PORTFOLIO martin edlund mfa industrial designer

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Even though I was growing up in the northern part of Sweden, only 10 miles from Umeå and Umeå In-stitute of Design, design was never a obvious choice for me. But little by little I started to discover more about this creative field and since I got accepted to the industrial design programme in 2008 I have a hard time imagine myself doing anything else.

Having been educated in a strong user focused de-sign process I get most of my inspiration from the stories and behaviour people experience everyday. I always find it fascinating at the end of a project to look back at the sometimes abstract insights, com-ments or situations and the process where it evolves to a tangible thing.

Hej!

martinedlund83@gmail.com+46(0)70 450 97 07

Arsenalsgatan 12, 903 42, Umeå (Sweden)

2013 - Harman International, Shenzhen (China).6 months industrial design internship at Harmans design office. Worked with audio consumer product development.

2012 - Designit A/S, Copenhagen (Denmark).6 months industrial design internship. Worked in various projects such as medical products and CMF strategy.

2012 - Zoundindustries, Stockholm (Sweden).2 months industrial design internship. Focusing mostly on packaging design and point of sale. 2011 - Design workshop, Umeå (Sweden).Summer workshop in collaboration with Umeå Institute of Design and Design Västerbotten. Managing projects together with local companies.

2010 - Idesign, Stockholm.10 weeks industrial design internship at the design consultancy Idesign. Helped out in various projects such as sailing boots and desktop lamps.

2009 - Summer design office, Umeå.Summer design office in collaboration with Umeå Institute of Design and Umeå municipality. Creating concepts on improv-ing sustainable travelling together with other design students and the local initiative Hållbart Resande (Sustainable Travel-ling).

Experience.

2011 - 2014MFA, Advanced Product Design, Umeå Insitute of Design.

2008 - 2011BFA, Industrial Design, Umeå Institute of Design.

2007 - 2008Preparatory education in industrial design, FIDU.

Education.

This portfolio shows selected projects from between 2009 - 2013

Please have a look!

INVITINVITCooking together could be a great experience where we share knowledge, tips and creating something together. In this proj-ect I took inspiration from the experience and behavior when using a one-time grill, where we interact and make cooking a part of the experience. It delivers a good meal but a premium experience.

Whirlpool Invito is a portable cooking tool that can be used as pan, pot or oven. The functions and form invites the user´s to interact and create their own unique experience when cook-ing.

A social cooking experience.

Student project in collaboration with Whirlpool.Project duration: 10 weeks.Date: Spring, 2012

Whirlpool needs to differenti-ate themself from their com-petitors and find ways to create value in people´s life in order to create an emotional connec-tion.Whirlpool wants to create a strong brand where they have an intrinsic value where their products are going beyond just satisfying the consum-ers needs and can persuade them that there is a personal and emo-tional connection to their brand. The brand promise 6th sense (em-powering the user) is advertised by a divine goddess but visulized and designed in a prominent and tan-gible way that transforms the 6th sense into a collection off functions. and features.

The brand.

Pathos/intrinsic

ValuesBrand User

Ethos/Extrinsic

Logos/Systemic

Where the story starts.

This audience has a strong need for feeling connected with people.They are used to doing multiple things, getting fast feedback on their decesions and are self-confident. They are more about doing than owing and acheiving a sense of accomplishement. The experience is what matters.

“future consumers will demand products that are less of a mantel-piece and more a portal to the right experience”.

http://www.fastcodesign.com/1669195/the-keys-for-keeping-your-brand-relevant-in-the-post-occupy-era

The user.

Persona Compact living.

Social.

“I like to cookbut I don´t

like being in the kitchen.”

Active.

What is a good meal?

I wanted to bring the spon-taneous, joyful and flexible behaviour of using a one time grill into our homes.

Usually we do not remember a perfectly cooked dinner enjoyed alone as the best experience. A good meal consists of more than just the food we a re eating. In the ideation phase I found a story and inspiration in the one-time grill. The use of a one time grill is creating an experience which I wanted to bring into the user´s homes.

