marketing proposal prepared for: presented by: the kinslow team coldwell banker residential...

marketing proposalmarketing proposal

Prepared For:Presented By:Presented By:

The Kinslow TeamThe Kinslow TeamColdwell Banker Residential BrokerageColdwell Banker Residential Brokerage

Southeast Metro Greenwood Village, ColoradoSoutheast Metro Greenwood Village, Colorado

# Street Address, City, Colorado

Option: Photo may be

replaced with actual property

photo

The Kinslow TeamThe Kinslow Team

• 2010 Aurora Association of Realtors Rising Star

• SRES, SFR, CNE

• Specialist in “staging” listings to “market-ready”

• Extensive knowledge of Denver Metro Area

• Access to a nationwide network of highly qualified relocation specialists

• Full-service customized marketing plan for sellers

• Dedicated to service, attention to detail and results

Agent Photo

Broker Associate’sColdwell Banker Residential Brokerage

Insert designation logo here. You

may donload these from

CBAgentInfo.com

welcome to Coldwell Banker Residential Brokerage

In today’s mobile culture, marketing your home locally just isn’t enough. We consistently find that the most successful home sales involve buyers from throughout Colorado’s Front Range, greater Colorado and beyond.

As the number one real estate company in key regions throughout Colorado and the United States, Coldwell Banker Residential Brokerage represents thousands of buyers and sellers throughout the state and across the nation, every day.

In addition to the basic features, please

provide your perception of what makes

your home unique and special. This

allows me to effectively market your

home while meeting your personal and

financial objectives in the process.

qualities of your homequalities of your home

• What are your priorities when selling your home?

• Upgrades, remodeling or additions completed?

• Why did you buy your home? • What makes your home most enjoyable

for you? (Location, neighborhood, proximity to community services, etc.)

priorities in selling your homepriorities in selling your home • Current market conditions

• Time on market

• Communication

• Broker qualifications

• Marketing and advertising

• Preparing your home for sale

• Pricing strategy

• Exposure on the Internet

• Target marketing

• Open houses

• Escrow and transaction management

• Closing costs and net proceeds

• After-sale follow-up

We provide maximum exposure of your home through a consistent and

aggressive marketing plan designed to get you the highest possible price for

the sale of your home. Many companies may tout a comprehensive

marketing reach, but too often that reach is limited. Here is a look at the

customary services most limited service companies provide:

limited service vs. full servicelimited service vs. full service

• Multiple Listing Service

• For Sale Yard Sign

• Internet Marketing on Realtor.com

As the leading real estate company in Colorado, Coldwell Banker

Residential Brokerage offers the most in-depth, comprehensive marketing

capabilities available. The remaining portion of this presentation will walk

you step-by-step through the ways we intend to make your home a

showcase for the world to see. Among the areas we will cover:

Coldwell Banker Residential Brokerage Coldwell Banker Residential Brokerage exclusive servicesexclusive services

• Marketing Services

• Sales Support Services

• Sales Associate Customized Services

24.2

%

3.6

10.1

%

your market share leader

why choosing the #1 real estate why choosing the #1 real estate company in colorado company in colorado will make the differencewill make the difference

• Name recognition, value and experience• With 14 offices and more than 1,100 Sales

Associates in Colorado, we provide greater

exposure among more real estate

professionals• Increased marketing strength and leverage• Reputation and credibility in the

marketplace• Active referral list of satisfied clients and

Sales Associates

your partner to the worldyour partner to the world

Coldwell Banker has become

internationally recognized as the industry

leader with more than $169.5 billion in

annual sales volume. The credit goes to

our dedicated sales team:

• 96,700 professional Sales Associates worldwide• 3,300 offices throughout the United States, Canada, Puerto Rico and the world

connecting buyersconnecting buyers

While strongly connected to the nationalorganization, Coldwell Banker ResidentialBrokerage Colorado is managed locally andindependently. Our focus has always beenon the needs of our local communitiesand our valued clientele. This unwaveringcommitment to our clients combined withour powerful network of more than 1,100Sales Associates throughout Colorado, createsone of the industry’s most wide-reachingand comprehensive real estate networks.

added value servicesadded value services

relocation and referral services

Cartus Relocation, our largest relocation

resource, represents 67% of the national

relocation business and also services

nearly 200 of the Fortune 500

companies. Referrals from these

relocation resources provide

us with qualified buyers who

will be among the first to

learn about your home.

