Marketing Solutions

CRM Module:

In today’s competitive environment, we

need to react quicker than ever before to

our competitors and satisfy our customer's

needs. Using the POS Magic SQL

Membership/Loyalty/CRM (Customer

Relationship Management) software

combined with the POS Terminals provides

a total solution for your venue. As

consumers become smarter and as the cost

of acquiring new customers continues to

increase, winning customers loyalty at the

lowest possible cost, has become a strategic

consideration.

Key Features

Fully integrated to the POS Terminals with

Members name and current points

available at the POS terminal.

Search on any field within the Member

record using the custom search facility.

Each Member Classification can be linked to

an individual price level at the POS per

location.

Handles Corporate as well as individual

membership. Payments can be made for

fees as well as any other payment options

including things like green fees or boat

mooring fees.

Up to 98

Membership

Classifications

with individual

renewal dates and

fees payable.

Membership

Classification 99 is reserved for barred

members and not accessible at the POS.

Use the card printing software feature to

print your own cards.

All reports, letters and mailing labels can be

selected by Membership status,

Membership classification, current points

etc.

Caters for Venues with no membership fees

or yearly renewals by still providing a

Members Loyalty scheme.

Members can have Cards with a magnetic

stripe, or cards with a bar code label

produced by the POS Magic SQL software.

Store home and optional mailing address (if

different from home) for all members.

Email, SMS or Print letters and labels for

Members Birthday invitations.

Store email address and email merge

Members personalised emails or SMS.

Store Member's photos.

Load Member Photos using the automatic

photo transfer capabilities in POS Magic

SQL. Works with any TWAIN device which

includes digital cameras and scanners.

Member’s name and address can be printed

on a Receipt printer at the POS Magic

Touch (for official Member Tax Receipts).

Store notes on Members to record history

of mail-outs etc.

Loyalty and Venue Promotional Features

Build powerful customer relationships with

the ability to link transactions and award

loyalty points to Members.

Totally integrated loyalty system to suit a

large range of Venues in the hospitality,

food service and franchise market.

Significant cost savings because

redemptions can be done in real time at the

POS Terminals.

View Member’s most popular purchase and

use this to target market Members. Reward

their loyalty to build further business.

View Member’s purchase history to gain

insight and understanding of individual

customers.

As a promotional incentive, inactive

Members can be offered bonus points the

next time they make a purchase to entice

them back to the venue.

Letters, newsletters and vouchers can all be

used to provide incentives for customers to

revisit, or for cementing relationships by

recognizing birthdays and other special

occasions.

Achieve greater Member satisfaction and

loyalty increasing venue profits through

increased sales.

Incorporates a door promotions terminal

that can be used to promote coming events

within the venue as well as rewarding

Members with loyalty points.

Automatically print dockets for barrel draws

based on the Members spending a

predetermined amount at the POS.

Process Member’s Bonus points and

Redemptions in the back office as well as at the

POS.

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Lucky Member draw, product

promotional draws and random draws

based on Member purchases over any

given period help target venue

promotions to members that spend.

Member loyalty points can be varied

based on Classification. E.g. Gold

Member, Platinum Members etc.

Redeem points for purchases using the

redemption ratio of points per dollar

value.

Limit redemption of points to the

maximum number of Member’s points.

Track details of Member purchases by

individual transaction or summary

data which is useful for target

marketing of top members

Member’s Card Swipe at the door

promotions terminal or reception can

reward members with a pre-set

amount of points for entering the Club.

Range of detailed reports show member

activity during any period to determine

the success of targeted promotions

within the venue.

Real time redemptions at the POS.

Top Members, inactive Members and

attendance reports with a large selection

range available.

Members can be sent personalised email

messages containing any of the field

information from the Membership record.

Instead of junk emails, your customers can

get relevant targeted messages based on

their individual buying habits. It's also far

more economical than postal mail and

other media.

The greater your knowledge

about your Customers, the

greater the opportunities are to

grow your business and

increase your profits.

Customer Kiosks

Links with the Membership/

CRM software module.

Incorporates a door promotions

terminal that can be used to

promote coming events within

the venue as well as rewarding Members

with loyalty points.

Random draws with random sounds for

non-winners.

Voucher Printing for each entry, random

draws or Birthday Vouchers.

Displays Member Name and Points on

swipe with choice of background colours.

Rewards Members with points each day

they visit.

Venue Promotions with a slide show of

coming events when not used.

