marketing to the baby boomers one more time · baby boomersmarket 45 million households now or soon...
TRANSCRIPT
American Association of Retirement Communities
Marketing to the Baby Boomers One More Time
Gregg LoganManaging Director
RCLCO
#MPCU2019 | 2
BABY BOOMERS MARKET
45 million households now or soon to be in the active adult target market (age 55+)
► Nearly double the households of 25 years ago
► The Leading-Edge Baby Boomers: 1946 -1955, aged 64 - 73
» Came of age during the Vietnam War era
» Slightly more than half of Boomers - 38,002,000 people
► Late Boomers 1956 -1964, aged 55 to 63
» 37,818,000 people
Comprise 25% of the U.S. population, control 70% of financial assets, wield 50% of discretionary spending power
#MPCU2019 | 3
BABY BOOMERS MARKET
► Where
» Communities with people who share their interests
» Suburban or walkable urban
» Sedentary and isolated, or active, social, and fulfilling
► What sort of home
» Down-sizing
» Single family, townhouse, condo, apt
► How they'll spend their time
» Desire to live a more enriched lifestyle this
next phaseRetiring Boomers are considering:
#MPCU2019 | 4
BABY BOOMERS MARKET
New home / community target market is that subset of Boomers – about 25% -that are well off and healthy► Some are retiring and value seeking
► Some continuing to work, enjoying encore careers
Some seek new community environments with…► Active and social amenities
► Opportunity to live a more social lifestyle, places providing meaningful connections
► Moving within the suburbs or to the exurbs
#MPCU2019 | 5
NAME EARLY EMPTY NESTERS LATE EMPTY NESTERS EARLY SENIORS LATE SENIORS
Age 55-59 60-64 65-69 70-74
Description Young, NOT retired, but considering simplification
50% - 60% retiring; thinking about “the last best house”
Target for retirement communities
Retirement communities and Senior Housing
Household Makeup
Married, some may still have children under 18 Married; Children over 18 Married couples, adult
children Married and singles
LocationMostly in suburbs where
families were raised, access to work and activities
Many in suburbs, some relocated or seasonally living
in warm weather states
Many retire to sunny locations; prefer bucolic setting but with services
Prefer warm climates, retirement community or
senior housing
Activities
Most are still employed, physically active skiing,
biking, exercising, active investors, sports
enthusiasts
Physically active, active social life, travel, cruises, boating
Exercise, active social life, travel, pursue hobbies, avid readers, support charitable
organizations
Least active of the segments, Avid readers, watch TV,
sociable in clubs and organizations
BABY BOOMERS MARKET
Source: RCLCO
ECONOMIC CONTEXTMASTER PLANNED COMMUNITIES
#MPCU2019 | 7
SINGLE FAMILY HOUSING MARKET
Source: RCLCO
New Home Sales Volume Sensitive to Rates and Prices
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
New Home Sales and Prices
New SFD Sales Avg Median Sales Price
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
20092010
20112012
20132014
20152016
20172018
2019
New Home Sales and Mortgage Rates
New SFD Sales Mortgage Rate
#MPCU2019 | 8
2019 MID-YEAR RANKINGS: TOP 20 MPC’S
Source: RCLCO
#MPCU2019 | 9
TOP SELLING MASTER-PLANNED COMMUNITIES BY LOCATION
Source: RCLCO
29%20%
15%
13% 10%
3%3%
2%2%2%1%
FL TX CA AZ NV VANC UT SC CO WA
FLORIDATEXAS
CALIFORNIA
ARIZONA NEVADA
#MPCU2019 | 10
MPC RELATIVE PERFORMANCE
Source: U.S. Census Survey of Construction; RCLCO
Top 50 MPCs represent 4.6% of new home sales—down from their peak of 5.3% in 2012
0%
1%
2%
3%
4%
5%
6%