Our exclusive Coldwell Banker Home

Protection Plan offers security to you and

to your buyer. Insuring your home

against covered mechanical system or

major built-in appliance breakdown

during the listing and

escrow period gives

both parties peace of

mind.

Coldwell Banker Home Protection Plan

added value servicesadded value services

mortgage servicesColdwell Banker Residential Brokerage has an exclusive affiliation with Coldwell Banker Home Loans—a leader in lending throughout the Colorado marketplace—which helps secure qualified buyers for your home. Coldwell Banker Home Loans Loan Consultants are located within our Coldwell Banker Residential Brokerage offices and work closely with the Sales Associates.

Coldwell Banker Home Loans offers a variety of attractive loan products at extremely competitive rates designed to attract more buyers for your home.

creating a partnership for successcreating a partnership for success

Thanks to the Coldwell Banker Residential

Brokerage marketing system, we are equipped

to create a custom plan that will most effectively

showcase your home. The best way to market

your home is through a partnership uniting the

strengths of Coldwell Banker Residential

Brokerage, the knowledge and expertise of your

Sales Associate and your assistance in

presenting your home. The targeted goals are

well-defined:

• Provide comprehensive service• Enable you to obtain the best possible price

and terms for your home• Accomplish the sale in a timely manner

plug into the technology plug into the technology that puts your home on topthat puts your home on top

Today, 40% more home buyers use

the Internet rather than traditional

newspapers at some point during their

home search process. And with 90%

of home shoppers using the Internet

as part of their home search, a

comprehensive online marketing

program is essential to generating the

great possible demand for your home.

plug into the technology that puts your home on topplug into the technology that puts your home on top

• “I’m generating broad exposure for your property with

unprecedented spending at America’s leading Internet real

estate sites and portals.”

• “I’m posting multiple photos of your home and a detailed

property description – two of the most sought after features

by online home shoppers." In fact, homes with multiple

photos generate 299% more hits online than those without.

• “I’m using 70,000 search terms at the Internet’s biggest

search engine sites to drive home buyers to our online

properties.”

• “I’m using the latest technology to respond immediately

to your service requests and the inquiries of interested

buyers.”

We’ve become the first company to fully embrace the Internet with a far-reaching vision an

annual marketing spend with a retail value of almost $45 million. Now, when you ask “what are

you doing to sell my home?”, I can respond:

leaders on the webleaders on the web

• ColoradoHomes.com –This cutting-edge website gives consumers a property

search function, which allows them to find your home searching by city, zip code,

MLS # or by property type.• ColdwellBanker.com – This site, supported by worldwide name recognition and

national brand advertising, features an easy-to-use search function that ensures

interested consumers will find your properties and it provides direct links to

ColoradoHomes.com• REALTOR.com – Our alliance with REALTOR.com ensures all of our homes are

“Showcase Enhanced Listings.” Studies show that online home buyers are 299%

more likely to view homes with multiple photos. Our listings feature six photos as

well as detailed property information to capture online home buyers’ attention and

gain maximum exposure of your home.

Coldwell Banker Residential Brokerage offers these technologically savvy home buyers

more ways to find more homes via the Internet than any other real estate company:

By placing your property on REALTOR.com, it will also be seen on the real estate channels of major Web portals including MSN, The Wall Street Journal Online, iWon, Excite, Digital City and more.

• OpenHouse.com – To ensure your open house gains maximum exposure, we’ll

post your home to OpenHouse.com

FrontDoor.com – Your listing will be advertised on the new HGTV site, FrontDoor.com. With an abundance of listings, all the facts and figures you could ever want, and a great suite of calculators and tools to help you crunch the numbers, FrontDoor.com brings the home finding process “full circle.”

