Marketing YOU!

Effective Branding & Networking

Liberty High School

November 24, 2009

Presented by

Greg Sievers

Greg’s background

• Born & raised in Portland• Education

– Franklin High School– BS Business – Portland State University

• Companies worked for• ADP, Intel, In Focus, 1st Interstate Bank, Con-way

• Knowledge/Skills/Abilities• IT/Project & Line Management/Training/Process• Great with people, process & technology

• Responsibilities • My career journey – tech support to consulting

How has the job market changed?

• World market place & manufacturing

• Business & economy more cyclical

• No guarantees with employment (like now)

• Not working as long for same company

How to become more employable…

• Become “Sustainable!”• Be the best at what you do! Know thyself!• Do what you love!• Work for someone else or yourself?

– Both have Pro’s & Con’s

• Know your strengths, passions, interests, personality type and values

How to become more employable…

(cont.)

• Walk your talk (INTEGRITY)• Be honest with yourself & others (TRUTH)• Be in service to others (LOVE & COMPASSION)• Take the lead & initiate projects (LEADERSHIP)• Continuously learn & grow (adapt or die)• Develop your friendships & network

– Create a support system, a focus group

Success in life & work

• Knowing yourself• Pursuing strengths & passions• Being clear with yourself & others

– Where are you going?– How will you get there?– What’s your plan?

• Being open to continuous life-long learning• Being open to constructive feedback

Gain experience• Try different jobs• Discover what you

like & don’t like• Be honest with

yourself• Seek candid

feedback from others

You can’t handle the truth!

Your Unique Value Proposition

What makes you UNIQUE?

• Who are YOU? Like really!?• Strengths, passions, knowledge,

skills & abilities, values & interests?• StrengthsFinder 2.0 (by Tom

Rath)• Myers-Briggs (your personality)

• What are you really good at?• What do you really enjoy?• Defining your BRAND!

Image

YOUR Image!

• First impressions are…lasting impressions!

• Dress for SUCCESS!• Body language• Speaking clearly, concisely

& with adequate volume!• Active listening• Perfecting the “art of

conversation”

Branding YOU!

• Elevator speech– Short & sweet– Time to toot your horn!– What do you want them to

remember?

• Practice, practice, practice!!!• Use Tools/Techniques:

– LinkedIn & Others– Associations– Presentations (like today)

– Volunteer

Branding

Who you think YOU are

+Who OTHERS think you are

=YOUR Brand!

Networking & Relationships

• Purpose– Building relationships– Promoting “YOUR Brand”

• Business cards• Art of conversation & the “elevator speech”

– Working a room• Developing relationships

– Follow-up, follow-up, follow-up• Information interviews

Relationships

• People hire who they know & like • Willing to support you & you support them

– As the say…“What goes around, comes around.”

– Be authentic & in integrity!

• Effectively maintain your contact list• Quality of transaction (not just numbers!)• Defining your BRAND!

Summary

• What makes you UNIQUE?• YOUR Image!• Branding• Your PLAN• Relationships• Networking• Sustaining… YOUR Brand!

– Continuous re-inventing yourself

The secret of success is constancy to purpose.

Benjamin Disraeli