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
2011 2012 2013 2014 2015 2016 2017 2018
U.S. New Home Sales and Share of Sales in Top MPCs
Total New Home Sales - US Top 10 MPCs Share Top 20 MPCs Share Top 50 MPCs Share
#MPCU2019 | 11
WHERE ARE WE IN THE CYCLE?RCLCO SENTIMENT SURVEY
Source: RCLCO
#MPCU2019 | 12
WHERE WILL WE BE IN THE CYCLE IN 2020?RCLCO SENTIMENT SURVEY
Source: RCLCO
#MPCU2019 | 13
GAP BETWEEN SHORT-TERM, LONG-TERM YIELDS AS AN INVERSION SPREAD PRECEDED LAST NINE RECESSIONS
Source: Federal Reserve Bank of St. Louis; RCLCO
Yield Curve Inversions are one potential indicator
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
2014
-04-2
220
14-0
5-22
2014
-06-2
220
14-0
7-22
2014
-08-2
220
14-0
9-22
2014
-10-2
220
14-1
1-22
2014
-12-2
220
15-0
1-22
2015
-02-2
220
15-0
3-22
2015
-04-2
220
15-0
5-22
2015
-06-2
220
15-0
7-22
2015
-08-2
220
15-0
9-22
2015
-10-2
220
15-1
1-22
2015
-12-2
220
16-0
1-22
2016
-02-2
220
16-0
3-22
2016
-04-2
220
16-0
5-22
2016
-06-2
220
16-0
7-22
2016
-08-2
220
16-0
9-22
2016
-10-2
220
16-1
1-22
2016
-12-2
220
17-0
1-22
2017
-02-2
220
17-0
3-22
2017
-04-2
220
17-0
5-22
2017
-06-2
220
17-0
7-22
2017
-08-2
220
17-0
9-22
2017
-10-2
220
17-1
1-22
2017
-12-2
220
18-0
1-22
2018
-02-2
220
18-0
3-22
2018
-04-2
220
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5-22
2018
-06-2
220
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7-22
2018
-08-2
220
18-0
9-22
2018
-10-2
220
18-1
1-22
2018
-12-2
220
19-0
1-22
2019
-02-2
220
19-0
3-22
2019
-04-2
220
19-0
5-22
2019
-06-2
220
19-0
7-22
2019
-08-2
220
19-0
9-22
2019
-10-2
2
Yield Curve Inversion 10-Year Treasury Yield 3-Month Treasury Yield
#MPCU2019 | 14
HISTORICAL RECESSION DATA SUGGESTS MILDER EFFECTS UPCOMING VERSUS 2009
Source: RCLCO
RecessionChange in
GDP
Change in New Home
Median Sales Price [1]
Change in New Home Sales Volume [1]
Single-Family Permit
Issuance [1]
Multi-Family Permit
Issuance [1]
Change in Mortgage Interest
Rates Severity and Causes
1969-1970 -1.10% -6.00% -3.50% -5.00% -15.00% N/A Mild; coincided with fiscal tightening and Federal Reserve raising interest rates
1973-1975 -2.50% 7.50% -10.60% -24.90% -40.00% 1.10% Deep; Significant period of economic stagnation caused by oil crisis and fall of the Bretton Woods system
1980 -2.20% 4.40% -5.90% -4.20% -8.60% -0.70% Mild; Federal Reserve raised interest rates, seeking to thwart high inflation which had increased to 7.7%
1981-1983 -2.60% 1.30% -13.00% -11.00% -7.30% -3.80% Deep; Iranian revolution caused a spike in oil prices; Federal Reserve tight monetary policies
1990-1991 -1.40% -0.70% -11.60% -7.30% -17.30% -0.70% Mild; Inflation began to grow, the Federal Reserve raised interest rates, weakening growth; high oil prices contributed
2001 -0.40% 3.00% -13.20% -3.50% -5.40% -0.80% Brief and shallow recession following the collapse of the Dot.Com bubble and September 11 attack
2008-2009 -4.00% -16.70% -66.20% -63.60% -61.10% -1.70% Worst since the 1930's; Subprime lending and housing speculation
#MPCU2019 | 15
IF THERE IS RECESSION IT WON’T BE 2009
Source: Federal Reserve Bank of St. Louis; RCLCO
Market is not oversupplied: current months of supply is much lower than in 2009
#MPCU2019 | 16
10 YEAR POPULATION PROJECTIONS
► We don’t hit ‘Peak Boomer’ until 2035:
Source: U.S. Census Population Projections
Population Projections
0
5,000
10,000
15,000
20,000
25,000
30,000
5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100 100+
2030 2020
Growth 2020 - 2030
#MPCU2019 | 17
CONSUMER PREFERENCES SUGGEST GREATER MPC POTENTIAL
Price BandU.S. New Home
