertips

Ben Phillips –Global Head of Mobile, MediaCom

Everyone has found themselves in a situation

like this…

*Actual digital team meeting

…or like this*

Source: Twitter internal, Nielsen March 2014

The average person checks their phone150 times a

day

The average mobile web user spends6.8 hours consuming media a day…

2.3 hours is spent on a mobile deviceThat’s more than any other individual medium (incl TV & desktop/laptop)!

Source: Australian Communications and media authority January 2015

UK Smartphone penetration

95%43.3mm devices in total

There are ‘only’ about

8 millionpossible chromosome combinations…

Source: Yahoo!7

Your app signature is more distinctive than your DNA 1M

apps across App Store & Google Play

20Average apps

per person

410x1093

possible combinations of apps

per platform

x =

Source: comScore Device Essentials, 2013

Establish where and when users are using different devices

Connected mLearning

• Convenient & Accessible• Quick reference• 15 minute

expert• SME on hand• The world at

your fingertips• Always on

mLearning

22% Decrease in drop out rate

• Portable• Immediate

response• Small bite sized

pieces of information• Users already

device experts• Secure &

Restricted

mLearning Boot Camp 70%

Of military personnel interviewed preferred mLearning to class room

Building Mobile First

Why invest in mobile?

• Half of all internet users now use mobile as their primary means to access content

• A mobile optimized site drives more traffic, improves customer engagement and increases learning

• Create 1-2-1dialogue with your users when and where they need you

.

Your Systems. Made Mobile.

To start with all owned assets should be mobile optimized

40%of people abandon mobile engagement, if the mobile

experience is poor

People are impatient,you have less than

3 secondsfor the page to load before people

leave

MOBILE OPTIMISED STANDARD SITE

Source: Google: annual general meeting of the Council of Australian Tour Operator

01FAST: Load times matter. Optimize your content, images and video for mobile.

02SIMPLE: It’s a small screen. Ensure your navigation is simple and intuitive.

04THUMB FRIENDLY: Use large buttons that even the clumsiest of thumbs can work.

03VISIBLE: Maximize readability using contrast, negative space and large fonts.

05ACTION ORIENTED: Mobile users have immediate needs: to call, get directions or share with their friends or family.

06LOCALIZED: Mobile users are mobile. Choose content that is locally relevant.

08UP TO DATE: As with your desktop site, keep content fresh and up to date.

07ENTERTAINING: Mobile users are often killing time. Offer content that is entertaining.

8 Best Practices For Building Beautiful, Effective Mobile Websites

REWARD WINNING MOMENTS

Reward moments of “winning” with branded content, apps, etc.

Sample partners:Kiip, Mediabrix

Case: MediaCom

• 5000 employees• 48 countries• 68 mobile

specialists• 1 eLearning

platform

• 2016 launch of “Mobile Ignition”

Looking Ahead

Mobile In the Future

Q&A