MARKETING VS. SELLING

Presented by…….Susmi BiswasAbhay Kumar

SinghRahul Das

Rajesh SharmaFaizan Anwar

INTRODUCTION:

• The objective of all business enterprises is to satisfy the needs and wants of the society.

Marketing is, therefore, a basic function of all business firms . Traditionally, small firm owners did not give as much importance to marketing as to other functions such as accountancy, production and selling.

Since early 1990s there has been a change in the thinking of businessman

MARKETING

• DEFINITION:Marketing is the process of planning and

executing the conception , pricing , promotion and distribution of ideas , goods, services to create exchanges that satisfy individual and organization goals

MARKETING is “meeting needs profitably”

Marketing includes

• Discovering what product ,service or ideas customer want

• Producing a product with the appropriate features and quality

• Pricing the product correctly • Promoting the product; spreading the word

about why customers should buy it.• Selling and delivering the product into the

hands of the customer.

SELLING

• Selling :a sale is the pinnacle activity involved in the selling of products or services in return for money or other compensation .

• It is an act of completion of a commercial activity.

(contd ……)

• SELLING focuses on the need of the seller ; marketing on the buyer.

• Selling is one activity of entire marketing process• Selling is the act of persuading or influencing a

customer to buy actually exchange something of value for a product or service.

• “If the customer needs to be convinced that there is a problem worth solving “ the sells person should not be talking to the customer”.

MARKETING CONCEPT

The Production ConceptThe Product ConceptThe Selling ConceptThe Marketing ConceptThe Societal Marketing Concept.

Production era ↓ Sales era ↓ Marketing Concept

BASIC DIFFERENCE BETWEEN MARKETING AND SELLING

marketing selling

• Efforts on consumer needs , want • Efforts on seller’s needs , product

• Customer enjoys supreme importance. • Product enjoys supreme importance.

• Converting customer’s needs intoproduct.

• Converting product into cash.

•Profits through customer satisfaction. •Profits through sales volume.

•Consumer determine price, price determines cost •Cost determines Price

•Company first determines customers needs and wants and then decides out how to deliver a product to satisfy these wants

•Company Manufactures the product first

•The principle of caveat vendor (let theseller beware) is followed.

The principle of caveat emptor (letthe buyer beware) is followed.

MARKETING STRATEGY VS SALES STRATEGY

• Marketing strategy • Promotion• Personal selling• Sales promotion

• MARKETING AND SELLING GOES HAND IN HAND

conclusion

• Marketing is everything you do to place your product or service by finding the potential customers.

• Sales is the technique you use to get someone to sign a contract or make an actual purchase.

THANK YOU