Sales(2018)
% New Home Buyers Would
Prefer MPC
Potential MPC Sales
(2018)
Top 50 MPC Sales*(2018)
Top 50 MPC Capture ofPotential
<$300K 259,000 52% 134,100 5,400 4%
$300-450K 198,000 58% 114,400 10,600 9%
$450-759K 123,000 57% 70,100 9,400 13%
$750K+ 36,000 53% 19,200 3,100 16%
Total 616,000 55% 337,800 28,500 8%
* Sales at top 50 MPCs, distributed across price bands using current price distribution at 39 of those communitiesSource: U.S. Census Survey of Construction; RCLCO
If the 300 MPCs RCLCO tracks sold as well as the top 50 MPCs, they’d still only capture half what consumer preference indicates
#MPCU2019 | 18
HOUSING ATTAINABILITY CONTINUES TO BE A CHALLENGE
Housing Affordability Ratio continues to rise with sales prices
Source: Federal Reserve Bank of St. Louis; RCLCO
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
0.00
1.00
2.00
3.00
4.00
5.00
6.00
19901992
19941996
19982000
20022004
20062008
20102012
20142016
2018Hous
ing
Affo
rdab
ility
Rat
io (H
ome
Pric
e to
Inco
me)
Median Sales Prices Housing Affordability Ratio
#MPCU2019 | 19
CAPTURING UNMET POTENTIAL MPC DEMAND
Note: “Top MPCs” includes 39 of 2018’s top 50 MPCs; “Potential MPC Buyers” includes prospective buyers who would consider an MPCU.S. Census Survey of Construction; RCLCO
Attainability is a big challenge; many potential MPC buyers seek homes under $300,000; more MPC housing is $300,000+
0%
10%
20%
30%
40%
50%
<$300K $300-450K $450-759K $750K+
Home Price Distribution of New Home Sales, Potential MPC Buyers, and Supply in Top MPCs
Actual New Home Sales Potential MPC Buyers Supply in Top MPCs
#MPCU2019 | 20
CAPTURING UNMET POTENTIAL MPC DEMAND
Note: “Top MPCs” includes 39 of 2018’s top 50 MPCs; “Potential MPC Buyers” includes prospective buyers who would consider an MPCU.S. Census Survey of Construction; RCLCO
Consumers are finding new homes outside of MPCs under $300,000; product diversity could improve this for MPC’s
0%
10%
20%
30%
40%
50%
<$300K $300-450K $450-759K $750K+
Home Price Distribution of New Home Sales, Potential MPC Buyers, and Supply in Top MPCs
Actual New Home Sales Potential MPC Buyers Supply in Top MPCs
Missed opportunity at MPCs
#MPCU2019 | 21
CAPTURING UNMET POTENTIAL MPC DEMAND
Note: “Top MPCs” includes 39 of 2018’s top 50 MPCs; “Potential MPC Buyers” includes prospective buyers who would consider an MPCU.S. Census Survey of Construction; RCLCO
Nearly 40% of potential MPC buyers would like a home under 2,000 SF—only 25% of MPC supply falls in this range
0%
10%
20%
30%
40%
50%
<2,000 SF 2,000-2,999 SF 3,000-3,999 SF 4,000+ SF
Home Size Distribution of New Home Completions, Potential MPC Buyers, and Supply in Top MPCs
New Home Completions Potential MPC Buyers Supply in Top MPCs
#MPCU2019 | 22
CAPTURING UNMET POTENTIAL MPC DEMAND
Note: “Top MPCs” includes 39 of 2018’s top 50 MPCs; “Potential MPC Buyers” includes prospective buyers who would consider an MPCU.S. Census Survey of Construction; RCLCO
Nearly 40% of potential MPC buyers would like a home under 2,000 SF—only 25% of MPC supply falls in this range
0%
10%
20%
30%
40%
50%
<2,000 SF 2,000-2,999 SF 3,000-3,999 SF 4,000+ SF
Home Size Distribution of New Home Completions, Potential MPC Buyers, and Supply in Top MPCs
New Home Completions Potential MPC Buyers Supply in Top MPCs
Missed opportunity at MPCs
#MPCU2019 | 23
BIG INFLUENCE ON HOUSING DEMAND: HOUSEHOLD GROWTH
The JCHS household projections call for 12.2 million additional households formed between2018 and 2028, a downward revision of the 2016 projection of 16.9 million estimated baseline demand for 2015-2025.
