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More Local | More Reach | More Results 2020 Media Guide MARKETING SOLUTIONS FOR SOUTHERN WISCONSIN NEWSPAPER | WEB | MOBILE | DIGITAL EDITIONS | E-NEWSLETTERS | MAGAZINES | CLASSIFIEDS | PREPRINTS | DIGITAL MARKETING | SOCIAL MEDIA Daily Jefferson County Union Union Extra Watertown Daily Times TimeSaver Dodge County Independent News Cambridge News & Deerfield Independent DeForest Times-Tribune Herald-Independent & McFarland Thistle Lake Mills Leader Lodi Enterprise & Poynette Press Milton Courier Sun Prairie Star Waterloo-Marshall Courier Waunakee Tribune Hometown Shopper Hometown Advertiser

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Page 1: MARKETING SOLUTIONS 2020 Media Guide FOR SOUTHERN WISCONSIN · Daily Jefferson County Union Union Extra Watertown Daily Times TimeSaver Dodge County Independent News Cambridge News

More Local | More Reach | More Results

2020 Media GuideMARKETING SOLUTIONSFOR SOUTHERN WISCONSIN

NEWSPAPER | WEB | MOBILE | DIGITAL EDITIONS | E-NEWSLETTERS | MAGAZINES | CLASSIFIEDS | PREPRINTS | DIGITAL MARKETING | SOCIAL MEDIA

Daily Jefferson County UnionUnion Extra

Watertown Daily TimesTimeSaver

Dodge County Independent News

Cambridge News & Deerfield Independent

DeForest Times-Tribune

Herald-Independent & McFarland Thistle

Lake Mills Leader

Lodi Enterprise & Poynette Press

Milton Courier

Sun Prairie Star

Waterloo-Marshall Courier

Waunakee Tribune

Hometown Shopper

Hometown Advertiser

Page 2: MARKETING SOLUTIONS 2020 Media Guide FOR SOUTHERN WISCONSIN · Daily Jefferson County Union Union Extra Watertown Daily Times TimeSaver Dodge County Independent News Cambridge News

Welcome to APG Media of Southern Wisconsin

APG Media of Southern Wisconsinprovides news coverage to the communities in Jefferson, Dodge, Dane and Rock Counties. We publish two daily newspapers, ten weekly newspapers, four free weekly advertising shoppers, a dozen news websites, and several ancillary magazines and publications.

APG Media of Southern Wisconsin provides leadership within the communities our newspapers serve, recognizing that strong communities deserve strong newspapers. We are the primary source of local information in our communities for government news, civic affairs, social events, business, sports and leisure activities. We are a positive economic force, assisting our business community in marketing their goods and services to our readers.

For more information about Adams Publishing Group, visit www.adamspg.com.

IndexRetail advertising rates .................................................................. 3

Retail modular ad sizes ................................................................... 4

Preprinted insert rates .................................................................... 5

Coverage Area ...................................................................................... 6

Jefferson/Rock Counties: ................................................................7

Daily Jefferson County Union

Lake Mills Leader

Cambridge News & Deerfield Independent

Milton Courier

Union Extra

Watertown/Dodge County: ........................................................... 8

Watertown Daily Times

Dodge County Independent News

Waterloo-Marshall Courier

TimeSaver

Eastern Dane County: ....................................................................... 9

Sun Prairie Star

Herald-Independent (Cottage Grove/Monona) & McFarland Thistle

Cambridge News & Deerfield Independent

Waterloo-Marshall Courier

Hometown Advertiser

Western Dane/Columbia Counties: .......................................... 10

DeForest Times-Tribune

Waunakee Tribune

Lodi Enterprise & Poynette Press

Hometown Shopper

Digital Products .................................................................... To Come

MEDIA GUIDE 2020

PAGE 2

Poynette Press 11/21/2019

November 22, 2019 9:35 pm /

Copy Reduced to 47% from original to fit letter page

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• New drivers starting at $17/HR!

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Thursday, November 21, 2019 123 Years – No. 47 — $1

NEWSTrauma lingers as Catholic clergy abuse allegations continue • A8

SPORTSCapitol North coaches recognize Pumas • B1

Lodi Enterprise &POYNETTE PRESS

Lodi High School Board representative sworn in

LODI

By Bob KhouriFreelancer

High School senior Elizabeth TenBarge was sworn in Nov. 11 as the student representative to the Lodi School Board.

District Administrator Charles Pursell called it a milestone that reflected well on the progressive stance of the district. “We and one other school district in the state of Wisconsin are the only ones with student representatives duly elected to and appointed to the Board of Education.”

Pursell noted that TenBarge had already been Contributed photo

Lodi High School senior Elizabeth TenBarge is sworn in by Board member Susan Miller to the Lodi School Board at their meeting Nov. 11.

The Lodi Enterprise and Poynette Press

has moved

NEWSPAPER

The Lodi Enterprise and Poynette Press office has officially moved out of its location at 105 South Street, Waunakee. We are now located at 204 Moravian Valley Rd., Suite F, Waunakee.

All Lodi Enterprise and Poynette Press contact information will remain the same. You can reach Managing Editor Brian Sheridan at [email protected] or via phone at 608-729-3366. Sales Representative Tim Brubaker can be reached at [email protected] or 608-729-3365.

Sheridan will continue

holding regular “office hours” around Lodi and Poynette to meet with people regarding news and event information, subscriptions, inquiries and more. Check the Lodi Enterprise and Poynette Press calendar in the future for times and locations for meeting with Sheridan in the area.

The Waunakee office will be open Monday through Friday 8:30 a.m. — 5 p.m. This office will be shared between the Lodi Enterprise and Poynette Press, Waunakee Tribune and DeForest Times-Tribune.

Contributed photoThe Poynette-Dekorra Fire Department recently received a $3,000 grant from Compeer Financial. The fire department will be using the money to upgrade and replace some of their rope rescue equipment.