One-time grill.

Portable, flexible and inviting.When I started sketching the main focus was to create a product that had both the simple, inter-active, and sharing expressions of the concept. I kept exploring the circular shape. It had a feeling of sharing and passing around since it did not have a clear direction.

The modular system consist of four main parts. The main unit, the pan/oven, the lid and the frying pan unit. The main unit contains the electronics and temperture control. The cooking surface, which is heated by induction, contains electric parts that are sealed and can be washed it in the dishwasher. An added glass pan and oven unit createss a pot when wanting to boil pasta etc.

Connects to the energy source. Induction heated cooking sur-face. Transfers the energy to lid when used as an oven.

Energy source and interaction element.

Main unit

Pan & oven unitFour units. Multiple possibilities.

Works as a lid. Also has a surface that can be induction heated. Connects to energy source via pan/-oven unit.

Induction heated cooking surface. Activates automati-cally when connected to energy source.

Frying pan unitLid

Activating oven mode.The lid works as a normal lid until the knob is pressed down. This makes the connection between the lid and the energy source active. The energy is transferred through the pot. The lid is controlled by the same temperature controller as the base. The interaction automati-cally changes the display to oven mode when the lid is connected.

Charging unit.Universal connection elements for power transmission for con-nection to cooking components and charging. Energy source units can also transfer the ener-gy to another energy source unit making them stackable, easy to charge and taken up minimal space when not in use.

Interaction.The interaction area is automat-ically activated when the cook-ing part is placed in place. By swiping the touch surface from left to right the surface tempera-ture increases.

All functions and features aside, this is not a product for those who want to be able to adjust every parameter in order to serve the perfect meal.

This is a social cooking tool that puts the em-phasis on having fun, being spontaneous and interact with each other. By placing the user and their experience in focus this concept evolves Whirlpool´s thinking on the “empowerment of the user”. Usually this refers to a technology, function or feature. With Invito this empower-ment comes from the interaction between people where we can share knowledge, inspiration, memories and stories with each other.

This video was made during a seperate course (Visual Design Pro-totyping) in autumn 2013. This is a video that was intended to commu-nicate the feeling and experience that Invito can enable more than focusing on features.

The video can be found at: https://vimeo.com/76312377

If you want to have a look at my movie about Invito please click here.

PIRAPreterm Infant Respiratory AID

PIRA is an CPAP system designed for premature infants in the initial treatment phase. It is quick and easy to fixate and creates an good sealing for the air flow. Together with the connected remote this system enables the doctors and nurses to seamlessly switch between CPAP peep pressure and mechanical ventilation to avoid and/or minimize the usage of mechanical ventilation.

Student project.Project duration: 10 weeks.Date: Autumn, 2013Team members: Carlos Arturo Torres

What is CPAP?

CPAP (Continues Positive Airway Pressure) is a treatment that uses mild, warm air pressure to keep the airways open. CPAP is often used on preterm infants whose lungs have not been fully developed.

One could use the metaphor of fill-ing a balloon with air to explain CPAP. The first push of air is quite exhausting but once there is a small amunt of air in the balloon and it has expanded it gets easier to fill it with air. CPAP works in the same way. It fills the infants lungs with just enough air so he/she can breathe by themself and continue develop their streanght in their lungs.

“You can barely see that the baby is breathing when it’s born because of the small air volumes, so you might ven-tilate even though you know you shouldn’t. You might you start to panic”.

- Nurse from Umeå University hospital

Golden minutes.

The golden minutes is the name of the initial treatment phase that takes place directly after the delivery where the diagnosis and the correct treatment have to be decided under high time pres-sure where every second mat-ters.

Mechanicalventilation. CPAP.

Mechanical ventilation should only be used when the infant is in need of extra support since it pushes down cold and dry air into their lungs and increases the risk of developing chronic lung injuries.

Mechanicalventilation. CPAP.

We identified the over usage of mechanical ventilation as

a problem area we wanted to explore.

