Marketing Research Event Marketing Research Event 20072007

Guidelines and ProceduresGuidelines and Procedures

Marketing Research Marketing Research EventsEvents

Business Services Marketing Business Services Marketing Research Event or Financial Research Event or Financial Services Marketing Research EventServices Marketing Research Event

General Marketing Research EventGeneral Marketing Research Event Hospitality and Recreation Hospitality and Recreation

Marketing Research EventMarketing Research Event Retail marketing Research EventRetail marketing Research Event

Business and Financial Business and Financial ServicesServices

Includes:Includes: Fee or contract Fee or contract

servicesservices Consumer Consumer

servicesservices Financial servicesFinancial services

General Marketing Research General Marketing Research EventEvent

Marketing and Marketing and management management functions not functions not mentioned in the mentioned in the other four other four categoriescategories

Hospitality and Recreation Hospitality and Recreation MarketingMarketing

Primarily productive Primarily productive or enjoyable use of or enjoyable use of leisure timeleisure time

Lodging servicesLodging services Convention servicesConvention services Food and beverageFood and beverage Entertainment, Entertainment,

sports, hobbies, sports, hobbies, cultural activitiescultural activities

Retail MarketingRetail Marketing

Includes:Includes: Department storesDepartment stores Variety storesVariety stores Floral storesFloral stores Office products Office products

storesstores Toy storesToy stores Shoe storesShoe stores Jewelry storesJewelry stores

Topic DefinitionsTopic Definitions

Proposed Green Proposed Green Marketing Marketing campaigncampaign

Customer profileCustomer profile Description of the Description of the

communitycommunity PsychographicsPsychographics

Topic for the Year 2007Topic for the Year 2007

The The development of a development of a Green Marketing Green Marketing campaign to campaign to improve the improve the organization’s organization’s practices. practices.

ObjectivesObjectives

Conduct market research Conduct market research Analyze its operations to identify one to Analyze its operations to identify one to

three ways in which the organization can three ways in which the organization can improve its environmental impact. improve its environmental impact.

Prepare and present findings and Prepare and present findings and proposed campaign to business proposed campaign to business owner/managerowner/manager

Participants must:Participants must:

Select actual businessSelect actual business Design customer profileDesign customer profile Conduct researchConduct research Prepare customer profilePrepare customer profile Prepare Green Marketing Prepare Green Marketing

campaigncampaign Role-play:Role-play:

• Design of studyDesign of study• Findings and conclusionsFindings and conclusions• Green Marketing campaignGreen Marketing campaign

Event Involves:Event Involves:

ResearchResearch WritingWriting Role-playingRole-playing Team basedTeam based

Competencies DevelopedCompetencies Developed

CommunicationsCommunications Analytical skillsAnalytical skills ProductionProduction TeamworkTeamwork Priorities/time Priorities/time

managementmanagement Identification of Identification of

competitive conditionscompetitive conditions Critical Critical

thinking/problem thinking/problem solvingsolving

Participants should:Participants should:

Read all guidelines thoroughlyRead all guidelines thoroughly Read the event handbookRead the event handbook Set up and work closely with an Set up and work closely with an

advisory committeeadvisory committee Set and meet deadlinesSet and meet deadlines Carefully examine rating sheetsCarefully examine rating sheets

Information neededInformation needed

Guidelines for events Guidelines for events

~ page 75 of DECA ~ page 75 of DECA GuideGuide

DECA ManualsDECA Manuals Dress Code for ICDCDress Code for ICDC Statement of Statement of

AssurancesAssurances Advisory committeeAdvisory committee Research guidelinesResearch guidelines

Earn a trip to the Earn a trip to the International Career International Career Development Conference!Development Conference!

Win at the provincial Win at the provincial levellevel

Compete against Compete against other winners at the other winners at the international levelinternational level

Enjoy Atlanta, Enjoy Atlanta, Georgia!Georgia!

Meet new friends from Meet new friends from all over the US, all over the US, Mexico, Korea, Dubai Mexico, Korea, Dubai and Germanyand Germany

Will YOU be there?Will YOU be there?

Answer: It’s Up To Answer: It’s Up To YOU!YOU!