FIRE DEPARTMENT GRANT

Roberta BaumannThe Dane American Legion Auxiliary Unit 503 hosted its first annual Holiday Craft and Bake Sale Saturday at the Dane American Legion Hall. Proceeds went to the VA Hospital in Madison. It featured a number of hand-crafted goods, along with these canned goods.

CRAFTS FOR VETERANS

See LODI, Page A7

By Brian [email protected]

The report cards released by the Wisconsin Department of Public Instruction shows the Poynette School District exceeds expectations, improving over last year.

The district received a

score of 76.9 out of 100. With each school receiving its own rating, the middle school was rated the overall highest at 78.4. The district improved slightly from its 75.8 school last year.

On state report cards issued for the 2018-

19 school year, overall 87 percent of rated schools met or exceeded expectations as did 96 percent of the state’s 421 public school districts, according to a DPI press release.

The high school saw the largest individual

score improvement after going from a 66.5 to 76.6. The middle school also improved from its 72 last year, which falls under the “Meets Expectations” category, to a 78.4 this year—exceeding expectations. While still exceeding expectations,

the elementary school has dropped its overall score to 76.7, down from 81.8 last year.

In his report to the Poynette School Board Nov. 18, middle school principal Jerry Pritzl said he’s happy with the gains made in the

school, especially with the students with disabilities. He said the school is now looking closer at math and focusing on effective strategies to “close the gaps” in this area.

According to a DPI

Poynette School District exceeds expectations in report cardPOYNETTE

See REPORT, Page A7

Deerfield, The Independent 11/21/2019

November 22, 2019 9:34 pm /

Copy Reduced to 47% from original to fit letter page

By Karyn [email protected]

A committee exploring future Deerfield Village Hall options will take suggestions for new sites through Jan. 15.

That decision was made at a Nov. 18 meeting of the Municipal Space Needs

Subcommittee of the Village Board.The subcommittee meeting at the

current Village Hall, 4 N. Main St., drew about a dozen community members, who filled available public chairs and stood when seats ran out, reinforcing a lack of space that the village says is one reason it’s considering a move.

Subcommittee members said they’ll meet after Jan. 15 to consider ideas and to also review site drawings now being prepared by Barrientos Design & Consulting of Milwaukee, of how a 5,800-square-foot building might fit on either of two village-owned lots that are adjacent to Fireman’s Park. The new plans

are based on existing blueprints of an envisioned Village Hall made a few years ago.

“He’s taking those blueprints and putting them on those two sites,” subcommittee member Jerry McMullen

Panel seeks additional suggestions for new Village Hall site

See HALL, Page A6

By Madeline [email protected]

The Cambridge School District is scaling back on the cost of a proposed high school performing arts center, including possibly eliminating an orchestra pit, after a community survey showed what had been suggested is too pricey for many residents to support.

School Perceptions, a Slinger, Wis.,

research firm, sent out 3,000 surveys on the school district’s behalf between early October and early November, and the district received about 1,000 responses through the mail and online.

School Perceptions representative Bill Foster shared the survey results at a meeting Nov. 12 of a task force that has been working toward an April 2020 referendum.

Foster said 49 percent of respondents

answered that they would not support a referendum to add a $14.4 million performing arts center to Cambridge High School. Another 12 percent were undecided and 39 percent were supportive.

When results were further broken out, 58 percent of residents who aren’t school district staff or parents of students were opposed, Foster said.

The lack of a clear mandate from the

community is a red flag for the passage of a referendum, Foster said.

“If this proposed question were put onto a ballot today, I’d say it would not be successful,” Foster told the task force.

The price tag, which was listed as $14.4 million on the survey, appears to be a key reason for opposition, Foster said.

“It’s really about cost. Cost is a big

Proposed arts center scaled back as support for it mixed

See PAC, Page A5

CAMBRIDGE

SCHOOLSNHS inductions • B3

SPORTSHuffman, Incha first-team all-conference soccer • B2

UPCOMINGDCC BINGO • B6

CAMBRIDGE

By Karyn [email protected]

Cambridge Village Board members struggled Nov. 12 with whether to fully clean up the former Melster Candies Co. site, so it could be redeveloped for business use, or to clean it up to minimum DNR standards and maybe make it a park.

The board talked for about 45 minutes with Joe DeYoung, of MSA Professional Services in Madison, about MSA’s next steps working on the village’s behalf with

Village Board weighs Melster

clean-up options

By Karyn [email protected]

A reinstated Cambridge Economic Development Committee, at its first meeting Nov. 18, looked both forward and backward.

The committee’s five members are Village President Mark McNally; Christianne Laing, owner of the Avid Gardener garden store in downtown Cambridge; Dave Mittlesteadt, owner

New Economic Development

Committee meets

See MELSTER, Page A2

By Jessica CarlsonCorrespondent

The Deerfield School District is gearing up for a possible referendum.

School Board President Jim Haak announced on Nov. 18 the creation of an ad hoc Citizens Advisory Committee (CAC). Its stated purpose includes creating a community survey related to school district future planning and making recommendations to the board.

School board looks to new referendum

See REFERENDUM, Page A5

See ECONOMIC, Page A6

By Madeline [email protected]

The Cambridge School District is likely to see enrollment increases in the next five years, says a researcher from UW-Madison.

Sarah Kemp, a researcher from the Applied Populations Lab at UW-Madison, shared projections of the district’s future enrollment numbers

School enrollment increase is anticipated

See ENROLLMENT, Page A6

Madeline WestbergAbigail Matte examines a book during the Scholastic Book Fair at Deerfield Elementary School Nov. 14.

BOOKED

CAMBRIDGECAMBRIDGE

Cambridge News &

Deerfield IndependentThursday, November 21, 2019 133 Years – No. 46 — $1

Page 3: MARKETING SOLUTIONS 2020 Media Guide FOR SOUTHERN WISCONSIN · Daily Jefferson County Union Union Extra Watertown Daily Times TimeSaver Dodge County Independent News Cambridge News

3

Retail Advertising Rates

DISCOUNTSAdvertisement Size Discounts 64% Greater Response on a Full Page Ad vs. Half Page Ad. (Larger ads earn bigger discounts)

For Example:

Quarter Page 10%

Half Page 15%

Full Page 25%– rates shown reflect size discount.

