Mar

ks

To a company it is a trademark, symbol or logo-

type, to a club it is a badge, to a university it is

a coat of arms. It may also be an emblem, or an

insignia, or just branding. Whatever the name,

these marks all have the purpose of graphically

identifying a particular organisation or product in

a way that is unique, appropriate and relevant.

And they are all designed.

Designers generally distinguish marks as sym-

bols, logotypes or monograms. Symbols are

pictorial or abstract devices. Logotypes are letters

- names or initials. Monograms are intertwined or

connected letters. Designing a mark involves the

creation of an idea and then translating it into a

visual configuration, while always respecting the

practicalities of its application.

This collection of marks is not an exhaustive

record of my work in this field, but a compilation

selected for interest’s sake.

© 2009 Qube Studio Pte Ltd

First ApexSoftware development company

MegachemChemical blending company

Global Entrepolis at SingaporeEconomic Development Board

Esplanade Opening Festival 2002Theatres on the bay

The Fullerton SingaporeLuxury hotel

First ClassSingapore Airlines

Take Art!Arts event company

HopeChildren’s charity

SentosaSingapore’s adventure island

Kris DiningSingapore Airlines late night restaurant

New Generation Hi-fiSony music systems

Singapore New AsiaSingapore Tourism Board

A*STARAgency for science, technology and research

Singapore Arts FestivalPerfoming arts event company

Jubilee 777Singapore Airlines Boeing 777 livery

CelestarSingapore Airlines airbus livery

The Great Singapore SaleAnnual sale

I Can, I Will.Singapore Airlines customer services

E TicketSingapore Airlines electronic ticketing

Auto Check-inSingapore Airlines automatic check-in

Singapore Food FestivalFood festival annual event

Nanyang Business SchoolTechnological University of Singapore

Raffles ClassSingapore Airlines business class

Economy ClassSingapore Airlines

IconFar East Organisation

NobelisFund management

TX AccountUnited Overseas Bank

Get AsiaCity guide

Fair PriceBudget supermarket

AgritaniArgricultural broker

Bank 121United Overseas Bank

Ez HolidaysSingapore Airlines tour operator

Partnership For A Drug Free SingaporeNational Council Against Drug Abuse

Government Investment CorporationSingapore investment board

WisemenSingapore Airlines inflight entertainment system

KrisworldSingapore Airlines inflight gaming system

World Gourmet CuisineSingapore Airlines inflight food guide

Global Brand Forum SingaporeBranding event organisation

Swatch SkinSlim watch

Disclaimer

Work included in this book was produced by Quentin Berryman during his employment

as Managing Partner / Design Director with Batey and as Design Director with Enterprise IG,

where applicable.

qubestudio.com