marketing strategy of infosys

8/14/2019 Marketing Strategy of Infosys

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Marketing Strategy of Infosys

By:

Group 2ASHA NACHI (08PG222)HARRIS JAMIL (08PG163)

GAYATRI SHARMA (08PG019)ANAND MULAY (08PG081)ANWESHA MAZUMDER (08PG290)

DEVIKA DAS (08PG224)


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The Idea

The idea was born on a January 1981 morningOn July 2, 1981, Infosys Consultants Pvt. Ltd. The starting capital was $250 which was

borrowed from Mrs. Murthy The 6 people who were with Murthy are:Nandan NilekaniN S RaghavanS Gopalakrishnan

S D ShibulalK DineshAshok Arora


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Vision and Mission

Infosys' Vision:

"To be a globally respected corporation thatprovides best-of-breed business solutions,

leveraging technology, delivered by best-in-classpeople."

Infosys' Mission Statement :

"To achieve our objectives in an environment offairness, honesty, and courtesy towards ourclients, employees, vendors and society atlarge."


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Value System C-LIFE

Customer Delight: A commitment to surpassing customerexpectations.

Leadership by Example: A commitment to set standards inbusiness and transactions and be an exemplar for the industry and

teams.

Integrity and Transparency: A commitment to be ethical, sincereand open in all dealings.

Fairness: A commitment to be objective and transaction-oriented,

thereby earning trust and respect.

Pursuit of Excellence: A commitment to strive relentlessly, toconstantly improve themselves, their teams, their services andproducts so as to become the best.


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Became public limited company in 1992

Corporate HQ: Bangalore, India

US HQ: Fremont, CA

Listed on NASDAQ in 1999

Employee Strength: 66150

Crossed $ 2 bn in revenues in 2006


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Timeline

1981: Establishment in India. 1987: First international office in US 1993: Successfully completed IPO in India 1995: Set up development centers across cities in India

1996: Infosys foundation setup for CSR 1996: e-Business initiative started 1997: Assessed at CMM level 4 1999: $100 Million in annual revenue

1999: Listed on NASDAQ 1999: Assessed at CMM level 5 2000: Opened offices in UK, US, France, Hongkong


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Timeline continued

2000: Combined e-Business with rest of organization 2001: Rated Best Employer of India in a study by

Business Today-Hewitt Associates 2002: Touched half a billion US dollars in annual

revenue 2003: Establishes subsidiaries Infosys China and InfosysAustralia

2004: Crossed US $1 Billion in annual revenue 2004: Launches Infosys Consulting Inc

2005: Largest international equity offering of US $ 1billion from India

2006: 60,000+ Employees. Revenues crosses $ 2 billion.Celebrates 25 years


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Infosys: through the years


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India &

Mauritius35,000+

Asia Pacific

1100+

Europe

3000+North America

6,000+

INDIA

9 Development Centers

2 Offices

AUSTRALIA

1 Development Center

1 Offices

JAPAN

1 Office

U.K.


1 Office

Mainland EUROPE

7 Offices

USA

3 Development Centers

9 Offices

CANADA


UAE

1 Office

CHINA

TechnologyDevelopment Center

250 Seats CapacityPlans to expand to a2000 seat capacityacross multiple citiesin China

Eastern Europe

Czech Republic Center

Multi-lingual BPOCapability

100 Seats - ExecutiveCommittee Planning onexpansion

MAURITIUS

Technology

Development Centerand BCP/DR Site

1500 capacity for DR.

Close to 100employees currently

Plans for 1000 moreemployeesKey Strategic Investments

The Spread


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Services

Application Development andmaintenance

Corporate performance management

Enterprise quality services Infrastructure services

Packaged application services

Product engineering

Systems Integration


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Industries that they serve

Aerospace & defense

Automotive

Banking

CommunicationConsumer goods

Manufacturing

EnergyHealthcare

Hospitality

Insurance

Life Sciences

Media &

EntertainmentResources

Retail

Transportation

Utilities

High technology


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Total Outsourcing Solutions

Enterprise Application Integration

Strategy & IT Consulting

Systems Integration

IT Outsourcing

Re-engineering and Maintenance

EnterpriseArchitecture

Definition

BusinessProcess

Reengineeringe-Business

IntegratedRoadmap

m-Business

Package Evaluation & Implementation

Custom Application Development

CRM SCM ERP E-Procurement

Design Develop Test Deploy

Industry Specific Processes Cross-industry Processes

TOTAL

OUT

SOURCING

SOLUTION

Business Process Management

Progeon Ltd. An Infosys subsidiary


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FINACLEThe Only Product


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Modules


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Features

Universal banking solution from Infosys

Empowers banks to transform theirbusiness

Architected out of years of experience withglobal banks and offers several powerfuland differentiating features