Multi-Market Buy Discounts Extend your marketing reach and save

Run the same ad in multiple publications

or multiple days, all within 7 days and earn

even deeper discounts:

2 Publications 15%

3 Publications 20%

4 Publications 25%

5-9 Publications 30%

10+ Publications 50%

Church and Charity Rates

All houses of worship and charity organizations qualify for a 15% on any ad in a single publication. For multiple days and publica-tions, use the Multi-Market and Frequency Discounts listed above.

MEDIA GUIDE 2020

PAGE 3

* - Add one shopper to any newspaper ad buy within 7 days for additional discountAll prices and rates include full color and digital enhancement at no additional cost.

DOMINANCE IDENTITY IMPRESSION BRANDING

Publications Full 3/4 2/3 1/2 3/8 1/3 1/4 1/5 1/6 1/8 1/10 1/12 Non-Modular

Discount 25% 20% 20% 15% 15% 15% 10% 10% 5% 5% 3% 3%

JEFFERSON/ROCK COUNTIES 117” 87” 78” 60” 45” 39” 30” 24” 20” 15” 12” 10” per column inch

Daily Jefferson County Union $1,316 $1,044 $936 $765 $574 $497 $405 $324 $285 $214 $175 $146 $15.00

Lake Mills Leader $1,487 $1,180 $1,058 $864 $648 $562 $458 $366 $322 $242 $197 $164 $16.95

Cambridge News/Deerfield Independent $1,400 $1,110 $995 $813 $610 $529 $431 $345 $303 $227 $186 $155 $15.95

Milton Courier $1,312 $1,041 $933 $762 $572 $496 $404 $323 $284 $213 $174 $145 $14.95

Union Extra $1,316 $1,044 $936 $765 $574 $497 $405 $324 $285 $214 $175 $146 $15.00

*Add Union Extra $658 $522 $468 $383 $287 $249 $203 $162 $143 $107 $87 $73 $7.50

WATERTOWN/DODGE COUNTY

117” 87” 78” 60” 45” 39” 30” 24” 20” 15” 12” 10”

Watertown Daily Times $1,316 $1,044 $936 $765 $574 $497 $405 $324 $285 $214 $175 $146 $15.00

Dodge County Independent News $527 $418 $374 $306 $230 $199 $162 $130 $114 $86 $70 $58 $6.00

Waterloo/Marshall Courier $1,400 $1,110 $995 $813 $610 $529 $431 $345 $303 $227 $186 $155 $15.95

TimeSaver $1,316 $1,044 $936 $765 $574 $497 $405 $324 $285 $214 $175 $146 $15.00

*Add TimeSaver $658 $522 $468 $383 $287 $249 $203 $162 $143 $107 $87 $73 $7.50

EASTERN DANE COUNTY 117” 87” 78” 60” 45” 39” 30” 24” 20” 15” 12” 10”

Sun Prairie Star $1,663 $1,319 $1,182 $966 $725 $628 $512 $409 $360 $270 $221 $184 $18.95

Herald-Independent/McFarland Thistle $1,487 $1,180 $1,058 $864 $648 $562 $458 $366 $322 $242 $197 $164 $16.95

Cambridge News/Deerfield Independent $1,400 $1,110 $995 $813 $610 $529 $431 $345 $303 $227 $186 $155 $15.95

Waterloo/Marshall Courier $1,400 $1,110 $995 $813 $610 $529 $431 $345 $303 $227 $186 $155 $15.95

Hometown Advertiser $1,316 $1,044 $936 $765 $574 $497 $405 $324 $285 $214 $175 $146 $15.00

*Add Hometown Advertiser $658 $522 $468 $383 $287 $249 $203 $162 $143 $107 $87 $73 $7.50

WESTERN DANE/COLUMBIA COUNTIES

117” 87” 78” 60” 45” 39” 30” 24” 20” 15” 12” 10”

DeForest Times-Tribune $1,487 $1,180 $1,058 $864 $648 $562 $458 $366 $322 $242 $197 $164 $16.95

Waunakee Tribune $1,487 $1,180 $1,058 $864 $648 $562 $458 $366 $322 $242 $197 $164 $16.95

Lodi Enterprise & Poynette Press $1,487 $1,180 $1,058 $864 $648 $562 $458 $366 $322 $242 $197 $164 $16.95

Hometown Shopper $1,316 $1,044 $936 $765 $574 $497 $405 $324 $285 $214 $175 $146 $15.00

*Add Hometown Shopper $658 $522 $468 $383 $287 $249 $203 $162 $143 $107 $87 $73 $7.50

Page 4: MARKETING SOLUTIONS 2020 Media Guide FOR SOUTHERN WISCONSIN · Daily Jefferson County Union Union Extra Watertown Daily Times TimeSaver Dodge County Independent News Cambridge News

Retail Modular Ad Sizes MEDIA GUIDE 2020

PAGE 4

BRANDING

Branding ad units are designed for advertisers seeking to maximize long-term awareness and reach. Ideal for top-of-mind awareness and branding efforts or single message call to action advertisements.

BRANDING

1/10 Page 12”6 col. x 2”(10” x 2”)

1/10 Page 12”4 col. x 3”

(6.625” x 3”)

1/10 Page 12”3 col. x 4”

(4.938” x 4”)

1/12 Page 10”4 col. x 2.5”

(6.625” x 2.5”)

1/12 Page 10”2 col. x 5”

(3.25” x 5”)

1/10 Page 12”2 col. x 6”

(3.25” x 6”)

IMPRESSION

Impression ad units are designed for advertisers seeking to optimize reach and frequency. These units are suggested for image branding, small business announcements, health care and other low-cost, consistent response messaging.

