Marketing

The Inbetweeners Movie

How was it marketed?

• The Inbetweeners film was marketed to the British public through teaser trailers in order to generate hype and create an enigma that would entice the target audience.

• Film Posters where created because they built up the films popularity by integrating them into the audiences lifestyle. For instance, at bus stops and billboards.

Where was it Marketed?

• The Inbetweeners Movie was marketed all around the UK through various media platforms such as: Cinema, Television, Radio, Posters, Magazine.

Why was it Marketed?

• The Inbetweeners Movie was marketed in order to promote the film and attract it’s target audience so that it can be successful within cross media platforms.

• If it wasn’t marketed then the consumer would not have become known to the product. Therefore, integrating the product into their general lifestyles through advertisement reinforces it’s popularity.

How it works as a package?• The Inbetweeners Movie uses consistent fonts and

colours in order to show continuity in it’s products.

Poster Trailer

Notice how the same font is used in the poster and trailer so that the audience is reminded of films continuity and appeal. Moreover, certain clips in the trailer depict the same colours as the film poster. Therefore, suggesting the film is generating the same meaning of energy and fun throughout it’s products.

In conclusion…

…the film’s promotional package doesn’t exclude any change of reaching newer audience members because of it’s public advertisement. Lastly, the film package works together effectively by having continuity in it’s products and similar colours so that the target audience remains enticed and continues to learn more about ‘The Inbetweeners Movie’.