Kiosks can be free standing or wall

mounted with large screens.

Print Vouchers

www.sanyo-it.com.au

Sanyo Data Systems - Australia

Ph: +61 2 9417 7666 Contact for more

information and your nearest reseller.

Authorised Reseller:

Loyalty Campaigns Loyalty campaigns provide a means of tracking a

range of products to a particular Customer and

then providing some type of reward after a set

number of purchases. An example of this is a

Coffee Card that entitles you to a free coffee on

your 10th Coffee purchase.

Campaigns can be managed so that they are only

active or offered between selected periods in

order to encourage repeat business or more

business during quieter trading periods.

Run multiple campaigns at the same time like

10th Coffee free and 7th Cake free.

Create offers of free alcoholic drinks after a

selected number of purchased to encourage

additional sales within the laws of responsible

service of alcohol

The Campaigns can also be used to limit the first

purchase for free. This is used in University food

service where Students are entitled to one free

breakfast, lunch and dinner per day and the card

cannot be abused by friends getting free meals.

The campaigns feature has also been used

successfully by community groups to limit the

consumption of alcohol by any person to a

maximum of 6 drinks per day. Any purchase

above that number will not be allowed at the

Point of Sale in any of the locations that are part

of the same group of Hotels or Clubs.

The campaign feature is part of the Global

Loyalty in POS Magic SQL Back Office software so

customers can make purchases in different

venues and the same campaign rules will apply.

This means that the Coffee Cards can be used in

different coffee shop locations and customers

will still receive their rewards. All transactions

provide an audit trail in the back office for loyalty

balancing purposes.

Stop abuse of manual punch cards that provide

no audit trail of how many purchases have been

made before giving away something for free.

All campaign features are automatic, simply by

swiping a Loyalty Card with no additional

training required for staff on operational

procedures.

SMS or email promotions can be converted into a

campaign to provide the reward program offered

in the promotion

www.sanyo-it.com.au

Sanyo Data Systems - Australia

Ph: +612 94177666 for more information

YOUR COMPANY NAME HERE

Customer Advertising with Digital Signage Sometimes, Customers are undecided about

their purchase until they walk in the door.

With the power of targeted advertising of

promotions or products on the Customer

facing displays you will find that they will

be reading the advertising while watching

the sales journal.

The advertising screens are integrated into

the Point of Sale Terminal and the graphic

designs can be created locally at the POS or

sent via the Back Office or Head Office,

depending on the customer's requirements.

POS Magic Touch includes a FLASH

Graphics designer to allow for quick "add

hoc" designs to be created or edited with

minimal effort. This allows customers to

quickly change their promotions or offer

run out specials on products that are near

their expiry date.

Run vendor funded promotions to recover

any loss of margin during the promotion.

POS Magic digital signage is a cost effective

tool to design, schedule and manage

advertising media on customer facing

displays on the POS or around the Venue

You can broadcast updated advertising

media from Head Office to remote venues

via the integrated POS updates. All

scheduling is contained in the files and

managed by the individual POS.

Target your advertising to match your POS

promotions for specific times of the day or

night and watch your sales grow.

Use any sized screens where your FLASH

advertising will scale to fill the screen.

Display video clips with sound or simple

animated flash depending on your creative

talents. www.posmagic.com.au

Sanyo Data Systems

029417766

ADVANCED

VOUCHERS

POS Magic SQL now offers a seamless voucher

system allowing you to simply design, issue and

track vouchers.

Integrated Voucher Design:

Issue Vouchers Based on a combination of

optional rules;

Day of Week

Time of Day

Location of Sale

Certain Products

Trigger QTY

Trigger $$ Value

Locked to a Loyalty Customer

Redeem Vouchers Based on a combination of

optional rules;

Day of Week

Time of Day

Location of Sale

Trigger QTY

Trigger $$ Value

Locked to a Loyalty Customer

Single or Multi Use Options

Specify Days Valid for or Expiry Date

Optional use with other vouchers

Voucher Actions;

Free Product

Price Level Shift

Pre defined discounts in $ or %

Award Bonus points

Mix N Match Rules: I.e. BOGOF, Volume

Discount, Buy X and get Y Offer plus

more

Voucher Delivery Method;

Printed

Linked to Social Media

Via Member Swipe

Email

Smart Phone

www.sanyo-it.com.au

Sanyo Data Systems - Australia

Ph: +612 94177666 for more information