IMPRESSION

1/4 Page 30”6 col. x 5”(10” x 5”)

1/4 Page 30”4 col. x 7.5 “

(6.625” x 7.5”)

1/4 Page 30”3 col. x 10”

(4.938” x 10”)

1/4 Page 30”2 col. x 15 “

(3.25” x 15”)

1/6 Page 20”4 col. x 5”

(6.625” x 5”)

1/6 Page 20”2 col. x 10”

(3.25” x 10”)

1/8 Page 15”3 col. x 5”

(4.938” x 5”)

1/5 Page 24”6 col. x 4”(10” x 4”)

1/5 Page 24”4 col. x 6”

(6.625” x 6”)

1/5 Page 24”3 col. x 8”

(4.938” x 8”)

1/5 Page 24”2 col. x 12”

(3.25” x 12”)

IDENTITY

Identity ads are designed to balance ample message space and page dominance in a package that allows for greater frequency. Ideal for announcing events, branding, defining your market niche, and maintaining a sustained customer response through frequency of messaging.

IDENTITY

1/2 Page 60”6 col. x 10”(10” x 10”)

1/2 Page 60”4 col. x 15”

(6.625” x 15”)

3/8 Page 45”6 col. x 7.5”(10” x 7.5”)

3/8 Page 45”3 col. x 15”

(4.938” x 15”)

1/3 Page 39”6 col. x 6.5”(10” x 6.5”)

1/3 Page 39”3 col. x 13”

(4.938” x 13”)

DOMINANCE

Dominance ads are designed for maximum visibility within. Announce unique events, reinforce marketplace status, or drive maximum response in a short time.

DOMINANCE

Full Page 117”6 col. x 19.5”(10” x19.5”)

3/4 Page 87”6 col. x 14.5”(10” x 14.5”)

2/3 Horz. 78”6 col. x 13”(10” x 13”)

2/3 Vert. 78”4 col. x 19.5”

(6.625” x 19.5”)

COLUMN WIDTHS

Columns Inches

6 10

5 8.313

4 6.625

3 4.938

2 3.25

1 1.5631/8 Page 15”

2 col. x 7.5”(3.25” x 7.5”)

All prices and rates include full color and digital enhancement at no additional cost.

Page 5: MARKETING SOLUTIONS 2020 Media Guide FOR SOUTHERN WISCONSIN · Daily Jefferson County Union Union Extra Watertown Daily Times TimeSaver Dodge County Independent News Cambridge News

Pre-Printed Advertising Rates MEDIA GUIDE 2020

PAGE 5

ALL RATES PER THOUSAND

Publication Single Sheet 2 - 16 tab pages each additional 8 - tab pages Circulation*

JEFFERSON/ROCK COUNTIES

Daily Jefferson County Union $45.00 $55.00 $4.00 6,250

Lake Mills Leader $65.00 $68.00 $4.00 1,775

Cambridge News/Deerfield Independent $65.00 $68.00 $4.00 1,550

Milton Courier $65.00 $68.00 $4.00 2,250

Union Extra $45.00 $55.00 $4.00 28,000WATERTOWN/DODGE COUNTY

Watertown Daily Times $45.00 $55.00 $4.00 5,475

Dodge County Independent News $45.00 $55.00 $4.00 400 $100 minimum charge if purchased alone.

Waterloo/Marshall Courier $65.00 $68.00 $4.00 1,350

TimeSaver $45.00 $55.00 $4.00 13,425EASTERN DANE COUNTY

Sun Prairie Star $65.00 $68.00 $4.00 3,000

Herald-Independent/McFarland Thistle $65.00 $68.00 $4.00 3,000

Cambridge News/Deerfield Independent $65.00 $68.00 $4.00 1,550

Waterloo/Marshall Courier $65.00 $68.00 $4.00 1,350

Hometown Advertiser $45.00 $48.00 $4.00 17,100WESTERN DANE/COLUMBIA COUNTIES

DeForest Times-Tribune $65.00 $68.00 $4.00 1,900

Waunakee Tribune $65.00 $68.00 $4.00 3,125

Lodi Enterprise & Poynette Press $65.00 $68.00 $4.00 2,075

Hometown Shopper $45.00 $48.00 $4.00 24,400

> General Notes:* - Circulation and insert quantities are updated frequently. For the most up-to-date figures by publication or by zip code, please contact your marketing consultant.

Zoning available in some markets -- $5.00/M additional

Contract discounts available for bulk and frequency insert advertisers; contact your marketing consultant for details

$100 minimum charge for inserts that are less than full-run in a single publication.

Minimum size: 4.5” x 8”Maximum 10.5” x 12”

Deliver inserts to:

(Name of publication)c/o APG Printing Solutions333 S. Wuthering Hills Dr.Janesville WI 53546

Receiving hours 7am-3pm, Mon-FriReceiving contact: (608) 755-9464

Inserts must be received 7 days prior to distribution date.

We can handle all your printing needs.

Contact one of our marketing consultants.

Page 6: MARKETING SOLUTIONS 2020 Media Guide FOR SOUTHERN WISCONSIN · Daily Jefferson County Union Union Extra Watertown Daily Times TimeSaver Dodge County Independent News Cambridge News

Cottage Grove

Fort Atkinson

WISCONSIN

DAILY JEFFERSON COUNTY UNION & UNION EXTRA

Communities: Fort Atkinson, Jefferson, Whitewater, Johnson Creek, Helenville, Cambridge, Lake Mills, Sullivan, Palmyra

Zip codes: 53538, 53549, 53190, 53038, 53137, 53523, 53551, 53178, 53156

WATERTOWN DAILY TIMES, DODGE COUNTY INDEPENDENT & TIMESAVER

Communities: Watertown, Johnson Creek, Ixonia, Reeseville, Lake Mills, Waterloo, Juneau, Oconomowoc

Zip codes: 53094, 53098, 53038, 53036, 53579, 53551, 53594, 53039

Coverage AreaMEDIA GUIDE 2020

PAGE 6

CIRCULATION > APG Media updates their circulation

figures frequently. To see the most up-to-date circulation numbers by publication or zip code, please ask your marketing consultant..

