marketing strategies for your library
TRANSCRIPT
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Marketing Strategies for Your LibrarySusan Geiger and Anne Arriaga Computers in LibrariesMoreau Catholic H. S. Washington DC March 21, 2011
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• Four cornerstones to marketing strategy
Marketing 101
Our Right to WinOur Powerhouse
What we are uniquely able to own
Our Image
Who we talk to
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USP
Unique selling
proposition
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You are the
CIO for your school
Info Pro
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Stake your claim
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Library’s Strength
BenefitWhat you do best
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My Library’s Strengths
? ? ? ? ? ?
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“No amount of …promotion is going to make you relevant. Your vision for how the library can contribute …makes you relevant.” -Paul Gandel From Buffy Hamilton’s presentation, Beyond Balance: Participatory Librarianship for Creating, Connecting, Conversing, and Contributing
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Copyright: 2009, Florida Center for Instructional Technology
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Game Changers
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Promote stories
notobjects
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Nose Tackle on the Varsity Football Team
and Book Club President
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Your Story
Brand Positioning
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Communication
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A strong brand enables a company to communicate their difference, express their value, and essentially tell their unique story in a clear, concise manner.
Garr Reynolds
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Sue Waters
Make it visual
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The catch phrase
It’s sticky
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School libraries are learning laboratories…
School Libraries, Now More Than Ever:A Position Paper of The Center for International Scholarship in School Libraries
--Ross Todd and Carol Gordon
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A rose is a rose…The power of names
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Mrs. GeigerLibrarian
Mrs. ArriagaLibrarian
Mrs. StantonLibrary Assistant
Library Team
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Consistent Message
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Administration
Faculty and Staff
Students
Parents
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Align with your school’s vision and goals
Administration
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WASC WIKI
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FacultyNot all digital natives
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REASONS WHY YOU SHOULD PARTICIPATE
The “23 Things” Comes to Moreau!
TOPTEN
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Geometry Resources
Scribblar Documents
Synchronous/AsynchronousChat
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Window of Opportunity
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The mission of the MCHS Library is to ensure that students and staff know how to find, assess, interpret, and synthesize information. This
mission is accomplished by providing access to information in all formats, working with faculty and other educators, and designing
learning strategies to meet the needs of students. The library prepares students for a successful post-secondary experience and for life-long
learning.
OUR JOB
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We will build it for you.
We will help you use it.
We will learn something new together.
This is our job.
You Dream It…
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Parent Club MeetingFebruary 2, 2010
TECH SAVVY PARENTSA Presentation by the Moreau Catholic High School Library
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Students
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Go where they are
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Imitation is the sincerest of flattery.-- C. C. Colton
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Live at MCHS
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Part of the Life of the School
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A Different Web Tool Showcased Each Month
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Useful Tools
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Your BEST friends
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Home Page Real Estate
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Cast a wide net
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Library Accounts
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Screen casting software..
…makes your library virtual
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Tutorials embedded in Moodle
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You get what you pay for….
LibGuides
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Garr Reynolds
Nancy Duarte
Guy Kawasaki
Presentation Gurus
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Have FUN
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Marketing keeps your community up to speed
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Slide 27http://commons.wikimedia.org/wiki/File:Harvard_Rowing_Crew_at_Henley_2004_-2.JPG Slide 32http://thegoldguys.blogspot.com
Slide 33http://www.flickr.com/photos/chailey/138654755/ Slide 45Simon Tong via CC http://si.smugmug.com/Portfolio/Portfolio/1674201_UxZmP#82090714_6s4kK Slide 70 http://www.flickr.com/photos/usefulguy/226373498/sizes/z/in/photostream/Slide 74http://www.geograph.org.uk/photo/612827 Slide 100http://www.flickr.com/photos/chberge/3803475294
Image Credits