markets & competition @ startup live porto2010
TRANSCRIPT
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MARKET
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Market Size: How many people stand to benefit?
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Market growth rate: Is the market growing?
What’ the annual rate? What’ the profitability?
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Market share: What percentage of the total market
could the product (service) reasonably hope to
capture over the next few years?
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Competitors: There are any other product or
service available to fill part of this demand?
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Competitors: Who, where and how?
Products Needs Examples (Fiat Punto)
C1 Similar Identical Seat Ibiza, Ford Fiesta
C2 Different but the same class Identical Fiat 500, Smart
C3 DifferentPartially or totally
satisfiedBike, bicycle
C4 Different Different House, holidays
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Customer awareness of need: Are potential
customers aware of their need for this product (or
service), or is the need latent?
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Customers: Who exactly are the potential
customers? Can you name them? Can you describe
them? If you cannot, perhaps your business
opportunity is strictly theoretical.
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Reaching customers: How can you reach the
potential customers and make a transaction-
directly, through distributors, or through retail
stores?
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Product utility: What is the utility of the product
(or service) relative to substitutes?
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Market Trends: How will be the market within five
years? And 10? And 30?
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Key success factors: What are they?
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Environmental forces affecting the organization,
as well as its suppliers and customers
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Porter's five forces model
Potential Entrants
(Threat of
Mobility)
Industry Rivalry
Buyers
(Buyer Power)
Substitutes
(Threat of
Substitutes)
Suppliers
(supplier Power)
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Boston Consulting Group (BCG)Growth-share matrix
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The Ansoff Matrix
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GE/Mckinsy Matrix
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Be Global
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Be Prepared
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Be Ethical
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There is always competition
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Customers are your major experts
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