Mass Consumption in the 1920’s and 30’s

By Bridget Hebbard and Hannah Ward

What is Mass Consumption?

A mass consumption society is one in which the majority of the population consumes, or buys, mass quantities of one or many kinds of products.

This craze began in the 1920’s, especially with the appearance of the automobile in countless homes across the country.

Automobiles: Cause of Mass Consumption

The Model-T The Assembly Line

Popular Products• Wheaties Cereal• Peter Pan Peanut Butter• Del Monte Canned Foods• Cracker Jack• Jell-O Powder• Dixie Paper Cups• Coca-Cola• Kool-Aid Drink Mix• Welch’s Grape Juice• Kellogg’s Rice Krispies• Oscar Meyer Weiner Dogs• Paper Towels• Planter’s Peanuts

Changes In Housework

With the advent of mass consumption, the work of the housewife was made much simpler and more efficient.