marketinginnovationdesign skecthbook 2010
DESCRIPTION
TRANSCRIPT
#MarketingInnovationDesign SketchBook 2010
strategic design briefing (MEX)experience design practice (DMI)
future scenario, life with impermanence (MoMo)managing dynamic capacities (Living Labs)
value life flow sense swarm fabric
state manifestation situation
pure living casual work
semi permanence transience
FMCG & CE Leisure, hospitality & mobility Commodity
Fitness, food, fashion & wellness Curated travel & hospitality
Ubiquitous productivity & collaboration Co-working spaces
Formats & consumption Smart appliances
nodes materials grids smart dust Sao Paolo Berlin San Francisco Los Angeles Shanghai Zürich Sydney New York London Hong Kong
Lagom Hypersense Serious play
Created for MEX, London, 2010
Transform!
Having worked at a few places, in various roles, having seen different dimensions of the design practice.Some stuff inherited, others evolved.
Things developed and occasionally invented.Now 'Mid-career', as they call it.
But don't let that fool you, this isn't time related!Just a stage in the thinking.
Over time the meaning of leadership formed it's unique signature, calibrating as a value 'system'.Where all factors as a holistic set are held together in balance.
Each with their unique characteristics to transform.All together a reference point for portfolio of work and talent.
No recipe for success, nor an universal truth of any kind.
Get ready to change the construct!
Created for DMI, London, 2010
Flux – the ability to sense contextHow reading the dynamics and pace of an organization can help dose transformation efforts
Drift – the drive to generate valueCreate a space to amplify
Transience – design for impermanenceDesign in and for hyperlocal situations
Fabric - design for the continuumShaping a portfolio of meaningful manifestations
Fusion – the opportunity spaceThe creation and exchange of value
Created for DMI, London, 2010
Life with Impermanence supports the notion that everything around us underlies a permanent change
everything is in a constant motion, in a flux – spatially, timely, emotional, and cultural.
Created for MoMo, Amsterdam, 2010
The second wave of experiences enabled through IP technology, washed upon the shores of the internet over the course of the first decade of the 21st century. Developing a portfolio based on the construct of people, content, place and time.
Evolving from media, social into hyperlocal solutions to make us interact with others and other things. Mobilized by ever smarter, smaller and connected devices. Making time an even more scarce currency in the value exchange.
Whereas recent developments will continue to evolve, the weak signals of new opportunity spaces that will dominate innovation over the next 5-10 years, can be clearly heard.
With impermanence as a macro trend, we will explore latent opportunities in spaces, transit, utilities, involvement and transaction, there for us to discover.
And providing catalysts for collaboration and development amongst entrepreneurs.
mesh transcend beyond verticals (e.g. markets, industries, disciplines)
morph expand capabilities to work with new materials (e.g. nano, biosys, robotics) on a new canvas (e.g. urban layout, care), apply expertise to new technology domains (e.g. bio, clean)
swarm design for dynamic capacities
Created by Adaptive Path for Living Labs Global, Copenhagen, 2010
Presenting @ MoMo AMS, MEX, DMI, Living Labs Global, Copenhagen, 2010
