martina bonetti - portfolio 2016
TRANSCRIPT
2012
2015
product service system designer MARTINA BONETTI // MA 1st YEAR
P O R T F
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O
Currently based in Helsinki, my studies are bringing meto travel Europe from South to North. Hopefully my practice is go-ing to let me cover even all the other way from West to East. By moving every year, ex-perimenting & discovering & tasting have become my favourite things.
W H O A
M
I
?
HKI
Aalto University 2015-2016
Self-initiated activity 2014-2015
MI
Politecnico di Milano 2012-2014
GLA
Glasgow School of Art 2014-2015
MI
2012
2014
Politecnico di Milano COMMUNICATION DESIGN
02
03
01
motom - brand pack
oltre agli impegni ci sei tu - social campaign
insegna - designer manual
T Y PR
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Y
01
A research about Typography in the city of Milan. The products we chose to look into are store teaches, with an attention to the rules for their
INSEGNA - DESIGNER MANUAL
Typographic design courseGroup project
Common concept development // Individual concept ideation, research & publishing artifact realisation
design inside the city. The result is a manual for thedesigners who approach to this kind of work and find theirself lost in regulations.
DB R A
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G
Bringing back to life a brand no longer in production, was the task of the course. The group elaborates included a Brand Book, a Brand Magazine, a Brand Video and a marketing idea for its future relaunch.
Metaproject courseGroup project
Common re-branding concept // Group leading & Individual publishing artifacts realisation
Consistency between values, images, choices and topics was fundamental to produce acredible and professional result.The project had been developed in six months, exploiting every member’s ability.
02
MOTOM - BRAND PACK
A D E T
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N
V R
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I
Group project developed to takepart in the social campaign contest “On the Move”, organized by Pubblicità Progresso.The topic was gender equality and we focused of women redeeming their own free time.
Visual communication project courseGroup project
Common concept ideation // Individual video editing
The output includes a video presentation of the group, a 30 seconds advertisement, two above the line posters and anunder the line guerrilla marketing series of actions around the city of Milan in 2014.
03OLTRE AGLI IMPEGNI CI SEI TU - SOCIAL CAMPAIGN
Una donna sa cosa vuol dire r icoprirs i di troppe responsabi l i tàCampagna sociale per la valor izzazione di genere
2014
2015
PRODUCT DESIGN
GLA
Glasgow School of Art
01
02
03
post script
the wee card
the afternoon tea
DB R A
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01
Design the launch of a new brand,whose inspiration has to be oneof the Seven Deadly Sins.It should be recognisable and innovative for the market.
POST SCRIPT
Brand x courseGroup project
Common brand ideation // Individual packaging&corporate image realisation
The project involves a group and an individual part. The former is Brand DNA and the latter isa product or a service.My group’s deadly sin is gluttony.
O P E SO
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02
UK government gave money todevelop the project of SmartCities organization to improve Glaswegian services, because the city faced lots of problems but shows potential.The hackathon held in the cityintroduced ideas for a new type of community.
THE WEE CARD
Open source design courseGroup project
Common system ideation // Individual graphics&corporate identity realisation
Hackathon ideas and datasetsfrom Open Glasgow were a sourceto understand the city and come up with a change in Glasgow’s long-term reputation.My group was given “Transport” topic and we developed a city card to integrate the transport network and help the economy.
I N F G R
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Identify a phenomenon of interest and observe it, making sure to observe meaningful variatons in the behaviour or form.
Infographics workshopIndividual project
Get your data together, creatinga dataset and sketch out the waysto transform it into a meaningful arrangement of information.
03THE AFTERNOON TEA
HKI
2015
2016
Aalto University COLLABORATIVE AND INDUSTRIAL DESIGN
02
01
the 2016 watch sites
before hand
E X E R
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N
01
Food culture is a set of rules, understood by a certain com-munity and expressed througha predetermined choreography of tools. It is deeply rooted in ourpsychology, not unchangeable.
This one-week workshop was about experimenting with future projections. My group
BEFORE HAND
Experiments for the Future Food Culture Group project
has speculated about a society where smartphones are an appendix of our limbs. So, a new dining etiquette needs to be created. New tools and manners are required.
The workshop was organised with the Dutch food and eating designer Marije Vogelzang.
I N F G R
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02
This intensive course let me workwith information visualization and design in relation to timeand space. We dealt with inter-pretation, data construction andorganization. Using a version of the soft ontology layer tool (SOL), I created interpretive maps based on similarity clustering. The common theme was shame.
