· marketing strategy. from product demos to explainer videos to client testimonials to interviews...

Canada’s Western Progressive Magazine for Processors

www.processwest.ca

2020 MEDIA

PLANNER

AUDIENCE AND REACH

Business & Industry

5,400+eNews Subscribers

100%Direct Request from Recipient

Source: 2018 Research Business Media and B2B Buyers

- RKI AND Magazines Canada

95% say B2B magazines are a “trusted voice in the industry”

86% more likely to investigate a product or service they read about in our pubs

45% say we’re the first place they’d go to learn about a new product

PROCESSWest is the voice of Western Canada’s industrial processing sector, providing information and solutions on cutting-edge technology, products, equipment, systems and services for Western Canada’s process industries including Oil & Gas, Food & Beverage, Pulp & Paper, Chemical, Wastewater, Mining and more. Industrial processing professionals rely on PROCESSWest to stay current, informed, and competitive.

Through print and digital media products, eNewsletters, white papers, eBlasts, videos and more, PROCESSWests keeps readers engaged while providing suppliers with effective marketing solutions to connect with decision makers.

Knowing your customers and understanding where decision makers seek information is key to your marketing decisions. So when 97% of IPP&T readers say they want the print edition, shouldn’t you be there?

6.0% Other

Government Agencies

597

16.0% Oil & Gas, Petroleum

1,610

15.9% Engineering Consulting & Services

1,598

12.2% Contractor Services/

Wholesale Trade 1,224

10.8% Mining & Metal Processors

1,080

7.3% Pulp & Paper

735

6.3% Food & Beverage

634

5.6% Others 565

4.1% Power

Generation 412

1.8% Plastics & Rubber

182 2.7% Other Secondary Manufacturers

274

5.0%Chemical Producers

500

6.0% Water/Waste

Water Treatment

597

10,008Print and Digital Subscribers

Corporate management (including Purchasing)

3,076Plant operations

2,582

Maintenance management

1,019

Engineering

2,509

Research & Development

119 Others*

703

*Includes Materials Handling and Others allied to the field

44%64%

great content ideas that will help your company attract more customers and make more money!5

73%

1. WHITE PAPERS provide engaging, timely and relevant thought leadership to your clients and prospects. White papers allow your company to share the unique value you bring to the table through new ideas, content that educates (not sells), and a clearly communicated view on issues that matter to the industry you serve.

2. VIDEOS are a must-have in every company’s marketing strategy. From product demos to explainer videos to client testimonials to interviews with company leaders, videos are the shining light in today’s content marketing world. Benefits include improved SEO, better email clickthroughs, strong consumer attention and higher engagement.

3. CORPORATE PROFILES inform people about your company’s products, services and value proposition. Use profiles to explain your strengths, positive track record and corporate identity on company website, staff recruitment portals, media kits, press releases, and social media platforms.

4. EXECUTIVE Q&As represent a quick way to elevate your corporate leadership in the minds of industry members. Easy to read and easy to share, Q&A articles tell the story of your brand through its leaders, and offers those interested in your company direct insights into your history, strategy and future!

5. CASE STUDIES showcase your company’s success stories to existing clients and prospects through the lens of your most satisfied and loyal customers. Case studies are niche, direct and resonate with your target market as they tell the story of how your company solved a customer’s problem, not to mention highlight positive customer experiences.

Present yourself in a thought leadership position different from traditional advertising.

Capture new leads and prospects from a diverse and engaged audience.

