Marketing with QR Codes: Giving customers best QR experience

A QR code is a matrix barcode that is read by QR scanners settled inside mobile phones with a camera

and smartphones. Today this code has become a vital marketing tool in all corners of the world owing to its

special capabilities. Standing for “quick response,” QR is far better from bar codes. That is why it is being

considered good for business enterprises of all sizes and types. Initially used in Japan for the automobile

industry to help track auto part inventory, the code is used in other industries too. In 1994, the code was

used to store customer data, shipping data, product numbers and quantities. Today, it is adopted by almost

every industry.

Marketing with QR codes is the latest buzz in the market because the QR code reader application uses

the mobile camera phone to detect, scan and read the code. With increased applications, the code can

also be used to automatically send an email, text, phone call watch a video and so much more.

Why mobile marketing is a basic need in today’s business perspective:

•A website elegantly designed for mobile will load within 4 seconds only whereas a desktop or laptop site

consume much time and can take up to 40 seconds or more when it comes to loading it on a mobile device

•Compared to desktop or laptop websites, mobile sites have a higher conversion rate. The conversion rate

of mobile site is twice than that of a desktop and allows users get connected and stay connected with their

new mobile website.

•It is assumed that mobile web traffic will definitely surpass the desktop and laptop web traffic by 2014

when it comes searching information for individual as well as commercial purposes. It is also estimated that

a whopping 52% of mobile users are unlikely to return a specific site that is hard to track from a mobile.

•Another prediction indicates that businesses can take advantage of their rivals through mobile marketing

because only less than 2% of businesses have mobile-friendly websites. It shows that businesses that go

in the favor of mobile websites can make an impression on the market.

When it comes to marketing with QR codes, a QR mobile site comes with a control panel that allows you to

manage your own content. Once your website is equipped with QR codes, you can add unlimited content,

publish events, specials, coupons and interact with customers in a never before way using social media.