One of the most comprehensive, flexibleand scalable solutions in its class


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Architecture


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Global Delivery ModelThe Corner Stone of strategy


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Global Delivery Model

Most important strategic initiative

To accelerate schedule

High time and cost predictability

Introduced in 1980s

Emerged as a significant disruptive force

in industryLed to rise of offshore global outsourcing

Offshore outsourcing is the core of GDM


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GDMcontd

It refers to philosophy of breaking workinto logical components and assigning itgeo-locationally so as to create maximum

value

Cost reduction is the most important gainof GDM

Allows you to invest more time and cost indesign phase or in pilot projects


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Advantages of GDM to clients

Assurance of the best product quality,which cuts down costs of fixing defects,maintenance and hence, the TCO

Advantages coming out of the continuousimprovements, which keep improving allthe key parameters.


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Features of GDM

IntelligentProject breakdown

Leverageextended workday

Leverage

cost efficiencies

Scalability

GlobalDeployment and Support

Skill Accessibilityand Predictability

Reduced time to marketOwnership Costs

Best of Breed Talent

TechnologistsProcess

SpecialistsDomainExperts

ProjectManagers

Superior Program Management Skills

Global Infrastructure and Communication Links


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Eras of Strategy


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Strategy Pre-1992 Era

Onsite focus

Few Large Customers

Indirect Sales


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Strategy post 1992 till 1999

IPO and Nasdaq

Global benchmarking

Global delivery model

Employee retention

Investment in sales and marketing Becoming a company of choice for

investors, customers and employees


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Strategy since 1999

Scalable business

Value added services

Business solution services

End-to-end capabilitiesConsulting

IT services

Business Process managementModular Global Sourcing

Large development centers (India, China)


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Change in Environment

Outsourcing andoffshoring to India hasbecome mainstream

Great quality, great people

and great value for money

Increasing pricepressures

Clients seeking costreduction

Short-term measures bycompetitors

Our Focus AreasClient Relationships

End-to-end Services

Trusted Brand

Global footprint

OperationalEffectiveness

Best-in-class people

World-classInfrastructure

Robust financialmanagement


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Factors of Success


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Delivering local business value

Customizing services and solutions to suitclient needs

Understanding client-specific needs andvalue proposition

Example: Creation of specific servicesaround regulatory compliance


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Building the brand

Aggressive marketing and brandingstrategy

Coherent campaigns using multiple

channels, including events, PR activitiesand direct marketing

Creating positive perceptions with clients,

industry associations, media and policymakers

Well-recognized brand


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Partnerships

Industry &

Publication

s

Academia


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Comparative Analysis ofInfosys, TCS and WIPRO


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WIPRO

Originally into hardware and then intosoftware

From 1999, PR, analyst relations andwebsite became important

Less focus on branding and more on sales

In 2001, the need for brand was realized

Applying Thought

Driven by technological evolution and R&D


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Infosys

New kid on the block Mr. Murthy

1991 removed a lot friction and marked a change

Need to be different to compete with MNC

Hiring smart people to sell in EU and US markets

Listing on NASDAQ partially to instill confidence incustomers

Partnerships with educational institutes like Wharton

Focus more on PR and communication for visibility


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The Future


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Global Sourcing

Global sourcing strategy is aligned withbusiness strategy

Enhancing operational efficiency anddelivering value added services

Structuring processes and services intomodules thus leading to enhanced

flexibility and productivity


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Enterprise Solutions

Aggressive focus on ERP solutions likeSAP and Oracle

Planning to increase focus on ServiceOriented Architecture (SOA)

This is expected to bolster its business inenterprise solutions market


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Moving beyond applicationdevelopment

Offers range of services already

Plans to move beyond applicationdevelopment, including BPO,infrastructure maintenance, softwareservice etc

Strong foothold in infrastructure and F&A

segments


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Strategies for future

Focus on emerging business trends andpervasive technologies

Leverage existing client base to increasedemand

Promote US-India success when pursuing newclients

Strengthen presence in North America and EUwhile gaining foothold in China

Broaden strategic alliances with best-in-classproviders with complementary skill sets Expand into high-end consulting


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References

www.infosys.com

Infosys Story so far, Kris Gopalakrishnan,COO, Infosys

Infosys Technologies, An OverviewDravisgroup

Infosys, Success story of Leading Indian ITcompany K Dinesh, Board member, Infosys

The story of Indias 3 IT biggies

www.rediff.com
http://www.infosys.com/http://www.rediff.com/http://www.rediff.com/http://www.infosys.com/


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Thank You!!!

marketing strategy of infosys

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