“Digital Evangelism: Get Connected”

Presenter: Pam Perry, www.MinistryMarketingSolutions.com

The Assessment

Written Plan/Strategy PR Hits Staff Technology Image Media Contacts Website/Email database Video Production

Issues / Problems Facing Ministries

Priority Expertise Staff /Infrastructure Plan / Strategy Budget

Pyromarketing Principles

Gather driest tinder (or: the most impassioned members)

Touch with match (or: marketing plan)

Fan flames Save coals.

The strategy used for “The Purpose Driven Life”

Web Marketing

Internet is a tool for ministry Internet is a mission field Internet is an effective way to reach

people A ministry’s communications efforts

should be ongoing – successful online communication requires sustained effort, commitment & consistency over time.

Web Site Wonders & Email Etiquette

www.darrellhinesministries.com www.joycemeyer.org

Examples of new initiatives for growth

•Viral campaigns designed to motivate members to reach out to friends/family/coworkers

•Launch of regularly scheduled email communications

•Better integration of online and offline communication

•Weblogs, web-only videos, and other web-only content

•Strategic use of surveys to acquire info about members

•Website redesigns

Constant Contact

Keep your brand in front of all members & prospects to keep them excited, encouraged, informed and your friend.

An e-mail newsletter is a great way to show what your ministry has to offer, demonstrate your expertise, make you look established and professional, and keep your brand top of mind.

Note: Don’t spam, always get permission.

E-mail marketing can reinforce your other media efforts--or stand on its own--to draw in an audience.

Poem by Pastor Lyle Dukes from the book

“Possessing the Kingdom Anointing” Procrastination is a thief that steals precious time.

It robs your potential breeds slothfulness of mind. It cheats you out of experience that could lead to

great success. It takes away your challenge to pass every test.

Oh, how many people who should be anointed, powerful and great, but could not fulfill the call because they procrastinate.

James 1:22 says, “But be ye doers of the word,and not hearers only…”