Problem today. Our goal.

Project focus.

Create an nasal CPAP for the initial treatment to avoid/mini-mize the usage of mechanical ventilation.

We wanted to promote the us-age of the CPAP treatment by creating a seamless transition between CPAP and mechanical ventilation so the infant could get the appropiated CPAP air quality from the very beginning and assisted with mechanical ventilation only when it is need-ed.

Mock-ups combined with simple after effects help us communicate our early ideas.

During this project we had great support from hospital personal and medical engineers. People that are experts within their area. Since they where a source of so much knowledge our main role as designers was to create visuals (mock-ups, sketches, videos, 3D printing, etc) that they could give feedback on. By connecting the medical engi-neers and the hospital personal through these feedback sessions we could get feedback both on the more hard facts (functions, feasibility, production, etc) and on softer values (day to day usage, unexperienced personal behaviour, stress factor, etc).

Creating an co-creative process.This was truly a co-creative pro-cess where we pushed them(our collaboration partner and user´s) and they pushed us to explore through many iterations and create the best product pro-posal possible.

“What if we could give them a fresh start?”

- Annika Nyholm, Care developer, Umeå University hospital

PIRA components.

InterfaceThis is the bridge between the CPAP valve and the flow seal. Being a flatten element it is easier to have a good view of the patient’s nose when applying the headband.

HeadbandKey element of the product that allows a quick fixation on the patient’s head, covering the infant’s face to protect their eyes and ears during the reanimation stressful episode.

SupportIt is a flexible element that keeps the infant’s head in a fixed position to place the headband in an easy and quick way thanks to a high friction material on its exterior; making it possible to adjust and fit different head sizes by attaching / detaching the headband.

Monitor + puffIt is meant to be a reachable element for the doctor and/or nurse that controls the peep and maximum pressure of the CPAP ventilator, delivering a real time heart rate of the patient and an estimated oxygen saturation. It incorporates a PUFF button to perform a more effective and measured mechanical ventilation based on the displayed information using the CPAP ventilation. It can also be detached / at-tached to assist the patient in case of a new episode.

Flow sealA gel element that covers a big area of the infant’s face to prevent air leakage and fit a high range of infant’s noses so the CPAP quality air can be delivered in a focused and effective way.

Heart rate sensorThe Nottingham University’ has developed a tiny, hands-free electronic heart rate sensor (HeartLight) that sits on

the patient’s head and allows doctors / nurses for uninter-rupted resuscitation.

For more info google HeartLight: Newborn Resuscitation

CPAP valveThis light and small element comunicates with the CPAP

ventilator, measures and adjusts the air pressure while min-imizing the ammount of tubes involved in the treatment.

T - connectorConnects the monitor to the valve and heart ratesensor to

receive / send real time information to the valve.

Treatment for the initial 24 hours.The set-up of the equipment is done pre-delivery and is ready to use when the baby is born.PIRA is designed for the initial treatment and the following 24 hours (after that the infants health is in most cases stabi-lized.) The initial treatment would after that be switched to a more long term focused treat-ment.

The bag was designed as a part of the package since in many cases preterm infants is born in smaller hopitals and transferred to hospitals with more knowl-edge in CPAP care. During this transfer it is very important to keep the infant warm. The bag also has a hood that can be used during the treatment since alot of the body heat is lost from the head. The support is flexible and

works as an connection point to the headband.

The set-up of the equipment is done pre-delivery and is ready to use when the baby is born.

The support and headband is connected with high fric-tion material.

The support is flexible and works as an connection point to the headband.

The handheld device gives the user real-time information of heartrate from the Heartlight to see how the infant responds to the treatment. The user can easily adjust pressure and treat-ment while still have a good overview of the patient.

- The display can show both PEEP pressure (CPAP pressure) and MAX pressure (mechanical ventilation pressure).

- Press mode button to switch between the two pressures.

- Scroll wheel to adjust the pres-sure.

- Press puff button to apply a mechanical breath to the infant.