ARTICLE PROMOTIONTotal value $3,050Your Cost $1,900(savings of $1,150)

PRODUCT PROMOTION Total value $4,050 Your Cost $2,700 (savings of $1,350)

2 eNewsletters with Lead Generation 4 4

Website – Home Page (one month)

4 4

Website – Product Category (one month) 4 4eBlast with Lead Generation (5,000 emails in Western Canada)

4 4

Product featured in Magazine 4

69%93%of B2Bmarketersuse contentmarketing

of marketers say contentis superior to direct mailand PR

of B2Bmarketersuse YouTubeto distributecontent

of B2Bmarketersoutsourcecontentproduction

of marketerssay contentproduction is thebiggest challengefor them

CONTENT MARKETING

Stephen Kranabetter Associate Publisher [email protected] 416.510.6791

TRADE SHOW VIDEO $750*The ISA and Global Petroleum Trade Shows are a great place to showcase your product with our Booth Video package. Having your influential people on site with your product on display is the perfect opportunity to have a 2-3 minute video. You can host the video on your own website and promote it through your own communications and social mediaFinished 2-3 minute video includes:• On-site interview with company rep(s)• On-site product b-roll• On-site conference or expo b-roll• Use of supplied product photos• Editing of video• Posting on PROCESSWest website• One tweet from PROCESSWest magazine

(Requires pre-booking)

INTERVIEW / PRODUCT VIDEO

$1,500*Produced in our state-of-the-art green screen studio within easy driving distance in the GTA, our professional quality interviews or product showcases will tell your story the way it needs to be told for your audience.

CORPORATE VIDEO $2,500*Filmed on location at your office or facility, our corporate video package tells the story of your business in a compelling and dynamic way. Video allows your viewer, or customer, to be informed easier than ever before.

*Project requests beyond the scope of the 3 packages listed must be quoted separately

CUSTOM VIDEO

FULL PAGE

Trim Size: 8” X 10.875”Bleed Size: 8.25 X 11.125”

2/3 PAGE

Vertical 4.625” x 10”

2/3 PAGE

Horizontal 7” X 6.75”

1/2 PAGE


1/2 PAGE

Island 4.625” x 7.5”

1/3 PAGE


1/2 PAGE

Horizontal 7” x 5”

1/3 PAGE

Square 4.625” x 5”

1/4 PAGE

Horizontal 7” x 2.25”

2020 Advertising Rates (Gross)1X 3X 6X 12X

Full Page $3,300 $3,220 $3,100 $3,000

2/3 Page $2,725 $2,650 $2,565 $2,450

1/2 Page $1,840 $1,785 $1,725 $1,625

1/3 Page $1,260 $1,225 $1,180 $1,075

1/4 Page $910 $880 $850 $810

FULL PAGE STANDARD PAGE

2/3 PAGE VERTICAL

2/3 PAGEHORIZONTAL

1/2 PAGEHORIZONTAL

1/2 PAGEISLAND

1/3 PAGE VERTICAL

1/3 PAGESQUARE

1/4 PAGE VERTICAL

1/4 PAGEHORIZONTAL

1/4 PAGE


DEADLINES FEATURES AND BONUS DISTRIBUTION

MAR Space Deadline: Feb 14Material Deadline: Feb 21Issued: Mar 13

Major Markets ReportBonus Ad for ISA ExhibitorsBonus Distribution at ISA Edmonton, Apr 29-30

MAY Space Deadline: Apr 17Material Deadline: Apr 24Issued: May 15

Bonus ad for Global Petroleum show exhibitorsBonus Distribution at Global Petroleum Show, June 9-11

SEPT Space Deadline: Aug 4Material Deadline: Aug 11Issued: Sept 1

Bonus ad for Oil Sands exhibitorsBonus Distribution at Oil Sands Show, Sept 16-17

NOV Space Deadline: Oct 23Material Deadline: Oct 30Issued: Nov 20

Key Technology issue -display advertisers receive free matching ad space to feature an advertorial

Page 5

PRINT ADVERTISING RATES AND SPECS

47.7% OF OUR READERS HAVE CONTACTED ADVERTISERS DIRECTLY FROM ADS WITH PROCESSWEST!

