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Marketing Management

SUBMITTED TO:- SUBMITTED BY:-

ANOOP R OHRI ABHISHEK

BANSAL

BHUPINDER PALSINGH

 ARVIND ARORA

 ARNAV KHARHYAL

JAIDEEP SHARMA

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MOTHERDAIRY

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HISTORY

Mother dairy was set up in 1974 under the operation food programming.

It is know a wholly owned companyof the National Dairy Development

Board(NDDB). Milk markets and sells dairy products

under the mother dairy brand like liquidmilk, dahi, ice cream, cheese and butter.

It is one of the largest liquid plant in Asia. Completely automate all function of the

milk processing area ensures highquality, reliability, and safety.

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SWOT ANALYSIS

STRENGTHS

* The major strength of the Mother Dairy is

the different variety of Milks and a

recognized BRAND name.• The increasing demand for these

products.

• 62% market share in Delhi NCR region.

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WEAKNESS

Scarce Mother Dairy Outlets

Less Margin given to the Outlet

owners to match the existing

competitors

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OPPORTUNITIES

There is a scope of business as there isa demand for dairy products.

Dairy should open more outlets to getthe maximum advantage of the demand.

Need to put more stress in the face-to-face direct marketing to reach to thecustomers

The increasing demand for these

products presents a great opportunity for the Mother Diary to increase and scaleup the production

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Threats

Increasing competition from the other brands

Strong supply chain management by

the competitors Strong marketing strategy by

competitors by offering the discount

coupons to consumers and providinghealthy commissions to the retailers

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competitors

 Amul

Britania

Nestle

Vita

Verka

Baskins Robbins

Others

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Vision & Mission 

Vision - Provide quality food andbeverages to consumers at affordable

prices while ensuring fair returns to the

producers. Mission - Mother Dairy’s heritage is

intrinsically linked to the cooperative

movement in India. With determination &

pride we will continue to serve our 

farmers, rural India & our consumers.

Our values reflect who we are & what we

firmly believe in.

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Total production of milk

Total production of milk in India is 630million tones.

India shares the 15% share in the total

of worlds production of milk. India's milk demand is likely to

increase to 170 million tones by 2020

from the current 105 million tones.

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Consumption

India has reached the minimumconsumption of 250 gram per 

capita consumption per day

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QUESTION

What strategies should mother dairyuse in it’s expansion in west and south

??

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HOW TO PRECOURE

RESOURCES? RURAL MARKETS

LOCAL MARKETS

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HOW TO ENTER INTO NEW

MARKKET 1. CHOOSE THE BEST WAY OUT.

2. Know about customer needs

3. Understand who your new

competitors

4.Identify your potential sales

channels

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STRATEGIES

MARKET RESEARCH

PROMOTION STRATEGIES

COMPARISION

 AWARENESS

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◦THANK YOU