• Google.com – We’re proud to be among the first national real estate providers to participate in Google Base. To promote your listing on this search engine, we’ve entered into an agreement that ensures your property listing appears on Google within a day of entering our system, your listing gets automatically refreshed daily so it outperforms less frequently updated listings and your listing links potential buyers to your full listing at ColoradoHomes.com.

• Zillow.com - One of the most-visited real estate websites, Zillow.com’s online real estate community allows homeowners, buyers, sellers, and real estate Agents and professionals to find and share vital information about homes. By having your home listing appear at Zillow.com, you’re reachingan important audience.

•


• Trulia.com – Our partnership with Trulia.com – the winner of Business Week’s “Best of the Web, Real Estate” – ensures your property listing appears on Trulia.com within 24 hours of entering our system. Additionally, your listing gets automatically refreshed daily so it outperforms less frequently updated listings and your listing links potential buyers directly to the full property listing at ColoradoHomes.com.


• Yahoo! Real Estate – Your property will appear in the Yahoo! Real Estate classified listings. Yahoo! ranks as the world’s No.1 most visited Web portal and Yahoo! Real Estate is the second most highly trafficked real estate website. That means added exposure for your home at one of the largest and fastest growing real estate sites in the industry.• HomeFinder.com – HomeFinder.com connects home buyers and sellers tothe most trusted sources for local real estate—the real estate section of newspaper websites. HomeFinder.com offers a network of more than 140 online newspaper real estate sites and has more than 3 million property listings nationwide. • WSJ.com – All properties over $500,000 will be distributed to WSJ.com, the leading provider of business and financial news and analysis on the Web, with over 17 million monthly unique visitors.

we’ll make your home a showcase for the world to seewe’ll make your home a showcase for the world to see

In a survey of online home buyers, 81% found detailed property information very useful. To satisfy

this consumer preference, all of our listings on REALTOR.com are Showcase Enhanced Listings

that include a highlighted bar to help your home stand out amongst the other online listings, multiple

photographs of your property and a detailed written property description.

it’s like we have your buyer on speed dialit’s like we have your buyer on speed dial

• Step 1: Your property is exclusively marketed on nine of the

country’s most visited real estate websites• Step 2: Potential home buyer finds your property online and

requests additional information• Step 3: Instantly an alert is sent to your Sales Associate’s

cell phone. Your Sales Associate contacts the consumer

directly to schedule a showing or provide additional details on

the unique features of your home

Our proprietary rapid response system offers patented

breakthrough technology that helps our Sales Associates

respond to potential buyers with speed and professionalism. In

a matter of seconds, potential buyer’s online inquiries go

directly to your Sales Associate’s cell phone and e-mail for an

immediate response.

local newspaper advertisinglocal newspaper advertising

We showcase your property to millions of weekly readers by aggressively advertising in the region’s most widely read publications. Our targeted advertising efforts include the best newspapers in the area:

local magazine advertisinglocal magazine advertising

Coldwell Banker Residential Brokerage strategically advertises in the area’s most widely read publications. We utilize a variety of regional ad techniques to drive potential buyer inquiries into our offices.

bringing buyers to your homebringing buyers to your home

While buyers use a variety of informational services to learn about homes for sale in their target neighborhood and price range, the vast majority will discover your home with the assistance of a real estate professional and the Internet.

That is why it is so important for Coldwell Banker Residential Brokerage to offer a powerful combination of expert real estate representation and a dominant Web presence.

a custom marketing plan designed for wide reacha custom marketing plan designed for wide reach

Our marketing proposal includes the following elements, carefully timed and targeted for maximum worldwide exposure.