LAKE MILLS LEADER

Community: Lake Mills

Zip code: 53551

CAMBRIDGE NEWS & DEERFIELD INDEPENDENT

Communities: Cambridge, Deerfield

Zip codes: 53523, 53531

MILTON COURIER

Communities: Milton, Janesville

Zip codes: 53563, 53546

SUN PRAIRIE STAR

Communities: Sun Prairie

Zip codes: 53590

HERALD-INDEPENDENT & MCFARLAND THISTLE

Communities: Cottage Grove, Monona, McFarland

Zip codes: 53558, 53716, 53527, 53718

WATERLOO/MARSHALLCOURIER

Communities: Waterloo, Marshall

Zip codes: 53594, 53559

DEFOREST TIMES-TRIBUNE

Communities: DeForest, Windsor

Zip codes: 53532, 53598

WAUNAKEE TRIBUNE

Communities: Waunakee, Dane

Zip codes: 53597, 53529

LODI ENTERPRISE & POYNETTE PRESS

Communities: Lodi, Poynette, Arlington, Dane

Zip codes: 53555, 53955, 53911, 53529

HOMETOWN ADVERTISER

Communities: Sun Prairie, Deerfield, Marshall, Waterloo

Zip codes: 53590, 53531, 53559, 53594

HOMETOWN SHOPPER

Communities: Lodi, Poynette, DeForest, Windsor, Arlington, Dane, Waunakee

Zip codes: 53555, 53955, 53532, 53598, 53911, 53529, 53597

De Forest

Watertown

JeffersonMcFarland

Milton

Janesville

MononaMadison

WaunakeeSun Prairie Waterloo

Cambridge

Lake Mills

Lodi

Poynette

Deerfield

Marshall

Page 7: MARKETING SOLUTIONS 2020 Media Guide FOR SOUTHERN WISCONSIN · Daily Jefferson County Union Union Extra Watertown Daily Times TimeSaver Dodge County Independent News Cambridge News

Jefferson/Rock CountiesDaily Jefferson County Union | Lake Mills Leader| Cambridge News/Deerfield Independent | Milton Courier | Union Extra

MEDIA GUIDE 2020

PAGE 7

DOMINANCE IDENTITY IMPRESSION BRANDING

Full 3/4 2/3 1/2 3/8 1/3 1/4 1/5 1/6 1/8 1/10 1/12 Non-Modular

JEFFERSON/ROCK COUNTIES 117” 87” 78” 60” 45” 39” 30” 24” 20” 15” 12” 10”

Daily Jefferson County Union $1,316 $1,044 $936 $765 $574 $497 $405 $324 $285 $214 $175 $146 $15.00

Lake Mills Leader $1,487 $1,180 $1,058 $864 $648 $562 $458 $366 $322 $242 $197 $164 $16.95

Cambridge News/Deerfield Independent $1,400 $1,110 $995 $813 $610 $529 $431 $345 $303 $227 $186 $155 $15.95

Milton Courier $1,312 $1,041 $933 $762 $572 $496 $404 $323 $284 $213 $174 $145 $14.95

Union Extra $1,316 $1,044 $936 $765 $574 $497 $405 $324 $285 $214 $175 $146 $15.00

*Add Union Extra $658 $522 $468 $383 $287 $249 $203 $162 $143 $107 $87 $73 $7.50

PUBLICATION RATESFREQUENCYDISCOUNTSRetail and Classified Display Advertising

Run the same ad within a 7-day period in additional publications or dates and receive these discounts:

retail & classified display per column inch

2x 15%

3x 20%

4x 25%

5-9x 30%

10x 50%

CLASSIFIED DISPLAY ADVERTISING RATES

PER COLUMN INCH

Daily Jefferson County Union $15.00

Lake Mills Leader & Cambridge News/Deerfield Independent

$22.00

Milton Courier $13.75

Union Extra $15.00

*Add Union Extra $7.50

All prices and rates include full color and digital enhancement at no additional cost.

Fort Atkinson

Lake Mills

Milton

CambridgeDeerfield

PUBLICATION ANDDEADLINE SCHEDULE

PUBLICATIONS DAYS DEADLINE

Daily Jefferson County Union Mon.-Fri. except holidays Noon, 2 business days prior

Lake Mills Leader & Cambridge News/Deerfield Independent

Thursday Monday noon

Milton Courier Thursday Monday noon

Union Extra Wednesday Wed. noon 7 days prior

Advance deadlines around holidays.

Deerfield, The Independent 11/21/2019

November 22, 2019 9:34 pm /

Copy Reduced to 47% from original to fit letter page

By Karyn [email protected]

A committee exploring future Deerfield Village Hall options will take suggestions for new sites through Jan. 15.

That decision was made at a Nov. 18 meeting of the Municipal Space Needs

Subcommittee of the Village Board.The subcommittee meeting at the

current Village Hall, 4 N. Main St., drew about a dozen community members, who filled available public chairs and stood when seats ran out, reinforcing a lack of space that the village says is one reason it’s considering a move.

Subcommittee members said they’ll meet after Jan. 15 to consider ideas and to also review site drawings now being prepared by Barrientos Design & Consulting of Milwaukee, of how a 5,800-square-foot building might fit on either of two village-owned lots that are adjacent to Fireman’s Park. The new plans

are based on existing blueprints of an envisioned Village Hall made a few years ago.

“He’s taking those blueprints and putting them on those two sites,” subcommittee member Jerry McMullen

Panel seeks additional suggestions for new Village Hall site

See HALL, Page A6

By Madeline [email protected]

The Cambridge School District is scaling back on the cost of a proposed high school performing arts center, including possibly eliminating an orchestra pit, after a community survey showed what had been suggested is too pricey for many residents to support.

School Perceptions, a Slinger, Wis.,

research firm, sent out 3,000 surveys on the school district’s behalf between early October and early November, and the district received about 1,000 responses through the mail and online.

