Higher education institutes (HEIs) identify current business and industry challenges through extensive research on business environment and discussion with industry experts, management thinkers and corporate leaders. The HEIs conduct programmes for working professionals that are designed to provide timely learning interventions that help them upskill and progress in their careers, while impacting the organisations that they operate in. These programmes are available across multiple business areas, for different seniority levels, in various national and international locations. • Create and disseminate research-based knowledge in

management • Develop and enhance business leadership through

innovative world-class programmes in management • Utilise the knowledge and expertise to engage with

business, government and society

Objectives:

We, at Jigserv Digital, have been working with some of the leading higher education institutes, like Indian School of Business (ISB) and Indian Institute of Management, Bangalore (IIMB), to help them achieve their business objectives.

We are a multi-channel digital advertising, marketing & creative agency We have been helping the HEIs to drive awareness about their programmes to attract the best of candidates to the classroom using multiple digital media channels. We aim to maximize the returns on their digital media spends by optimizing campaigns across the multiple digital media channels.

GOOGLE ADS

ORGANIC RESULT

FACEBOOK ADS

LINKEDIN ADS

ISB YLP (Young Leaders Programme) is a brand extension of the ISB Post Graduate Programme, wherein the undergraduate students are eligible and to apply and seek admission to the PGP Programme, but if offered admission through YLP they have to complete 2 years of work experience and then join the PGP. The awareness of the program was low among the target group

• Drive awareness about the ISB Young Leaders Programme and communicate the value proposition

• Drive relevant applications for selection of candidates for the YLP Programme

• Created a platform (www.youngleadersprogramme.com) for “Leaders of Tomorrow” to share ideas, icons and inspirations with their peers. The students also vote and give comments and feedback on each others ideas. Leaders of Tomorrow property is powered as a Facebook Application

• Facebook, Twitter and Pinterest were used as Social media vehicles for outreach

Problem:

Objective:

Solution:

OUTCOME: • 1100+ young leaders joined the platform and shared ideas, leadership thoughts and icons for inspiration

• 25000+ youngsters visited the platform and 2000+ voted on the leadership ideas

• No. of completed applications went up by 80% YOY

2 day digital marketing summit organised at ISB, Hyderabad campus (www.isbdigitalsummit.com)

• Help the faculty and students at ISB to connect with the digital marketing industry to stay abreast with the latest developments in the industry

• The ISB Digital Summit is a 2 day digital marketing event where academia, business leaders, marketers and digital experts unite to discuss the latest innovations and emerging business models

• The summit draws over 500 executives and entrepreneurs from digital marketing, technology, digital media publishing, and entertainment industries, as well as Researchers, Academicians, Venture Capitalists and Investors with interest in the digital domain

Solution:

Outcome:

Objective:

Indian School of Business offers a Certificate programme in Business Analytics, a high ticket programme

• Drive awareness about the Business Analytics Programme and communicate the value proposition

• Drive paid participation for the programme

• Multi channel out reach to the relevant audience

• Put to use Google search engine advertising, Facebook advertising and linkedin display advertising to reach the target audience

• 40% increase in registrations

• 300% return on investment for the digital marketing spend

Solution:

Outcome:

Objective:

IIM-Bangalore offers short duration and long duration open/certificate programmes under its executive education segment

• Drive paid registrations for the short duration and long duration programmes offered by IIM-B Executive education

• Multi channel out reach to the relevant audience

• Put to use Google search engine advertising, Facebook advertising and linkedin display advertising to reach the target audience

• 200% increase in paid registrations

• 600% return on investment for the digital marketing spend

Solution:

Outcome:

Objective:

The Certificate in Wealth Management is a joint intellectual presentation by Singapore Management University (SMU) and Indian Institute of Management Bangalore (IIMB), two of Asia’s leading institutions in business and wealth management

• Drive awareness about the Wealth Management Programme and communicate the value proposition

• Drive paid participation for the programme

• Multi channel out reach to the relevant audience

• Put to use Google search engine advertising, Email marketing to the relevant target groups and display advertising to reach the target audience

• 600% return on investment for the digital marketing spend

Solution:

Outcome:

Objective:

We, at Jigserv Digital, have been working with some of the leading higher education institutes to help them achieve their business objectives

• Targeting the right candidates through various digital outreach campaign

• Marketing the course offering on various digital media channels

• Helping the HEIs connect with the industry through events like ISB Digital Summit

• Listening on social media and giving feedback about the courses offered by the institutes

Objectives:

www.jigservdigital.com

Shailendra mahani

+91 -9987396547

shailendra.mahani@jigserv.com

THANKS !