• Professional “staging” and preparing property for market-ready presentation

• Photography and descriptive copy writing

• Produce brochure and direct mail materials

• Pre-presentation promotion

• Hold Broker’s open house

• Virtual tour

This is a sample of a marketing plan. Insert

your customized plan here.

expert preparationexpert preparation

Many features attract buyers to a

home. Our experience with selling

properties has taught us to be aware of

these features and suggest changes

and improvements for your property

that will enhance its marketability. The

effects of lighting, open spaces, neat

interior and manicured landscaping can

dramatically decrease the amount of

time your home is on the market. Often

these changes can be made with little

or no cost.

staging tipsstaging tips

The following “staging tips,” by award-winning interior designer Lorna Oppenheimer, will help your home look its very best.• Check the visibility of your house numbers, repaint or polish if necessary

• Create an inviting walkway. Add color with annuals and a new doormat

to brighten your home and welcome buyers

• Open windows everyday to let in fresh air. Appeal to buyer’s sense

of smell and create an inviting feeling by lighting candles or baking

• Sharpen the look of your rooms by paying attention to detail. Polish knobs and

handles and replace lights in bathrooms and kitchen as necessary

• Turn on all lights, especially at night, to highlight your home’s amenities

• Create a focal point in your entryway by adding a picture, lamp or plant

• Remove furniture to make room appear larger and allow for a clear traffic

pattern

staging tipsstaging tips

• Unify the accent pieces and details in your home. Replace

old lampshades, bedspreads and bath towels and

coordinate matching area rugs, pillows and candles

throughout all rooms• Try to make a child’s room minimally personal and make

sure it is safe• Always test your doorbell to be certain it is in good working order• Move your best pieces of furniture toward the front of each room and your least attractive

pieces toward the back

• Hang all pictures on the low side and hang mirrors across from windows that get a lot of

light or have a view

• Set your dining room table for a decorative appeal

• Place plants and fresh flowers in rooms to add vibrancy and freshness. Use big, bright or

bold accessories to draw attention to important areas of the room

• Try not to be present when potential buyers are viewing your home. If you

are present, keep conversation to a minimum

marketing your homemarketing your home

The more exposure your home receives, the more opportunity you’ll have to achieve your financial and time-oriented goals. In addition to Internet, newspaper and magazine advertising, we attract qualified buyers by using the following methods:• Property Flyer – We prepare a professional

marketing sales tool including graphics and highlights of your home to distribute to the brokerage community

• Multiple Listing Service – Information about your home will be included in the Multiple Listing Service, a database of currently available properties accessible by real estate professionals


• Other Brokers – We cooperate with and invite other brokers in the community to tour your home in order to find a buyer

• Relocation Connection – Prospects for your home also come from relocation services, corporations, executive search firms and fellow Sales Associates who keep track of potential buyers and maintain relationships with former clients

• Referral Network – Weekly sales and periodic regional meetings allow Sales Associates to present new listings. Other Sales Associates then refer to their client databases to identify potential buyers and arrange viewing appointments

• Status Reports – We will provide you with regular status reports allowing us to continually evaluate and reassess our marketing strategy.

• Just Listed Postcards – Targeting a specific database, we’ll create and distribute professional postcards announcing that your home is now on the market

• Virtual Postcard – Tapping into our vast network of real estate and personal and professional contacts, we will create and mass distribute a professional e-postcard announcing your home’s availability

• INSERT OTHERS AS APPLICABLE: REVERSE PROSPECTING, EHOME TOURS, VIRTUAL TOURS, FEATURED HOME PLACEMENT, ETC.


skillful negotiationskillful negotiation

When offers are presented, we will advise

you and help obtain the best possible price

and terms. Understanding the various

standard contract forms and the vast array

of contractual issues is key to negotiating the

best terms to meet your individual needs.

Making sure buyers are qualified and

knowledgeable about available financing

alternatives is of the utmost importance in

negotiating a successful sale. We will

promote your interests and assist in

developing a clear and binding contract.

transaction managementtransaction management

Many details must be attended to before a sale becomes final including inspections, loan papers, contingency removals and insurance. At Coldwell Banker Residential Brokerage we know how difficult and time consuming this process is, with scheduling inspections, reviewing documents and making sure all of the required disclosure forms and pamphlets are provided in a timely fashion.

the strengths and challengesthe strengths and challenges

Other sellers are in direct competition with you, especially if the homes they are selling have features and amenities in common with yours. The more we know about the competition, the better prepared we are to market your home successfully. The following questions will help us evaluate the strengths and challenges of your property in the marketplace.