-2,000,000
-1,000,000
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
Under Age 25 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 and over
JCHS HH Growth Forecast 2018 - 2028
#MPCU2019 | 24
RCLCO 2019 55+ CONSUMER RESEARCH
Sources: RCLCO Consumer Research; 2019 Home Purchaser Data
Number one reason age 55+ say they’re likely to buy a new home is preparation of retirement
0% 10% 20% 30% 40% 50% 60%
Having a child or additional children
Recently married
Getting divorced/separating from partner
Adult (18+) family member moving in
Getting married
New job/move closer to work
Purchasing first home
Rent increases
Last child moved out (empty nest)
Preparing for retirement/Recently retired
#MPCU2019 | 25
LOCATION ATTRIBUTES INFLUENCING THE DESIRE/NEED TO MOVE IN THE NEXT THREE YEARS
0% 5% 10% 15% 20% 25% 30%
Move into better school district or closer to schools
Move closer to job
More to a more suburban area
Move closer to entertainment/cultural attractions
Move to a more walkable urban area
More to more exclusive area
Move closer to recreational amenities
Move closer to family
Move to more affordable area
Sources: RCLCO Consumer Research; 2019 Home Purchaser Data
Affordability and proximity to family are the biggest motivations for boomers looking to move
#MPCU2019 | 26
RETIREMENT PREFERENCES OF 55+
Close to 60% prefer Suburbs
0%
5%
10%
15%
20%
25%
30%
Suburban residential Suburban mixed-use Small town Urban area residential Urban area mixed-use Rural area Resort area
Sources: RCLCO Consumer Research; 2019 Home Purchaser Data
#MPCU2019 | 27
RETIREMENT PREFERENCES
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%
Age-targeted within an all-ages community
Age-restricted (55+)
No restriction or targets on age
Many 55+ households prefer to live in a non-age restricted community
Sources: RCLCO Consumer Research; 2019 Home Purchaser Data
#MPCU2019 | 28
WHAT THEY’RE LOOKING FOR WITH NEXT HOME PURCHASE
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Want lower maintenancehome
Want smaller home Want higher quality home Want larger house Want larger yard
Sources: RCLCO Consumer Research; 2019 Home Purchaser Data
55+ households want smaller homes and less maintenance but still want a quality home
#MPCU2019 | 29
MASTER BEDROOM LOCATION PREFERENCE
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
<35
35-54
55+
Single story: master on first floor Two story or more story: master on first floorTwo story or more story: master upstairs Not important, could be on the main level or upstairs
Sources: RCLCO Consumer Research; 2019 Home Purchaser Data
The 55+ age group prefers the master bedroom on the first floor
#MPCU2019 | 30
RETIREMENT PREFERENCES AMONG 55+
About a third of 55+ households say they will move out of state for retirement; most will move in-State
0%
5%
10%
15%
20%
25%
30%
35%
Out of State New neighborhood incurrent city
New county, same state Don't plan to move New city, same county
Sources: RCLCO Consumer Research; 2019 Home Purchaser Data
#MPCU2019 | 31
IMPORTANCE IN CHOOSING RETIREMENT DESTINATION
Sources: RCLCO Consumer Research; 2019 Home Purchaser Data
Affordability, house features, weather, taxes, community features
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Proximity to Friends
Community Features
Proximity to Family
Tax Benefits
Weather
House Features
Affordability
Very Important Important
#MPCU2019 | 32
STATE PREFERENCE FOR RETIREMENT (55+)
Source: US Census Bureau
Florida, Arizona, South Carolina, and North Carolina are the most popular destinations
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Net Migration
Florida Arizona South Carolina North Carolina NevadaTennessee Texas Washington Idaho Delaware
#MPCU2019 | 33
MOST POPULAR PRICE POINTS
Sources: RCLCO Consumer Research; 2019 Home Purchaser Data, Census
0%
5%
10%
15%
20%
25%
30%
35%
40%
<$150,000
$150,000-$250,000
$250,000-$350,000
$350,000-$450,000
$450,000-$750,000
$750,000-$1,000,000
$1,000,000+
Price Point Preference<35 Total 35-54 Total 55+ Total
020,00040,00060,00080,000
100,000120,000140,000160,000180,000200,000