POSITION SIZE PRICE/MO.Leaderboard(Mobile)

728x90(300x50) $300

Big Box 300x250 $250Wallpaper(Mobile)

550x684(300x50) $400

Run of Site Display AdsWeb ad specsMax. file size – 40KB File formats: GIF, .JPG, .PNG, HTML5*, & 3rd Party Scripts

Wallpaper specsTwo Areas: 550px X 684pxFile formats: GIF, JPG, HTML5Max. file size: 250 KBImage Safe Area: 150px X 684px

We’re more than compliant … We’re CASL Certified!Annex Business Media and its properties are the first (and so far the only) media company to undergo a third party CASL audit for certification.

Find out more at annexbusinessmedia.com/CASL

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WEB ADVERTISING

Delivered bi-weekly, Process West eNews delivers the latest news, highly informative editorial and products.

ENEWSLETTER JAN FEB MARCH APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC

PROCESSWest eNewslettter

Jan 14Jan 24

Feb 11Feb 21

Mar 10Mar 20

Apr 14Apr 24

May 12May 22

Jun 9Jun 19

Jul 14 Jul 24

Aug 11Aug 21

Sept 8Sept 18

Oct 13Oct 23

Nov 10Nov 20

–Dec 8

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eNewsCirculation: 5,496Leaderboard: $400Big box: $400Sponsored content $600Sponsor spotlight: $600

Big Box ad: 300px X 250 pxLeaderboard ad: 728px X 90pxSmartphone Ad: 300px X 50 px (required with leaderboard ad)Max. File Size: 40 KBFiles: .GIF, .JPG, .PNG

Sponsored contentPositioned within News section and can feature an article, case study, video, or whitepaperTitle, 30 words + one link

Sponsored SpotlightImage: 300px X 250px (see big box specs)Headline: 5-10 wordsCopy: 75-100 words+one link

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eNEWSLETTER

eBLASTS $250 CPMSend a custom eBlast with your exclusive marketing message to our targeted list of opt-in subscribers. This is a one-of-a-kind opportunity to reach all of the purchase influencers in your industry. Segment our database by role, industry and geographic region to target the buyers and influencers for your products.

DIGITAL EDITION $1,000 per issue Digital issues are sent to the same audience that receives the paper edition. For a small investment, you can double your exposure, amplify your impressions, and influence decision-makers consistently! No matter what page is viewed, your sponsorship banner is always visible!

BENEFITS

• We build and deploy a mobile friendly eBlast with clean code quickly and easily

• Deployment is not tied to a pre-set schedule

• Content engagement drives increased interest

• Social sharing & mobile friendly

• Strong, strategically placed CTAs

• Optimized to get through spam filters, we check each deployment before sending!

SpecsFull page ad + skyscraper ad 160px X 600px

Small Box Image for Digital Notification email 180px X 125px + one Link

DIGITAL ADVERTISING

Don Horne Editor [email protected] 416.510.5162

Stephen Kranabetter Associate Publisher [email protected] 416.510.6791

Barb Vowles Account Coordinator [email protected] 416.510.5103

Aashish SharmaAudience Development Manager [email protected]

PRINT AD SUBMISSIONAll hi-res pdf files are to be uploaded to the loading dock. The Annex loading dock for all ads should be submitted via: annexnorth.loadingdock.ca

1. Enter your email address

2. Write a brief description and include the publication name and month

3. Under notifications select Trina Dillon, Production Artist

4. Select the number of files you are uploading and attach file(s)

The preferred file submission is print optimized PDF but we will accept the following file formats: PDF/X; QuarkXpress (Mac/PC); Adobe Illustrator, Photoshop or Indesign CS4 or higher (Mac/PC)

REQUIREMENTS FOR ARTWORK:• All fonts must be supplied or embedded in the PDF file• All images must be supplied or embedded in the PDF

file and meet print specifications (CMYK, 300 dpi)• All colours used must be CMYK or Grayscale

QUESTIONS PLEASE CONTACT:Barb Vowles | Account Coordinator 416.510.5103 | [email protected]

CONTACT

www.processwest.ca

· marketing strategy. from product demos to explainer videos to client testimonials to interviews...

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