“It would be good to have the basic information and adjustments close by since the main display often is out of reach and blocked by other nurses and doc-tors.”

- Fredrik Hegardt, Specialst doctor at Umeå University hospital

Length: 2 minutes and 17 seconds.The video can be found at: https://vimeo.com/89444677

Movie #1

If you want to have a look at the scenario movie please click here.

Length: 5 minutes and 27 seconds.The video can be found at: https://vimeo.com/87405537

Movie #2

If you want to have a look the set-up/us-age/transport movie please click here.

The fjällräven screwdriver is designed with the starting point from the inner parts that an aver-age screwdriver consists of. The challenge in this course was to design a screwdriver for a brand with the constraints of the inner parts that where giving and with a strong focus on how it actually could be manufactured. Designed inside and out.

Student project.Project duration: 3 weeks.Date: Spring, 2012

The Fjällräven brand.I choose to brand my screwdriver with the swedish brand Fjällräven. I felt it would be interesting to design a power tool for a company that is not producing those kind of products themself. The brand had there-for be translated from more abstract values into a screwdriver than simply applying an already set design language if I would have choosen a power tool brand.

Proud Heritage

Quality Details

Functional Fashion

Austure Characteristics

From abstract values to tangible objects.The creative phase in this project was constrained to two days. Quick sketches and simple foam models was used to quickly reach a conclusion on which direction to choose. I did a lot of explora-tion to find a balance between a strict and subtle form which still had some tension in it.

Design inside and out. Making a model that works.During the design process the manufacturing methods and material was in focus and made me think twice around the decesion I made forthe product and what impact the visual appear-ance would have in production. All parts where designed in Solidworks and 3D printed. The final model is a working prototyp where everything from lips and grooves, draft angles and assembly was considered.

The Fjällräven screwdriver is aimed for a consumer market and the average everyday usage.It´s design is compact, making it portable and easy to take with you.

The formfactor of the Fjällräven screwdriver is simplified with attention to small details like the visiable screws on the grip that adds a extra rough, durable and outdoor feeling to it. Small extra features were also added without taking focus from the primary function, like the mag-net top part where the user can place his/hers screws. The trig-ger button has been replaced by a pressuare sensitive activation.

SIRIThe healthcare industry is coming towards a paradigm shift were patients are becoming more active and healthcare is becoming more available thanks to new technology. This is a change that enables a healthcare that is adapted to individuals and not people which leads to a more pro-active healthcare that is focusing on preventing instead of treating.

In my project I have focused on how this new sceanrio can help people suffering from COPD(chronic obstrutive pulmonary disease). I have aimed on designing a product that can be used in their homes in an easy way that will create a personal data base which will create a foundation for better and personal treatment and a increased knowledge over their own condition.

Creates an available healthcare for people with COPD.

Bachelor thesis project. In collaboration with Västerbottens landsting.Project duration: 9 weeks.Date: Spring, 2011

COPD.

Chronic Obstructive Pulmo-nary Disease.

COPD is an chronic, slowly progressive pulmonary disease that´s usually caused by smok-ing. People with COPD lives with a passive infection. When these infections break out with-out a early detection and trea-ment it usually leads to repete-tive intensive care and affects the patients health and quality of life in a negative way.

“I did not feel that sick until the doctor gave me the diagnosis.”

- COPD patient, 78 years old.

Take charge of your health.

It became clear that this proj-ect was a lot about making the information available for the patients to help/encourage them to take charge of their own health and to make the right decesions in their every-day life.

In many cases test results and numbers affected and decided the patients life to a large extent.This product should not only help the doctors to receive health status updates frequently but also educate patients about their condition.

Early detection.- How can a medical product be integrated to the user´s everyday

life?

- Acceptance of new technology?

Information & feed-back.

- Create an understanding about their disease.

- How do the user want to receive the information feedback?

Exercise.- Exercise can slow down the

development of COPD. Connect to feedback.

“A persons health is determinedby more than a specific test

result at a specific time.”Doctor, Umeå University Hospital.