School Perceptions representative Bill Foster shared the survey results at a meeting Nov. 12 of a task force that has been working toward an April 2020 referendum.

Foster said 49 percent of respondents

answered that they would not support a referendum to add a $14.4 million performing arts center to Cambridge High School. Another 12 percent were undecided and 39 percent were supportive.

When results were further broken out, 58 percent of residents who aren’t school district staff or parents of students were opposed, Foster said.

The lack of a clear mandate from the

community is a red flag for the passage of a referendum, Foster said.

“If this proposed question were put onto a ballot today, I’d say it would not be successful,” Foster told the task force.

The price tag, which was listed as $14.4 million on the survey, appears to be a key reason for opposition, Foster said.

“It’s really about cost. Cost is a big

Proposed arts center scaled back as support for it mixed

See PAC, Page A5

CAMBRIDGE

SCHOOLSNHS inductions • B3

SPORTSHuffman, Incha first-team all-conference soccer • B2

UPCOMINGDCC BINGO • B6

CAMBRIDGE

By Karyn [email protected]

Cambridge Village Board members struggled Nov. 12 with whether to fully clean up the former Melster Candies Co. site, so it could be redeveloped for business use, or to clean it up to minimum DNR standards and maybe make it a park.

The board talked for about 45 minutes with Joe DeYoung, of MSA Professional Services in Madison, about MSA’s next steps working on the village’s behalf with

Village Board weighs Melster

clean-up options

By Karyn [email protected]

A reinstated Cambridge Economic Development Committee, at its first meeting Nov. 18, looked both forward and backward.

The committee’s five members are Village President Mark McNally; Christianne Laing, owner of the Avid Gardener garden store in downtown Cambridge; Dave Mittlesteadt, owner

New Economic Development

Committee meets

See MELSTER, Page A2

By Jessica CarlsonCorrespondent

The Deerfield School District is gearing up for a possible referendum.

School Board President Jim Haak announced on Nov. 18 the creation of an ad hoc Citizens Advisory Committee (CAC). Its stated purpose includes creating a community survey related to school district future planning and making recommendations to the board.

School board looks to new referendum

See REFERENDUM, Page A5

See ECONOMIC, Page A6

By Madeline [email protected]

The Cambridge School District is likely to see enrollment increases in the next five years, says a researcher from UW-Madison.

Sarah Kemp, a researcher from the Applied Populations Lab at UW-Madison, shared projections of the district’s future enrollment numbers

School enrollment increase is anticipated

See ENROLLMENT, Page A6

Madeline WestbergAbigail Matte examines a book during the Scholastic Book Fair at Deerfield Elementary School Nov. 14.

BOOKED

CAMBRIDGECAMBRIDGE

Cambridge News &

Deerfield IndependentThursday, November 21, 2019 133 Years – No. 46 — $1

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Watertown/Dodge CountyWatertown Daily Times | Dodge County Independent News| Waterloo/Marshall Courier | TimeSaver

MEDIA GUIDE 2020

PAGE 8

DOMINANCE IDENTITY IMPRESSION BRANDING

Full 3/4 2/3 1/2 3/8 1/3 1/4 1/5 1/6 1/8 1/10 1/12 Non-Modular

WATERTOWN/DODGE COUNTY 117” 87” 78” 60” 45” 39” 30” 24” 20” 15” 12” 10”

Watertown Daily Times $1,316 $1,044 $936 $765 $574 $497 $405 $324 $285 $214 $175 $146 $15.00

Dodge County Independent News $527 $418 $374 $306 $230 $199 $162 $130 $114 $86 $70 $58 $6.00

Waterloo/Marshall Courier $1,400 $1,110 $995 $813 $610 $529 $431 $345 $303 $227 $186 $155 $15.95

TimeSaver $1,316 $1,044 $936 $765 $574 $497 $405 $324 $285 $214 $175 $146 $15.00

*Add TimeSaver $658 $522 $468 $383 $287 $249 $203 $162 $143 $107 $87 $73 $7.50

PUBLICATION RATESFREQUENCYDISCOUNTSRetail and Classified Display Advertising

Run the same ad within a 7-day period in additional publications or dates and receive these discounts:

retail & classified display per column inch

2x 15%

3x 20%

4x 25%

5-9x 30%

10x 50%

CLASSIFIED DISPLAY ADVERTISING RATES PER COLUMN INCH

Watertown Daily Times $15.00

Dodge County Independent News $6.00

Waterloo/Marshall Courier See page 9

TimeSaver $15.00

*Add TimeSaver $7.50All prices and rates include full color and digital enhancement at no additional cost.

Johnson CreekWatertown

Juneau

Jefferson

WaterlooMarshall

PUBLICATION ANDDEADLINE SCHEDULE

PUBLICATIONS DAYS DEADLINE

Watertown Daily Times Mon.-Fri. except holidays Noon, 2 business days prior

Dodge County Independent News Thursday Monday noon

Waterloo/Marshall Courier Thursday Monday noon

TimeSaver Saturday Monday 5pm

Advance deadlines around holidays.

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Eastern Dane CountySun Prairie Star | Herald-Independent/McFarland Thistle| Cambridge News/Deerfield Independent | Waterloo/Marshall Courier | Hometown Advertiser

MEDIA GUIDE 2020

PAGE 9

DOMINANCE IDENTITY IMPRESSION BRANDING

Full 3/4 2/3 1/2 3/8 1/3 1/4 1/5 1/6 1/8 1/10 1/12 Non-Modular

EASTERN DANE COUNTY 117” 87” 78” 60” 45” 39” 30” 24” 20” 15” 12” 10”

Sun Prairie Star $1,663 $1,319 $1,182 $966 $725 $628 $512 $409 $360 $270 $221 $184 $18.95

Herald-Independent/McFarland Thistle $1,487 $1,180 $1,058 $864 $648 $562 $458 $366 $322 $242 $197 $164 $16.95