THE 2016 WATCH SITES
Information Visualisation and Design Individual project
The topic I decided to draw at-tention on is the loss of humancultural heritage caused by neglect of monumental sites. It is happening everywhere fordifferent reasons. I consider itshameful because the protec-tion of our history doesn’t seem to be a priority any more in themodern societies.
National Art Schools
Cultural Heritage Sites of Nepal
Chapultepec Park
Figuig
Spaç Prison Simwonjeong Pavilion
Pavlopetri
Sabu-Jaddi Rock Art Sites + World War II Concentration Camps in Italy
Arch of Janus
El Vedado + General Cemetery of Santiago
Mission San Xavier del Bac + Convents of Seville + Gon-Nila-Phuk Cave Temples and Fort + Abusir el-Malek + Church of São Cristóvão
Bo-Kaap
Rumiqolqa + Great Zimbabwe
Boix House
Petra Archaeological Site + Kua Ruins
Água da Prata Aqueduct + Shukhov Tower + Averly FoundryLa Ermita de Barranco + Church and Convent of San Francisco + Traditional Architecture of Mauritius
Former Apia Courthouse
Wentworth WoodhouseHeneine Palace Amedy + Bucharest + Vyborg Historic CenterColonial Churches of Santiago de Cuba
Nat
iona
l Art
Sch
ools
Cul
tura
l Her
itag
e Si
tes
of N
epal
Cha
pult
epec
Par
k
Figu
ig
Spaç
Pri
son
Sim
won
jeon
g Pa
vilio
n
Pavl
opet
ri
Sabu
-Jad
di R
ock
Art
Sit
es +
W
orld
War
II C
once
ntra
tion
Cam
ps in
Ital
y
Arc
h of
Jan
us
El V
edad
o +
Gen
eral
Cem
eter
y of
San
tiag
o
Gon
-Nila
-Phu
k C
ave
Tem
ples
and
For
t +
Mis
sion
San
Xav
ier
del B
ac +
C
onve
nts
of S
evill
e +
Abu
sir
el-M
alek
+
Chu
rch
of S
ão C
rist
óvão
Bo-
Kaa
p Rum
iqol
qa +
G
reat
Zim
babw
e
Boi
x H
ouse
Petr
a A
rcha
eolo
gica
l Sit
e +
Kua
Rui
ns
Águ
a da
Pra
ta A
qued
uct
+ Sh
ukho
v To
wer
+
Ave
rly
Foun
dry
La E
rmit
a de
Bar
ranc
o +
Chu
rch
and
Con
vent
of
San
Fran
cisc
o +
Trad
itio
nal A
rchi
tect
ure
of M
auri
tius
Form
er A
pia
Cou
rtho
use
Wen
twor
th W
oodh
ouse
Hen
eine
Pal
ace
Am
edy
+ B
ucha
rest
+
Vyb
org
His
tori
c C
ente
r
Col
onia
l Chu
rche
s of
Sa
ntia
go d
e C
uba
(1)
(2) (4)
(3)
house open space
entertainmentpublic buildingre
ligio
nhi
stor
y
2014
2015
Self-initiated activity COMMUNICATION DESIGN
01pilgrim’s kit
02“oranges are not the only fruit” book cover
P A C A
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The Umbria & Francesco’s WaysConsortium, with ADI, Italeaf andSviluppumbria, is promoting aninternational design competition.The objective is the design and manufacture of a container forthe “Pilgrim’s Menu” that canexpress the innovative, international and sustainable
PILGRIM’S KIT
International design competitionGroup project
Common concept ideation // Individual haversack realisation
approach of its promoters.The competition aims at identifying concepts that will culminate with the creation of a new eco-sustainable container for the Pilgrim’s Menu.
The group won the first HonorableMention in the contest.
P U L I
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The Penguin Random HouseDesign Award is an opportunity for students to engage in designfor publishing during their studies and to experience real cover and page layout design briefs first-hand.
“ORANGES ARE NOT THE ONLY FRUIT” BOOK COVER
Design awardIndividual project
“Oranges Are Not The Only Fruit”by Jeanette Winterson has beenchosen because there are manythemes and layers within. It should appeal to a literary readership. Try and reflect thisin your design.
behance profile MARTINA BONETTI
For further interest in therest of my work or to checkout the process of these pro-jects, here is the link to myonline portfolio.
I try to keep it updated withmy ongoing activities and Ihope I will be able to fill it upeven with adventures.
Thanks for your attention!
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