marketing research expertise to optimize product potential!marketing research program •...
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Marketing Research Expertise to Optimize Product Potential!
OPPORTUNITY
For your Market Research Resource Needs… Independent Marketing Research (MR) Consultant/Contractor • Strategic planning and product launch readiness • MR planning and implementation • Ongoing project management
Add an Independent Marketing Research Consultant to your team • Keep project timelines on track during personnel changes • Develop and implement a MR plan for new or existing products • Discover crucial information about customers, competition, and
marketplace • Reduce risk when making informed decisions for maximizing sales
New Product Category success demonstrated by… • Implementing systematic processes related to strategic planning and MR design • Building off team members’ current knowledge and allowing us to quickly get up-to-speed • Influencing and helping team to fully understand the ever changing customer, competition and
marketplace
BENEFITS • Leverage breadth and depth of knowledge focused on planning and
execution • Proactively identify marketing issues and opportunities • Quickly bring organization to complex or vague situations • Simultaneously manage multiple team initiatives
ABOUT JOEL TRACY Career Marketing Researcher… • Recognized for participative management style guiding
global organizations to understand critical business issues for successfully competing in the marketplace
• MS Business through renowned University of Wisconsin's Marketing Research Program
• Professional Research Certification (PRC) by Insights Association (MRA and CASRO)
• Extensive background in global strategic planning and product launch teams
Informed Business Decisions, Inc. Web: www.InformedBusinessDecisions.com
Tel: 781-990-3570 Email: [email protected]
Optimizing product potential
ACTIONS
Leverage our expertise in
• Strategic and product launch planning
• Ongoing project management
Utilize our proficiency to quickly learn about
critical business issues and how to compete in
current, future, and unfamiliar markets
Allow us to assist your organization through
unique and unanticipated circumstances