1. What are the important selling

points of your home?

2. How many comparable listings

are currently on the market?

3. What prices have comparable

listings sold for recently?

4. Which comparable listings in

your community did

not sell?

pricing strategiespricing strategies

Pricing your home is a complex task that requires the expertise of an experienced real estate professional. Consider the following:

• If the listing price is set outside of the proper parameters, potential buyers may be deterred from considering your home

• Arriving at the optimal listing price requires evaluation and understanding of current marketing conditions, the marketable features of your home and recent trends in the real estate market

• The closer your home is priced to fair market value when it first comes on the market, the more likely it will sell quickly at the highest price

• The higher your home is priced above market value, the fewer number of available buyers

We will advise you of the following factors when assisting you in

determining a listing price for your home:

• What have buyers recently paid for

similar properties?

• Will this price attract enough

attention by buyers to generate

showings and acceptable offers?

• What properties are competing for

the attention of buyers right now?

• What properties have not sold,

indicating what prices buyers are

unwilling to pay under

current market conditions?

pricing strategiespricing strategies

determining the list pricedetermining the list price

We will help you determine the list price of your home by providing you with a thorough market analysis. It is a skill where experience and judgment are fundamental. Some of the factors that influence the list price of your home are:

• Physical Qualities – Location, floor plan and style• Market Conditions – Interest rates and availability of financing, buyer and

seasonal demand, state of the economy and recent property sales• Competition – Number, pricing, condition and location of comparable

properties on the market

The price you paid for your home or the proceeds you want from the sale have no effect on the value of your home.

the effects of the effects of overpricingoverpricing

Overpricing your home will

attract fewer potential buyers

and may cause it to sit on the

market for longer than desired.

To the buyer, too much time on

the market indicates an

overpriced property and often is

perceived as an opportunity to

negotiate a price lower than the

market might typically bear.

the effects of overpricingthe effects of overpricing

Pricing your property outside of the reasonable range can have the following adverse results:

• Low level of brokerage activity – showings decrease when a property is perceived as being priced “out-of-the-market”

• Reduction in exposure – fewer buyers will view your property because it is out of their price range

• Difficulty in obtaining financing – Lenders look at fair market value to determine the amount they will finance and often require the buyer to make up the difference in cash

• Increased market time – your property is viewed as overpriced and becomes “stale,” even if price reductions are implemented

potential buyer pyramidpotential buyer pyramid

Statistics have shown:

• There is a 95% chance of sale if a

home is priced at market value

• There is a 50% chance of sale if priced

at 5% over market value





thank you for this opportunity to represent your homethank you for this opportunity to represent your home

I appreciate this opportunity to provide a custom sales and marketing plan which reflects the quality and distinction of this home.

As a Coldwell Banker Residential Brokerage real estate professional, I offer many advantages:

• A global network of offices and sales professionals

• A company with worldwide name recognition and unparalleled resources

• An aggressive marketing plan with regular activity updates

• My XX+ years of experience selling exceptional properties.

putting my experience, expertise and local area putting my experience, expertise and local area knowledge to work for youknowledge to work for you

Insert your recent sales here

what people are saying about Agent Namewhat people are saying about Agent Name

“insert your own client testimonial here.”

- client name

The Kinslow TeamColdwell Banker Residential Brokerage

Colorado303-596-3747

[email protected]

If available, replace with actual property photo

thank you for this opportunitythank you for this opportunity

marketing proposal prepared for: presented by: the kinslow team coldwell banker residential...

Documents

home unique

successful home sales

marketing proposalprepared

comprehensive marketing

greater colorado

aggressive marketing

limited service companies

community services