<$150,000
$150,000-$199,999
$200,000-$299,999
$300,000-$399,999
$400,000-$499,999
$500,000-$749,999
$750,000+
2018 New Homes Sales
#MPCU2019 | 34
CHARACTER OF LOCATION PREFERENCE
0%
5%
10%
15%
20%
25%
30%
Suburbanresidential
Suburban mixed-use
Small town Urban arearesidential
Urban area mixed-use
Rural area Resort area
Households 55+
Sources: RCLCO Consumer Research; 2019 Home Purchaser Data
#MPCU2019 | 35
TRADE-OFFS FOR AFFORDABILITY
Most people purchasing homes in a suburban location would consider a smaller lot & homebefore sacrificing quality & location
Variation Across Respondents:
► Unsurprisingly, Childless Households & Mature Families most likely to trade space for quality
► While Young & Intermediate Families are still more likely to trade space for quality, fewer households would consider it given their large family sizes
Quality & Location > Lot & Home Size
9%
21%
37%
49%
0% 10% 20% 30% 40% 50%
Less desirable location
Lower qualityfinishes/appliances
Smaller home
Smaller lot
Percent of Respondents That Would Consider Trade-Off
#MPCU2019 | 36
MOST POPULAR NUMBER OF BEDROOMS
Sources: RCLCO Consumer Research; 2019 Home Purchaser Data
0% 10% 20% 30% 40% 50% 60% 70%
One
Two
Three
Four
Five or more
55+ 35-54 <35
#MPCU2019 | 37
SFA PREFERENCES – SUBURBAN PREFERENCE
► The share of Childless households are much more likely to consider SFA than currently demonstrated living environments suggest
► Young Professionals & Retirees/Seniors demonstrate the largest misalignment
Retirees, seniors households have a strong affinity to consider SFA housing options in suburban settings
0% 5% 10% 15% 20% 25% 30%
Young FamilyInt. Family
Mature FamilyMiddle Aged Prof.
Family w/ Mature KidsEmpty Nester
Young Prof.Mature Prof.
Retiree/Senior
Likelihood to Consider SFA Housing by Household Segment
Existing Housing Type% Who Would Consider Housing Type
#MPCU2019 | 38
0%
5%
10%
15%
20%
25%
30%
35%
40%
< 1,500 1,500 - 1,999 2,000 - 2,999 3,000 - 3,999 4,000 +
Current & Desired Home Sizes for Move Down Buyers
Existing Desired
MOVE DOWN BUYERS (55+ ) – BUYER PREFERENCES
Move down buyers are seeking less square footage
Implied Average Current: 2,600 SFDesired: 2,250 SF
#MPCU2019 | 39
BABY BOOMERS PRIORITIES AMONG TOP AMENITIES
Under 35 35-54 55+
1 Fitness centers, such as weights, yoga studio, trainers, and classes
Fitness centers, such as weights, yoga studio, trainers, and classes Guard/ secured gated entry
2 Guard/ secured gated entry Guard/ secured gated entry Fitness centers, such as weights, yoga studio, trainers, and classes
3 Trails Trails Maintenance free for an additional monthly fee
4 Resort pool (lounge) Resort pool (lounge) Trails
5 Package receiving location / service / Amazon locker Maintenance free for an additional monthly fee Resort pool (lounge)
6 Dog park Dog park Art and culture, such as concerts, food, wine, art, educational trips, etc.
7 Art and culture, such as concerts, food, wine, art, educational trips, etc. Pocket Parks Farmers market
8 Children's pool Art and culture, such as concerts, food, wine, art, educational trips, etc.
Virtual services, such as community intranet, virtual education, etc.
9Sports courts, such as pickleball, bocce, basketall, sports fields, tot lots, tennis
courts, etc.
Sports courts, such as pickleball, bocce, basketall, sports fields, tot lots, tennis courts, etc. Dog park
10 Maintenance free for an additional monthly fee
Package receiving location / service / Amazon locker Lap poolSources: RCLCO Consumer Research; 2019 Home Purchaser Data
#MPCU2019 | 46
#MPCU2019 | 47
DOG PARKS ARE A TOP 10 AMENITY
Source: statista.com
Dog ownership is at an all time high
0
10
20
30
40
50
60
70
80
90
100
2000 2002 2004 2006 2008 2012 2014 2015 2017
Number of Dogs in the US (in millions)
0%
5%
10%
15%
20%
25%
30%
35%
40%
Millenials Generation X Baby Boomers Seniors
Dog Ownership
#MPCU2019 | 48
MONTHLY HOA FEE PREFERENCE AMONG MPC PREFERRED BUYERS
Sources: RCLCO Consumer Research; 2019 Home Purchaser Data
Potential MPC buyers prefer HOA fees to be between $50 and $149 per month.