Cambridge News/Deerfield Independent $1,400 $1,110 $995 $813 $610 $529 $431 $345 $303 $227 $186 $155 $15.95

Waterloo/Marshall Courier $1,400 $1,110 $995 $813 $610 $529 $431 $345 $303 $227 $186 $155 $15.95

Hometown Advertiser $1,316 $1,044 $936 $765 $574 $497 $405 $324 $285 $214 $175 $146 $15.00

*Add Hometown Advertiser $658 $522 $468 $383 $287 $249 $203 $162 $143 $107 $87 $73 $7.50

PUBLICATION RATESFREQUENCYDISCOUNTSRetail and Classified Display Advertising

Run the same ad within a 7-day period in additional publications or dates and receive these discounts:

retail & classified display per column inch

2x 15%

3x 20%

4x 25%

5-9x 30%

10x 50%

CLASSIFIED DISPLAY ADVERTISING RATES PER COLUMN INCH

Sun Prairie Star $13.75

Herald-Independent/McFarland/Waterloo $22.00

Cambridge News/Deerfield Independent& Lake Mills Leader

$22.00

Hometown Advertiser $15.00

*Add Hometown Advertiser $7.50

All prices and rates include full color and digital enhancement at no additional cost.

CambridgeMcFarland

Sun Prairie

DeerfieldMarshall

Waterloo

PUBLICATION ANDDEADLINE SCHEDULE

PUBLICATIONS DAYS

DEADLINE

Sun Prairie Star Tuesday and Friday Noon, Thurs. for Tues; Wed. for Fri.

Herald-Independent/McFarland Thistle Thursday Monday noon

Cambridge News/Deerfield Independent Thursday Monday noon

Waterloo/Marshall Courier Thursday Monday noon

Hometown Advertiser Tuesday Thursday noon

Advance deadlines around holidays.

Deerfield, The Independent 11/21/2019

November 22, 2019 9:34 pm /

Copy Reduced to 47% from original to fit letter page

By Karyn [email protected]

A committee exploring future Deerfield Village Hall options will take suggestions for new sites through Jan. 15.

That decision was made at a Nov. 18 meeting of the Municipal Space Needs

Subcommittee of the Village Board.The subcommittee meeting at the

current Village Hall, 4 N. Main St., drew about a dozen community members, who filled available public chairs and stood when seats ran out, reinforcing a lack of space that the village says is one reason it’s considering a move.

Subcommittee members said they’ll meet after Jan. 15 to consider ideas and to also review site drawings now being prepared by Barrientos Design & Consulting of Milwaukee, of how a 5,800-square-foot building might fit on either of two village-owned lots that are adjacent to Fireman’s Park. The new plans

are based on existing blueprints of an envisioned Village Hall made a few years ago.

“He’s taking those blueprints and putting them on those two sites,” subcommittee member Jerry McMullen

Panel seeks additional suggestions for new Village Hall site

See HALL, Page A6

By Madeline [email protected]

The Cambridge School District is scaling back on the cost of a proposed high school performing arts center, including possibly eliminating an orchestra pit, after a community survey showed what had been suggested is too pricey for many residents to support.

School Perceptions, a Slinger, Wis.,

research firm, sent out 3,000 surveys on the school district’s behalf between early October and early November, and the district received about 1,000 responses through the mail and online.

School Perceptions representative Bill Foster shared the survey results at a meeting Nov. 12 of a task force that has been working toward an April 2020 referendum.

Foster said 49 percent of respondents

answered that they would not support a referendum to add a $14.4 million performing arts center to Cambridge High School. Another 12 percent were undecided and 39 percent were supportive.

When results were further broken out, 58 percent of residents who aren’t school district staff or parents of students were opposed, Foster said.

The lack of a clear mandate from the

community is a red flag for the passage of a referendum, Foster said.

“If this proposed question were put onto a ballot today, I’d say it would not be successful,” Foster told the task force.

The price tag, which was listed as $14.4 million on the survey, appears to be a key reason for opposition, Foster said.

“It’s really about cost. Cost is a big

Proposed arts center scaled back as support for it mixed

See PAC, Page A5

CAMBRIDGE

SCHOOLSNHS inductions • B3

SPORTSHuffman, Incha first-team all-conference soccer • B2

UPCOMINGDCC BINGO • B6

CAMBRIDGE

By Karyn [email protected]

Cambridge Village Board members struggled Nov. 12 with whether to fully clean up the former Melster Candies Co. site, so it could be redeveloped for business use, or to clean it up to minimum DNR standards and maybe make it a park.

The board talked for about 45 minutes with Joe DeYoung, of MSA Professional Services in Madison, about MSA’s next steps working on the village’s behalf with

Village Board weighs Melster

clean-up options

By Karyn [email protected]

A reinstated Cambridge Economic Development Committee, at its first meeting Nov. 18, looked both forward and backward.

The committee’s five members are Village President Mark McNally; Christianne Laing, owner of the Avid Gardener garden store in downtown Cambridge; Dave Mittlesteadt, owner

New Economic Development

Committee meets

See MELSTER, Page A2

By Jessica CarlsonCorrespondent

The Deerfield School District is gearing up for a possible referendum.

School Board President Jim Haak announced on Nov. 18 the creation of an ad hoc Citizens Advisory Committee (CAC). Its stated purpose includes creating a community survey related to school district future planning and making recommendations to the board.

School board looks to new referendum

See REFERENDUM, Page A5

See ECONOMIC, Page A6

By Madeline [email protected]

The Cambridge School District is likely to see enrollment increases in the next five years, says a researcher from UW-Madison.

Sarah Kemp, a researcher from the Applied Populations Lab at UW-Madison, shared projections of the district’s future enrollment numbers

School enrollment increase is anticipated

See ENROLLMENT, Page A6

Madeline WestbergAbigail Matte examines a book during the Scholastic Book Fair at Deerfield Elementary School Nov. 14.