A product to fit the user´s everyday life.

It was important to be able to collect the lung capacity (FEV), blood oxygen saturation (SpO2) and exercise values in a non-intrusive way. I tried to design the products in a way that they would have a familiar form fac-tor and therefor be less intimi-dating.

Oxygen monitor or the pulse oximeter is used to measure the oxygen saturation in the blood.

Spirometer thatmeasures ventilation, the move-ment of air into and out of the lungs.

Sketch/build/test/repeat.

To invite the user in the process, models were made that were handed out to people that was living with the condition COPD. They then used the mock-ups during a week. The mock-ups were of course non-functional models but it started a thought process within the user´s, which lead to better understanding of my project and more relevant feedback.

“It reminds me of a bubble blower.”

- COPD patient, 81 years old.

SIRI

The final proposal consists of three main parts.

The spirometer and watch that collects information about the patients health and the charg-ing station that also sends the information to the caregiver.

How it works.

SIRI collects information in an non-invasive way. This infoma-tion is collected one/two times a week to keep the healthcare pro-vider up to date and create a big enough data base that creates the foundation of an pro-active treatment.

Charging station that auto-maically charges the products and uploads the information to the designated health care pro-vider. The only informationshown is the battery level.

Easy to use spirometer that measures the lugn capacity. Three tests is to be taken at each time. The lights indicates when test is ready to be preformed. The lower part is twisted to ac-tivate the spirometer. If spirom-eter isn´t ready the lower part can´t be twisted. This is to avoid that the user will use it at the wrong time.

The wristband collects informa-tion about motion, blood gas saturation, pulse and also works as a regular watch.

The pulse and blood gas satura-tion is collected by NIR (Near Infrared) technology from the LED lights integrated in the wristband.

Feedback loop.

Creating a personal feedback system based over a longer time period.

The main reason of SIRI is to collect information from the user and transfer them to the care giver in an easy and fast way. But there were also of great importance in how this info mation is communicated. Spe-cific results could intimidate the user when seeing them as the only measurement of their wellbeing. It´s important to to show

the informatin together with other values and shown over a longer period of time to see how the disease actually affects the patient. Therefor SIRI only shows the battery level and the blood gas saturation (which is connected to the patients oxy-gen treatment which they treat themself). All other informationis sent to the healthcare giver which can give a deeper and individuall feedback based on a personal data bank from theuser.

The user. SIRI collects and sends information.

Uploaded information.

Communication channels.

Alternitive communication channels.

Care giver receives information and sends feedback to user.

The video can be found at: https://vimeo.com/76312377

If you want to have a look at my movie about SIRI please click here.

Charging Stationfor electric vehicles.

A charging station for Umeå city, by Umeå Energi to encourage the use of electric vehicles and renewable energy. The breif was to create an proposal that would fulfill the user needs and represent Umeå city and Umeå Energi.

Professional client work for Umeå Energi.Date: 2009 Team members: Martin Hanberger and Ville Lintamo.

We wanted our charging station to differentiate itself from the feeling of gas stations, gas and big highways.

We took inspiration from prod-ucts that felt more in rythm with nature. Keywords and inspiration images was selected together with the client in a creative workshop to reach a consensus of the direc-tion we wanted to go towards.

Familiar but still progressive.

180 days of winter.

“We wanted to create the feeling of a safe area around the charg-ing station”

Umeå is located in the north-ern part of Sweden were the weather climate can be a bit rough. This does not only put extra demands on the products durability, espacially when there is a product used in a public space, but it also required some attention on how to create a bet-ter user experience around this space.

With sketches and mock-ups we explored different ways to integrate light into the charging station.

Fully functional prototype.Made in collaboration with Umeå Energi and NRA Repro AB.The charging station´s main frame is built by aluminium and ash, a durable wooden type that is needed for a harsh and cold Umeå winter. The simple design makes the station easy to produce for local vendors. The aluminium is flanged in big pieces and the wooden side pieces gives the struc-ture stability and makes it easier to attach inner components. The light is placed at the station´s bottom part and reflected as an indirect light on the user.