0%
5%
10%
15%
20%
25%
Nothing Less than $50 $50 to $99 $100 to $149 $150 to $199 $200 to $249 $250 to $299 $300 to $349 $350 to $399 More than $400
#MPCU2019 | 49
INFLUENCE OF SUSTAINABILITY AND ENVIRONMENTALLY FRIENDLY DESIGN
Source: RCLCO Community & Housing Sustainability
Yes, would be morelikely to purchase
there
Maybe, might bemore likely to
purchase there
No impact onpurchase decision
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
How important is sustainability and environmentally friendly design when thinking about a new home purchase? Would the fact that a community development implemented
sustainable development best practices impact your purchase decision?
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Very important Important Neutral Not Important
#MPCU2019 | 50
ENVIRONMENTAL CONCERNS IMPACT ON BUYING A NEW HOME
Sources: RCLCO Consumer Research; 2019 Home Purchaser Data
0% 5% 10% 15% 20% 25% 30% 35% 40%
Not concerned about the environment
Want environmentally friendly home, and WOULD pay morebecause of the environmental benefits alone
Concerned, but will not affect home purchasing decisions
Want environmentally friendly home, but would NOT pay more
Want environmentally friendly home, and WOULD pay more ONLYIF the investment results in lower utility bills, tax deductions, or…
<35 35-54 55+
Environmental concerns are growing but most consumer would not pay more unless there were energy cost or other savings
#MPCU2019 | 51
IMPORTANCE OF SUSTAINABILITY AND ENVIRONMENTALLY FRIENDLY DESIGN
Source: RCLCO Community & Housing Sustainability
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Very important Important Neutral Not Important
<35 35-54 55+
Sustainability and environmentally friendly designs are important to many 55+ New Home Buyers
#MPCU2019 | 52
CONCEPT DESCRIPTION GEOGRAPHIC CONTEXT PROMINENT DEVELOPER EXAMPLES
Large StandaloneAAC
Suburban single-family homes for sale in an entirely age-restricted community of 1,000+ units.
Large AACs require a lot of land, often over 500 acres; therefore, these communities are often located in suburban areas with abundant land availability.
• Del Webb• Robson Ranch• Shea Homes
AAC Enclave within Larger MPC
Suburban single-family homes for sale in an age-restricted enclave within a larger MPC with no age restrictions, where the MPC as a whole consists of 1,000+ units.
Large MPC communities require a lot of land, often over 750 acres; therefore, these communities are often located in suburban areas with abundant land availability.
• DMB• Shea Homes • Blenheim• Taylor Morrison
Small AACs Standalone orWithin largerMPC
Single-family homes for sale in an entirely age-restricted AAC with less than 1,000 units in a suburban, urban, or small town setting.
Small AACs require less land and can therefore be located close to small cities, historic downtowns, or traditional suburban areas. A closer in location often serves as an amenity.
• David Weekley• Stephen Alexander Homes• Nathan Carlisle
Resort AACs Destination-oriented single-family homes for sale in age-restricted AACs, with an emphasis on regional recreational assets.
Resort AACs are co-located with recreational assets, such as mountains, beaches, or large lakes to enhance the amenity offerings and project a certain lifestyle image. Typically not located in metroareas.
• Del Webb• Shea Homes • Jones Homes
AACCondominiums
Single-family attached units, or multifamily units in an entirely age-restricted AAC of any size.
AAC Condominiums can locate in both urban and suburban settings. Denser development makes land planning more flexible.
• Beazer• Verona Building Co • Bill Sears
Rental Multifamily AACs
Age-restricted multifamily rental apartments that are often in an urban, or semi-urban setting.
Greystar was an early mover; currently, they have over 20 communities in vibrant urban neighborhoods in major cities.
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MANY DIFFERENT TYPES OF COMMUNITIES
Sources: RCLCO