BOOKED

CAMBRIDGECAMBRIDGE

Cambridge News &

Deerfield IndependentThursday, November 21, 2019 133 Years – No. 46 — $1

Cottage GroveMonona

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Western Dane/Columbia CountiesDeForest Times-Tribune | Waunakee Tribune | Lodi Enterprise & Poynette Press| Hometown Shopper

MEDIA GUIDE 2020

PAGE 10

DOMINANCE IDENTITY IMPRESSION BRANDING

Full 3/4 2/3 1/2 3/8 1/3 1/4 1/5 1/6 1/8 1/10 1/12 Non-Modular

WESTERN DANE/COLUMBIA COUNTIES 117” 87” 78” 60” 45” 39” 30” 24” 20” 15” 12” 10”

DeForest Times-Tribune $1,487 $1,180 $1,058 $864 $648 $562 $458 $366 $322 $242 $197 $164 $16.95

Waunakee Tribune $1,487 $1,180 $1,058 $864 $648 $562 $458 $366 $322 $242 $197 $164 $16.95

Lodi Enterprise & Poynette Press $1,487 $1,180 $1,058 $864 $648 $562 $458 $366 $322 $242 $197 $164 $16.95

Hometown Shopper $1,316 $1,044 $936 $765 $574 $497 $405 $324 $285 $214 $175 $146 $15.00

*Add Hometown Shopper $658 $522 $468 $383 $287 $249 $203 $162 $143 $107 $87 $73 $7.50

PUBLICATION RATESFREQUENCYDISCOUNTSRetail and Classified Display Advertising

Run the same ad within a 7-day period in additional publications or dates and receive these discounts:

retail & classified display per column inch

2x 15%

3x 20%

4x 25%

5-9x 30%

10x 50%

CLASSIFIED DISPLAY ADVERTISING RATES PER COLUMN INCH

DeForest Times-Tribune $13.75

Waunakee Tribune $13.75

Lodi Enterprise & Poynette Press $13.75

Hometown Shopper $15.00

*Add Hometown Shopper $7.50

All prices and rates include full color and digital enhancement at no additional cost.

Poynette

Waunakee

LodiDeForest

PUBLICATION ANDDEADLINE SCHEDULE

PUBLICATIONS DAYS DEADLINE

DeForest Times-Tribune Thursday Monday noon

Waunakee Tribune Thursday Monday noon

Lodi Enterprise & Poynette Press Thursday Monday noon

Hometown Shopper Tuesday Thursday noon

Advance deadlines around holidays.

Poynette Press 11/21/2019

November 22, 2019 9:35 pm /

Copy Reduced to 47% from original to fit letter page

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Thursday, November 21, 2019 123 Years – No. 47 — $1

NEWSTrauma lingers as Catholic clergy abuse allegations continue • A8

SPORTSCapitol North coaches recognize Pumas • B1

Lodi Enterprise &POYNETTE PRESS

Lodi High School Board representative sworn in

LODI

By Bob KhouriFreelancer

High School senior Elizabeth TenBarge was sworn in Nov. 11 as the student representative to the Lodi School Board.

District Administrator Charles Pursell called it a milestone that reflected well on the progressive stance of the district. “We and one other school district in the state of Wisconsin are the only ones with student representatives duly elected to and appointed to the Board of Education.”

Pursell noted that TenBarge had already been Contributed photo

Lodi High School senior Elizabeth TenBarge is sworn in by Board member Susan Miller to the Lodi School Board at their meeting Nov. 11.

The Lodi Enterprise and Poynette Press

has moved

NEWSPAPER

The Lodi Enterprise and Poynette Press office has officially moved out of its location at 105 South Street, Waunakee. We are now located at 204 Moravian Valley Rd., Suite F, Waunakee.

All Lodi Enterprise and Poynette Press contact information will remain the same. You can reach Managing Editor Brian Sheridan at [email protected] or via phone at 608-729-3366. Sales Representative Tim Brubaker can be reached at [email protected] or 608-729-3365.

Sheridan will continue

holding regular “office hours” around Lodi and Poynette to meet with people regarding news and event information, subscriptions, inquiries and more. Check the Lodi Enterprise and Poynette Press calendar in the future for times and locations for meeting with Sheridan in the area.

The Waunakee office will be open Monday through Friday 8:30 a.m. — 5 p.m. This office will be shared between the Lodi Enterprise and Poynette Press, Waunakee Tribune and DeForest Times-Tribune.

Contributed photoThe Poynette-Dekorra Fire Department recently received a $3,000 grant from Compeer Financial. The fire department will be using the money to upgrade and replace some of their rope rescue equipment.

FIRE DEPARTMENT GRANT

Roberta BaumannThe Dane American Legion Auxiliary Unit 503 hosted its first annual Holiday Craft and Bake Sale Saturday at the Dane American Legion Hall. Proceeds went to the VA Hospital in Madison. It featured a number of hand-crafted goods, along with these canned goods.

CRAFTS FOR VETERANS

See LODI, Page A7

By Brian [email protected]

The report cards released by the Wisconsin Department of Public Instruction shows the Poynette School District exceeds expectations, improving over last year.

The district received a

score of 76.9 out of 100. With each school receiving its own rating, the middle school was rated the overall highest at 78.4. The district improved slightly from its 75.8 school last year.

On state report cards issued for the 2018-

19 school year, overall 87 percent of rated schools met or exceeded expectations as did 96 percent of the state’s 421 public school districts, according to a DPI press release.

The high school saw the largest individual

score improvement after going from a 66.5 to 76.6. The middle school also improved from its 72 last year, which falls under the “Meets Expectations” category, to a 78.4 this year—exceeding expectations. While still exceeding expectations,

the elementary school has dropped its overall score to 76.7, down from 81.8 last year.

In his report to the Poynette School Board Nov. 18, middle school principal Jerry Pritzl said he’s happy with the gains made in the

school, especially with the students with disabilities. He said the school is now looking closer at math and focusing on effective strategies to “close the gaps” in this area.

According to a DPI

Poynette School District exceeds expectations in report cardPOYNETTE

See REPORT, Page A7