The lid pivoting is design to prevent vandalism from the outside. It slides inside the wood cover. With the lid closing slowly you can easy plug your car without holding the lid. The lid has an wooden handle that gives the user a warm wel-coming on the first interaction.

Re-charge service.

A user experience beyond the charging station.

Already in the early phase of the project we presented scenarios of how the user could integrate with the charging station but also communicate with other user in order to create an co mmunity and further encour-age people to change to electric vehicles. The service could help users find available charging

staions and keep track of their usage, driving patterns etc. Even if this wasn´t realised it could be a part of the future develop-ment. The user would receive a RFID card connected to their subscription to Umeå Energy. By simply bringing the card in front of the charging station it would recognize your account and start charging

AUTO CHARGERMining vehicle with wireless charging.

In todays charging process the explosives are placed manual-ly by the workers. This creates a situation where the workers are placed in a high risk area near the rock face, sometimes without proctetion.

AUTO CHARGER places the user at a safe distance from the rock face procteted inside the cabin. By using the informa-tion from the rock drill Auto Charger can automatically lo-cate the drill holes and insert the explosives with the wirelesscharging system. This enables the user to design an accurateblasting pattern in a easier way and increasesthe safety and productivity.

Student project in collaboration with New Boliden and Atlas Copco.Project duration: 10 weeks.Date: Autumn, 2011

Research 1320 meter under ground.

A two day observation trip to New Boliden´s Renström mine was made to get a real-life experience of the context and the people.

(The picture is showing the process of plac-ing the explosives into the drill holes).

The charging process is still done mostly manually even though it includes explosives and working in the high risk area close to the rock face.

The mine workers are work-ing within the high risk area that has not been bolted and secured when placing the explosives.

The blast pattern should start from the center of the rock face continue outwards. Set-ting the correct delay wires to the explosives manually is very time consuming and a creates a cognitive load for the user.

Creating a safer way of working.

My main direction was to place the user away from the high risk area close to the rock face. This meant that the explosives had to inserted in an automated way.

During my research I found Orica´s initiation prototype. A wireless booster explosive that could be triggered wireless. It also made it possible for the mine workers to create the delay system and blast pattern from a safe distance with a good overview of the rock face.

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The Autocharger is a one man vehicle designed to insert explosives in the drill holes of the rock face in underground while keeping the worker safe inside the vehicle and under a secured celing. It basically consists of three parts;

- The back volume that contains the engine and explosives mixer. - The drivers cabin where the worker can over-look the charging process in a safe way. - The foldable arms (with booster explosives) that transports the explosives from the mixer into the drill holes.

Auto Charger.

Compact volume.Autochargers compact volume makes it possible to navigate in narrow spaces. It´s arms can reach up to 8 meter to make sure even big rock faces can be filled with explosives without having the cabin placed near the unsecured area. The charg-ing process becomes more time efficient by auto-mate the repetitive work that was done manully and more accurate by using data from the drillingprocess that is done before the charging.

4200 mm

Wireless booster explosives.At the front of the arms a box contains booster explosives connected to the delay system wire-less. Every booster is placed inside the drillhole when filling it with the liquid explosives. The box can be changed by the worker in a safe area when needed.

The wireless booster is based on the wireless initia-tion system concept by Orica mining services.

The charging process in 3 steps.- The Autocharger position itself with a laser navigation system. It then uses the data from the drilling process that´s done before the charging to get information of the drill holes size, deepth, angle and position.

- The booster explosives are inserted into the drill hole together with the explosive emulsion.

- After all the drill holes are filled the driver can design the best blast pattern by assigning the delay time to each booster explosive wireless with a good overview of the structure of the rockface. The blast is then done remotly in safe distance.

Thank you for your time!

martinedlund83@gmail.com+46(0)70 450 97 07

Arsenalsgatan 12, 903 42, Umeå (Sweden)